The document provides an overview of a training on preparing nonprofit organizations for integrating social media strategies. It discusses why social media is important for nonprofits and how to develop a successful social media adoption plan that includes choosing the right tools and measuring success. The training agenda covers understanding the audience, developing objectives, selecting appropriate tools like blogs, social networks and fundraising/activism platforms, and providing examples of measuring social media outcomes.

1. Beth Kanter, Beth’s Blog Flickr Photo by PingNews BAVC Workshop Be Prepared For Social Media

2. This training will prepare you for integrating social media strategies happily and without regret in your nonprofit organization…

3. This training Scouts honor!

4. This training Ready to earn your merit badges?

5. Know why social media is important ….

6. Understand what it takes for successful adoption or the cute dog theory ….

7. Have a plan so you can hit the target

8. Choose the right tools

9. Measure your success!

10. Let’s Get Started! Photo by rico

11. Beth Kanter, Beth’s Blog Flickr Photo by PingNews BAVC Workshop Be Prepared For Social Media This training will prepare you for integrating social media strategies happily and without regret in your nonprofit organization…

12. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman

13. Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

14. Two Minute Poll Experience with … http://www.flickr.com/photos/raincitystudios/

15. Take Aways http://www.flickr.com/photos/dslrninja / A basic understanding Resources for further exploration An idea or two for experimentation

16. http://www.flickr.com/photos/gilgamesh/ bethkanter.wikispaces.com

17. Agenda Overview Intro & Icebreaker Why? Adoption Issues Getting Started Break (around 10:30) Let’s Play the Game

18. http://socialmedia.wikispaces.com/Social+media+game David Wilcox

19. http://internet-fundraising.wikispaces.com/

20. Photo by Preetam Rai

21. Ice Breaker

22. Let’s Create the Parking Lot Zkorb Flickr phot by zkrob

23. What is Web 2.0? Using the Internet to instantly collaborate, share information, and have a conversation about ideas we care about.

24. Why Important …. Photo by Ned Ragget

26. How people are getting info to make decisions With my friends

29. Impact on Google Results

31. Why Important… The Trust factor Socializing online to get information to make decisions Rapid Word of Mouth Impact on Google results Source for main stream media Digital natives

32. The Cute Dog Theory

34. Assess Audience Online Social Activities

36. Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?

38. Discuss/set objectives first

39. Not a monologue

40. Listening

41. Conversation

42. Even difficult ones …

43. The audience wants a voice

46. Mixing Social Media with Communications and Fundraising Strategies afrochild_0

48. “ Over 14,000 profile views in 3 weeks. 500 NEW signups to our email list from MySpace”

49. Staff Roles

50. “ I was a Facebook junkie before I was hired!”

53. Define a box Define a Box

55. Is this real work?

58. It takes time

59. Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0

60. Start small, reiterate over and over

61. Yes Youtube Video Contest # of list members & video views // time spent = good Our first UGC contest Good, original content Developed free TV PSA Positive, active commenting on social networks Caught attention of higher ups Conveyed a powerful message to America Microsoft Facebook Challenge Payoff ($50k) // time spent = good Recognition from contest win Strong feedback and willingness from participants New “Facebook responders” segment of email file Was it worth it? No Wendy’s Flickr Photo Petition Time spent // number of entries = bad Numerous technical problems Uploading process took too much time (email) Campaign was too narrow High volume of problem feedback Case Foundation Facebook Challenge Time spent // number of participants = bad Raised $3k but no contest recognition Wasted opportunity to message new Facebook responders High volume of negative feedback – people didn’t understand However.. We learned from both campaigns!

62. Here’s some advice from Wendy Harmon, Red Cross Blogger

63. A project that won’t take much time and relates to org goals. Write down your successes. Write down your challenges. Ask the people you want to connect with whether they think your outreach and listening is valuable. Watch other nonprofits and copy and remix for your next project. Rinse, repeat.

65. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment

66. http://www.flickr.com/photos/johnnyhuh/ Five step plan to started ..

67. 1: Listen and know your audience

68. Find Blogs to Read …

70. A homeless person isn’t someone you pass on your way into a fancy restaurant

74. http://www.flickr.com/photos/smudie / RSS Reader

75. Step 2: Prepare Photo by Pingnews

76. Who in your organization will have the conversation?

77. Rules of Engagement

78. Read someone's blog post and start a conversation: Before you leave a comment, ask yourself: What did they say well? What did they miss? Answer questions What are other people saying How does it apply to you Look forward Look backward Ask what if?

79. Twitter Conversations http://www.flickr.com/photos/vox /

80. The point is not to just talk about yourself. Think of Twitter as a cocktail party and the types of chat you'd engage in to get to know people. Tweets that make people laugh are awesome, but tweets that make people think are even better.

81. What might you “tweet” about?

82. http://www.flickr.com/photos/tomthephotographer/ Step 3: Select your tools …

83. Step 4: Jump in

84. Storytelling (with a blog)

86. Write personal/profesional blog about your practice Internal org blog behind the firewall Org public blog – group authors Blogs by patients or clients as support service In order of amount of time/investment/complexity

87. Storytelling (with photos & video)

88. Start with an individual profile

89. Visual Petitions

90. Groups: Organize

92. If you’re lucky might go viral

93. Social Networking Sites

95. Newswire

96. At an event

99. Fundraising and Activism

100. Step 5: Measuring Success

101. Did we learn something about our audience that we didn’t know before? Did our audience learn something about us? Were we able to engage our customers in new conversations? Do our employees have an effective new tool for external feedback and reputation management?

102. Break

103. Source: littleoslo.com - Blogpoly Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? One person to tell story from each group

104. Just Three Words

105. Contact Information Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com http://bvac.wikispaces.com