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Making Media Connections Workshop


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Getting Started Workshop

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Making Media Connections Workshop

  1. Beth Kanter, Beth’s Blog Making Media Connections: Social Media Game Flickr Photo by Chris Brogan (read his blog)
  2. Take Aways / A basic understanding Resources for further exploration An idea or two for experimentation
  3. Agenda Overview Intro & Icebreaker Why? Adoption Issues Getting Started Break (around 2:30) Let’s Play the Game
  5. Two Minute Poll Experience with …
  6. David Wilcox
  8. Photo by Preetam Rai
  9. Let’s Create the Parking Lot Zkorb Flickr phot by zkrob
  10. Ice Breaker
  11. What is Web 2.0? Using the Internet to instantly collaborate, share information, and have a conversation about ideas we care about.
  12. Why Important ….
  14. How people are getting info to make decisions With my friends
  17. Impact on Google Results
  19. Why Important… <ul><li>The Trust factor </li></ul><ul><li>Socializing online to get information to make decisions </li></ul><ul><li>Rapid Word of Mouth </li></ul><ul><li>Impact on Google results </li></ul><ul><li>Source for main stream media </li></ul><ul><li>Digital natives </li></ul>
  20. The Cute Dog Theory
  22. Assess Audience Online Social Activities
  24. Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?
  26. Discuss/set objectives first
  27. Not a monologue
  28. Listening
  29. Conversation
  30. Even difficult ones …
  31. The audience wants a voice
  34. Mixing Social Media with Communications and Fundraising Strategies afrochild_0
  36. “ Over 14,000 profile views in 3 weeks. 500 NEW signups to our email list from MySpace”
  37. Staff Roles
  38. “ I was a Facebook junkie before I was hired!”
  41. Define a box Define a Box
  43. Is this real work?
  46. It takes time
  47. Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0
  48. Start small, reiterate over and over
  49. <ul><li>Yes </li></ul><ul><li>Youtube Video Contest </li></ul><ul><li># of list members & video views // time spent = good </li></ul><ul><li>Our first UGC contest </li></ul><ul><li>Good, original content </li></ul><ul><li>Developed free TV PSA </li></ul><ul><li>Positive, active commenting on social networks </li></ul><ul><li>Caught attention of higher ups </li></ul><ul><li>Conveyed a powerful message to America </li></ul><ul><li>Microsoft Facebook Challenge </li></ul><ul><li>Payoff ($50k) // time spent = good </li></ul><ul><li>Recognition from contest win </li></ul><ul><li>Strong feedback and willingness from participants </li></ul><ul><li>New “Facebook responders” segment of email file </li></ul>Was it worth it? <ul><li>No </li></ul><ul><li>Wendy’s Flickr Photo Petition </li></ul><ul><li>Time spent // number of entries = bad </li></ul><ul><li>Numerous technical problems </li></ul><ul><li>Uploading process took too much time (email) </li></ul><ul><li>Campaign was too narrow </li></ul><ul><li>High volume of problem feedback </li></ul><ul><li>Case Foundation Facebook Challenge </li></ul><ul><li>Time spent // number of participants = bad </li></ul><ul><li>Raised $3k but no contest recognition </li></ul><ul><li>Wasted opportunity to message new Facebook responders </li></ul><ul><li>High volume of negative feedback – people didn’t understand </li></ul>However.. We learned from both campaigns!
  50. Here’s some advice from Wendy Harmon, Red Cross Blogger
  51. <ul><li>A project that won’t take much time and relates to org goals. </li></ul><ul><li>Write down your successes. </li></ul><ul><li>Write down your challenges. </li></ul><ul><li>Ask the people you want to connect with whether they think your outreach and listening is valuable. </li></ul><ul><li>Watch other nonprofits and copy and remix for your next project. </li></ul><ul><li>Rinse, repeat. </li></ul>
  53. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
  54. Jump in as an individual first!
  55. Five ways to get started ..
  56. 1: Put on Your Listening Ears
  58. A homeless person isn’t someone you pass on your way into a fancy restaurant
  63. Listening: Read a few good feeds ….
  64. / RSS Reader
  65. Joining the conversation
  66. <ul><li>Read someone's blog post and start a conversation: Before you leave a comment, ask yourself: </li></ul><ul><li>What did they say well? </li></ul><ul><li>What did they miss? </li></ul><ul><li>Answer questions </li></ul><ul><li>What are other people saying </li></ul><ul><li>How does it apply to you </li></ul><ul><li>Look forward </li></ul><ul><li>Look backward </li></ul><ul><li>Ask what if? </li></ul>
  67. Twitter Conversations /
  68. <ul><li>The point is not to just talk about yourself. Think of Twitter as a cocktail party and the types of chat you'd engage in to get to know people. </li></ul><ul><li>Tweets that make people laugh are awesome, but tweets that make people think are even better. </li></ul>
  69. What might you “tweet” about?
  70. Social Bookmarking
  71. Findable
  72. Blogs
  73. Individual Blogs Reflect about your practice Connect with peers Back up brain
  74. Creating a blog takes less time than making this
  76. What should I blog about?
  79. Small Group: Getting Started Card Game What “getting started” project or idea will you put into practice after the workshop? What challenges do you anticipate? How to avoid those challenges?
  80. Break
  81. Content Creation Community Building Blogs Flickr Youtube Social Networks Twitter Fundraising Widgets
  82. Source: - Blogpoly Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? One person to tell story from each group
  83. Storytelling (with a blog)
  85. <ul><li>Find blogs </li></ul><ul><li>Read blogs </li></ul><ul><li>Comment on blogs </li></ul><ul><li>Get bloggers to write about your program </li></ul><ul><li>Write personal blog about your practice </li></ul><ul><li>Internal org blog behind the firewall </li></ul><ul><li>Org public blog – group authors </li></ul><ul><li>Blogs by patients or clients as support service </li></ul>In order of amount of time/investment/complexity
  86. Storytelling (with photos & video)
  87. Start with an individual profile
  88. Groups: Organize
  89. Groups:Educate
  90. Visual Petitions
  91. Groups: Contests
  95. If you’re lucky might go viral
  96. Social Networking Sites
  97. Where’s your audience? Who?
  98. Let a thousand flowers bloom … Simple actions repeated Respond quickly Funnel to your web site
  102. Nonprofits
  103. Newswire
  104. Fundraising and Activism
  105. Disaster
  106. Avoiding Disaster
  107. Source: - Blogpoly Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? One person to tell story from each group
  108. Just Three Words
  109. Contact Information Beth Kanter [email_address] Beth’s Blog http:// /