Packard socialmedia-lab-module-5-readiness

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  • http://www.flickr.com/photos/ableman/144373997/
  • http://www.flickr.com/photos/jamesjordan/2751393381/http://www.flickr.com/photos/mkrigsman/3428179614/http://beth.typepad.com/beths_blog/2009/05/mark-pesce-at-cua09-think-like-a-cloud-make-a-storm-kill-the-tower.html
  • The remedy – education, discussion, policyLooks at the opportunity costs if they don’t participateConsider the worse case scenarios and have a policy that addresses
  • http://www.flickr.com/photos/niassembly/3635214394/
  • http://www.flickr.com/photos/hermida/490868828/
  • Packard socialmedia-lab-module-5-readiness

    1. Leveraging Social Media:Understanding Strategy and Putting it into Practice<br />Module 5: Social Media Readiness<br />This project is being generously supported by the David and Lucile Packard Foundation<br />
    2. Photo: ableman<br />A Loss of Control …<br />
    3. A different way of working …<br />Flickr photos by jamesjordan<br />
    4. Common Social Media Myths<br />Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality versus organizational voice (trusting employees)<br />Fear of failure <br />Perception of wasted of time and resources <br />Suffering from information overload already, this will cause more <br />
    5. Exercise 1: You already know the answers! <br />
    6. Role Playing Exercise<br />
    7. Spectra Gram:<br />How ready is your organization to embrace and adopt social media?<br />NOT AT ALL<br />VERY<br />Somewhere in between? <br />
    8. Discussion<br />What has been the greatest asset that has allowed your organization to be ready/not ready?What doubt, fears do you have?What is one thing you will do next in terms of readiness?<br />

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