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#10NTC Social Media Basics for Nonprofits


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You've heard of Facebook, Twitter, and LinkedIn, but want to put it to work for your nonprofit? Get the tools you need to get started in social media to build donations, awareness and advocates.


1. Learn the basics about the most popular social media platforms
2. Measurement tools to share social media engagement with board and staff
3. Ask social media pro your questions

Published in: Business

#10NTC Social Media Basics for Nonprofits

  1. 1. Social Media Basics for Nonprofits Evaluation Code 134 <ul><li>Presented by </li></ul><ul><li>Dawn Crawford </li></ul><ul><li>Communications Director at Colorado Children’s Immunization Coalition & </li></ul><ul><li>Social Media Strategist at BC/DC </li></ul>
  2. 2. Evaluation Code: 134 How Was this Session? Call In Text Online Call 404.939.4909 Enter Code 134 Text 134 to 69866 Visit Enter Code 134 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration!
  3. 3. <ul><li>What Do YOU Want to Get </li></ul><ul><li>Out of This Class? </li></ul>
  4. 4. Listen
  5. 5. Powerful Tool For Good
  6. 6. Power of Social Media <ul><li>Be a super hero for your cause </li></ul><ul><li>Create real connections with real people </li></ul><ul><li>Confront misinformation and negative chatter head-on </li></ul><ul><li>Most of it is free, granted it takes time , but it's free! </li></ul>
  7. 7. Power of Social Media <ul><li>It’s a new avenue to raise advocacy, awareness and funds </li></ul><ul><li>Answer questions/increase customer service </li></ul><ul><li>Have real conversations across time/space boundaries </li></ul><ul><li>Information sharing </li></ul>
  8. 8. Take Time to Plan
  9. 9. Share the Love <ul><li>Listen </li></ul><ul><li>Engage </li></ul><ul><li>Audience </li></ul><ul><li>Content Focus </li></ul><ul><li>Frequency </li></ul><ul><li>Responsible </li></ul><ul><li>Launch date </li></ul>
  10. 10. Pick Your Perfect Combo <ul><li>Facebook = Friend Builder </li></ul><ul><li>Twitter = Broadcast & Community Builder </li></ul><ul><li>YouTube = Broadcast Content to the World </li></ul><ul><li>Flickr = Photographs to Inspire </li></ul><ul><li>LinkedIn = Professional Connections </li></ul><ul><li>MySpace = Talk to Teens and Musicians </li></ul><ul><li>Blogs = Your own online newspaper </li></ul><ul><li>Social Bookmarking (Digg, Stumble) = Sharing information </li></ul>
  11. 11. Listen
  12. 12. Need Something to Say?
  13. 13. Keep talking… <ul><li>Share news articles </li></ul><ul><ul><li>Set up a Google Alert about your cause and share daily headlines </li></ul></ul><ul><ul><li>Share your organization's press releases and media coverage </li></ul></ul><ul><li>Use your website </li></ul><ul><ul><li>Link to teasers to pages on your website to entice people to read more about you </li></ul></ul><ul><li>Use content already created </li></ul><ul><ul><li>Brochures, photos, video, annual reports </li></ul></ul><ul><ul><li>Create separate updates for newsletter articles </li></ul></ul>
  14. 14. Yap, yap, yap… <ul><li>Correct misinformation </li></ul><ul><ul><li>Monitor via Google Alerts or Twitter monitors tools and reply to users who are damaging your brand or spreading misinformation about your cause with a simple offer of sending them more information </li></ul></ul><ul><li>Event Ideas </li></ul><ul><ul><li>Online Q & A – Set a time when an expert from your cause answers questions or tweets during an event </li></ul></ul><ul><ul><li>Meet-Up – Have your online community meet offline at a restaurant or small venue </li></ul></ul><ul><ul><li>Offer social media friend only offers or fundraisers </li></ul></ul>
  15. 15. Chatty Cathy <ul><li>Customer Service </li></ul><ul><ul><li>Ask followers to let you know when they have great or bad customer service </li></ul></ul><ul><ul><li>Make sure you RESPOND to these quickly </li></ul></ul><ul><li>Encourage supporters </li></ul><ul><ul><li>Reply users who are talking about your cause </li></ul></ul><ul><li>Be a real person & have fun </li></ul><ul><li>Interact, interact, interact </li></ul><ul><li>Monitor your cause via HootSuite or TweetDeck </li></ul>
  16. 16. Superhero Tool - HootSuite <ul><li>Website to do Facebook, Twitter, Blog Updates </li></ul><ul><li>Update Scheduling </li></ul><ul><li>URL shortener </li></ul><ul><li>Track click-thru </li></ul><ul><li>Update from multiple accounts individually or aggregate </li></ul><ul><li>Live search to engage in conversations and find new accounts to follow </li></ul>
  17. 17. <ul><li>@ Reply </li></ul><ul><ul><li>Make a link from your status updates directly to your friend’s accounts. Just type an @ before their name and it will pull up your friend list. </li></ul></ul><ul><li>Fan Page – </li></ul><ul><li> </li></ul><ul><li>Cause Page for donations - </li></ul><ul><li>Pieces of Flair -!/apps/application.php?id=3396043540&ref=search&sid=625642620.3800128674..1 </li></ul><ul><li>Mascot profiles </li></ul><ul><li> </li></ul>
  18. 18. <ul><li>Build a community around your cause </li></ul><ul><li>Be a real person! </li></ul><ul><li>Photo sharing </li></ul><ul><ul><li>Twit Pic – </li></ul></ul><ul><ul><li>5 Ways to Share Photos on Twitter - / </li></ul></ul><ul><li>Video sharing </li></ul><ul><ul><li>Twit Vid – </li></ul></ul><ul><ul><li>5 Ways to Share Videos on Twitter - / </li></ul></ul>
  19. 19. Superhero Tool - TweetDeck <ul><li>Downloaded from </li></ul><ul><li>Do live search on keywords about your cause </li></ul><ul><li>Monitor “competition” </li></ul><ul><li>Can retweet, reply and DM from this software </li></ul>
  20. 20. <ul><li>Make a profile for yourself with detail – great way to be a resource to other nonprofits </li></ul><ul><li>Create a group </li></ul><ul><ul><li>Allows supporters to connect professionally </li></ul></ul><ul><ul><li>Share media coverage and newsletter articles </li></ul></ul><ul><ul><li>GREAT idea for membership organizations </li></ul></ul><ul><li>Publicize events </li></ul><ul><li>Stalk donors, volunteers, future employees </li></ul>
  21. 21. Listen
  22. 22. Grow Your Community
  23. 23. Bringing More to the Flock <ul><li>Include your social media channels on your collateral – websites, brochures, newsletters, etc </li></ul><ul><li>Engage your followers regularly </li></ul><ul><li>It takes time – be patient and stay true to your cause and your community will grow </li></ul><ul><li>Do special friend or fundraising drives to increase your followers </li></ul>
  24. 24. Listen
  25. 25. Making It Work for Your Org
  26. 26. Engage in 20-Minutes a Day <ul><li>If you are short on time, you can schedule your updates to go out when you are not at your desk </li></ul><ul><li>Use your Google Alerts for headline updates </li></ul><ul><li>Respond to @ replies from the previous day </li></ul><ul><li>Check your monitoring application and respond to users with more information or encouragement </li></ul><ul><ul><li>HootSuite allows you to schedule your updates </li></ul></ul>
  27. 27. Team Updates <ul><li>Share the opportunity of maintaining your Twitter community with your staff and volunteers </li></ul><ul><li>Train different members of your staff & volunteers to update your accounts </li></ul><ul><li>Have them add updates throughout the day to your organization's accounts </li></ul><ul><li>Monitor their work and correct as needed </li></ul><ul><li>“ CoTweet: The Twitter CRM Tool of Choice for BestBuy, JetBlue, and Ford” - </li></ul>
  28. 28. Spread It Out <ul><li>Use social media as a transitional tool between projects </li></ul><ul><li>Release creative energy </li></ul><ul><li>Enjoy engaging with your followers </li></ul>
  29. 29. Listen
  30. 30. Super Stars to Listen To
  31. 31. Listen To These Guys/Gals <ul><li>Beth’s NPO Social Media Blog – </li></ul><ul><li>Kivi’s NPO Communications Blog - http:// /blog </li></ul><ul><li>Donor Power Blog - http:// </li></ul><ul><li>Socialize Your Cause – Top 12 Blogs - </li></ul>
  32. 32. Listen To These Guys/Gals <ul><li>Arts = Think 360 Arts </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Human Services = Goodwill Industries of the Southern Piedmont </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Healthcare = Colorado Children’s Immunization Coalition </li></ul><ul><ul><li>http:// </li></ul></ul><ul><ul><li>http:// </li></ul></ul><ul><ul><li>http:// </li></ul></ul><ul><ul><li>http:// </li></ul></ul><ul><li>Foundation = Triangle Gives Back from the Triangle Community Foundation </li></ul><ul><ul><li>http:// </li></ul></ul>
  33. 33. What’s Next?
  34. 34. Make Sure It’s Working
  35. 35. Experiment
  36. 36. Fail Epically
  37. 37. Have FUN!
  38. 38. Thank YOU! <ul><li>Dawn A Crawford </li></ul><ul><li> 720-231-1930 </li></ul><ul><li> </li></ul><ul><li>@SocMediaRckStr </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  39. 39. How was the session? Evaluation Code: 134 Call In Text Online Call 404.939.4909 Enter Code 134 Text 134 to 69866 Visit Enter Code 134 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration!