Circular Business and design opportunities for textile challenges The Dutch clothing mountain has been measured, we have a roadmap on closing textile loops, there is a lot of circular activity in the field of textile. How can new insights help creative professionals to create circular business in fashion? The Roadmap Circular Textiles, presented by Peter Koppert from MODINT, is drawn up by about 100 stakeholders from around 50 organisations. The goal is to reduce the use of virgin fibres (synthetical, cotton and wool) with the carrying capacity of the earth, clearly keeping in mind that 9 billion people will eventually start dressing on a level similar to Western consumption levels. The aim is to connect Dutch circular ambitions to the collection development by Dutch brands, clothing companies and retailers in a Circular Textile Vallley. Knowledge and capacity are brought together to develop circular fashion and textiles and to make pilot productions. The members of the Alliance for Responsible Denim are strongly aligned in their desire to produce denim in a sustainable way. They aim to collaborate together to achieve this goal. Their purpose is to make the industry cleaner and smarter so that denim is produced in the most sustainable way. Lori Divito will share opportunities they see and the challenges the faced, in particular the start of new ways of collaboration. Irene Maldini will (HvA) will present the outcomes of the research project Measuring the Dutch Clothing Mountain. The aim is to promote realistic sustainability-oriented actions in the apparel sector by designers, entrepreneurs and policy makers to tackle the issue of growing clothing volumes in the Netherlands, based on reliable and concrete data. The project involved a consortium of partners devoted to inform designers, entrepreneurs and policy makers on relevant issues for sustainability in the apparel sector, at a national level. The resulting publication includes data on clothing supply, use, and disposal in the Netherlands. Irene will focus on how the outcomes of the project can help in developing business and design strategies to maintain or reduce the volume of clothing in circulation. Speakers: Peter Koppert, Irene Maldini, Lori DiVito Moderator: Lucie Huiskens

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DRIVE
CIRCULAR DESIGN
READY TO SPEAD UP!
Moderator: Lucie Huiskens
BREAKOUT SESSION
| THE FASHION OF
CIRCULAR

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CIRCULAR BUSINESS AND DESIGN
OPPORTUNITIES FOR TEXTILE
CHALLENGES
Peter Koppert, Irene Maldini, Lori Devito,
Lucie Huiskens
NEXT STOP
ROADMAP CIRCULAR TEXTILES
Peter Koppert,
Modint
NEXT STOP

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Roadmap CIRCULAR TEXTILE
@ Fashion of Circular Business – DRIVE DDW 26Okt2017
Peter Koppert

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GEGD: interdisciplinary co-creation
Displayed at Work in Progress, Klokgebouw, HAL 2

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MEASURING THE DUTCH
CLOTHING MOUNTAIN
Irene Maldini
Designer/Researcher
NEXT STOP

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THE SUSTAINABLE DENIM
ALLIANCE
Lori Devito
HvA / CAREM
NEXT STOP

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CHANGE THE SYSTEM
Lori DiVito, PhD
Assoc. Professor
Amsterdam School of International Business

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MULTISTAKEHOLDER
COLLABORATION
THE SIX SERVANTS
By Věnceslav Černý (1865-1936) -
https://commons.wikimedia.org/w/index.php?curid=1507283
https://theflyingbears.wordpress.com/2013/08/23/the-six-servants/
MULTI-STAKEHOLDER

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HOW DO YOU MANAGE
DIVERSE STAKEHOLDERS
AND REACH COLLECTIVE
GOALS?
DIFFERENT LEVELS
Each partner organization
has its own organizational:
• Ambition
• Resources
• Identity
• History
• Experience
• Knowledge
Each partner
organization
contributes to the
collective
“in-between” space –
the collaborative
relationship
6
Y

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FOLLOW THE 6Ys
Intimacy
Shared
RealitY
Shared
FantasY
Shared
IdentitY
SynchronicitY
the timing of:
• resource availability
• product development stage
• knowledge
• organizational changes
IntimacY
HistorY
occurs from developing:
• trust
• reciprocity
• accountability
• fit with partnersestablished by collective:
• accomplishments
• external communication
• experience
• learning
Initiate the collective
• Leverage pressure from
stakeholders
• Activist investors
• Consumers
• NGO ‘watchdogs’
• Approach organizations that
have ‘readiness’
Implement the collective
•Be mindful of self interest
• “What’s in it for me”
factor
• Self interest is needed to
progress the collective
interest
• Establish trust by following
through on actions
• Ensure accountability by
using a neutral intermediary
• Competition differs on each
level of value chain
Institutionalize the
collective
• Embed new practices / rules
• Go public, communicate
success
• Create pressure on other
players
CHANGE THE SYSTEM
COLLABORATE
Join us at Long Live Denim
www.denimalliance.org

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CIRCULAR BUSINESS AND DESIGN
OPPORTUNITIES FOR TEXTILE
CHALLENGES
Peter Koppert, Irene Maldini, Lori Devito, Lucie
Huiskens
NEXT STOP