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Leveraging Social Media:Understanding Strategy and Putting it into Practice<br />Module 2:  Principles of Effective Social...
Share Pairs<br />Something you heard that was completely new to you<br />Something you thought about<br />Something that r...
Social Media Effective Use Check List<br />Flickr Photo by toby_maloy<br />
Generate Buzz<br />Social Content<br />Engage<br />Listen<br />Social Media Strategy Blocks<br />Movement Building with Mu...
Social Content<br />acticaches<br />Social Media: Tactics and Tools<br />Movement Building  and Multi-Channel<br />Generat...
Share Pairs<br />Something you heard that was completely new to you<br />Something you thought about<br />Something that r...
Strategy<br />
Strategy<br />
Source: Communications Network Listening Presentation OSI Foundation<br />
Influencer complaining …<br />Customer service issue<br />Relationship building<br />Listening and Responding <br />
Share Pairs<br />Something you heard that was completely new to you<br />Something you thought about<br />Something that r...
Strategy<br />
Conversation Starters<br />
“It is important to connect with people based on their interests (I will sometimes search twitter for "kids outside" and t...
Strategy<br />
Strategy<br />
The Social Life of Content<br />Crawl<br />Fly<br />Walk             Run<br />
Social Media Outposts<br />
Curated Social Content<br />
Don’t Forget Mobile Content ….<br />
Share Pairs<br />Something you heard that was completely new to you<br />Something you thought about<br />Something that r...
Strategy<br />
Platform for Self-Organizing<br />
Share Pairs<br />Something you heard that was completely new to you<br />Something you thought about<br />Something that r...
Capacity<br />
Staffing<br />
How much time does it take to do social media?<br />
Culture<br />
Perceptions <br />Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addr...
Social media policy template<br /><ul><li> Encouragement and support
 Why policy is needed
 Cases when it will be used, distributed
 Oversight, notifications, and legal implications
 Guidelines
 Identity and transparency
 Responsibility
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Using Social Media Effectively for Nonprofits: Social Media Lab`

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Using Social Media Effectively for Nonprofits: Social Media Lab`

  1. Leveraging Social Media:Understanding Strategy and Putting it into Practice<br />Module 2: Principles of Effective Social Media Strategy<br />This project is being generously supported by the David and Lucile Packard Foundation<br />
  2. Share Pairs<br />Something you heard that was completely new to you<br />Something you thought about<br />Something that resonated<br />Photo by Franie<br />
  3. Social Media Effective Use Check List<br />Flickr Photo by toby_maloy<br />
  4. Generate Buzz<br />Social Content<br />Engage<br />Listen<br />Social Media Strategy Blocks<br />Movement Building with Multi-Channels<br />Support Overall Communications and Internet StrategySupports Offline Action, Change of Behavior, or Impact Outcome<br />
  5. Social Content<br />acticaches<br />Social Media: Tactics and Tools<br />Movement Building and Multi-Channel<br />GenerateBuzz<br />Listen<br />Engage<br /> 10hr<br /> 15hr<br /> 20hr<br />Crawl ………..……Walk …….…….. Run ……..…………….Flyl<br />Less Time<br />
  6. Share Pairs<br />Something you heard that was completely new to you<br />Something you thought about<br />Something that resonated<br />Photo by Franie<br />
  7. Strategy<br />
  8. Strategy<br />
  9. Source: Communications Network Listening Presentation OSI Foundation<br />
  10. Influencer complaining …<br />Customer service issue<br />Relationship building<br />Listening and Responding <br />
  11. Share Pairs<br />Something you heard that was completely new to you<br />Something you thought about<br />Something that resonated<br />Photo by Franie<br />
  12. Strategy<br />
  13. Conversation Starters<br />
  14. “It is important to connect with people based on their interests (I will sometimes search twitter for "kids outside" and then compliment them on giving their kids a green hour!) ”<br />Danielle Brigida<br />
  15. Strategy<br />
  16. Strategy<br />
  17. The Social Life of Content<br />Crawl<br />Fly<br />Walk Run<br />
  18. Social Media Outposts<br />
  19. Curated Social Content<br />
  20. Don’t Forget Mobile Content ….<br />
  21. Share Pairs<br />Something you heard that was completely new to you<br />Something you thought about<br />Something that resonated<br />Photo by Franie<br />
  22. Strategy<br />
  23. Platform for Self-Organizing<br />
  24. Share Pairs<br />Something you heard that was completely new to you<br />Something you thought about<br />Something that resonated<br />Photo by Franie<br />
  25. Capacity<br />
  26. Staffing<br />
  27. How much time does it take to do social media?<br />
  28. Culture<br />
  29. Perceptions <br />Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality versus organizational voice (trusting employees)<br />Fear of failure <br />Perception of wasted of time and resources <br />Suffering from information overload already, this will cause more <br />
  30. Social media policy template<br /><ul><li> Encouragement and support
  31. Why policy is needed
  32. Cases when it will be used, distributed
  33. Oversight, notifications, and legal implications
  34. Guidelines
  35. Identity and transparency
  36. Responsibility
  37. Confidentiality
  38. Judgment and common sense
  39. Best practices
  40. Tone
  41. Expertise
  42. Respect
  43. Quality
  44. Additional resources
  45. Training
  46. Press referrals
  47. Escalation
  48. Policy examples available at wiki.altimetergroup.com</li></ul>Source: Charlene Li, Altimeter Group<br />
  49. Scale<br />
  50. Learning<br />
  51. Well, maybe not dead<br />Pick the right metrics to understand what is and what isn’t working<br />
  52. Creating A Safe Place To Fail<br />Identify worst case scenarios<br />Develop contingency plans<br />Prepare for the failures<br />
  53. Pick a social media project that won’t take much time<br />Write down successes <br />Write down challenges <br />Ask or listen to the people you connect with about what worked and what didn't <br />Watch other nonprofits and copy and remix for your next project. <br />Rinse, repeat.<br />
  54. Share Pairs<br />Something you heard that was completely new to you<br />Something you thought about<br />Something that resonated<br />Photo by Franie<br />

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