The document discusses smart energy cities and taking an integral and human-centered approach. It involves multiple stakeholders working together holistically on energy transition projects at the district level. The process involves 5 phases: 1) setting shared goals with stakeholders, 2) technical and social research, 3) selecting promising scenarios, 4) analyzing scenarios and roadmaps, and 5) implementing investments. Creative producers work with communities to co-design solutions through research, scenario development, communication strategies, and pilot projects. The goal is to empower citizens and create ownership over sustainable energy solutions through an understanding of individual motivations and barriers to change.

3. SMART ENERGY CITIES: A
INTEGRAL AND HUMAN CENTERED
APPROACH
Moderator: Nathalie Waser | Connecting Ideas
Kai Köllen | Ideate

4. SMART ENERGY
SMART ENERGY CITIES
SMART ENERGY CITIZENS
INVOLVING & EMPOWERING PEOPLE TO
CREATE A SUSTAINABLE FUTURE

5. Energy transition build environment
Multiple stakeholders involved
Holistic/ systemic approach
Multi disciplinairy team
District level roadmap & approach
SMART ENERGY CITIES
PROGRAMM

6. Capelle a/d IJssel
Maastricht
Rotterdam
Hilversum
Amsterdam
Utrecht
Eindhoven
Den Bosch
Groningen
Hof van Twente
CREATIVE
PRODUCERS
INNOVATION
COACHES

7. 1. Stakeholders & program mgt
2. Technical & social characteristics
3. Selecting promising scenarios
4. Analyzing scenarios & roadmap
5. Investments & implementation
SmEC APPROACH

8. installatiesgebouwschil apparaten
effectief bewoners benaderen technisch / economische routekaart
Keuze mogelijke
warmteopties

9. ‘Setting the stage’: shared, inspiring ambition
Human centered research: issues, opportunities
Co-design: scenario’s & interventions
Co-design: communication & participation
Experiment: prototypes & pilots
CREATIVE PRODUCER
ROLE OF THE DESIGNER

10. Knowledge & competences neededNational & regional context
Stakeholders Shared problem statement & goals
PHASE 1:
‘SETTING
THE STAGE’

11. Collective aspirations
Individual goals & interests
Exchanging knowledge, resources etc.
Commitment to participate & invest
Commitment on process
STAKEHOLDERS
VALUES, AMBITIONS & INVOLMENT

12. Shared view
Getting to know each other
Shared experience
Interact with residents & initiators
Issues & opportunities in the neighbourhood
CONTEXT & STAKEHOLDERS
SAFARI

13. Energy gridEnergy/ gas consumption, CO2
Energy labels & energy reduction potential Renewable energy sources
PHASE 2:
TECHNICAL
RESEARCH &
INSIGHTS

14. Social fabric & initiatives
Demographic characteristics
Innovators & ambassadors
Conversations, Energiecafe
PHASE 2:
SOCIAL
RESEARCH &
INSIGHTS

15. When you don’t have all the answers
Who wants to start? Can be an ambassador?
Questions, concerns & objections
Insights into motivation & obstacles
Enthusing & empowering
START INVOLVING RESIDENTS &
ENTREPENEURS

16. INSIGHTS INTO DRIVERS &
OBSTACLES
“We think that we insulate our house because that makes a big
difference in heating costs.
In reality, standards, values and feelings are much more important
to make that decision.“
Linda Steg – professor Omgevingspsychologie RUG

17. ENERGY TYPES

18. Positive story and clear perspective
Independent & good quality advice
Helping to take first step, reducing ‘the fuzz’
Block leaders
Empathize - other priorities & values
Research
WHAT WORKS?

19. Communication & participation strategyInnovators– first projects
(collective) energy solutions
PHASE 3:
SELECTING
PROMISING
SCENARIO’s
Commitment stakeholders

20. SCENARIO’S
1. Frontrunners: willing & able (individuals, VvE’s, coorperations)
2. Natural moments: moving house, renovation, end-of-life heating system
3. Collective approach & support

21. COMMUNICATION & PARTICIPATION
STRATEGY
Awareness – goodbye old reality
Start communication & be open
Explain use + consequences natural gas & alternatives
Sketch positive outlook (clean air, jobs, innovative)
Get people involved, create ownership
New perspective – hello new reality
New perspective on natural gas & alternatives is formed
Deal with resistance & mis information (mythes)
Solide information from trusted parties is important
Negative feelings, cynisme & confusion = part of process
New beginning – new normal
Provide comfort, affirm choices and positive outlook

22. SMALL SCALE
PILOTS &
INTER-
VENTIONS
Cooking workshop
Sustainable home experience
Energy game/ battle
Model house
Energycafe/ pop-up store

23. Short-term: concrete + long term: global
Macro-, meso- & microlevel
Different targetgroup, different approach
Local entrepreneurs & education
Adaptive, adapt every 1-2 years
ROADMAP

24. DESIGNING COMMUNICATION,
PARTICIPATION & SUPPORT

25. WHAT DRIVES YOU TO TAKE ENERGY
MEASURES IN YOUR HOME?
THINK ABOUT: INSULATING THE ATTIC,
INSTALLING SOLARPANELS, SWITCHING TO AN
OTHER HEATING SYSTEM OR ELECTRIC COOKING,
BUYING NEW, ENERGY EFFICIENT APPLIANCES.
MARK YOUR MOST IMPORTANT DRIVER
SAVING; PAYING
LESS FOR ENERGY
THE ENVIRONMENT,
THE FUTURE OF MY
(GRAND)CHILDEREN
COMFORTABLE
HOUSE; e.g. LESS
DRAUGHT
I DON’T INTEND TO
DO ANYTHING
GRONINGEN
SITUATION
INCREASE
PROPERTY VALUE
OTHER;
………

26. WHAT WILL HELP YOU TO MAKE A
MOVE?
WHAT DO YOU NEED TO IMPLEMENT ENERGY
MEASURES
MARK WHAT WILL HELP YOU THE MOST
SUBSIDIES &
FINANCIAL
ARRANGEMENTS
INDEPENDENT &
GOOD QUALITY
ADVICE
MORE KNOWLEDGE
ABOUT THE
DIFFERENT OPTIONS
COLLECTIVE,
TOGETHER WITH
ME NEIGHBOURS
CONTRACTOR I CAN
TRUST OTHER;
………
SOMEONE WHO
ARRANGES IT
FOR ME

27. WANT TO KNOW MORE?
MODEL
TOOLS
PROJECTEN
www.smartenergycities.nl
NATHALIE WASER
nathalie@connecting-ideas.nl
KAI KӧLLEN
kai@ideate.nl