Using Social Media to Find a Job


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As one of the speakers at Career Week at a nearby college, I put this presentation together. The presentation explains how to use social media platforms to find a job that you love. The deck highlights how important it is to manage your online "brand". Plus, I provided guidance on how to use LinkedIn.

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  • It gives some good tips about managing your online footprints and developing online social network
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  • Remember to mention Tom Peters’ seminal article "The Brand Called You.” Carrie Prejean’s book Still Standing
  • Comments live forever and can be viewed out of context. You may change your opinion but your words will live on
  • The point is that this is not a resume, many many people will be able to see what you are claiming for yourself
  • Using Social Media to Find a Job

    1. 1. Using Social Media to Find a Job November 19 Tom McMillian Techtao, LLC
    2. 2. Today’s Objective… <ul><li>Give you the foundation to use social media to find a job that you will love </li></ul>
    3. 3. Agenda <ul><li>Why it matters </li></ul><ul><li>It is a new brand world </li></ul><ul><li>Don’ts </li></ul><ul><li>Do’s </li></ul><ul><li>Check list </li></ul>
    4. 4. Why it matters <ul><li>Everything you do on the Internet lasts forever </li></ul><ul><li>Search engines enable content to be easily found </li></ul><ul><li>Every word, picture, video and post is forever searchable </li></ul><ul><li>The way you are presented online is a reflection of how people perceive you </li></ul>
    5. 5. Why it matters <ul><li>Who researches you online? </li></ul><ul><li>Hiring managers </li></ul><ul><li>Colleagues </li></ul><ul><li>Potential clients </li></ul><ul><li>Potential mates and in-laws </li></ul>
    6. 6. Why it matters <ul><li>You can use social media to </li></ul><ul><li>Learn about careers </li></ul><ul><li>Find out about the culture of a company </li></ul><ul><ul><li>Will you love working there? </li></ul></ul><ul><li>Expand you network </li></ul><ul><ul><li>Informational interviews & mentors </li></ul></ul><ul><li>Learn about career opportunities </li></ul><ul><li>Help you be smarter during interviews </li></ul>
    7. 7. It is a new brand world…
    8. 8. It is a new brand world <ul><li>You are the CEO of Me, Inc. </li></ul><ul><li>Your job is to be the head marketer for the brand called You </li></ul><ul><ul><li>It is not just a </li></ul></ul><ul><ul><li>You need to adopt best practices </li></ul></ul><ul><ul><li>“ Do your best and decide how you want to be judged. And act that way.” — Seth Godin </li></ul></ul>ME, Inc
    9. 9. It is a new brand world <ul><li>My values are... </li></ul><ul><li>Achievements I’m most proud of… </li></ul><ul><li>I want to be known as (or known for)... </li></ul><ul><li>How others experience me is with… </li></ul><ul><li>Decide what to keep doing, stop doing, and start doing. </li></ul><ul><li>These are my next actions… </li></ul><ul><li>My Branding Statement </li></ul><ul><li>I am moving forward -- integrated and aligned! </li></ul>
    10. 10. Don’t… <ul><li>Don’t… </li></ul>
    11. 11. Don’t… <ul><li>Don’t put inappropriate pictures of yourself on the Internet </li></ul><ul><li>Think twice – what you do online is forever </li></ul>
    12. 12. Don’t… <ul><li>Online - don’t write mean or nasty things about someone else or an issue </li></ul><ul><li>Don’t flame or gossip </li></ul><ul><li>Don’t swear (my $5 rule) </li></ul>I think she is a …..
    13. 13. Don’t LIE!
    14. 14. Do’s
    15. 15. Do’s <ul><li>You have to give to get! </li></ul><ul><ul><li>When making a request always ask, “Can I help you with anything” </li></ul></ul>
    16. 16. Do’s <ul><li>“ In this world Elwood you must be oh so smart or oh so pleasant.” </li></ul><ul><li>Well, for years I was smart. I recommend pleasant. You may quote me. </li></ul><ul><li>James Stewart as Elwood P Dowd, Elwood P. Dowd’s Philosophy of Life </li></ul>
    17. 17. Do’s <ul><li>Online Avenues </li></ul>
    18. 18. Do’s <ul><li>Always, be cognizant of your personal branding </li></ul><ul><li>Personal life – Friends and Family </li></ul><ul><ul><li>Facebook, Flickr, YouTube, Second Life, gaming sites </li></ul></ul><ul><li>Business Life </li></ul><ul><ul><li>Linked In </li></ul></ul>
    19. 19. Do’s <ul><li>Building your presence on Linked In: </li></ul><ul><li>Does not cost money </li></ul><ul><li>You need to devote the time </li></ul><ul><li>Build your network </li></ul><ul><li>Develop well-defined goals </li></ul><ul><ul><li>Follow through </li></ul></ul>
    20. 20. Do’s <ul><li>Step 1 – Create a Compelling Profile </li></ul><ul><li>Define yourself </li></ul><ul><li>What you’ve done </li></ul><ul><li>What you want to do </li></ul><ul><li>How you want to be contacted </li></ul><ul><li>What you want to be contacted about </li></ul>
    21. 21. Do’s <ul><li>Step 2 – Build your Network </li></ul><ul><li>Your online address book </li></ul><ul><li>People you meet during the day </li></ul><ul><li>People in the news </li></ul><ul><li>People you interact with online </li></ul><ul><li>When asking someone to become LinkedIn with you, make your email request personal </li></ul>
    22. 22. Do’s <ul><li>Step 3 – Get the Most From Your Connections </li></ul><ul><li>Groups </li></ul><ul><li>Answers </li></ul><ul><li>Jobs </li></ul><ul><li>Network Updates -My personal favorite </li></ul><ul><li>Recommendations </li></ul>
    23. 23. Do’s <ul><li>Groups </li></ul>
    24. 24. Do’s
    25. 25. Do’s
    26. 26. Do’s – Network Updates
    27. 27. Do’s <ul><li>To get recommendations, first give recommendations </li></ul>-
    28. 28. Do’s <ul><li>Step 4 – Manage your Social Network </li></ul><ul><li>Continue to grow your network </li></ul><ul><li>Answer questions, ask questions </li></ul><ul><li>Participate in groups, start a group </li></ul><ul><li>Once a month go through your profile and make sure it is up-to-date </li></ul><ul><li>Every week send a note to a few people in your network </li></ul>
    29. 29. Danger…Danger…Danger… <ul><li>Never leave negative feedback </li></ul><ul><li>Never lie </li></ul><ul><li>Don’t’ spam </li></ul><ul><li>Don’t gossip </li></ul><ul><li>Don’t oversell yourself </li></ul><ul><ul><li>Be real! Be genuine! </li></ul></ul>
    30. 30. Your Game Plan <ul><li>Always be mindful of enhancing your brand </li></ul><ul><li>Create a presence on LinkedIn </li></ul><ul><li>Start to build your network </li></ul><ul><li>Answer questions and Ask questions </li></ul><ul><ul><li>Send personal note to folks thanking them for answering </li></ul></ul><ul><li>Join groups or start your own </li></ul><ul><li>Set up informational interviews and answer job posts </li></ul><ul><li>Join the conversation – “You have to give to get!” </li></ul><ul><li>Be pleasant! </li></ul>
    31. 31. Your Checklist <ul><li>Give more than you receive </li></ul><ul><li>Join the conversation and add value </li></ul><ul><ul><li>Don’t attack others </li></ul></ul><ul><ul><li>Don’t sabotage the efforts of others </li></ul></ul><ul><ul><li>Respect the community </li></ul></ul><ul><li>Build quality relationships </li></ul><ul><li>Be accountable for your actions </li></ul><ul><li>Be pleasant </li></ul>