This document discusses experimenting with open source business models for hardware and physical products. It proposes using design methods to help manufacturing companies develop new open source-based business models. An 8-week design sprint would involve companies and experts developing profitable open source models for new markets, value chains, and economies. The goal is strategic knowledge and draft strategies for open source hardware, as well as a "Remodel Toolkit" to share learnings. Benefits mentioned include involving users, hyper-innovation, and scale through community collaboration.

1. How to experiment with open source business
models for hardware and physical products.
Christian Villum
Director of Digital & Future Thinking
IS THE FUTURE OF
HARDWARE OPEN SOURCE?

2. @villum
@designcentret

3. @villum
@designcentret

4. @villum
@designcentret

5. @villum
@designcentret

6. 15/07/16
Side X
Smart City Accelerator
Empowering business,
people and society to
shape the next.

8. DESIGN
@villum
@designcentret

9. @villum
@designcentret

10. DESIGN IS UNDER
TRANSFORMATION
@villum
@designcentret

11. @villum
@designcentret
GRAPHIC
DESIGN
SERVICE
DESIGN
PRO
DUCT
DESIGN
PROCESSDESIGN
INTERACTION
DESIGN
STRATEGIC
DESIGN
SYSTEMS
DESIGN
USER
EXPERIENCEDESIGN
DESIGN
MANAGEMENT
ORGANISATION
DESIGN
USER-
INVOLVINGDESIGN
SOFTWARE
DESIGN
DESIGN
ENGINEERING
DESIGN
THINKING
CO-DESIGN
Kilde: Design For Europe

12. @villum
@designcentret
GRAPHIC
DESIGN
SERVICE
DESIGN
PRO
DUCT
DESIGN
PROCESSDESIGN
INTERACTION
DESIGN
STRATEGIC
DESIGN
SYSTEMS
DESIGN
USER
EXPERIENCEDESIGN
DESIGN
MANAGEMENT
ORGANISATION
DESIGN
USER-
INVOLVINGDESIGN
SOFTWARE
DESIGN
DESIGN
ENGINEERING
DESIGN
THINKING
CO-DESIGN
Kilde: Design For Europe

13. @villum
@designcentret
GRAPHIC
DESIGN
SERVICE
DESIGN
PRO
DUCT
DESIGN
PROCESSDESIGN
INTERACTION
DESIGN
STRATEGIC
DESIGN
SYSTEMS
DESIGN
USER
EXPERIENCEDESIGN
DESIGN
MANAGEMENT
ORGANISATION
DESIGN
USER-
INVOLVINGDESIGN
SOFTWARE
DESIGN
DESIGN
ENGINEERING
DESIGN
THINKING
CO-DESIGN
Kilde: Design For Europe

14. @villum
@designcentret
GRAPHIC
DESIGN
SERVICE
DESIGN
PRO
DUCT
DESIGN
PROCESSDESIGN
INTERACTION
DESIGN
STRATEGIC
DESIGN
SYSTEMS
DESIGN
USER
EXPERIENCEDESIGN
DESIGN
MANAGEMENT
ORGANISATION
DESIGN
USER-
INVOLVINGDESIGN
SOFTWARE
DESIGN
DESIGN
ENGINEERING
DESIGN
THINKING
CO-DESIGN
Kilde: Design For Europe

15. !17
Challenging: Asking ”why”
Re-imagining problems & opportunities
Human: Starting with people in their context
Understanding drivers of behaviour
Experimental: Trying things out
Prototyping as a vehicle for learning
Concrete: Making the future tangible
Visualising to enable dialogue and collaboration
Design as an approach to change is…
@villum
@designcentret

16. @villum
@designcentret
Design in
3 iterations (CO)CREATE
NEW SOLUTIONS
MAKE THE
FUTURE
CONCRETE
EXPLORE THE
PROBLEM SPACE

17. “A design attitude is seeing every project
as an opportunity to challenge the
existing, inventing new solutions and
making the world a better place.
Dick Boland & Fred Collopy
@villum
@designcentret

18. OPEN SOURCE
@villum
@designcentret

19. GLOBAL
TREND OF
OPEN SOURCING
@villum
@designcentret

20. @villum
@designcentret

21. @villum
@designcentret

22. @villum
@designcentret

23. @villum
@designcentret

24. @villum
@designcentret

25. @villum
@designcentret

26. @villum
@designcentret

27. @villum
@designcentret

28. @villum
@designcentret

29. ALSO
SMALLER
COMPANIES
@villum
@designcentret

30. @villum
@designcentret

31. @villum
@designcentret

32. @villum
@designcentret

33. @villum
@designcentret

34. @villum
@designcentret

35. “Open source felt like
the obvious choice
for us, since that is
the way the world is
going right now, so
of course we need to
move that way too.
— Anders Buchmann,
Chief Intrapreneur, Bang & Olufsen
@villum
@designcentret

36. OPEN
SOURCE
HARDWARE

37. “Open source hardware is hardware
whose design is made publicly available
so that anyone can study, modify,
distribute, make, and sell the design
or hardware based on that design.
— Open Source Hardware Association

39. Entirely
open
Entirely
proprietary

40. WHY DO
THEY OPEN
SOURCE?
@villum
@designcentret

41. COMMUNITY
OF
CO-CREATORS
@villum
@designcentret

42. HYPER-
INNOVATION
@villum
@designcentret

43. SCALE

44. DISCOVER NEW
BUSINESS
MODELS

45. How might we use strategic
design methods to help
manufacturing businesses
develop new business
models based on open
source principles?
@villum
@designcentret

46. Designing open source
business models
for production
@villum
@designcentret

47. GROWMORE
@villum
@designcentret

48. DANISH PATENT &
TRADEMARK OFFICE
@villum
@designcentret

49. Manufacturing
companies
International
experts
Design
Profitable, open source-
based business models
New markets
New value chains
New economies
@villum
@designcentret

50. 8 WEEK
DESIGN SPRINT
@villum
@designcentret

51. @villum
@designcentret

52. DESIGN
TOOLS
@villum
@designcentret

53. @villum
@designcentret

54. @villum
@designcentret

55. @villum
@designcentret

56. @villum
@designcentret

57. @villum
@designcentret

58. @villum
@designcentret

59. THE OUTCOME
STRATEGIC
KNOWLEDGE +
DRAFT STRATEGY
@villum
@designcentret

60. REMODEL
TOOLKIT
@villum
@designcentret

61. WWW.REMODEL.DK @villum
@designcentret

62. @villum
@designcentret

63. LEARNINGS?
@villum
@designcentret

64. “The open source
approach makes it
possible to invite
users in on a whole
other level, in true
co-creational spirit.
— Anders Buchmann,
Chief Intrapreneur, Bang & Olufsen
@villum
@designcentret

65. “I’d hope that
[Alibaba CEO] Jack
Ma would offer this
at a tenth or
hundredth of the
price so more people
would do it and it
would make a bigger
impact.
— Anders Buchmann,
Chief Intrapreneur, Bang & Olufsen
@villum
@designcentret

66. WHAT’S NEXT?
@villum
@designcentret

67. Christian Villum
cvi@ddc.dk
@villum
@designcentret
Questions?