The document discusses best practices for nonprofits successfully adopting social media. It recommends that nonprofits start by listening to their audiences, assessing where people gather online and what they discuss. It also suggests setting objectives and choosing the right tools like blogs, photos, videos or social networks. Additionally, the document provides tips on staff roles, experimenting, measuring success and continually improving social media strategies.

1. Nonprofits and Successful Social Media Adoption:

2. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman

3. Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

4. Two Minute Poll Experience with … http://www.flickr.com/photos/raincitystudios/

5. Take Aways http://www.flickr.com/photos/dslrninja / A basic understanding Resources for further exploration An idea or two for experimentation

6. http://www.flickr.com/photos/gilgamesh/ bethkanter.wikispaces.com

7. Agenda Overview Intro & Icebreaker Why? Adoption Issues Getting Started Break (around 10:30) Let’s Play the Game

8. http://socialmedia.wikispaces.com/Social+media+game David Wilcox

9. http://internet-fundraising.wikispaces.com/

10. Photo by Preetam Rai

11. Ice Breaker

12. Let’s Create the Parking Lot Zkorb Flickr phot by zkrob

13. What is Web 2.0? Using the Internet to instantly collaborate, share information, and have a conversation about ideas we care about.

14. Why Important ….

16. How people are getting info to make decisions With my friends

19. Impact on Google Results

22. The Cute Dog Theory

23. A Remix of the Cute Cat Theory

24. Web2.0: to share cute cat photos

25. Wait a second … looking at nonprofits that have successfully Adopted social media .. There are a lot of dog lovers …..

28. Assess Audience Online Social Activities

30. Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?

32. Discuss/set objectives first

33. Not a monologue

34. Listening

35. Conversation

36. Even difficult ones …

37. The audience wants a voice

40. Mixing Social Media with Communications and Fundraising Strategies afrochild_0

42. “ Over 14,000 profile views in 3 weeks. 500 NEW signups to our email list from MySpace”

43. Staff Roles

44. “ I was a Facebook junkie before I was hired!”

47. Define a box Define a Box

49. Is this real work?

52. It takes time

53. Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0

54. Start small, reiterate over and over

56. Here’s some advice from Wendy Harmon, Red Cross Blogger

59. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment

60. http://www.flickr.com/photos/johnnyhuh/ Five step plan to started ..

61. 1: Listen and know your audience

62. Find Blogs to Read …

64. A homeless person isn’t someone you pass on your way into a fancy restaurant

68. http://www.flickr.com/photos/smudie / RSS Reader

69. Step 2: Prepare Photo by Pingnews

70. Who in your organization will have the conversation?

71. Rules of Engagement

73. Twitter Conversations http://www.flickr.com/photos/vox /

75. What might you “tweet” about?

76. http://www.flickr.com/photos/tomthephotographer/ Step 3: Select your tools …

77. Step 4: Jump in

78. Storytelling (with a blog)

81. Storytelling (with photos & video)

82. Start with an individual profile

83. Visual Petitions

84. Groups: Organize

86. If you’re lucky might go viral

87. Social Networking Sites

89. Newswire

90. At an event

93. Fundraising and Activism

94. Step 5: Measuring Success

96. Break

97. Source: littleoslo.com - Blogpoly Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? One person to tell story from each group

98. Just Three Words

99. Contact Information Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com http://bvac.wikispaces.com