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Successful Promotion on the web   'I love you -  Be my Fan!'  and other MORE successful self promotion tips on the web. Le...
Introductions & Housekeeping Welcome … and Welcome Back! Rebecca Krause-Hardie
Today’s plan <ul><li>Review & Questions from last week </li></ul><ul><li>Conversation Tone </li></ul><ul><li>Integration  ...
Review - Session 1 <ul><li>Research first </li></ul><ul><li>Become the other person </li></ul><ul><li>Make your stuff easi...
Review - Session 2  <ul><li>Intentionality & Branding </li></ul><ul><li>Listening first </li></ul><ul><li>Find others to l...
Summing it Up
Build Relationships <ul><li>Talk to people </li></ul><ul><li>Have a conversation </li></ul><ul><li>Add value </li></ul><ul...
Questions from last week? <ul><li>? </li></ul>
 
Having a common language & understanding <ul><li>“ it is the matter of making assumptions, familiarity and respect, ethnoc...
Being Responsible and Making it Safe:  The Magic Vest! <ul><li>“ I wore a vest that identified me as a staff person. It wa...
Adding Value -  Geo-caching <ul><li>What did they say well? </li></ul><ul><li>What did they miss? </li></ul><ul><li>Answer...
Adding Richness <ul><li>Commenting  is the life blood of blogging and the key to building a community </li></ul><ul><ul><l...
Conversation Philosophy <ul><li>Blogs and Comments get legs …  </li></ul><ul><li>Don’t say anything on the blog that you w...
Negativity
Supplies - talking points <ul><li>“ Give your ideas ‘handles’ -  If others can take your ideas and run with them, they’re ...
Supplies - comments are sticky That can be both good and bad.
Supplies -Humor YouTube Video Link
 
New York Philharmonic - Page
Expand your network  by integrating with Flickr
And by integrating with YouTube
Using the “Notes” tab for  longer term ‘updates’
You can subscribe RSS to notes (What’s RSS?)
Mahler Contest - driving traffic to website
Brooklyn Museum  Community  -> Sharing
Graffiti online and offline
Graffiti making tool online and offline
 
Twitter: News and Knowledge Sharing
Twitter:  Fundraising and Events
Twitter:  Engagement
More Twitter Stuff <ul><li>Use and monitor #hastags </li></ul><ul><li>Build relationships by joining conversations & reply...
 
Get a FB “Page”
Update it Regularly
Reflect your brand on your Facebook page
Ask questions & participate  in the conversation
Post & Tag Users in Photos & Videos
Leverage Events
Open up your Facebook page
Integrate Online & Offline
Facebook Share
Build Relationships <ul><li>Talk to people </li></ul><ul><li>Have a conversation </li></ul><ul><li>Add value </li></ul><ul...
Fail early and often! (Remember Yoda, “No Try … Just Do”)
Next Steps <ul><li>What are you going to do with all this? </li></ul><ul><li>What are 5 things you can do this week to car...
And remember… <ul><li>It’s all about investing in relationships! </li></ul>
Q & A <ul><li>THANK YOU! </li></ul><ul><li>The NYSArts Blog:  </li></ul><ul><li>http://nysarts.typepad.com </li></ul><ul><...
Upcoming Sessions <ul><li>February:  Multimedia Skills </li></ul><ul><li>March:    Music, Money & Sustainability </li></ul>
Resources <ul><li>The NYSA Blog:  http://nysarts.typepad.com </li></ul><ul><li>Adwords :  https:// adwords .google.com </l...
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PR For Musicians Session 3 Slide 1 PR For Musicians Session 3 Slide 2 PR For Musicians Session 3 Slide 3 PR For Musicians Session 3 Slide 4 PR For Musicians Session 3 Slide 5 PR For Musicians Session 3 Slide 6 PR For Musicians Session 3 Slide 7 PR For Musicians Session 3 Slide 8 PR For Musicians Session 3 Slide 9 PR For Musicians Session 3 Slide 10 PR For Musicians Session 3 Slide 11 PR For Musicians Session 3 Slide 12 PR For Musicians Session 3 Slide 13 PR For Musicians Session 3 Slide 14 PR For Musicians Session 3 Slide 15 PR For Musicians Session 3 Slide 16 PR For Musicians Session 3 Slide 17 PR For Musicians Session 3 Slide 18 PR For Musicians Session 3 Slide 19 PR For Musicians Session 3 Slide 20 PR For Musicians Session 3 Slide 21 PR For Musicians Session 3 Slide 22 PR For Musicians Session 3 Slide 23 PR For Musicians Session 3 Slide 24 PR For Musicians Session 3 Slide 25 PR For Musicians Session 3 Slide 26 PR For Musicians Session 3 Slide 27 PR For Musicians Session 3 Slide 28 PR For Musicians Session 3 Slide 29 PR For Musicians Session 3 Slide 30 PR For Musicians Session 3 Slide 31 PR For Musicians Session 3 Slide 32 PR For Musicians Session 3 Slide 33 PR For Musicians Session 3 Slide 34 PR For Musicians Session 3 Slide 35 PR For Musicians Session 3 Slide 36 PR For Musicians Session 3 Slide 37 PR For Musicians Session 3 Slide 38 PR For Musicians Session 3 Slide 39 PR For Musicians Session 3 Slide 40 PR For Musicians Session 3 Slide 41 PR For Musicians Session 3 Slide 42 PR For Musicians Session 3 Slide 43 PR For Musicians Session 3 Slide 44 PR For Musicians Session 3 Slide 45 PR For Musicians Session 3 Slide 46 PR For Musicians Session 3 Slide 47 PR For Musicians Session 3 Slide 48 PR For Musicians Session 3 Slide 49 PR For Musicians Session 3 Slide 50
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PR For Musicians Session 3

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'I love you - Be my Fan!' and other MORE successful self promotion tips on the web. Learn how to take advantage of social networking sites to promote your music business.

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PR For Musicians Session 3

  1. 1. Successful Promotion on the web 'I love you - Be my Fan!' and other MORE successful self promotion tips on the web. Learn how to take advantage of social networking sites to promote your music business. Rebecca Krause-Hardie Blog: Arts.typepad.com January 26, 2010 Funding for the Bootstrap Music Series comes from The New York State Music Fund, established by the New York State Attorney General at Rockefeller Philanthropy Advisors.
  2. 2. Introductions & Housekeeping Welcome … and Welcome Back! Rebecca Krause-Hardie
  3. 3. Today’s plan <ul><li>Review & Questions from last week </li></ul><ul><li>Conversation Tone </li></ul><ul><li>Integration </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Q & A (don’t wait until the end!) </li></ul>
  4. 4. Review - Session 1 <ul><li>Research first </li></ul><ul><li>Become the other person </li></ul><ul><li>Make your stuff easily accessible </li></ul><ul><li>Put all the key stuff together in one place </li></ul><ul><li>Be personal and professional, and develop relationships </li></ul><ul><li>Include audio, video, sharable content, quotes, etc. </li></ul><ul><li>Share-This links </li></ul>
  5. 5. Review - Session 2 <ul><li>Intentionality & Branding </li></ul><ul><li>Listening first </li></ul><ul><li>Find others to learn from </li></ul><ul><li>Join the conversation </li></ul><ul><li>Be courageous </li></ul><ul><li>Take small steps </li></ul><ul><li>People are forgiving if your intentions are good </li></ul><ul><li>Wash, rinse, repeat </li></ul>
  6. 6. Summing it Up
  7. 7. Build Relationships <ul><li>Talk to people </li></ul><ul><li>Have a conversation </li></ul><ul><li>Add value </li></ul><ul><li>Give up Control </li></ul><ul><li>Listen </li></ul>
  8. 8. Questions from last week? <ul><li>? </li></ul>
  9. 10. Having a common language & understanding <ul><li>“ it is the matter of making assumptions, familiarity and respect, ethnocentrism (or technocentrism), and the matter of responsibility ” </li></ul>Chris Heuer
  10. 11. Being Responsible and Making it Safe: The Magic Vest! <ul><li>“ I wore a vest that identified me as a staff person. It was blue. It was polyester. And It was a magic vest. </li></ul><ul><li>“ What made it magic? When I slipped on the vest, I was suddenly identified as someone who was safe for strangers to talk to. </li></ul>Nina Simon
  11. 12. Adding Value - Geo-caching <ul><li>What did they say well? </li></ul><ul><li>What did they miss? </li></ul><ul><li>Answer questions </li></ul><ul><li>What are other people saying? </li></ul><ul><li>How does it apply to you? </li></ul><ul><li>Imagine what could be done in the future </li></ul><ul><li>Reflect on your personal experience </li></ul><ul><li>Ask what if?” </li></ul>“ Read someone's blog post and start a conversation: Before you leave a comment, ask yourself: Beth Kanter
  12. 13. Adding Richness <ul><li>Commenting is the life blood of blogging and the key to building a community </li></ul><ul><ul><li>Comments get more minds into the story. </li></ul></ul><ul><ul><li>Comments annotate someone’s thoughts such that the ideas can take on another dimension. </li></ul></ul><ul><ul><li>Comments are a way to establish authority in your content niche </li></ul></ul><ul><li>How does it apply to you? </li></ul>Beth Kanter
  13. 14. Conversation Philosophy <ul><li>Blogs and Comments get legs … </li></ul><ul><li>Don’t say anything on the blog that you wouldn’t want your grandmother, future employer to read. </li></ul><ul><li>Dealing with negative comments </li></ul><ul><li>Having internal agreement about tone, content etc. </li></ul><ul><li>Don’t micro-manage your blog - it needs to have a sense of spontaneity </li></ul>
  14. 15. Negativity
  15. 16. Supplies - talking points <ul><li>“ Give your ideas ‘handles’ - If others can take your ideas and run with them, they’re apt to comment on their gratitude, and/or their new variation on what you did. Encouraging that is a great way to build more conversations.” </li></ul>Chris Brogan
  16. 17. Supplies - comments are sticky That can be both good and bad.
  17. 18. Supplies -Humor YouTube Video Link
  18. 20. New York Philharmonic - Page
  19. 21. Expand your network by integrating with Flickr
  20. 22. And by integrating with YouTube
  21. 23. Using the “Notes” tab for longer term ‘updates’
  22. 24. You can subscribe RSS to notes (What’s RSS?)
  23. 25. Mahler Contest - driving traffic to website
  24. 26. Brooklyn Museum Community -> Sharing
  25. 27. Graffiti online and offline
  26. 28. Graffiti making tool online and offline
  27. 30. Twitter: News and Knowledge Sharing
  28. 31. Twitter: Fundraising and Events
  29. 32. Twitter: Engagement
  30. 33. More Twitter Stuff <ul><li>Use and monitor #hastags </li></ul><ul><li>Build relationships by joining conversations & replying, retweeting </li></ul><ul><li>Make your tweets retweetable </li></ul><ul><li>Use Twitpic to share photos </li></ul><ul><li>Use Twitter search </li></ul><ul><li>Empower your followers with actionable information in support of your mission. </li></ul>Chad Norman
  31. 35. Get a FB “Page”
  32. 36. Update it Regularly
  33. 37. Reflect your brand on your Facebook page
  34. 38. Ask questions & participate in the conversation
  35. 39. Post & Tag Users in Photos & Videos
  36. 40. Leverage Events
  37. 41. Open up your Facebook page
  38. 42. Integrate Online & Offline
  39. 43. Facebook Share
  40. 44. Build Relationships <ul><li>Talk to people </li></ul><ul><li>Have a conversation </li></ul><ul><li>Add value </li></ul><ul><li>Give up Control </li></ul><ul><li>Listen </li></ul>
  41. 45. Fail early and often! (Remember Yoda, “No Try … Just Do”)
  42. 46. Next Steps <ul><li>What are you going to do with all this? </li></ul><ul><li>What are 5 things you can do this week to carry your learning and experience forward? </li></ul><ul><li>Your ideas… </li></ul>
  43. 47. And remember… <ul><li>It’s all about investing in relationships! </li></ul>
  44. 48. Q & A <ul><li>THANK YOU! </li></ul><ul><li>The NYSArts Blog: </li></ul><ul><li>http://nysarts.typepad.com </li></ul><ul><li>Post your stuff, your questions, your insights, your feedback…. </li></ul>
  45. 49. Upcoming Sessions <ul><li>February: Multimedia Skills </li></ul><ul><li>March: Music, Money & Sustainability </li></ul>
  46. 50. Resources <ul><li>The NYSA Blog: http://nysarts.typepad.com </li></ul><ul><li>Adwords : https:// adwords .google.com </li></ul><ul><li>Musicians tools: </li></ul><ul><ul><li>http://www. topspinmedia .com/ </li></ul></ul><ul><ul><li>http://www. reverbnation .com/ </li></ul></ul><ul><ul><li>http://tinyurl.com/prweb1 </li></ul></ul><ul><li>Case Study: http://tinyurl.com/fistfulayen1 </li></ul><ul><li>PR template http://tinyurl.com/smPR1 </li></ul><ul><li>Glossary of web terms: </li></ul><ul><li>http://www. seobook .com/glossary/# </li></ul><ul><li>Rebecca’s blog: arts.typepad.com </li></ul><ul><li>Cell & PDA 978-407-6002 </li></ul>

'I love you - Be my Fan!' and other MORE successful self promotion tips on the web. Learn how to take advantage of social networking sites to promote your music business.

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