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The art of getting content go viral
- 1. The Art of churning Viral Content!
- 2. HUGE Difference between Good Literature and Viral Content Scott Fitzgerald’s famous last lines in The Great Gatsby “Gatsby believed in the green light, the orgastic future that year by year recedes before us. It eluded us then, but that’s no matter — to-morrow we will run faster, stretch out our arms farther. . . . And one fine morning ——So we beat on, boats against the current, borne back ceaselessly into the past.”
- 3. The Problem? Difficult Words Can’t grasp the meaning in one go Unconventional Punctuation
- 4. The only content that went VIRAL in olden days was BANNED CONTENT Catcher in the Rye God of Small Things Manto’s several afsany
- 5. Then What to Aim for? WIIFY! Simple & Relatable • Memory inducing trigger • Doesn’t mean Dumbing Down the Content Arouse Emotions • Curiosity, Wonder, Laughter, Anger, Sense of Righteousness, Narcissistic Appeal etc. • Curiosity Gaps to hold Attention Add Value • Added knowledge, tips, skills, ‘hacks’ for the reader • Helps in Self-actualization Build Trust • Overpromise & Over-deliver • Helps in reader retention CONTENT
- 6. STEPS TO A SUCCESSFUL BLOG Define the Niche Market- Your Target Audience Work on your unique selling point and THEN WRITE! The Theme and color palette Content Distribution via social media, email etc Don’t forget SEO! Use effective pictures Interact with other bloggers in the community
- 7. Competing for Attention TITLES are most important… drive clicks and shares Titles of Viral Blogs/ videos of BuzzFeed ,UpWorthy, GrowthHackers, TechCrunch
- 10. Competing for Attention Reader ATTENTION is FLEETING- about 20 secs to make a decision whether to read a blog or not! The trick is to GRAB THE READER in those 20 SECONDS he spends SCANNING your blog Afterwards, ENGAGEMENT and ACTIVITY on the blog will help in reader RETENTION
- 11. Converting Passive Readers into Active Ones Ask QUESTIONS of a personal level and make readers feel important. Conduct Surveys and Polls. Recognize the readers for who they are and not treat ‘em anonymous. Provoke, Generate conflict, Add spice and drama. Can be either subtle in professional blogs and overt in others Then Interact with readers on a personal level such that they become active promotors of your blog, just like your family members will.
- 13. Passive Active Readers Give readers some incentive to promote you! Hold contests, little competitions and giveaways.
- 15. Know Your Audience Google Analytics Facebook Analytics & heat maps mousetracking and eyetracking heatmaps
- 16. Know Your Audience Twitter’s Followers Dashboard Accessible if you sign up for a Twitter Ads Account
- 17. Know Your Audience Also Monitor your Best and Worst Posts Using the above tools Can also arrange a couple of Google Hangout Sessions with the Blog Audience Can embed hangout sessions on the blog
- 18. A NOTE OF CAUTION CLICKBAITING is dangerous & myopic thinking. You get High traffic in the short run but damage your reputation in the long run. Sensationalism wears off at a point.
- 19. 80/20 RULE Spend 20% of the time creating content and 80% time promoting it But don’t OVERDO the promotion part. It’s called SPAMMING
- 20. Email & Web copies How to compose effective web copies?
- 21. Different Kinds Plain copy Storytelling copy Suitable for Blogs Conversational copy When selling or marketing a product Direct-from-CEO copy Personalized USE THE ONE IN LINE WITH THE NICHE AUDIENCE AND THE THEME OF WEB
- 22. Facebook Page Guidelines- PLAIN COPY
- 23. Direct-from-CEO copy “See, the CEO isn’t some cold and remote figurehead interested in profit only. He’s approachable and friendly. He cares about us.” JEFF BEZOS at AMAZON is a good example
- 25. The End
Editor's Notes
- Get the KingSumo Giveaways WordPress plugin to run your own contests quickly and easily. Tweets and Facebook messages give people better chances to win. Personality quizzes are a great way to activate your passive readers. WordPress plugins like WordPress Viral Quiz make them easily to build. Add them to your blog and watch them convert like crazy. If you use the SumoMe WordPress plugin, you can keep track for free of what percent of readers get to the end of your posts. On average, we find that half of our readers will read the whole post. Survey.io