Design thinking, service design, and UX design share many common methods and tools, though they each also have their own media-specific modeling approaches. These fields aim to address complex modern challenges by designing user-centered experiences and services through an iterative, creative process. By taking a human-centered approach focused on empathy, these disciplines provide a strategic way for businesses to innovate and adapt to constant change.
Presentation for the Barcamp Penang 2013 unconference on Design thinking and its application in creating great consumer experiences for an online business
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
IDEO - Field Guide To Human Centered Designprojectoxygen
n April 2015, IDEO.org launched an exciting new evolution of the HCD Toolkit the Field Guide to Human-Centered Design. The Field Guide is the latest in IDEO.org’s suite of teaching tools and a step forward in sharing the practice and promise of human-centered design with the social sector.
EST 200, Design Thinking in Automobile IndustryCKSunith1
The attached narrated power point presentation attempts a case study exploration of how automobile industry has benefited through the implementation of design thinking and innovation. The material will be useful for KTU second year B Tech students who prepare for the subject EST 200, Design and Engineering.
Presentation for the Barcamp Penang 2013 unconference on Design thinking and its application in creating great consumer experiences for an online business
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
IDEO - Field Guide To Human Centered Designprojectoxygen
n April 2015, IDEO.org launched an exciting new evolution of the HCD Toolkit the Field Guide to Human-Centered Design. The Field Guide is the latest in IDEO.org’s suite of teaching tools and a step forward in sharing the practice and promise of human-centered design with the social sector.
EST 200, Design Thinking in Automobile IndustryCKSunith1
The attached narrated power point presentation attempts a case study exploration of how automobile industry has benefited through the implementation of design thinking and innovation. The material will be useful for KTU second year B Tech students who prepare for the subject EST 200, Design and Engineering.
Design Thinking and the Business Model Canvas for the Mobile EconomySerge Van Oudenhove
Présentation sur Le Design Thinking and the Business Model Canvas for the Mobile Economyréalisé dans le cadre de StartLab de Solvay Entrepreneurs. http://startlab.solvayentrepreneurs.be/
Design Thinking & Re-imagining the role of HRVikram Bhonsle
Let`s take a look at the applications of the "Design Mindset" in tackling modern day people conundrums. How can HR use design thinking to redefine and reshape HR strategies and processes to cater to a demanding and advanced workforce. A look also at select organizations who have carried this successfully and the business benefits.
In case you require instructor notes, do send me an email to bhonslevb@gmail.com
IIDEX 2013
Abstract: This presentation aims to put strategic design into perspective as a new culture of decision-making. Design strategy is about creating roadmaps and brand experiences that are transcendent and resilient. It is about processes that embark on social engagement as a catalyst for systemic organizational change. It is about systems of products and services that are strategically innovative and holistic. Design strategy is about a mindset, a way of thinking and a set of tools that help businesses, organizations and institutions realize what it is that they should be doing next, how they can do it, and most importantly, why they should be doing it in the first place.
Are you constantly coming up short on forward-thinking ideas and prototypes that excite your test audience? Time for a new course of action - Design Thinking! Join us in this complimentary training lesson as we introduce you to the five key factors of The Design Thinking Process and show you how to begin implementing innovative and successful project solutions.
Design Thinking for Social Innovation at IEMax Oliva
How might we provide drinkable water to low income rural communities? How might we provide premature baby incubation solutions for the Base of the Pyramid? How might we create a process and culture which enables innovaiton to be at the core of our organization, be it from a social enteprise, a responsible business or a cross collaboration with unlikely allies? We need to re-imagine, re-invent and re-design the way that we do business, the way in which we create and deliver value. Design is too important to be left to designers alone. During this workshop, you will learn the key concepts of Design Thinking with a focus on social innovation, experimenting with collective creativity, and practicing with key tools to apply in future social challenges. Design thinking you can learn at a workshop; it takes a lifetime to master it.
Trends as Opportunities for Customer 3.1Chris Jackson
My presentation for Customer 3.1 conference, looking at global and domestic trends in customer experience, as well as the things we are seeing in our projects at DNA.
Design-Thinking for Applications Development and Knowledge Management
Legal Tech Meets Human-Centered Design
Lee-Sean Huang and V. Mary Abraham
August 2016
2nd Annual Design Thinking for Banking and Financial ServicesNicholas Baker
Join leading design thinking experts in banking & finance as they discuss strategies and methodologies on how to create a consumer-centered experience and transform consumer insights into breakthrough products and services.
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
Historically, business has leveraged design to communicate the value of services and/or products, leveraging design through surface level principles. Although this structure has remained unchanged for decades, design is beginning play a greater and more powerful role in business. Today, the role of design is shifting from a communication tool, to a translation tool – turning user needs into business insights and product offerings, leveraging design through human centered principles. The designer’s role has traditionally come at the END of the development of a product or service. The increasing popularity of roles like UX designer and executive levels in charge of Design/Experience speaks volumes to the fact that business is now assigning a greater value on design by incorporating it from the beginning to the end of product development.
This is Service Design Thinking @ UXCamp CPH 4-2014Jakob Schneider
This is the keynote presentation I gave at the UXCamp Copenhagen in April 2014. It is a modified version of the deck @MrStickdorn and I (@jakoblies) use. Thank you for having me and for that brilliantly organized event.
Design Thinking and the Business Model Canvas for the Mobile EconomySerge Van Oudenhove
Présentation sur Le Design Thinking and the Business Model Canvas for the Mobile Economyréalisé dans le cadre de StartLab de Solvay Entrepreneurs. http://startlab.solvayentrepreneurs.be/
Design Thinking & Re-imagining the role of HRVikram Bhonsle
Let`s take a look at the applications of the "Design Mindset" in tackling modern day people conundrums. How can HR use design thinking to redefine and reshape HR strategies and processes to cater to a demanding and advanced workforce. A look also at select organizations who have carried this successfully and the business benefits.
In case you require instructor notes, do send me an email to bhonslevb@gmail.com
IIDEX 2013
Abstract: This presentation aims to put strategic design into perspective as a new culture of decision-making. Design strategy is about creating roadmaps and brand experiences that are transcendent and resilient. It is about processes that embark on social engagement as a catalyst for systemic organizational change. It is about systems of products and services that are strategically innovative and holistic. Design strategy is about a mindset, a way of thinking and a set of tools that help businesses, organizations and institutions realize what it is that they should be doing next, how they can do it, and most importantly, why they should be doing it in the first place.
Are you constantly coming up short on forward-thinking ideas and prototypes that excite your test audience? Time for a new course of action - Design Thinking! Join us in this complimentary training lesson as we introduce you to the five key factors of The Design Thinking Process and show you how to begin implementing innovative and successful project solutions.
Design Thinking for Social Innovation at IEMax Oliva
How might we provide drinkable water to low income rural communities? How might we provide premature baby incubation solutions for the Base of the Pyramid? How might we create a process and culture which enables innovaiton to be at the core of our organization, be it from a social enteprise, a responsible business or a cross collaboration with unlikely allies? We need to re-imagine, re-invent and re-design the way that we do business, the way in which we create and deliver value. Design is too important to be left to designers alone. During this workshop, you will learn the key concepts of Design Thinking with a focus on social innovation, experimenting with collective creativity, and practicing with key tools to apply in future social challenges. Design thinking you can learn at a workshop; it takes a lifetime to master it.
Trends as Opportunities for Customer 3.1Chris Jackson
My presentation for Customer 3.1 conference, looking at global and domestic trends in customer experience, as well as the things we are seeing in our projects at DNA.
Design-Thinking for Applications Development and Knowledge Management
Legal Tech Meets Human-Centered Design
Lee-Sean Huang and V. Mary Abraham
August 2016
2nd Annual Design Thinking for Banking and Financial ServicesNicholas Baker
Join leading design thinking experts in banking & finance as they discuss strategies and methodologies on how to create a consumer-centered experience and transform consumer insights into breakthrough products and services.
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
Historically, business has leveraged design to communicate the value of services and/or products, leveraging design through surface level principles. Although this structure has remained unchanged for decades, design is beginning play a greater and more powerful role in business. Today, the role of design is shifting from a communication tool, to a translation tool – turning user needs into business insights and product offerings, leveraging design through human centered principles. The designer’s role has traditionally come at the END of the development of a product or service. The increasing popularity of roles like UX designer and executive levels in charge of Design/Experience speaks volumes to the fact that business is now assigning a greater value on design by incorporating it from the beginning to the end of product development.
This is Service Design Thinking @ UXCamp CPH 4-2014Jakob Schneider
This is the keynote presentation I gave at the UXCamp Copenhagen in April 2014. It is a modified version of the deck @MrStickdorn and I (@jakoblies) use. Thank you for having me and for that brilliantly organized event.
How to care ? (Medlove - Berlin, November 23, 2012)Sylvain Cottong
People-centered innovation methods and strategies are entering every area of orgnaizational design these days. In healthcare, practices like service design & user experience design can help to improve the experience & the efficiency in a traditionnaly highly regulated environment that almost enterely relied on inside-out thinking and governance until recently. Paradoxcially enough, healthcare is an area of practice where the 'human' is central to everything.
We will show how these practices can help to improve healthcare and propose a topology of areas where UX & SD methods can be used, illustrated by some examples.
Analysis and Findings on Innovation Creation MethodologiesYuriko Sawatani
For the activation of the innovation development in Japan, a program called as EDGE program has been initiated since 2014. The program aims for establishing start-ups based on the research and development in universities, educating talented person who promoted creation of the new business, and the formation of innovation ecosystem. We surveyed innovation creation methodologies focusing on problem-finding, problem-solving, business model, and business plan development phases. This paper shares the findings of the survey.
Biofeedback - Future of Design Thinking TalkAndrew Dekker
Slides from a talk I did for the "Future of design thinking" seminar - http://www.eidos.org.au/v2/index.php?option=com_content&view=article&id=355&Itemid=319
Connecting Design Thinking with the Future Value Generation Framework @daniel...Daniel Egger
The presentation explores a high level introduction how Design Thinking integrates with the Future Value Generation Framework and thinking. Both share a human and context centric approach to understand, analyze and create value opportunities that engage.
Great Banking Experience by Service Design - Banks vs. FinTechsChristian Graf
Cash money and banks as we know it will be gone in the near future. Digital financial services by new FinTechs will rule our everyday routines. This could be one scenario. Another could be that banks outrun FinTechs in the long run because of their established
customer base and big budget. Which of the two scenarios is more likely?
Together, we will look into the realities and opportunities of innovative concepts from Banks and FinTechs. Learnings from the past 15+ years of eBanking and new financial services will be presented. You will see how successful service designs for new banking services were created – both from FinTechs and from Banks. With the help of a Value
Proposition Canvas we will analyse some new digital financial services.
In the end, we will discuss the recent develoment in the FinTech realm: the first FinTech got a banking license in Germany. Now, time seems to be near that FinTechs and Banks compete even more, or they cooperate. The hypothesis is: FinTechs or Banks or Bank plus FinTech – it does not matter. What matters is how well the service meets the user needs and provides a great customer experience. And service design is a great way to create such services.
Open Innovation Methodologies @Waag Society Frank Kresin
How to design & develop technology for Social Innovation? Presentation delivered at ESADE, Barcelona, during the City as a Lab workshop by the World Bank.
When Business Culture kills Experience Design - Tim Loo - WebVisions BCN 2014Tim Loo
Tim Loo's presentation at WebVisions Barcelona 2014.
As experience designers, we’ve all been there. The business brief to improve the customer experience is clear. The insight from the customer and the business points to obvious opportunities. As a team we’ve designed innovative solutions creating a win/win for the organisation and their customers.
And then, like a patient rejecting the life saving transplant from an organ donor, the solution doesn’t take. Or worse they do nothing. In most cases, it’s not the design but the culture of the organisation that is the barrier to step change improvement.
So how do you redesign and “heal” the culture of an organization to better deliver customer experience design?
ICEM 2012 -The Application of Design Thinking Methodology on Research PracticesJoana Cerejo
The difficult task of innovation is a key facet of Research & Development (R&D) institutions. Innovation is also closely related with processes oriented to achieve solutions in design. By addressing this topic, we propose to research new emerging design methods and provide an overview of design thinking tools that can be applied in an early stage of the R&D research process in order to produce meaningful results. This research presents a set of experimental guidelines and an analysis method for the application of these tools.
User Experience: An Industry (Always) in TransitionGino Zahnd
I was invited to give a talk at Stanford's d.school, and here are my slides. I've updated them with more cohesive notes where possible. Some points of my talk were simply too much to include in the notes. Enjoy!
How many times have you seen design solutions that showcased male chauvinist attitudes or marketing content that exhibited racial or gender biases?
For more visit at: https://tinyurl.com/7nt69cjv
This deck covers:
What is user experience design?
How lean concepts changed our approach to UXD
How to begin a successful UX project
How to implement user research to get actionable insight
It is time to move Design Thinking to the next level. Companies and design thinkers need not only embrace creativity but also include other design focus areas in the entire process, such as design planning and execution. The workshop will give an overview on the current and next stage of Design thinking, and it will also take a glance on how to go beyond it.
Slides used by Vincenzo Di Maria, Commonground, during the module "Design Thinking and Design driven approaches for Manufacture 4.0 and Social Innovation" of the course "Design Driven Strategies for manufacture 4.0 and social innovation". The course is promote by the University of Florence DIDA, LAMA Development and Cooperation Agency and CSM Centro Sperimentale del Mobile.
What makes UX so interestingly vast and a debatable topic for those who have narrow perspective on this or are just beginning to explore the realms? Examples and simple graphs showing the important aspects to consider while designing and misconceptions about UX. Methodologies in a nutshell to help understand the design process.
Feel free to share your comments to improve.
CityVerve Human Centred Design InductionDrew Hemment
CityVerve Human Centred Design, Induction Workshop, 27 July 2016
Selection of slides from the Human Centred Design induction workshop for project teams with whom FutureEverything will be working in CityVerve.
Authors: Drew Hemment, Simone Carrier, Matt Skinner
This presentation, on the intersection of branding and user experience, was delivered to students and faculty at the Indiana University School of Informatics on November 13, 2009
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
User experience design, service design & design thinking : A common story ?
1. #iak10
UX design, service design & design thinking
A common story ?
Sylvain Cottong, founding partner
Economist by education, design thinker by practice
@sly
sylvain@integratedplace.com
www.integratedplace.com
2. The world
Ø Abundancy in developed countries vs. poverty in developing or
underdeveloped countries
Ø Rising inequality & poverty in developed countries (social problems,
vanishing social cohesion)
Ø Over population in developing countries vs. shrinking population in
developed countries
Ø Environmental threats & global warming
Ø Mass migration
Ø Health sector problems
Ø Technolgical (r)evolution & rising complexity (exponential evolution since
1800 , so increasingly speeding up…analogy with Moore’s law)
3. The world
Ø Emergence of the Internet: Thousands of new possibilities for
services & experiences; mass-customization of products &
services
Ø Emancipation of the user voice (power of social media) &
rising expectations for transparency, efficiency, quality & great
experiences also for non-digital products & services.
Mass-cocreation.
Ø Globalization (already before the Internet but much more
since)
4. The world
…..and recently:
Ø the financial crisis
Ø followed by the economic crises
Ø and now by the Euro & public debt crises……….
5. What does that mean ?
• All things combined, it looks like we are in the middle of a global cultural
crisis, a crisis of values & behaviour
• We face pressing ecomnomic, social, technological, environmental &
cultural challenges
• Everything is constantly changing, uncertainty & change are the most
stable factors today.
• (Open) innovation & constantly adapting to new constraints becomes a
critical factor for survival for companies, organizations, states &
governments, the world as a whole...
6. What does that mean ?
• But life & business must go on, design thinking can thus be seen as a
management paradigm, made up of a state of mind and a set of
methodologies that tries to adress this new reality
• We move away from the purely analytical, efficiency driven, “always
more” & reckless way of doing to a more human centered, intuitive,
transparent, responsible & sustainable way of doing business, politics,
leisure...etc
• Management paradigms & theories were always changing in human
history, and are a result of the “ruling culture” to which they adapt.
7. Experience design
• Today, it is actually the whole experience provided by and associated with
a product, website, service, policy...etc (and the corresponding brand) that
is rated by customers and that drives their purchase and/or voting
behaviour.
• Experiences must be effective, efficient, valuable & feasable from a
producer’s point of vue and useful, usable, desirable, credible, enjoyable
(and findable; hello IA’s ;-) ) from the customer’s point of vue.
• Where “desirable” & “credible” also determines the cultural acceptance
of an experience
• Design thinking & related experience design methods help to develop
great experiences that are culturally accepted & desired and economcially
viable
8. Design thinking process
Ø Non-linear process
Understand & define
│ Ø Think visually, Tell stories, Use role-plays
Observe & research
Ø Experiment, improvise, be intuitive, take
│ risks, fail a lot and early
Ideate & Cocreate Ø Create multidisciplinary expert teams
│
Ø Trust & optimism
Choose
│ Ø Empathy
Prototype and test Ø Take a different view on things, think
│ what might be instead of only trying to
improve things within existing
Implement & learn frameworks
9. Service design & UX design
• IA & UX for the Web, as our community understands it, considers
the experience provided by one channel, the Web and it’s digital,
mostly screen interface.
• Service design considers the experience provided by all the
touchpoints together. Multi-channel experience design:
– face-to-face,
– physical environments,
– traditional communication & sales channels,
– call-centers...etc
– and the Web in all its forms (mobile, computer...etc)
• They are both interaction designs
10. Service design & UX design
• Most Websites are services, so they can also be considered by the
Service Design point of vue and associated tools & methods.
Almost everybody today is a service provider. Services stand for
nearly 70% of our GDP’s.
• Service ecologies have become much more complex since the
Internet as a lot more things are possible.
But at the same time it has become much more difficult &
challenging to design the services and experiences that people
really need, want & use.
11. Service design & UX design
• Some more expansive definitions of UX design:
Ø User experience encompasses all aspects of the end-user's interaction
with the company, its services, and its products.
- Nielsen Norman Group
Ø The design of anything, independent of medium or across media, with
human experience as an explicit outcome and human engagement as
an explicit goal. - Jesse James Garrett
Ø I'm interested in "experience design" because it's the most
imperialistic of all design disciplines to date. I mean, 'design' can be
about pretty much anything, but 'experience' design -- come on, what
ISN'T an experience? - Bruce Sterling
12. Service design & UX design
• UX for the Web and Service design (or experience design as a broader
definition for a service) both follow the design thinking process.
• They actually share in common the design research & ideation tools and
methods: Interviews, Personas, Ethnographic studies, Mental models,
Empathy maps, context mapping & other generative techniques....etc
• But they have their own media specific prototyping & modelling tools
– UX for the Web: wireframes, flowcharts, content inventories, card sorting, navigation
schemes, tagging systems....etc
– Service design: Customer journey maps, service blueprints, role plays, storyboards
• Even these media specific modelling tools tend to get more and more
merged & shared between the 2 disciplines
• User experience design is experience design as much as Service Design is.
18. A point on design research
http://www.maketools.com/pdfs/Contextmapping_SleeswijkVisseretal_05.pdf
19. Ubiquitious Service Design
• In a recent, seminal article by Peter Morville on “Ubiquitious Service
Design”, facing the emerging mobile Internet, augmented reality &
Internet of things world he states:
“It's an era in which information blurs the boundaries,
enabling multi-channel, cross-platform, trans-media, physico-
digital user experiences. To succeed, we'll need teams that are
multi-disciplinary and individuals who can help us think
visually.”
http://semanticstudios.com/publications/semantics/000633.php
20. Design as a business strategy
• Design for service & innovation is a very practical approach to
implementing a wider, design-led business strategy.
Design can be used as a creative and accessible form of business planning
to align strategy, brand, communications & physical environments around
propositions that enhance customers’ experiences.
• Roger Martin: “The most successful businesses in the years to come will
balance analytical mastery and intuitive originality in a dynamic interplay
that I call design thinking. Design thinking is the form of thought that
enables forward movement of knowledge, and the firms that master it will
gain a nearly inexhaustible, long-term business advantage.”
http://www.businessweek.com/innovate/content/oct2009/id20091014_072850.htm
21. The design of business
http://www.rotman.utoronto.ca/rogermartin/designofbusiness.pdf
23. The Bauhaus Building in Dessau, designed by Walter Gropius
Bauhaus was a school in Germany that combined crafts and the fine arts, and was
famous for the approach to design that it publicized and taught. It operated from 1919
to 1933. ("House of Building" or "Building School").
The school existed in three German cities (Weimar from 1919 to 1925, Dessau from
1925 to 1932 and Berlin from 1932 to 1933), under three different architect-
directors: Walter Gropius from 1919 to 1928, Hannes Meyer from 1928 to 1930
and Ludwig Mies van der Rohe from 1930 until 1933, when the school was closed by its
own leadership under pressure from the Nazi.
http://en.wikipedia.org/wiki/Bauhaus
…the Bauhaus was the most influential
art, craft and design school of the
century. They are definitely more than
just design.
http://mootee.typepad.com/innovation_playground/2009/08/bauhaus-is-not-just-a-design-movement-it-is-a-business-philosophy-too.html1
24.
25. …is design thinking a movement (in business)
that is equivalent to Bauhaus ?
How do we take advantage of mass co-
creation and social connectivity to create
new business models that are designed to be
sustainable, simple and empathetic?...
26. Since 1937, László Moholy-Nagy
continued the Bauhaus
movement at the “New Bauhaus”
in Chicago which later became the
Chicago Institute of Design, which
today is one of the most
renowned Design Schools in the
world teaching Design Thinking
methods amongst others.
27. Thank you !
• Your questions ?
• Sylvain Cottong
• sylvain@integratedplace.com
• www.twitter.com/sly
• www.integratedplace.com