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  3. What the heck is Web 2.0?
  4. Web 1.0 = Kansas
  5. Reading Surfing Browsing Consuming
  6. The .dot com boom! The .dot com bust!
  7. Toto, I don’t think it is the same Web! Over the Rainbow
  8. Share Create Connect Collaborate Web 2.0
  10. That’s scary! What about my organization’s branding and messaging?
  11. Why Web.2.0?
  13. They’re comfortable with using new media! They are future donors!
  14. EmailMarketing Online Auctions Virtual Gift Catalog Online Merchandising Fundraising Events Direct Mail Traditional Media Membership & Online Renewal Pay Per Click Blogs Widgets Virtual Worlds YouTube Flickr MySpace Facebook Will it blend?
  15. The Wizard Blogs Technorati RSS Tagging Social Bookmarking Flickr Video Sharing Wiki Widgets Creative Commons User Generated Content Social Networking Sites Twitter Second Life
  16. Adoption issues Skepticism Lack of Understanding, Time, Resources Board & Staff Backlash Too Much of a Good Thing
  17. Dive in as an individual first!
  18. Low Risk Experiments
  19. Focused on outcomes and results
  21. There’s no place like home