Send Cambodian Youngsters To School

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  • What did you notice about the experience of eating the chocolate?What tweets were successful and why?What might they use from this exercise for their class project?What is a good collaborative goal?What is a good success metric?
  • Send Cambodian Youngsters To School

    1. Spreading “Happy Birthday” to Send Cambodia Youngsters to School with Social Technology<br />The Art of Retweet, Chocolate, and Learning Loops<br />Beth Kanter, Beth’s Blog<br />How I’m Celebrating My 53rd Birthday: Jan. 11, 2010<br />
    2. I’m spending my birthday doing three things I love! <br />
    3. Teaching and learning<br />Photo by Steve Goodman<br />
    4. Helping children in Cambodia <br />
    5. Engaging<br />Content in<br />many places<br />network<br />Sharing<br />Conversations<br />Crowdsourcing<br />Fundraising<br />Learning and content creation<br />Social Technology<br />
    6. Today is my birthday, but I don’t any more stuff<br />
    7. I don’t want cake and ice cream<br />
    8. I want to use social technology to help send Cambodian Youngsters to school!<br />
    9. Share some insights with you about how to do it …<br />
    10. Spread happiness too! <br />
    11. And eat chocolate! <br />
    12. Why Cambodia ?<br />
    13. 1<br />2<br />4<br />3<br />
    14. The results …<br />
    15. Ladder of Engagement<br />Participator Type<br />Involvement<br />Personal Fundraiser does the Network Weaving<br />
    16. Strategy:Stories<br />
    17. Where did they get all those embarrassing photos?<br />
    18. 125 people donated <br />142 birthday wishes<br />180 views on “see me naked” photo<br />
    19. <ul><li>Birthday feature: How time/effort is needed and document for others
    20. Causes matching feature
    21. Conversational Fundraising
    22. Apply Learning Loops
    23. $6,300
    24. # of Members Recruited - 253</li></li></ul><li>
    25. Beth is turning 53rd today! And we’re going to learn about the art and science of retweeting!<br />
    26. The Science of Retweeting<br />@DanZarrella<br />Ask for Retweet<br />Use Nouns<br />Colons Rule!<br />
    27. Ask for the ReTweet<br />
    28. ReTweets are Noun Heavy<br />
    29. ReTweets have More Punctuation: Colons Rule<br />
    30. The Art of ReTweet<br />Compose retweet of this message:<br />Happy birthday Beth! #beth53! Let&apos;s send 53 Cambodian kids to school: http://bit.ly/beth53<br />Rules:<br />Must include hashtagand the bit.ly url<br />Write ReTweetin your own words in a way you think will get attention from your network.  <br />Happiness and provoking<br />Review the call to action: http://bit.ly/beth53<br />
    31. The Secret Sauce: Learning Loops<br />Review your goals against your metrics , extract insights, and adapt or delete what isn’t working. <br />Learning Loops: Real Time Tracking and Reflection<br />David ArmanoListen, Learn, and Adapt<br />
    32. Before<br />During<br />Listening and tracking<br />After<br />
    33. Some tracking tools …<br />For our experiment ….<br />Many tools, pick right ones<br />
    34. Real Time Tracking Tools for 53rd Birthday<br />  # followers   # unique references   Frequency RT you  Frequency RT others   Relative frequency updates<br />
    35. Real Time Tracking Tools for 53rd Birthday<br />
    36. Real Time Tracking Tools for 53rd Birthday<br />
    37. Learning<br />“We spend more time figuring out whether something is a good idea than we would have just trying it.&quot; - Clay Shirky<br />
    38. Think like a rocket scientist<br />Optional<br />Essential<br />
    39. Observe and sift through qualitative data like a Primatologist<br />
    40. You’re saying that your followers are primates?<br />Anthropologist * is a better metaphor<br />Armano describes it as “digital anthropologist”<br />
    41. 52nd Birthday Campaign Objectives<br /><ul><li> Raise $5,200 using Causes
    42. Increase the # of people joining by 100
    43. Test birthday feature to understand how time/effort is needed and document for others
    44. Test Causes matching feature
    45. Test conversational fundraising</li></li></ul><li>My Learning Process For Every Campaign…<br /><ul><li> Document on the fly
    46. Test and tweak
    47. Pick the right hard data points
    48. Harvest insights
    49. Look at what other nonprofits are doing in the space
    50. Pause for reflection time before next reiteration: How to improve results?</li></li></ul><li>Document on the fly<br />
    51. I like to visually document too …<br />
    52. Test and Tweak<br />
    53. Look at numbers .. You still have to measure to improve<br />
    54. Pick the right metrics that translates into a value …<br />Photo by smitty<br />
    55. Harvest Insights<br />
    56. Grand Synthesis<br />
    57. Exercise: Shift Into A Reflective Mindset<br />
    58. What did you notice about the experience of eating the chocolate?<br />
    59. Let’s Reflect on Your ReTweet<br />Go to your @sign and look at the ReTweets<br /> Go to http://wthashtag.com/Beth53 and review the transcript<br />
    60. Reflection Questions<br />What tweets were successful and why?<br />What can you take away form this exercise for your class project?<br />What is a good collaborative goal?<br />What is a good success metric?<br />
    61. Thank You! <br />Beth’s Bloghttp://beth.typepad.com<br />Have a blog post topic idea?beth@bethkanter.org<br />

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