Social Funding - Nonprofit Social Media Fundraising

Fundraising through the Power of Story,[object Object],Leveraging Social Media to Connect and Prosper,[object Object],http://www.flickr.com/photos/jillclardy/2566241384/sizes/o/in/photostream/,[object Object]

What we’ll talk about...,[object Object],Tying traditional strategy and new tools together,[object Object],The Future is Social,[object Object],Tapping into Human Motivation,[object Object],Social Media Success,[object Object],Social Media Tools,[object Object],Online Fundraising Tools,[object Object],http://http://www.flickr.com/photos/ittel/3157340508/sizes/l/in/photostream//,[object Object]

Humans Want to Meaningfully Connect,[object Object],Traditional to Social,[object Object],http://www.flickr.com/photos/50203533@N00/226628124/,[object Object]

Advantages of Social Media ,[object Object],[object Object]

Reciprocity is Easyhttp://www.flickr.com/photos/webtreatsetc/4390635960/sizes/z/in/photostream/,[object Object]

It’s More Important Than Ever,[object Object],Use all the Help You Can Get,[object Object],Working alone cuts creativity & ingenuity,[object Object],Involvement = Improvement,[object Object],http://www.flickr.com/photos/valeriebb/290711738/sizes/z/in/photostream/,[object Object]

Enormous generation of young people that expect a culture of openness and connectedness AND pose an incredible opportunity,[object Object],http://www.flickr.com/photos/ausnahmezustand/4752989186/sizes/l/in/photostream/,[object Object]

http://www.flickr.com/photos/mcgraths/3277839203/sizes/l/in/photostream/,[object Object],Giving What They Have to Give,[object Object]

Networked Nonprofits: Free Agents,[object Object],[object Object]

The tools allow them to be powerful forces of change

Networked Nonprofits don’t bristle at their involvement or power… they harness them and leave the welcome light on. ,[object Object]

It’s Not the Social Media Gadgets,[object Object]

It’s the Social Engagement,[object Object],http://www.flickr.com/photos/49503019876@N01/1659321885/#,[object Object]

Storytelling… Makes the Emotional Connection,[object Object]

It’s a Conversation with real Human Beings.,[object Object]

Social Funding - Nonprofit Social Media Fundraising

How Do You Want to Make the World a Better Place?,[object Object],Tell Your Story Online,[object Object]

Tap into the 3 Motivations of Humans ,[object Object],http://www.flickr.com/photos/robgallop/914821019/sizes/z/in/photostream/,[object Object]

A rubber raft…in the middle of the ocean?,[object Object],http://http://www.flickr.com/photos/cdunitz/2766501320/sizes/l/in/photostream//,[object Object]

A rubber raft…in the middle of the ocean!,[object Object],http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/,[object Object]

Speak to Your Donor’s Motivations,[object Object], Material,[object Object], Social,[object Object], Ideological ,[object Object],http://www.flickr.com/photos/nicmcphee/455279239/sizes/z/in/photostream/,[object Object],http://en.wikipedia.org/wiki/File:JuliaButterflyInLuna.jpg,[object Object]

3 Motivations: Material ,[object Object],Cash,[object Object],Discounts,[object Object],Volunteers get free admission,[object Object],Backstage Access,[object Object],Linkbacksto their site,[object Object],Promotion,[object Object],http://www.flickr.com/photos/nicmcphee/455279239/sizes/z/in/photostream/,[object Object]

3 Motivations: Social ,[object Object],Networking,[object Object],Socialization, Relationships,[object Object],Identity, Status,[object Object],Sex,[object Object],Organized Religion,[object Object],Some politics,[object Object],Achievement,[object Object],Self-esteem,[object Object],Promotion,[object Object],http://www.schipul.com/en/art/?562,[object Object]

3 Motivations: Ideological,[object Object],Belief in a cause,[object Object],Long-term political goal,[object Object],Religious / spiritual,[object Object],Self-actualization,[object Object],Art,[object Object],Julia Butterfly Hill: Lived in a roughly 1500-year-old California Redwood tree for 738 days.,[object Object],http://en.wikipedia.org/wiki/Julia_Butterfly_Hill,[object Object]

www.heifer.org,[object Object],[object Object]

“Living Loans”Heifer International,[object Object]

I’m Giving You aLlama for Christmas,[object Object],Honor a WiLD Woman in Your Life,[object Object],Wedding Registry,[object Object],Material Motivation: Gift for Good,[object Object]

Strong outreach to large social networks,[object Object],Give all the collateral away ,[object Object],Team Heifer,[object Object],Easy Tell A FriendFunctionality,[object Object],Social Motivation: Friend Your Cause,[object Object]

Real People – Real Stories,[object Object],Social Media focused on the Story,[object Object],Appeal to globally minded - long-term development, rather than short-term relief. ,[object Object],Ideological Motivation: The Story Behind the Cause,[object Object]

Social Media Success: What Works Best,[object Object],http://www.flickr.com/photos/thomasclaveirole/463202335/sizes/z/in/photostream/,[object Object]

Where Social Media Works,[object Object],Support Multichannel Giving Campaign,[object Object],Communicate Directly to the Recipient,[object Object],[object Object],Saying Thanks ,[object Object],Currency of Karma,[object Object]

Where We See the Stats Spike,[object Object],Contests,[object Object],Events,[object Object],Campaigns,[object Object]

Photos, Photos, Photos & More Photos,[object Object],http://www.flickr.com/photos/kwl/3875936992/sizes/l/in/photostream/,[object Object]

Social MediaTools,[object Object]

Strategy: More Social Than Media,[object Object],Focus on the Conversation,[object Object],Success is Telling the Story,[object Object],Build strong, long term relationships,[object Object],What’s the Hashtag? #CampForAllCon,[object Object],http://www.flickr.com/photos/maong/4365683251/sizes/l/in/photostream/,[object Object],http://www.flickr.com/photos/maong/4365683251/sizes/l/in/photostream/,[object Object]

Example: To Write Love on Her Arms,[object Object]

Blog: Storybook, Interact, Lead the Conversation,[object Object]

Facebook: Grow Your Base, 600+ Million, Engage Fans ,[object Object]

Twitter: Share Knowledge, Promote Others, Say Thanx!,[object Object]

Flickr: Share Triumphs & Challenges, Visualize the Story ,[object Object]

YouTube: Humanize, Validate, MotivateNPOs can participate in special YouTube programs: http://www.youtube.com/nonprofits,[object Object]

Online FundraisingTools,[object Object],http://www.flickr.com/photos/missyho/3809392746/sizes/l/in/photostream/,[object Object]

Chipin: Fast & easy, track-able online giving,[object Object],www.chipin.com,[object Object],http://darmano.typepad.com/logic_emotion/2009/01/pleas-help-us-help-daniellas-family.html,[object Object]

Facebook Causes: Central Point for your NPO,[object Object]

Firstgiving: Free Online Fundraising Pages,[object Object]

Social Funding - Nonprofit Social Media Fundraising

Social Funding - Nonprofit Social Media Fundraising

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Social Funding - Nonprofit Social Media Fundraising