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CLICKNL DRIVE 2018 | 25 OCT | CIRCO Breakout Products that Flow

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CIRCO Breakout Products that Flow

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CLICKNL DRIVE 2018 | 25 OCT | CIRCO Breakout Products that Flow

  1. 1. CIRCO: PRODUCTS THAT FLOW Moderator: Siem Haffmans | Partners for Innovation
  2. 2. CIRCO powers the development of the Circular Economy, driven by Design. Companies work together with designers on developing applicable circular business products, sharing knowledge, experience and inspiration with their network. • Circular Business Design Track • Circular Design Class • Community More info: www.circonl.nl
  3. 3. Partners for Innovation is a leading consultancy for sustainable innovation With our clients we achieve profitable solutions for a biobased and circular economy. Projects and references: ▪ CIRCO creating business through circular design ▪ KIDV - Helpdesk and monitoring of sustainable packaging sector plans (FNLI/CBL, GroentenFruit Huis, NVZ/NCV, Thuiswinkel.org) ▪ Cup2Paper – LCA study: sustainable coffee cup ▪ RWS – Feasibility study: hardcups for festivals ▪ DAF Trucks – Ecodesign training ▪ Vanderlande – Circular Economy pilot projects ▪ Netwerk Duurzaam Verpakken (i.s.m. NVC en RVO) More info: www.partnersforinnovation.com
  4. 4. 13:30 – 14:30 Products that Flow 14:30 – 15.00 Break 15:00 – 16:00 Design for Sustainability: Past & Future
  5. 5. PRODUCTS THAT FLOW Siem Haffmans | Partners for Innovation Jeroen Verbrugge | FLEX design Discussion | Circular Soap Packaging
  6. 6. PRODUCTS THAT FLOW is an unusual book about common things that surround us every day. Fast-moving consumer goods, such as food, packaging, disposables, fashion, cheap gifts and gadgets. How can we deal with this huge amount of products in a more sustainable way? This book offers a wide range of practical examples and points different ways to managing the flows that currently often are out of control. ‘Products that Flow’ is a source of inspiration for designers, business developers, marketeers and policy makers.
  7. 7. The Doughut Economics model (Kate Raworth) The Buterfly model (source Ellen MacArthur Foundation).
  8. 8. CASE: SEEPJE PACKAGING Jeroen Verbruggen | Flex Design
  9. 9. 42 WE CREATE IMPACT Sustainable packaging design for a new fluid soap: seepje
  10. 10. 43 WE CREATE IMPACT We are strategists, designers, smart designers, engineers and prototypers
  11. 11. WE CREATE IMPACT We design products, smart products and packagings
  12. 12. ‘To see the chances of a Circular Economy, your look must be broader than the core business’
  13. 13. 46 AN EXAMPLE OF OUR INTENTIONS eSOS emergency sanitation for UNESCO-IHE
  14. 14. 49
  15. 15. SEEPJE VS UNILEVER
  16. 16. Eliminating the classic pierced grip through the bottle, 10% material is saved in relation to its content.
  17. 17. SEEPJE 3 58
  18. 18. Next to rational choices also ‘emotional’ choices were made to make the bottle more efficient than ‘styled’ bottles. The rectangular shape offers an additional 10-20% improvement in logistic performance.
  19. 19. PALLETISATION
  20. 20. FLEX/design played an active role in 100% separation of label and bottle and finding a suitable ‘source’ for HDPE. First in GB, later in the Netherlands with QCP.
  21. 21. 68
  22. 22. WE CREATE IMPACT Sustainable packaging design for a new fluid soap: seepje RELIABLE FLOW OF RECYCLED POLYETHYLENE FROM THE UK 71 EXTRACT OF THE PEEL OF THE SAPINDUS MUKUROSSI FRUIT FROM NEPAL AS MAIN INGREDIENT THE LABELS CONSIST OF SUGAR CANE WASTES BOTTLES FROM RECYCLED PLASTIC MILK BOTTLES EASILY REMOVABLE TO HELP THE CONSUMER TO SEPARATE WASTE.
  23. 23. With the right innovation designer can inspire, influence and ultimately change people’s behavior.
  24. 24. Thank you! www.flex.nl design@flex.nl +31 (0) 15 275 6666 Elektronicaweg 22 2628 XG Delft The Netherlands
  25. 25. DISCUSSION Siem Haffmans | Partners for Innovation Jeroen Verbruggen | Flex Design What is the best Circular Packaging Strategy for Soap?
  26. 26. What is the best Circular Packaging Strategy for Soap? Workshop/discussion 1. Discuss with your neighbour and choose 1 of the 5 circular design strategies. 2. How can you integrate this design strategy into a profitable circular business model?
  27. 27. WRAP UP Moderator | Organisation

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