Social Media Boot Camp Training Intro


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Kick-off presentation for Nonprofit Social Media Training Boot Camp

- "The Networked Nonprofit"
- "Good To Great"
- "Naked Conversations"
- "Putting the Public Back in PR"
- "Twitterville"
- "Crush It"

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  • “Re-training" a person so that he or she can operate in an environment other than that which he or she is accustomed to.Essential for CohesionResults in Instinctive Use of the Tools/StrategyEnables Large Groups to Act in an Orderly MannerCreates the Basis for Action in the Environment
  • Nonprofits still operating in a “traditional” way can miss the important social aspect of the new face of Marketing. They can to much on the focus on the gadgetry or toolsNonprofits Embracing Social Way of OperatingHumansWant to Connect in Meaningful ways
  • People are easy to find online and on many channelsEasy for people to find one anotherEasy for orgs to find people with interest because it’s visibleTalk is CheapMultiple Convo’s at no Increase in costUsers can share at no costSeredipity is enhanced onlineNo need for formal introsSimply bump into each other – unexpected and powerful relationshipsReciprocity is Incredibly easyThanks You take seconds… and mean millionsPublic Means MoreCurrency of Karma
  • The problems are too large to turn anyone awayWorking alone cuts of creativity and ingenuity brought about by working in a groupNetwork involvement brings about improvement
  • Build Your Network Before You Need It
  • Build Your Network Before You Need It
  • Social Media Boot Camp Training Intro

    1. 1. Get the social media skills you need to succeed<br />Social Media Boot Camp<br />
    2. 2. Boot Camp Training<br />“Re-training“ <br />Essential for Cohesion<br />Results in Instinctive Use of the Tools/Strategy<br />Enables Large Groups to Act in an Orderly Manner<br />Creates the Basis for Action in the Environment<br />
    3. 3. The Plan…<br />4 hour Social Media Boot CampIntense and Focused Social Media Training<br /> Introduction<br /> Foundation<br /> Tools<br /> Action<br />
    4. 4. Let’s Talk<br />Day 1<br />Introduction<br />The Boot Camp Training<br />The Social Nonprofit<br />The Changing Face of Marketing<br />The Foundation<br />Branding Guidelines<br />Web Marketing Fundamentals<br />The 4 pillars of success<br />Intro to Social Media Tools<br />Day 2<br />Tools<br />Blogging in Motion<br />Top 10 Resource List<br />Action<br />Harness the Crowd<br />Social Funding<br />Track, Measure, & Report<br />
    5. 5. Traditional Giving Way to Social<br /><br />
    6. 6. Advantages of Social Media<br />People are Easy To Find<br />Talk is Cheap<br />Serendipity is Enhanced<br />Reciprocity is Easy<br /><br />
    7. 7. It’s More Important Than Ever<br />Use all the Help You Can Get<br />Working alone cuts creativity & ingenuity<br />Involvement = Improvement<br /><br />
    8. 8. A Murder Mystery Story<br />What We Fear Most <br /><br />
    9. 9. A Crisis Is Too Late<br /><br />
    10. 10. Build a Strong Network<br />Be patient, resourceful, and resilient<br />Appreciate involvement honestly, sincerely, and publicly<br />
    11. 11. A Cautionary Tale<br />Personal Use is the Keystone<br /><br />
    12. 12. Know the Tools Yourself <br />Know them<br />Use them <br />Embrace them<br />Personal Branding Era<br />Authentic Connections<br />“Social Media use is a contact sport, not a spectator sport”<br />
    13. 13. The Changing Face of Marketing<br />Resistance is Futile<br /><br />
    14. 14. Social IS the Future<br />Resistance has changed to concern about being left behind<br />Question: No longer whether to embrace social media, but how to do it effectively<br />
    15. 15. Enormous generation of young people – that expect a culture of openness and connectedness<br /><br />
    16. 16. Networked Nonprofits work AS social networks, not just in them<br />Trust your network of people to work on your behalf without requiring constant oversight<br /><br />
    17. 17. Free Agents<br />Combine social media savvy with their passion for social causes to accomplish amazing things<br />The tools allow them to be powerful forces of change<br />Networked Nonprofits don’t bristle at their involvement or power… they harness them<br />
    18. 18. Harness Free Agents<br />Get to know them<br />Break Out of Silos<br />Help them learn and explore<br />Don’t Ignore new comers<br />Keep the welcome sign lit<br />Let them go… welcome them back<br />Great Ideas are Great – No Matter Who Thought of it<br />
    19. 19. Integral Social Media <br />Conversation Starters<br />Blogs, YouTube, twitter<br />Collaborative Tools<br />Wiki , Google Groups, Basecamp<br />Network Builders<br />Facebook, MySpace, twitter<br /><br />
    20. 20. Tools will come & go<br />Strategy Sustains Organizations<br /><br />
    21. 21. For Review<br />Humans WANT to Connect<br />Social IS The Future<br />Tools are JUST Tools<br />But KNOW How to Use Them<br />Networked Nonprofits ARE Social Networks<br />The Personal Branding Era is NOW…<br />And Free Agents are Here to STAY<br />
    22. 22. Questions?<br />Questions?<br />