National retail innovation platform

3. DRIVE I
NATIONAL RETAIL
INNOVATION PLATFORM

4. The Retail Innovation Platform
Facilitating cooperation among Universities of Applied Sciences
to better service the retail sector with insights & knowledge
Dr. Jesse Weltevreden

5. 5
Demographic
changes
Online shopping
Globalisation
In-store
innovations
Logistic
innovations
Circular economy
Big Data
Customer
centricity
Omnichannel
Shopping area
vitality
Real estate
development
Legislation
Mobile
commerce
Skilled
personnel

6. 6
The Need for a Platform
• Retail innovation is an important research theme at many
Universities of Applied Science
• Many projects have a local or regional focus: insights are
often distributed locally
• Limited knowledge among retailers about how universities
can help them to innovate
• Limited cooperation among universities

7. 7
Goals Platform
1. A joint research program linked to the National Retail Agenda
and Shopping Tomorrow
2. Development of an online knowledge portal for retailers
3. Cooperation: knowledge exchange between researchers and
joint research projects and living labs
4. Better dissemination of research insights through cooperation
with media partners and trade associations
5. Enlarging the network of participating universities

8. 8
Participating universities & Partners

9. 9
Research themes
Shopping area vitality &
governance
In-store technology
Social entrepreneurship
Sustainability & Circular
Economy
E-commerce
Marketing & Big data
Skills & Education

10. More information:
Mayke Steeman
m.steeman@hva.nl / 06-21157306
Jesse Weltevreden
j.w.j.weltevreden@hva.nl / 06-10153268

11. KEY INSIGHTS

12. Green and smart, where’s the new
retailer?
Dr. Anja Overdiek
The Hague University of Applied Sciences
Program leader “Retail Innovation Lab”

13. Awareness

14. Impact Pop-up Store
Transparency

15. 1
2
Retailing formats
Which works in The Netherlands: 1 or 2?

16. How to drive more traffic to your
store with innovative technology
Dr. Tibert Verhagen
Amsterdam University of Applied Sciences
Associate professor E-business

17. 17
Declining number of store visitors
Key question: (How) can innovative technology turn the tide?

18. 18
How to use content?
➢Static vs. dynamic
➢Low vs. high speed
of animation
Digital displays in store windows
Which content?
▪ Pictures vs. pictures + price
▪ Little vs. much product
information
How to use the content?
▪ Static vs. dynamic
▪ Low vs. high speed of
animation
Do they work?
▪ Attitudes, intentions
▪ Actual views and
attention

19. 19
Which content?
➢Pictures vs. pictures
+ price
➢Little vs. much
product information
How to use content?
➢Static vs. dynamic
➢Low vs. high speed
of animation
Location-based messaging
Which content?
▪ Scarcity
▪ Reciprocity
How to use it?
▪ Upcoming field study
▪ Real customers, real
messages, WIFI
Does it work?
▪ Positive vs. negative
▪ Attitudes, intentions
▪ Actual views and attention

20. The end of retail-led city planning
Dr. Cees-Jan Pen
Fontys University of Applied Sciences
Lector De Ondernemende Regio

21. Place to buy

22. Disruption?
Disruption?

23. Place to be & meet

24. Future Of Instore Displays
Dr. Jorna Leenheer
Avans University of Applied Sciences
Lector New Marketing

25. What is the function displays?
attention

26. Make displays digital
• Integrate screens in displays to make them more attrative
• Flexible design: vary videos per hour, day, week or store
location
Integrate scales to track sales real time

27. Make digital displays interactive
COOP Store of The future: World Expo Milano 2015
• Measure what you are doing
• Stay critical, be creative
• Simple and cheap is sometimes
optimal

28. Retail innovation needs a
designerly approach
Dr. Paul Rutten
Rotterdam University of Applied Sciences
Program Director 010 Research Centre

29. Titel
Paul Rutten
Creating 010

30. “Some futures you can predict,
others you have to design.
Designing starts were the
probable ends.” - Taeke de Jong

32. PROGRAM | THE HUMAN TOUCH
11.30 – 12:30 Nature Meets Design
12:30 – 13:30 Break
13.30 – 14:30 UPPS
14:30 – 15:00 Break
15:00 – 16:00 Meaningful Data & Smart Fashion