PR For Musicians Session 3


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'I love you - Be my Fan!' and other MORE successful self promotion tips on the web. Learn how to take advantage of social networking sites to promote your music business.

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  • AudioSetup-jochenWolters.jpg
  • Flickr - Dan Fulano
  • From a presentation by…. (Need to get this…)
  • Chris Heurer
  • “ I could approach a kid and ask him a question or put a tuning fork to her elbow without any parents getting suspicious. I could jump in with a perplexed family and help them make the pendulum work. I was sought out and could initiate conversations. I could even tell dumb jokes or get people to sing songs about science with me. Magic.” Nina Simon Museum 2.0
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  • Chris Brogan
  • Chris Brogan
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  • PR For Musicians Session 3

    1. 1. Successful Promotion on the web 'I love you - Be my Fan!' and other MORE successful self promotion tips on the web. Learn how to take advantage of social networking sites to promote your music business. Rebecca Krause-Hardie Blog: January 26, 2010 Funding for the Bootstrap Music Series comes from The New York State Music Fund, established by the New York State Attorney General at Rockefeller Philanthropy Advisors.
    2. 2. Introductions & Housekeeping Welcome … and Welcome Back! Rebecca Krause-Hardie
    3. 3. Today’s plan <ul><li>Review & Questions from last week </li></ul><ul><li>Conversation Tone </li></ul><ul><li>Integration </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Q & A (don’t wait until the end!) </li></ul>
    4. 4. Review - Session 1 <ul><li>Research first </li></ul><ul><li>Become the other person </li></ul><ul><li>Make your stuff easily accessible </li></ul><ul><li>Put all the key stuff together in one place </li></ul><ul><li>Be personal and professional, and develop relationships </li></ul><ul><li>Include audio, video, sharable content, quotes, etc. </li></ul><ul><li>Share-This links </li></ul>
    5. 5. Review - Session 2 <ul><li>Intentionality & Branding </li></ul><ul><li>Listening first </li></ul><ul><li>Find others to learn from </li></ul><ul><li>Join the conversation </li></ul><ul><li>Be courageous </li></ul><ul><li>Take small steps </li></ul><ul><li>People are forgiving if your intentions are good </li></ul><ul><li>Wash, rinse, repeat </li></ul>
    6. 6. Summing it Up
    7. 7. Build Relationships <ul><li>Talk to people </li></ul><ul><li>Have a conversation </li></ul><ul><li>Add value </li></ul><ul><li>Give up Control </li></ul><ul><li>Listen </li></ul>
    8. 8. Questions from last week? <ul><li>? </li></ul>
    9. 10. Having a common language & understanding <ul><li>“ it is the matter of making assumptions, familiarity and respect, ethnocentrism (or technocentrism), and the matter of responsibility ” </li></ul>Chris Heuer
    10. 11. Being Responsible and Making it Safe: The Magic Vest! <ul><li>“ I wore a vest that identified me as a staff person. It was blue. It was polyester. And It was a magic vest. </li></ul><ul><li>“ What made it magic? When I slipped on the vest, I was suddenly identified as someone who was safe for strangers to talk to. </li></ul>Nina Simon
    11. 12. Adding Value - Geo-caching <ul><li>What did they say well? </li></ul><ul><li>What did they miss? </li></ul><ul><li>Answer questions </li></ul><ul><li>What are other people saying? </li></ul><ul><li>How does it apply to you? </li></ul><ul><li>Imagine what could be done in the future </li></ul><ul><li>Reflect on your personal experience </li></ul><ul><li>Ask what if?” </li></ul>“ Read someone's blog post and start a conversation: Before you leave a comment, ask yourself: Beth Kanter
    12. 13. Adding Richness <ul><li>Commenting is the life blood of blogging and the key to building a community </li></ul><ul><ul><li>Comments get more minds into the story. </li></ul></ul><ul><ul><li>Comments annotate someone’s thoughts such that the ideas can take on another dimension. </li></ul></ul><ul><ul><li>Comments are a way to establish authority in your content niche </li></ul></ul><ul><li>How does it apply to you? </li></ul>Beth Kanter
    13. 14. Conversation Philosophy <ul><li>Blogs and Comments get legs … </li></ul><ul><li>Don’t say anything on the blog that you wouldn’t want your grandmother, future employer to read. </li></ul><ul><li>Dealing with negative comments </li></ul><ul><li>Having internal agreement about tone, content etc. </li></ul><ul><li>Don’t micro-manage your blog - it needs to have a sense of spontaneity </li></ul>
    14. 15. Negativity
    15. 16. Supplies - talking points <ul><li>“ Give your ideas ‘handles’ - If others can take your ideas and run with them, they’re apt to comment on their gratitude, and/or their new variation on what you did. Encouraging that is a great way to build more conversations.” </li></ul>Chris Brogan
    16. 17. Supplies - comments are sticky That can be both good and bad.
    17. 18. Supplies -Humor YouTube Video Link
    18. 20. New York Philharmonic - Page
    19. 21. Expand your network by integrating with Flickr
    20. 22. And by integrating with YouTube
    21. 23. Using the “Notes” tab for longer term ‘updates’
    22. 24. You can subscribe RSS to notes (What’s RSS?)
    23. 25. Mahler Contest - driving traffic to website
    24. 26. Brooklyn Museum Community -> Sharing
    25. 27. Graffiti online and offline
    26. 28. Graffiti making tool online and offline
    27. 30. Twitter: News and Knowledge Sharing
    28. 31. Twitter: Fundraising and Events
    29. 32. Twitter: Engagement
    30. 33. More Twitter Stuff <ul><li>Use and monitor #hastags </li></ul><ul><li>Build relationships by joining conversations & replying, retweeting </li></ul><ul><li>Make your tweets retweetable </li></ul><ul><li>Use Twitpic to share photos </li></ul><ul><li>Use Twitter search </li></ul><ul><li>Empower your followers with actionable information in support of your mission. </li></ul>Chad Norman
    31. 35. Get a FB “Page”
    32. 36. Update it Regularly
    33. 37. Reflect your brand on your Facebook page
    34. 38. Ask questions & participate in the conversation
    35. 39. Post & Tag Users in Photos & Videos
    36. 40. Leverage Events
    37. 41. Open up your Facebook page
    38. 42. Integrate Online & Offline
    39. 43. Facebook Share
    40. 44. Build Relationships <ul><li>Talk to people </li></ul><ul><li>Have a conversation </li></ul><ul><li>Add value </li></ul><ul><li>Give up Control </li></ul><ul><li>Listen </li></ul>
    41. 45. Fail early and often! (Remember Yoda, “No Try … Just Do”)
    42. 46. Next Steps <ul><li>What are you going to do with all this? </li></ul><ul><li>What are 5 things you can do this week to carry your learning and experience forward? </li></ul><ul><li>Your ideas… </li></ul>
    43. 47. And remember… <ul><li>It’s all about investing in relationships! </li></ul>
    44. 48. Q & A <ul><li>THANK YOU! </li></ul><ul><li>The NYSArts Blog: </li></ul><ul><li> </li></ul><ul><li>Post your stuff, your questions, your insights, your feedback…. </li></ul>
    45. 49. Upcoming Sessions <ul><li>February: Multimedia Skills </li></ul><ul><li>March: Music, Money & Sustainability </li></ul>
    46. 50. Resources <ul><li>The NYSA Blog: </li></ul><ul><li>Adwords : https:// adwords </li></ul><ul><li>Musicians tools: </li></ul><ul><ul><li>http://www. topspinmedia .com/ </li></ul></ul><ul><ul><li>http://www. reverbnation .com/ </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Case Study: </li></ul><ul><li>PR template </li></ul><ul><li>Glossary of web terms: </li></ul><ul><li>http://www. seobook .com/glossary/# </li></ul><ul><li>Rebecca’s blog: </li></ul><ul><li>Cell & PDA 978-407-6002 </li></ul>