Share Our Strength

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  • http://www.flickr.com/photos/thomashawk/27171923/ I’m going to start with some brief points about how social media is different from the past, why you should pay attention, some points to consider before you start, and some tips. http://twitter.com/MikeChapman/statuses/885552755
  • Share Our Strength

    1. Beth Kanter Beth’s Blog Tapping into Social Media Tools to Build Buzz, Find Fans, and Raise Funds Photo by Thomas Hawk
    2. http://beth.typepad.com Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
    3. Beth Kanter: Trainer Photo by Steve Goodman
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    8. Over $215,000 raised ….
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    10. Key Takeaways … <ul><li>Understanding of the power of social media </li></ul><ul><li>Getting started, strategically </li></ul><ul><li>Social Media and Day of Service </li></ul>
    11. http://shareourstrength08.wikispaces.com
    12. Two Minute Poll Are you social media consumers or creators? http://www.flickr.com/photos/raincitystudios/
    13. Define Social Media Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.
    14. Powered by the tools ….
    15. What is social media, really?
    16. Traditional Media
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    18. New Media
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    21. Web 1.0
    22. Web 2.0
    23. Click Here
    24. What makes social media different?
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    26. Click Here
    27. Okay, I get it, but isn’t this just a fad?
    28. The Trust Factor
    29. How people are getting info to make decisions With my friends
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    32. It’s about engaging with the right 6 people so you can reach lots and lots more ..
    33. Capital Area Food Bank of Texas
    34. They asked their audience for ideas
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    43. You can create a blog or Twitter profile faster than ….
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    45. attracting and engaging a passionate community of fans who will share your story ….
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    47. Share Our Strength – Day of Service Fighting Hunger with Social Media
    48. Volunteer Social Media Capture Team
    49. An Outline of Content <ul><li>Interviews – why important </li></ul><ul><li>Document the process – before/after </li></ul><ul><li>Encourage other attendees to document - Tag </li></ul><ul><li>Blog </li></ul><ul><li>Flickr ( all participants ) </li></ul><ul><li>Video Sharing – YouTube and Qik </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul>Tools
    50. A little planning first! Objective Audience Strategy Time Experiment
    51. What is your objective?
    52. Who do you want to reach?
    53. Who are they? Where on the social web will I find my audience? How do they use the social web? What are they talking about? What do they want? It’s also called listening …
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    56. Email Marketing Online Merchandising Online Forums Direct Mail Traditional Media Membership & Online Renewal Advertising Brochures Blog YouTube Flickr Facebook Twitter Blend
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    58. Begin here Hrs/per week # of weeks Generate Buzz Share Content Listen Participate Community Building & Social Networking
    59. Exactly how much time will it take per week?
    60. You get out what you put in … You have to invest 3-6 months before you see startling results Einstein’s Theory of Social Media Relativity
    61. Start small, reiterate over and over
    62. The best advice from Wendy Harmon, Red Cross Blogger
    63. Starter Steps … http://shareourstrength08.wikispaces.com
    64. Starter Steps … http://shareourstrength08.wikispaces.com
    65. Thank You! Beth’s Blog http://beth.typepad.com Have a blog post topic idea? [email_address]
    66. Define Social Media Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.
    67. Powered by the tools ….
    68. Twitter: Participate and Listen
    69. Think Twitter is Dumb?
    70. Listen: Twitter Search
    71. Participate
    72. Stream Content
    73. Blog
    74. Photo Sharing: Flickr
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    76. Video Sharing: YouTube
    77. Social Networking
    78. Social Networks: First Generation 1) I am linked to -> -> to you --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha
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