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Arts and Social Media


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Arts and Social Media

  1. Social Media Principles for Performing Arts<br />Beth Kanter, Beth’s Blog<br />
  2. Workshop Leader<br />Beth Kanter, Beth’s Blog<br />
  3.<br />
  4. What’s your burning question about social media ? <br />Find someone in the room<br />Share it Twitter style! (140 characters is the length of a headline)<br />“ReTweet”<br />Report out<br />
  5. Key Finding: There is clearly a correlation and connection between deep social media engagement and financial performance. <br />Report Available:<br />
  6. Social Media Engagement Strategy Best Practices<br />Emphasize quality, not just quantity<br />To scale, make social media part of everyone’s job<br />Doing it all may not be for you, but you must do something<br />Find your sweet spot<br />
  7. 8 Principles<br />Online/Offline<br />Listen first, leads to engaging, real time tracking<br />Working with Influencers<br />The Social Life of Content <br />Staff time and expertise<br />Assessing Organizational Culture<br />The right metrics<br />Small pilots, fail fast, reiterate<br />a<br />
  8. Principles<br />Flickr Photo by toby_maloy<br />
  9. Community Building & Social Networking<br />GenerateBuzz<br />Social Content<br />Engagement<br />Listen<br />Social Media Strategy Blocks<br />Crawl ………..……Walk …….…….. Run ……..…………….Flyl<br />
  10. Social Content<br />acticaches<br />Social Media: Tactics and Tools<br />Community Building & Social Networking<br />GenerateBuzz<br />Listen<br />Engagement<br /> 10hr<br /> 15hr<br /> 20hr<br />Support Overall Communications and Internet StrategyLink to offline actions or behavior change<br />Less Time<br />More time<br />
  11. 1. A Bridge to Offline<br />
  12. Tweeting an opera line by line<br />
  13. 2. Listening First, Real Time Tracking, Engaging<br />
  14. Listening Comes First: The Red Cross<br />First project was a listening project over three years ago<br />People were talking and they needed to listen<br />At first, felt like going to war, but changed internal perception of social media<br />
  15. Listen: Monitor, Compile, Distribute<br />I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger<br />
  16. Influencer complaining …<br />Customer service issue<br />Relationship building<br />Listening leads to engagement …<br />
  17. Listening Tool Box<br />
  18. Engaging in the Conversation Strategically<br />
  19. “It is important to connect with people based on their interests (I will sometimes search twitter for &quot;kids outside&quot; and then compliment them on giving their kids a green hour!) ”<br />Danielle Brigida<br />
  20. Cultivating Influencers<br />
  21. “Pittsburgh arts organizations have begun <br />inviting local bloggers to events who then<br />blog the Invitation and spread it via Twitter <br />or Facebook” – Liz Perry<br />
  22. Empowering supporters without loosing control …<br />
  23. The Social Life of Content<br />
  24. Make it easy to spread your content<br />
  25. Social Content and Stories<br />
  26. Allocate staff time, have expertise to implement strategy<br />
  27. Common Concerns<br />Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality versus organizational voice (trusting employees)<br />Fear of failure <br />Perception of wasted of time and resources <br />Suffering from information overload already, this will cause more <br />
  28. The Tower and The Cloud<br />Flickr photos by jamesjordan<br />
  29. Social media policy template<br /><ul><li> Encouragement and support
  30. Why policy is needed
  31. Cases when it will be used, distributed
  32. Oversight, notifications, and legal implications
  33. Guidelines
  34. Identity and transparency
  35. Responsibility
  36. Confidentiality
  37. Judgment and common sense
  38. Best practices
  39. Tone
  40. Expertise
  41. Respect
  42. Quality
  43. Additional resources
  44. Training
  45. Press referrals
  46. Escalation
  47. Policy examples available at</li></ul>Source: Charlene Li, Altimeter Group<br />
  48. Creating A Safe Place<br />Identify worst case scenarios<br />Develop contingency plans<br />Prepare for the failures<br />
  49. Well, maybe not dead<br />Pick the right metrics to understand what is and what isn’t working<br />
  50. The Right Metrics<br />KD Paine<br />
  51. Increased and more efficient inquiries for service<br />
  52. Pick a social media project that won’t take much time<br />Write down successes <br />Write down challenges <br />Ask or listen to the people you connect with about what worked and what didn&apos;t <br />Watch other nonprofits and copy and remix for your next project. <br />Rinse, repeat.<br />
  53. Thank You! <br />Beth’s Blog<br />Have a blog post topic idea?<br />