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Social Funding - Nonprofit Social Media Fundraising


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Camp For All - Camp Conference presentation: Nonprofit Social Media Fundraising

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Social Funding - Nonprofit Social Media Fundraising

  1. Fundraising through the Power of Story<br />Leveraging Social Media to Connect and Prosper<br /><br />
  2. What we’ll talk about...<br />Tying traditional strategy and new tools together<br />The Future is Social<br />Tapping into Human Motivation<br />Social Media Success<br />Social Media Tools<br />Online Fundraising Tools<br />http://<br />
  3. Humans Want to Meaningfully Connect<br />Traditional to Social<br /><br />
  4. Advantages of Social Media <br /><ul><li>People are Easy To Find
  5. Talk is Cheap
  6. Serendipity is Enhanced
  7. Reciprocity is Easy</li></ul><br />
  8. It’s More Important Than Ever<br />Use all the Help You Can Get<br />Working alone cuts creativity & ingenuity<br />Involvement = Improvement<br /><br />
  9. Enormous generation of young people that expect a culture of openness and connectedness AND pose an incredible opportunity<br /><br />
  10.<br />Giving What They Have to Give<br />
  11. Networked Nonprofits: Free Agents<br /><ul><li>Combine social media savvy with their passion for social causes to accomplish amazing things
  12. The tools allow them to be powerful forces of change
  13. Networked Nonprofits don’t bristle at their involvement or power… they harness them and leave the welcome light on. </li></li></ul><li>Social IS the Future<br />Resistance has changed to concern about being left behind<br />Question: No longer whether to embrace social media, but how to do it effectively<br />
  14. It’s Not the Social Media Gadgets<br />
  15. It’s the Social Engagement<br /><br />
  16. Storytelling… Makes the Emotional Connection<br />
  17. It’s a Conversation with real Human Beings.<br />
  18. How Do You Want to Make the World a Better Place?<br />Tell Your Story Online<br />
  19. Tap into the 3 Motivations of Humans <br /><br />
  20. A rubber raft…in the middle of the ocean?<br />http://<br />
  21. A rubber raft…in the middle of the ocean!<br /><br />
  22. Speak to Your Donor’s Motivations<br /> Material<br /> Social<br /> Ideological <br /><br /><br />
  23. 3 Motivations: Material <br />Cash<br />Discounts<br />Volunteers get free admission<br />Backstage Access<br />Linkbacksto their site<br />Promotion<br /><br />
  24. 3 Motivations: Social <br />Networking<br />Socialization, Relationships<br />Identity, Status<br />Sex<br />Organized Religion<br />Some politics<br />Achievement<br />Self-esteem<br />Promotion<br /><br />
  25. 3 Motivations: Ideological<br />Belief in a cause<br />Long-term political goal<br />Religious / spiritual<br />Self-actualization<br />Art<br />Julia Butterfly Hill: Lived in a roughly 1500-year-old California Redwood tree for 738 days.<br /><br />
  26.<br /><ul><li>End Hunger & Poverty
  27. Hand-Up Not Hand-Out
  28. Gifts of Livestock & Training
  29. “Living Loans”</li></ul>Heifer International<br />
  30. I’m Giving You aLlama for Christmas<br />Honor a WiLD Woman in Your Life<br />Wedding Registry<br />Material Motivation: Gift for Good<br />
  31. Strong outreach to large social networks<br />Give all the collateral away <br />Team Heifer<br />Easy Tell A FriendFunctionality<br />Social Motivation: Friend Your Cause<br />
  32. Real People – Real Stories<br />Social Media focused on the Story<br />Appeal to globally minded - long-term development, rather than short-term relief. <br />Ideological Motivation: The Story Behind the Cause<br />
  33. Social Media Success: What Works Best<br /><br />
  34. Where Social Media Works<br />Support Multichannel Giving Campaign<br />Communicate Directly to the Recipient<br /><ul><li>Feel Like a Organizational Partner</li></ul>Saying Thanks <br />Currency of Karma<br />
  35. Where We See the Stats Spike<br />Contests<br />Events<br />Campaigns<br />
  36. Photos, Photos, Photos & More Photos<br /><br />
  37. Social MediaTools<br />
  38. Strategy: More Social Than Media<br />Focus on the Conversation<br />Success is Telling the Story<br />Build strong, long term relationships<br />What’s the Hashtag? #CampForAllCon<br /><br /><br />
  39. Example: To Write Love on Her Arms<br />
  40. Blog: Storybook, Interact, Lead the Conversation<br />
  41. Facebook: Grow Your Base, 600+ Million, Engage Fans <br />
  42. Twitter: Share Knowledge, Promote Others, Say Thanx!<br />
  43. Flickr: Share Triumphs & Challenges, Visualize the Story <br />
  44. YouTube: Humanize, Validate, MotivateNPOs can participate in special YouTube programs:<br />
  45. Online FundraisingTools<br /><br />
  46. Chipin: Fast & easy, track-able online giving<br /><br /><br />
  47. Facebook Causes: Central Point for your NPO<br />
  48. Firstgiving: Free Online Fundraising Pages<br />
  49. Give a Tweet: Fundraising through Twitter<br />
  50. Tools will Come & Go<br />Strategy Sustains Organizations<br /><br />
  51. Likeable: Kind, Funny, Gracious, Helpful & Grateful<br /><br />
  52. Let’s review...<br />Make the connection, tell your Story<br />Find the tools that work for you<br />Discover what motivates your donor base<br />Say THANK YOU!!<br /><br />
  53. Questions?<br /><br />
  54. Stories & tips/tricks for inspiration<br />Beth Kanter: <br />NetSquared Blog:<br />Online Fundraising Blog: <br />The Fundraising Coach: <br />Just Giving Blog: <br />Non Profit Tech Blog:<br />Read Write Web: <br />Donor Power Blog: <br />
  55. Blog:<br />Facebook: jjlassberg<br />Twitter: jjlassberg<br />Flickr: jjlassberg<br />Tumblr: jjlassberg<br />JJ Lassberg, Schipul – The Web Marketing<br /><br /><br />