http://bit.ly/beth53

1. Spreading “Happy Birthday” to Send Cambodian Youngsters to School with Social Technology The Art of Re-Tweet, Learning Loops and Chocolate Beth Kanter, Beth’s Blog How I’m Celebrating My 53rd Birthday: Jan. 11, 2010

2. I’m spending my birthday doing three things I love!

3. Teaching and learning Photo by Steve Goodman

4. Helping children in Cambodia

5. Engaging Content in many places network Sharing Conversations Crowdsourcing Fundraising Learning and content creation Social Technology

6. Today is my birthday, but I don’t any more stuff

7. I don’t want cake and ice cream

8. I want to use social technology to help send Cambodian Youngsters to school!

9. Share some insights with you about how to do it …

10. Spread happiness too!

11. And eat chocolate!

12. Eat Chocolate = Feel Good

13. Why Cambodia ?

17. Framework

20. 1 2 4 3

22. The results … people joined my flickr group – 18 people created cards – half I’ve never met f-2-f Many annotated their cards with how they remixed it providing me with content for blog posts to promote the contest 12 people wrote birthday blog posts, one person created a birthday blog Barriers: lack of creativity, no technical skills, no flickr account

25. Ladder of Engagement Participator Type Involvement Personal Fundraiser does the Network Weaving

26. Strategy:Stories

35. The photos were from my flickr Beth 5.0 Group

38. 125 people donated 142 birthday wishes 180 views on “see me naked” photo

40. Learning Loops

41. $6,300

43. Beth is turning 53rd today! And we’re going to learn about the art and science of retweeting!

44. Experiment: The Art & Science of Re-tweeting Compose Tweet of this message in your own words: Happy birthday Beth! #beth53! Let's send Cambodian kids to school: http://bit.ly/beth53

45. The Science of Re-tweeting @DanZarrella Ask for Retweet Use Nouns Colons Rule!

46. Ask for the ReTweet

47. ReTweets are Noun Heavy

48. ReTweets have More Punctuation: Colons Rule

49. The Exercise Compose Tweet in your own words of this message: Happy birthday Beth! #beth53! Let's send Cambodian kids to school: http://bit.ly/beth53 Rules: Must include hashtag and the bit.ly url Write Tweet in your own words in a way you think will get attention from your network. Happiness and provoking Review the call to action: http://bit.ly/beth53

50. The Secret Sauce: Learning Loops Review your goals against your metrics , extract insights, and adapt or delete what isn’t working. Learning Loops: Real Time Tracking and Reflection David ArmanoListen, Learn, and Adapt

51. Before During Listening and tracking After

52. Real Time Tracking Tools Many tools, pick right ones For our experiment

53. Seed: Twitalyzer to identify Influencers # followers # unique references Frequency RT you Frequency RT others Relative frequency updates

54. Reach: What the Hashtag Tweets

55. Engagement: Bit.ly for Click Thrus

56. What’s Missing?

57. Seed Identify Influencers TrackingThe Whole Funnel ATTENTION Tweets Blog PostsFB StatusFB Wall Posts FB Cause Messaging ENGAGEMENT Click Thrus Retweets CONVERSION Based on: Sean Power and Alistair Croll http://bit.ly/cummunilytics Donations/DollarsOngoing Donor

58. Learning “We spend more time figuring out whether something is a good idea than we would have just trying it." - Clay Shirky

59. Think like a rocket scientist Optional Essential

60. Observe and sift through qualitative data like a Primatologist

61. You’re saying that your followers are primates? Anthropologist * is a better metaphor Armano describes it as “digital anthropologist”

63. Test and tweak

64. Pick the right hard data points

65. Harvest insights

66. Look at what other nonprofits are doing in the space

68. Test and Tweak

70. You need numbers too

71. Pick the right metrics that translates into a value … Photo by smitty

72. Harvest Insights

73. Grand Synthesis

74. Exercise: Shift Into A Reflective Mindset

75. What did you notice about the experience of eating the chocolate?

76. Let’s Reflect on Your ReTweet Go to your @sign and look at the ReTweets 2. Go to http://wthashtag.com/Beth53 and review the transcript

77. Reflection Questions What tweets were successful and why? What can you take away form this exercise for your class project? What is a good collaborative goal? What is a good success metric?

78. Thank You! Beth’s Bloghttp://beth.typepad.com @kanter in Twitter Facebook Fan Page http://www.facebook.com/beth.kanter.blog