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Social Media Training Boot Camp - Tools & Strategy

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Social Media Training Boot Camp - Intro to Social Media Tools and Strategy

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Social Media Training Boot Camp - Tools & Strategy

  1. 1. Social Media Basics<br />JJ Lassberg | Schipul - The Web Marketing Company | blog.schipul.com<br />http://www.flickr.com/photos/56087830@N00/514555513/<br />
  2. 2. What We’ll Cover<br /><ul><li> What is social media?
  3. 3. Why should you care about social media?
  4. 4. How do businesses and organizations use social media?
  5. 5. What are the types of social media tools out there?
  6. 6. Social media marketing strategy?</li></ul>http://www.flickr.com/photos/carbonnyc/98834449/sizes/o/in/photostream/<br />
  7. 7. Social Media<br />
  8. 8. Social Engagement<br />http://www.flickr.com/photos/49503019876@N01/1659321885/#<br />
  9. 9. What’s all the buzz?<br />What’s this Social Media Thing-a-ma-bob anyway? <br />It’s a conversation… online<br /><ul><li> Talk WITH People
  10. 10. Meaningfully CONNECT
  11. 11. Build Lasting and LOYAL Relationships</li></ul>http://www.flickr.com/photos/timothymorgan/75288771/sizes/o/in/photostream/<br />
  12. 12. But I Already Have a Web Site!<br />Why Do I Need Social Media Too?<br />http://www.flickr.com/photos/davehamster/531768924/sizes/l/in/photostream/<br />
  13. 13. Town Square Marketing<br />http://www.flickr.com/photos/13057030@N00/3819461840/<br />
  14. 14. Word of Mouth Marketing<br />http://www.flickr.com/photos/13057030@N00/3819461840/<br />http://www.flickr.com/photos/hansvanrijnberk/2598234846/sizes/l/in/photostream<br />
  15. 15. Let’s Talk<br /><ul><li> Sharing of Contributed Content
  16. 16. Give Fans a Voice
  17. 17. Wide Open Communication</li></ul>You speak, they listen, THEY RESPOND! You listen, YOU RESPOND!<br />
  18. 18. Why Should I Care?<br />http://www.flickr.com/photos/jasonwhite/4483113260/sizes/o/in/photostream/<br />
  19. 19. Facebook has more than 500 million active users<br />Average user is connected to 80 community pages, groups and events <br />http://www.flickr.com/photos/16151021@N00/4260490207/<br />
  20. 20. Social Media Pros<br />People go to Facebook and Twitter multiple times a day. Billboards on busy highways cost more … this is FREE<br /><ul><li> People are talking
  21. 21. Be where They Are
  22. 22. Competitors are doing it
  23. 23. SEO ~ get found!
  24. 24. Low cost, high reward
  25. 25. Create Raving Fans!</li></li></ul><li>Ignore It at Your Own Risk<br />
  26. 26. How to Use It?<br />For business purposes, it’s really nothing more than traditional marketing carried over into social networksand online media. <br /><ul><li> Building/Enhancing relationships
  27. 27. Promoting products or services
  28. 28. Brand impressions
  29. 29. Customer Service</li></ul>http://www.flickr.com/photos/worldsurfer/149135920/sizes/l/in/photostream/<br />
  30. 30. Building Relationships<br />
  31. 31. Promoting a Product<br />
  32. 32. Strong Brand Impressions<br />
  33. 33. Customer Service<br />Frank Eliason - @comcastcares<br /><ul><li> Simple question: “Can I help?”
  34. 34. Take it offline when needed
  35. 35. Turned around Comcast’s reputation
  36. 36. “We didn’t have a choice”</li></ul>Comcast Cares<br />http://web-strategist.com/blog/2008/10/30/why-does-comcast-care-about-twitter-video/<br />
  37. 37. Pillars of Success<br />http://www.schipul.com/en/art/?542<br />
  38. 38. Step One: Consulting<br />First defining objectives for online communication in social networks.<br /><ul><li> Which Tools
  39. 39. Tone, Creation, Approval
  40. 40. Monitor = Listen
  41. 41. Effective Engagement is Genuine and Committed
  42. 42. Your Audience is Always Available… are you?</li></li></ul><li>Step Two: Training<br />It is essential to understand online interaction so representatives of your organization are prepared when situations arise. <br /><ul><li> Social Media Marketing ≠ Just Content
  43. 43. Know how to communicate & interact
  44. 44. Know your company, product, culture, and strategy</li></li></ul><li>Step Three: Recruiting<br />Are your leaders already in your community?<br /><ul><li> Identify who already “Gets It”
  45. 45. Who’s Interested? What are their passions?
  46. 46. New Hires – get the right people on the bus. </li></li></ul><li>Step Four: Promotion<br />http://www.flickr.com/photos/30626457@N00/7151494/<br />
  47. 47. Get out there (intelligently)<br />Social media runs on good karma… be honest, be transparent.<br />It’s not all about you… generously promote others.<br />Build it and they MAY come… but it may already be build.<br />http://www.flickr.com/photos/22280677@N07/3003916131/sizes/l/in/photostream/<br />
  48. 48. Let’s Recap<br />What we covered so far…<br />Social media is just another way of having conversations you’re already having or want to have – but they’re online.<br />Organizations are using Social Media to Build Relationships, Promote Products, Support Strong Branding, and for Customer Service<br />The four pillars of blogging and/or social media marketing success are: Consulting, Recruiting, Training, and Promotion. <br />http://www.flickr.com/photos/epicbeer/2854340861/sizes/o/in/photostream/<br />
  49. 49. Now… How ‘bout them tools?<br />http://www.flickr.com/photos/94632411@N00/2973684461/<br />
  50. 50. Social Media Tools<br />Social Networks<br />Blogs<br />Video<br />Photos<br />Micro-Blog<br />Link Share / Bookmarking<br />Podcasting<br />Wiki<br />Merchandise<br />Amazon Book Store<br />
  51. 51. General Suggested Frequencies<br />New Content on Site: At least once a week. Ideal would be 3 times per week. <br />New Blog Post: At least once per week. Ideal would be daily.<br />Facebook Updates: At least once per 48 hours. Ideal would average 2 times per day – with some days being more and some days being only once. <br />Note: Answer all questions within 12 hours. Thank all those who share. Monitor daily for negative and junk posts. <br />Twitter Updates: At least 3 times a week. Ideal would be 2 times per day. <br />Note: Answer all questions within 12 hours. Thank all those who share. Monitor daily for negative and junk posts. <br />Flickr and/or YouTube: As needed in support of posted content or events. <br />
  52. 52. Success!<br />Contests<br />Short, Intense Goal Focused Campaigns<br />Events<br />Photos, Photos, Photos!<br />http://www.flickr.com/photos/calamity_photography/4787412161/sizes/z/in/photostream/<br />
  53. 53. Ideas<br />Facebook Tabs<br />Photo Contests<br />Flickr Groups<br />Scavenger Hunts<br />Video Interviews<br />Give-Aways<br />Hashtag Q&A<br />Be a Community Resource<br />Promote Others – A 4:1 Ratio<br />Share Knowledge<br />http://www.flickr.com/photos/maureendidde/4793732936/sizes/z/in/photostream/<br />
  54. 54. So Now What?<br />http://www.flickr.com/photos/shoa/2770843565/sizes/l/in/photostream/<br />
  55. 55. Lessons For Any Organization<br />Social media presents opportunities for those willing to make a commitment to it.<br />Any social media effort must be genuine, meaning it must come from YOU! <br />Start with small steps (industry and conversation research, light participation). Then build your own social media empire.<br />
  56. 56. How to Get Started<br />Ready, Set… Hello World!<br />Research<br />Participate<br />Monitor<br />Strategize<br />JUMP!<br />
  57. 57. Research ? Monitor?<br />
  58. 58. Listen First… then respond, then create.<br />http://www.flickr.com/photos/ellenm1/4759683034/sizes/o/in/photostream/<br />
  59. 59. Tips for Success<br />Stay honest & transparent<br />Be interesting<br />Learn by doing<br />Get a personal account<br />Do a lot of listening<br />Spread the love<br />Comment and friend others<br />Promote good karma<br />Make yourself available<br />Provide links on the website<br />Cross link content<br />Encourage partcipation<br />
  60. 60. Questions?<br />http://www.flickr.com/photos/anieto2k/5346367901/sizes/l/in/photostream/<br />
  61. 61. Thanx a Million!<br />JJLassberg@schipul.com | Twitter: @jjlassberg<br />http://www.flickr.com/photos/45581782@N00/2086641/<br />

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