How to experiment with open source business
models for hardware and physical products.
Christian Villum
Director of Digital & Future Thinking
IS THE FUTURE OF
HARDWARE OPEN SOURCE?
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15/07/16
Side X
Smart City Accelerator
Empowering business,
people and society to
shape the next.
DESIGN
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DESIGN IS UNDER
TRANSFORMATION
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GRAPHIC
DESIGN
SERVICE
DESIGN
PRO
DUCT
DESIGN
PROCESSDESIGN
INTERACTION
DESIGN
STRATEGIC
DESIGN
SYSTEMS
DESIGN
USER
EXPERIENCEDESIGN
DESIGN
MANAGEMENT
ORGANISATION
DESIGN
USER-
INVOLVINGDESIGN
SOFTWARE
DESIGN
DESIGN
ENGINEERING
DESIGN
THINKING
CO-DESIGN
Kilde: Design For Europe
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GRAPHIC
DESIGN
SERVICE
DESIGN
PRO
DUCT
DESIGN
PROCESSDESIGN
INTERACTION
DESIGN
STRATEGIC
DESIGN
SYSTEMS
DESIGN
USER
EXPERIENCEDESIGN
DESIGN
MANAGEMENT
ORGANISATION
DESIGN
USER-
INVOLVINGDESIGN
SOFTWARE
DESIGN
DESIGN
ENGINEERING
DESIGN
THINKING
CO-DESIGN
Kilde: Design For Europe
@villum
@designcentret
GRAPHIC
DESIGN
SERVICE
DESIGN
PRO
DUCT
DESIGN
PROCESSDESIGN
INTERACTION
DESIGN
STRATEGIC
DESIGN
SYSTEMS
DESIGN
USER
EXPERIENCEDESIGN
DESIGN
MANAGEMENT
ORGANISATION
DESIGN
USER-
INVOLVINGDESIGN
SOFTWARE
DESIGN
DESIGN
ENGINEERING
DESIGN
THINKING
CO-DESIGN
Kilde: Design For Europe
@villum
@designcentret
GRAPHIC
DESIGN
SERVICE
DESIGN
PRO
DUCT
DESIGN
PROCESSDESIGN
INTERACTION
DESIGN
STRATEGIC
DESIGN
SYSTEMS
DESIGN
USER
EXPERIENCEDESIGN
DESIGN
MANAGEMENT
ORGANISATION
DESIGN
USER-
INVOLVINGDESIGN
SOFTWARE
DESIGN
DESIGN
ENGINEERING
DESIGN
THINKING
CO-DESIGN
Kilde: Design For Europe
!17
Challenging: Asking ”why”
Re-imagining problems & opportunities
Human: Starting with people in their context
Understanding drivers of behaviour
Experimental: Trying things out
Prototyping as a vehicle for learning
Concrete: Making the future tangible
Visualising to enable dialogue and collaboration
Design as an approach to change is…
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@designcentret
Design in
3 iterations (CO)CREATE
NEW SOLUTIONS
MAKE THE
FUTURE
CONCRETE
EXPLORE THE
PROBLEM SPACE
“A design attitude is seeing every project
as an opportunity to challenge the
existing, inventing new solutions and
making the world a better place.
Dick Boland & Fred Collopy
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OPEN SOURCE
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GLOBAL
TREND OF
OPEN SOURCING
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ALSO
SMALLER
COMPANIES
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“Open source felt like
the obvious choice
for us, since that is
the way the world is
going right now, so
of course we need to
move that way too.

— Anders Buchmann,
Chief Intrapreneur, Bang & Olufsen
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@designcentret
OPEN
SOURCE
HARDWARE
“Open source hardware is hardware
whose design is made publicly available
so that anyone can study, modify,
distribute, make, and sell the design
or hardware based on that design.

— Open Source Hardware Association
Entirely
open
Entirely
proprietary
WHY DO
THEY OPEN
SOURCE?
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COMMUNITY
OF
CO-CREATORS
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HYPER-
INNOVATION
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SCALE
DISCOVER NEW
BUSINESS
MODELS
How might we use strategic
design methods to help
manufacturing businesses
develop new business
models based on open
source principles?
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Designing open source
business models
for production
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GROWMORE
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DANISH PATENT &
TRADEMARK OFFICE
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Manufacturing
companies
International
experts
Design
Profitable, open source-
based business models
New markets
New value chains
New economies
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8 WEEK
DESIGN SPRINT
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DESIGN
TOOLS
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THE OUTCOME
STRATEGIC
KNOWLEDGE +
DRAFT STRATEGY
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REMODEL
TOOLKIT
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WWW.REMODEL.DK @villum
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LEARNINGS?
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“The open source
approach makes it
possible to invite
users in on a whole
other level, in true
co-creational spirit.

— Anders Buchmann,
Chief Intrapreneur, Bang & Olufsen
@villum
@designcentret
“I’d hope that
[Alibaba CEO] Jack
Ma would offer this
at a tenth or
hundredth of the
price so more people
would do it and it
would make a bigger
impact.

— Anders Buchmann,
Chief Intrapreneur, Bang & Olufsen
@villum
@designcentret
WHAT’S NEXT?
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@designcentret
Christian Villum
cvi@ddc.dk
@villum
@designcentret
Questions?

Is the future of hardware open source? (Innovation Roundtable webinar)