Navigating The Social Networking Landscape


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Many librarians have joined the social networking universe by creating accounts for themselves and their libraries on Facebook, Twitter, MySpace.Linkedln, etc. But what happens when your town administrator connects with you on a site you mostly use for interacting with old high school friends? What is the protocol when a school librarian friends their students? How do you deal with a user who posts inappropriate photos on a library’s page? This presentation explores best practices for mixing your personal and professional lives on social networking sites, considers policies that can set guidelines for staff and patron/student use of these sites and discusses other ways to keep a comment we made on Facebook or MySpace off the front page of the local newspaper.

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  • Basically anywhere that you keep a profile and share any kind of information about yourself.
  • Start at 1:30
  • Open up a Word Document and Get Ideas from the group? Separate out ones you have direct control over and ones others have control over.
  • Navigating The Social Networking Landscape

    1. 1. Navigating the Social Networking Landscape Presented by Kathy Lussier October 22, 2009 [email_address] Rocky Terrain, CC image originally uploaded by r-h to Flickr,
    2. 2. A Question For My FB Friends <ul><li>Introduce me: what do you know about me? </li></ul><ul><li>My family? </li></ul><ul><li>My likes and dislikes? </li></ul><ul><li>What I do when I’m bored? </li></ul><ul><li>My political views? </li></ul>
    3. 3. Sites That Make Up This Landscape
    4. 4. What Image Do We Project Through Our Social Networking Profiles? Sam Gosling, author of Snoop: What Your Stuff Says About You Source: YouTube -
    5. 5. “ How do you think you’re viewed on the basis of your Facebook profile?” <ul><li>“ Most people have absolutely no idea… they think they know but it doesn’t correlate at all with how they’re actually seen.” </li></ul><ul><li>Sam Gosling, Speaking at the Commonwealth Club of California </li></ul>
    6. 6. Your Friends Are Looking At Your Profile
    7. 7. Confirmed by Researchers at Harvard Business School <ul><li>“ Seventy percent of all actions are related to viewing pictures or viewing other people's profiles.” </li></ul><ul><li>Mikolaj Jan Piskorsk </li></ul><ul><li>Biggest Usage Categories? </li></ul><ul><li>Men looking at women they don’t know </li></ul><ul><li>Men looking at women they do know </li></ul><ul><li>Women looking at other women they know </li></ul><ul><li>Overall, women received two-thirds of all page views. </li></ul><ul><li> </li></ul>
    8. 8. What Do People Do On Social Networks That Give Others Such An Intimate Glance Into Our Lives?
    9. 9. It’s All In Who You Friend Or at least remembering who you friend
    11. 11. Relationships in the Virtual World From The Great American Melting Pot, Schoolhouse Rock,
    12. 12. Decide in Advance Who You Will Connect With <ul><li>Do you really want to be “friends” with? </li></ul><ul><ul><li>Co-workers & colleagues </li></ul></ul><ul><ul><li>Your boss and/or employees </li></ul></ul><ul><ul><li>Your patrons and/or students </li></ul></ul><ul><ul><li>Your policymakers and funders </li></ul></ul><ul><ul><li>People you haven’t spoken to in 20 years </li></ul></ul>
    13. 13. Resurrect Those Social Nodes from the Physical World <ul><li>Facebook and MySpace allow you to organize friends into groups and set different privacy levels of each group. USE THEM! </li></ul><ul><li>Some social networks, like LinkedIn, are more suitable for professional contacts. </li></ul><ul><li>Some people maintain two different Facebook profiles: one for professional contacts and one for family and friends. </li></ul>
    14. 14. Before Posting Anything <ul><li>Ask yourself: who can read this post? If it’s Twitter or a blog, it may be the entire world. </li></ul><ul><li>If you won’t discuss a topic in a face-to-face conversation with that person, don’t post it online. </li></ul><ul><li>Don’t post anything that would embarrass you if it were published on the front page of the newspaper. </li></ul>
    15. 15. Send Friendly Reminders When People Post Messages That Don’t Meet Your Guidelines
    16. 16. Become Familiar with the News You Are Sharing
    17. 17. Social Networking at Work <ul><li>If you’re maintaining social networking sites for the library, you need to use the sites during work time. </li></ul><ul><li>Social networking at work is also good for sharing ideas with colleagues and becoming familiar with the places your users visit. </li></ul><ul><li>Employers and staff need to be clear on what is and is not acceptable use of these sites during work time. </li></ul>
    18. 18. Employee Use Policies <ul><li>Time spent on social networking sites at work. </li></ul><ul><li>Guidelines for posting to official library pages. </li></ul><ul><li>Guidelines for posts to personal sites in which you discuss work or policy of the library. </li></ul>Sample policy from the Kingston Public Library at
    19. 19. Social Networking With Your Users <ul><li>Best done as a group or a Facebook page where you can create some distance between the library and the user’s personal information. </li></ul>
    20. 20. Do I Really Want Users Posting Live to the Library’s Profile? <ul><li>YES! </li></ul>
    21. 21. Public Interaction on the Library’s Virtual Space <ul><li>We have rules of behavior for the library’s physical space. </li></ul><ul><li>We need rules of behavior for the library’s virtual space. </li></ul>
    22. 22. Guidelines to Consider <ul><li>Appropriate language </li></ul><ul><li>If sharing images, videos, etc, submitter must have the right to post that content. </li></ul><ul><li>If posting photos, submitter must have permission of anyone included in the photo. </li></ul>Sample policy from Whitman Public Library at
    23. 23. Speaking of photos… <ul><li>Photos, videos and audio recordings of patrons and students are a great resource to share on these sites. </li></ul><ul><li>Be sure to get permission from anyone featured in this media. </li></ul><ul><li>Sample photo release forms: </li></ul>
    24. 24. Library Staff Needs to Check This Space Frequently <ul><li>If there is a question, suggestion or complaint, quick response time is vital. </li></ul>
    25. 25. Scenarios
    26. 26. Scenario 1 <ul><li>In this scenario, you are a high school library teacher and advisor to a community service club at the school. When last-minute changes are made to meetings or you need to get the word out about an upcoming event, you’ve noticed that it is difficult to get the word out to all of the students in your club. They don’t seem to hear most school announcements, any flyer just gets buried with the rest of their papers, and even e-mail can remain unread for days at a time. However, they always seem to be tuned into anything posted to Facebook in the last five minutes despite the administration’s attempts to block the Web site. </li></ul><ul><li>After receiving the approval of the school principal, you become friends with these students on Facebook. You adjust your privacy settings so that these students can’t see postings that are of a more personal nature. Not only has it become an effective means of communication with your students, but it has also improved the rapport you have with them. Everything is going smoothly until about six months later when one student posts photos of himself and some friends drinking beer at a party. </li></ul>
    27. 27. Scenario 2 <ul><li>You work at a library where one of the employees you supervise has created a Facebook page to engage with a user population that has traditionally been hard to reach. The page is a big hit with this user population and has led to increased use of the library among these users. To get a better idea of how this project is working, you create a Facebook account and friend this employee. During your infrequent logins to Facebook, you begin to notice that this employee is making frequent status updates throughout the work day and engaging in conversation with people who post to his Wall. It seems like a lot of his work time is spent on the site, but you initially decide not to say anything to him. However, you revisit this decision after he posts the following status update: “Completely unmotivated to work today. Have started various projects, but FB keeps drawing me away.” </li></ul>
    28. 28. Scenario 3 <ul><li>Your library has created a presence on MySpace to interact with teens in the community. Many teens have become friends with the library and often post comments to its wall and to the library’s status updates. The library uses the status updates to post news about upcoming teen programs and to start discussions about books, movies, music and other areas of interest. Overall, the comments have been positive until a day when the teen librarian posts this question: “what can we do to make the library a more welcoming place?” In response, one of the teens says: </li></ul><ul><li>“ The library sucks! The librarians are always nasty and rude to people, especially kids…one made me pay a $2 fine even though I told her I brought my books back on time. If you want to make it more welcoming, get rid of everyone who works there and hire people who are fun!!!!!!” </li></ul>
    29. 29. Scenario 4 <ul><li>Your library has not yet dived into the social networking world, but there are staff members who have maintained their own personal profiles on social networking sites. One staff member, who you supervise, maintains a Twitter account. In her Twitter profile, she identifies the name of the library where she works and often posts about library-related issues. Most of her Twitter followers are colleagues working at libraries around the country. There are also a couple of co-workers who follow her, but no library users or members of the community. </li></ul><ul><li>One of her co-workers notifies you that she has recently been tweeting about a policy decision with which she disagrees. She maintains a professional voice in her criticism and does not engage in personal attacks. However, she makes it clear that she is at odds with this decision and also cites examples from her workday experience on why this policy is not working. </li></ul>
    30. 30. Links <ul><li>This presentation is available at </li></ul><ul><li>Delicious links are available at </li></ul>