Lee goodger

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Lee Goodger the habitat of social media for churches and related organisations

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Lee goodger

  1. 1. Effective use of Social Media for Church engagement <br />Lee Goodger4th September 2010<br />
  2. 2. Heads up…<br />A very short bit about me<br />Using Social Media – managing expectations <br />Being social for Church and sharing Christianity using digital Social Media tools – practical advice & tips <br />Q&A<br />
  3. 3. So it’s hello from Me ;-)<br /><ul><li>Christian
  4. 4. Vineyard Church Sutton
  5. 5. Married with 3 children
  6. 6. Youth group helper (Fusion 11-13 year olds)
  7. 7. Passionate about technology and things that go ‘bing’
  8. 8. Sharing my experience for ‘good’</li></ul>‘Pragmatic, resourceful, challenging with a considered approach’<br />
  9. 9. …and Professionally <br />Over 15 years experience; Branding, Digital & Social Media<br />Account Director at Edelman (Spook Digital) <br />Client experience :<br />
  10. 10. Before we start<br />
  11. 11. Sorry! <br />No Flash Gordon, Saviour of the Universe quick fix<br />
  12. 12. Apologies once again…<br />No silver bullet...<br />
  13. 13. Once more…sorry…<br />No instant ‘ready to bake’ mix<br />
  14. 14. Finally No Kevin Costner moment<br />If you build it, it doesn’t mean they will come<br />
  15. 15. Social Media requires<br />Investment<br /> time & commitment <br />possibly £<br />Understanding and a desire to learn<br />Clear purpose & objectives<br />Investment <br /> time & commitment <br />
  16. 16. Good you’re here. Common barriers<br />I don’t have the time <br />I don’t know what to do<br />Twitter = mundane<br />Not relevant <br />“No one cares what I have to say, I’m not cool enough to get people interested in my thoughts and opinions!”<br />
  17. 17. Done properly…<br /><ul><li>is rewarding
  18. 18. share ministry remotely
  19. 19. Global online audience
  20. 20. make acquaintances on/off line
  21. 21. learn
  22. 22. create a personal (online) library
  23. 23. ability to share faith</li></li></ul><li>So the good news…<br />Practical advice to consider using Social Media in your Church, or for personal use to share your experiences, opinions & content to a known and wider audience for the glory of God.<br />Simple.<br />
  24. 24. So let’s take baby steps<br />
  25. 25. Part One <br />Using Social Media for Church & sharing Christianity – practical advice & tips <br />
  26. 26. Lets go back in time<br />Social Media is important for Ministry today<br />
  27. 27. Quick recap - what is Social Media?<br />Online technologies and practices people use to share content, opinions, insights, experiences, perspectives – for broadcast or two way dialogue.<br />Social media takes many forms including text, image, audio and video. <br />Social Networks, Blogs, Forums, Podcasts, Vodcasts. <br />PC/Mac & Mobile<br />
  28. 28. Socialnomics<br />http://www.youtube.com/watch?v=NhPgUcjGQAw&feature=fvst<br />
  29. 29. Don’t forget mobile internet <br />Smart Phones allow users to get and upload content<br />These devices should be considered for future communication<br />There are over 100m users accessing Facebook via mobile devices<br />
  30. 30. Take your pick – a sample of tools<br />
  31. 31. The Challenge & Opportunity <br />Increasingly difficult to get people to come to Church<br />So go where they are and be relevant<br />Social Media allows us to do this<br />
  32. 32. Start from the beginning…reason for being <br />
  33. 33. Setting your objectives<br />What do you want to achieve? <br />How much time do you have?<br />How tech savvy are you?<br />How are you measuring success?<br />
  34. 34. Benefits of Social Media for Ministry <br />Increase your visibility, passion, experience, knowledge and influence <br />Enhances relationship<br />Non evasive way to connect to new people<br />Discipline tool for the new generation – be relevant <br />Help distribute resource and opinion<br />
  35. 35. In Short<br />Greater access to scripture <br />Encouragement for other Christians<br />
  36. 36. Checklist <br />Invest P<br />Set clear objectives P<br />
  37. 37. Phase #1 Listen<br />
  38. 38. Phase #1 : Listening<br />What conversations are taking place online?<br />Where are they taking place?<br />Who’s talking? <br />
  39. 39. Phase #1 : Listening Example<br />Google Blog Search ‘How relevant is Church?’ <br />
  40. 40. Phase #1 : Benefits of Listening<br /><ul><li>Understand what’s going on
  41. 41. Identifies emerging Christian topics & trends
  42. 42. Help shape your own thoughts & opinions
  43. 43. Be relevant
  44. 44. Helps identify influencers and communities you can engage with</li></li></ul><li>Phase #1 : How to Listen<br /><ul><li>Decide what you’re looking for by identifying topics and keywords for your search
  45. 45. Work out where / in what platforms conversations are happening
  46. 46. Manage your search on an ongoing basis by setting up an RSS Reader to create a feed of content you can read and monitor daily / Google alerts / manual checks
  47. 47. Store / save / share what you find.  Use Social book marking to save, share and build a community around interesting content or coverage you find online
  48. 48. Look for themes, trends in conversation and opportunities to engage</li></li></ul><li>Phase #1 : Listening Tools<br />
  49. 49. Phase #1 : Setting Up RSS Feeds<br />To set up an RSS feed into your reader simply copy and paste the URL of the blog you want to subscribe to into your Google Reader or Netvibes subscription function. In Netvibes this is ‘Add Feed’; in Google Reader this is ‘Add a subscription’ <br />You will now receive all content updates from the blog you subscribe to in one place <br />
  50. 50. Checklist <br />Invest P<br />Set clear objectives P<br />Listen P<br />
  51. 51. Phase #2 Setting Up<br />
  52. 52. Phase #2 : Setting Up<br />Decide what works for you<br /><ul><li>Blogging – Blog
  53. 53. Micro blogging – Twitter
  54. 54. Community – Forum / Social Network
  55. 55. Audio Visual – Podcast / Video / Images</li></ul>All of the above or as much as you want to do<br />It’s up to you! <br />
  56. 56. Phase #2 : What a blog can do for you<br />Identity: A blog allows you to have an online voice<br />Personality: Tone of posts convey who you are<br />Relevancy: By sharing opinions on Church and real life news & events, you avoid bland ‘messages’ and remain relevant and engaging<br />Consistency: You readers will come back if you post regularly <br />Dynamism: Sharing what your doing / planning to do builds anticipation and a sense of progress making your readers want to come back for more<br />
  57. 57. Phase #2 : Blog Set Up<br />As easy as creating a Word document<br />(Arguably even easier)<br />Note common word processing icons such as Font, justification, bold text<br />And icons to add pictures, movies, or check spelling<br />All automated, all ready to publish<br />Can be about anything you want it to be<br />
  58. 58. Phase #2 : What a blog can do for you<br />Identity: A blog allows you to have an online voice<br />Personality: Tone of posts convey who you are<br />Relevancy: By sharing opinions on Church and real life news & events, you avoid bland ‘messages’ and remain relevant and engaging<br />Consistency: You readers will come back if you post regularly <br />Dynamism: Sharing what your doing / planning to do builds anticipation and a sense of progress making your readers want to come back for more<br />Library: Online reference tool for collaboration and sharing<br />
  59. 59. Phase #2 : What Twitter can do for you<br />Micro blogging can be run is isolation or support your blog. <br />Additional benefits:<br />Visibility<br />Twitter provides a quick way to share your content with a huge community<br />Immediacy<br />You can quickly and easily post real time information, keeping your readers up to date and generating a sense of dynamism and progress<br />However...<br />It is better to reach relevant people interested in you than try to get a large number of followers<br />
  60. 60. Phase #2 Using YouTube or Flickr<br />Alternatively record your thoughts and share via video or image<br />Bring your content to life<br />Use Web 2.0 rich media to it’s full advantage<br />For consideration : <br />Ensure you have copyright<br />Keep videos ‘snack size’ - 3mins<br />http://www.flickr.com/photos/billread/3274855904/<br />
  61. 61. Phase #2 Social Networks<br />Depending on scale and objectives Social Networks can provide a destination <br /><ul><li> Facebook group
  62. 62. Forum </li></ul>This creates an online community<br />For consideration<br /><ul><li> Requires daily posts / content
  63. 63. Can take time to establish
  64. 64. Lots of committment</li></li></ul><li>Phase #2 : Creating Content <br /><ul><li>No right or wrong answers – you are the Publisher
  65. 65. For consideration
  66. 66. What is topical
  67. 67. What interests you? What ministerial teaching is in your heart?
  68. 68. Keep it relevant
  69. 69. Learning from others & listening
  70. 70. To start with keep short and sweet
  71. 71. Then keep short and sweet! </li></li></ul><li>Phase #2 Creating a Social Media eco-system<br />www.MyWebSite.com<br />
  72. 72. Phase #2 : Digital Eco system example<br />http://blog.relevantchurch.com/<br />Multi platform presence : Facebook, YouTube and website<br />
  73. 73. Checklist <br />Invest P<br />Set clear objectives P<br />Listen P<br />Set Up : Choose what suits you and experiment P<br />Create a Social Media eco-system P<br />
  74. 74. Phase #3 Engage & Share <br />
  75. 75. Phase #3 Engage : Conversation & Collaboration <br />Technology is changing our relationships with Church, friends, family, institutions, the media and brands<br />
  76. 76. Phase #3 Engaging <br />Determine what role you want to have in Social Media<br /> - Broadcast only<br /> - Collaboration <br />Considerations for collaboration<br /> - Follow other Twitter users<br /> - Add blogs in your blog roll<br /> - Retweet blog posts, tweets and videos <br /> - Link to other & credit them<br /> - Reply to comments / tweets <br />
  77. 77. Phase #3 : Engaging > Contributing Feedback<br />Bloggers & Forum members welcome feedback<br />So leave a comment<br />Or send an email<br />Make yourself known in a community<br />Make Virtual Friends<br />Participate & follow <br />
  78. 78. Phase #3 : Engage > Social Bookmarking<br /><ul><li>Use social bookmarking sites including Delicious / Digg / Reddit / StumbleUpon to save and share interesting blog posts or online news articles:
  79. 79. Track all interesting articles (mentions, Church news, ministry tool, mentions etc.)
  80. 80. Use as a search and research tool
  81. 81. Share links via online presences</li></li></ul><li>Phase #3 : How to engage online<br />Write well, provide quality material<br />Respect privacy<br />Be open, transparent and human<br />Don’t pitch, participate<br />Mind the world’s longest memory<br />Be accurate<br />Be brief and clear<br />Be thoughtful<br />Don’t try to control the message<br />Be authentic<br />Think about building relationships rather than pitching<br />Pay attention<br />Respect the record<br />Refer and link to their posts<br />Treat it as a conversation<br />Be direct but be polite<br />Get to know the people you want to talk to<br />It’s OK to have a personality now<br />Argument is fine; quarrelling is not<br />
  82. 82. Checklist <br />Invest P<br />Set clear objectives P<br />Listen P<br />Set Up : Choose what suits you and experiment P<br />Create a Social Media eco-system P<br />Engage, Follow, Share & Contribute P<br />
  83. 83. Phase #4 Your Online Reputation<br />
  84. 84. Phase #4 Online Reputation<br />Self Googleing & check regularly<br />Be the best online reference for yourself<br />Remember you’re always on record<br />Only share and provide information you want to<br />
  85. 85. Phase #4 Online Reputation Tools<br /><ul><li>Pipl – people search tool
  86. 86. Spezify – collage of images and mentions
  87. 87. Friendfeed – personal aggregator
  88. 88. Posterous – manages multiple presences</li></ul>Obviously Google! <br />
  89. 89. Checklist <br />Invest P<br />Set clear objectives P<br />Listen P<br />Set Up : Choose what suits you and experiment P<br />Create a Social Media eco-system P<br />Engage, Follow & Contribute P<br />Manage your reputation P<br />
  90. 90. Phase #5 Future Development<br />
  91. 91. Phase #5 Future Development <br />Digital Communication is ever changing<br />Keeping a eye is vital to make sure you’re making the most of emerging tools<br />
  92. 92. Checklist <br />Invest P<br />Set clear objectives P<br />Listen P<br />Set Up : Choose what suits you and experiment P<br />Create a Social Media eco-system P<br />Engage, Follow & Contribute P<br />Manage your reputation P<br />Keep an eye on emerging technology P<br />
  93. 93. Crowd Sourcing<br />
  94. 94. Crowd Sourcing <br />Crowd Sourcing is an open invitation, via social media, to encourage a community to aid and shape a product or service, this changes the role of followers from ‘mere consumption’ to ‘creation’ <br />Types<br />controlled: for instance, participants select from a pre-determined set of criteria <br />open: audience have total creative control <br />Rules: <br />be transparent with consumers, especially regarding approach<br />avoid ambiguity <br />nurture and facilitate participation – consumers are being invited to shape the future<br />
  95. 95. Crowd Sourcing : Marmite Example<br />
  96. 96. Crowd Sourcing : Relation to Church <br /><ul><li>Invite Guest bloggers (publishers) to take ownership
  97. 97. Video / Podcast interviews of local people at your Church
  98. 98. Run online polls to generate discussion and collaboration
  99. 99. Host topical debates on an appointed slot – making an appointment to attend</li></li></ul><li>Part Two<br />So what and things to consider<br />
  100. 100. Benefits of Social Media for Church<br />Promotion<br />Increasing visibility of your Church online<br />Allow potential visitors to learn about your Church online<br />About Service times, address and other activities<br />Support <br />Discipline and spiritual growth<br />Sermon follow up and additional materials/resources<br />Remind and inform about upcoming events<br />Ask for feedback / comment from your Church<br />
  101. 101. Using Social Media for Ministry <br />Increase your visibility and influence <br />Enhances relationship<br />Non evasive way to connect to new people<br />Discipline tool for the new generation – be relevant <br />Help distribute resource and opinion<br />
  102. 102. Listening – offline (the real world)<br />As Church leaders, understand the digital usage at your Church<br />Be aware of <br /><ul><li>Alienating your members / congregation
  103. 103. Forcing investment in digital tools
  104. 104. Getting absorbed ‘online’</li></li></ul><li>Existing collateral :Your website – is it effective?<br />Do you have a content strategy?<br />Does it actually work and encourage repeat visitors<br />How I find it?<br />Would you use it / return?<br />Are you promoting your Social Media presences?<br />
  105. 105. Finally it’s all about Ministry <br />It’s about sharing the Gospel <br /><ul><li>Experiences, Wisdom, Advice, Support, Friendship & Encouragement
  106. 106. Wherever you are</li></ul>It’s not about technology or marketing<br />
  107. 107. What have we learnt?<br />Social Media is an established media<br /><ul><li>Experiment
  108. 108. Listening
  109. 109. Principles of engagement </li></ul>You have the opportunity to use Social Media tools to share God’s love for us, his message of hope and practical advice for Ministry to follow Christ. <br />So what are you waiting for...experiment. <br />
  110. 110. 1. You are the Publisher<br />Whether you write a blog or create a digital content, you can publish easily and cheaply and make it available worldwide<br />
  111. 111. 2. Search & Find<br />Search is central to digital media. The more you publish, the more likely you are to be found<br />
  112. 112. 3. Getting to know people<br />Digital media are all about making connections. <br />This makes conversation the centre piece of digital media relations<br />
  113. 113. How does have meaning for Church today?<br />He said to them, <br />"Go into all the world and preach the good news to all creation”.<br />Mark 16:15 <br />NIV<br />
  114. 114. Thank You<br />Lee Goodger<br />@rem0te<br />e. leegoodger@hotmail.com<br />m. 07747 175 754<br />

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