DRIVE 2017 | 26 October - CIRCULAR DESIGN - Plenary Start
Working as a service designer on circular design projects, you’ll find that your design-skills and strategic thinking are both a great match and of great value to guide circular development. This is what Erik Roscam Abbing experienced, who is hosting this year’s DRIVE Circular Design program. Still circular development offers designers many specific challenges, and there are still gaps in our knowledge. Looking at today’s breakout sessions and presentations, Erik will reflect on what circular development specifically demands from creative professionals, and what action is needed to take circular business further. In the last 2.5 years, over 200 companies have started to create circular products, services and business models as part of the CIRCO program. This is a great opportunity to share the learning from these initiatives and discover the most common challenges faced by these entrepreneurs, and how they solved them. Pieter van Os will highlight the main insights and solutions that the companies came up with in the CIRCO workshop Tracks he facilitated. Jurnjan van den Bremer from Clear Vision Cooling will share the challenges he faced when realizing sustainable solutions in retail, with his doors for refrigeration cabinets for supermarkets made of recycled PET. Milan Meyberg will show how the actions following on the ‘revolution program’ from DGTL create the first circular festival. Together with moderator Erik the speakers will discuss their opinions on to how to speed up the development of circular products and services and to enage the role of the creative professional. Speakers: Pieter van Os, Jurnjan van den Bremer, Milan Meyberg Moderator: Erik Roscam Abbing
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DRIVE 2017 | 26 October - CIRCULAR DESIGN - Plenary Start
- 3. 10.00 – 11:00 Plenary Introduction 11:00 – 11:30 Break 11.30 – 12:30 Breakout Session 12:30 – 13:30 Break 13:30 – 14:30 Breakout Session 14:30 – 15:00 Break 15:00 – 16:00 Plenary Closing
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- 8. MOMENT OF TRANSACTION PRODUCT MANUFACTURER BRAND/COMPANY USER COLLECTIONMINING/MATERIAL MANUFACTURING VALUE CREATION LANDFILL/ INCINERATOR
- 9. TOTAL LIFE TIME PRODUCT MANUFACTURER BRAND/COMPANY USER COLLECTIONMINING/MATERIAL MANUFACTURING VALUE CREATION LANDFILL/ INCINERATOR
- 10. Sourcing Production Usage End of life SOURCING AND PRODUCTION • High water usage for cotton production • Painting process highly poluting and water intensive • Loss of materials during cutting and seawing process • 30% of fashion not sold, 30% for sale • Transport mainly by airplane • Poor labour conditions USAGE • Fashionable item, so technical life span not used • Item purchased not used after all • Little repair of the product AFTER FIRST USER • Not used product stays in the wardrobe • Lare amounts become trash • Collection in bulk • Only low value collection and collection for charity
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- 24. >50% of supermarket’s energy is used for refrigeration Others 10% Heating 3% Ventilation 3% Air Conditioning 6% Lighting 22% Refrigeration 56% Source: www.eia.gov (US Energy Information Administration) Based on 50.000 sq ft. store $ 256,274 Annual Energy Cost
- 27. Double pane glass: Weight matters!
- 28. New lightweight double pane design! Maximum Stiffness/Straightness Minimal optical disturbance Minimal area of single pane condensation Maximum Durability
- 29. PET Granulate Full Vision Doors Bottles TOWARDS CIRCULAR!
- 30. Made in our own robotized Dutch Product Performance Factory Industrial set-up scalable to 2 x 100.000 doors per year
- 31. March 2017 presented ourselves to the world at EuroShop
- 32. Ambition: 20% of Europe with PET Full Vision doors by 2025