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Media and Social Media Training for Student-Athletes

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"Media and Social Media Training for Student-Athletes" presentation from the 2013 CoSIDA Convention. Panelists: Scottie Rodgers (moderator, Ivy League), Tom Eiser (Xavier), Dr. John Lata (Florida State), Chris Yandle (Miami).

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Media and Social Media Training for Student-Athletes

  1. 1. MEDIA & SOCIAL MEDIA TRAINING
  2. 2. Tom Eiser, Associate AD/CommunicationsXavier Universityeiser@xavier.edu513-745-3124@Eiser_XU_Sports
  3. 3. WHY IN-HOUSE? Benefits:- Direct contact with allstudent-athletes- Cost savings and ableto do all sports Challenge:- Time to customize Must be on-going, notone and done
  4. 4. INTERVIEW BASICS All interviews set upthrough Tom Eiser If you can’t be on time, be early. Be courteous and say thank you. Some Quick Tips No Gum Water Only Appropriate Attire (incl. gear,with no hats, headphones, etc.) Body Language(standing or sitting) Who do I look at? Hand Gestures
  5. 5. ACTIVE INVOLVEMENT Show team specificstudent-athleteexamples – feedback Practice the mostused interview types:- stand up (alone andwith interviewer)- press conference- involve the studentson both sides of theprocess
  6. 6. CONNECT WITH YOUR GROUP
  7. 7. MAKE A POINT WITH HUMOR
  8. 8. BRING YOUR GAME ENERGY ENERGY….USEENERGY IN YOURANSWERS! HAVE FUN!
  9. 9. LOOK ME IN THE EYES SLOW DOWN…Makeeye contact, shakethe interviewer’s handand take time tointroduce yourself.Also take time to thinkof your answer. Try touse the interviewer’sname. Remember to saythank you
  10. 10. YOUR TEAM…YOUR MESSAGE KNOW YOURAUDIENCE…KNOWYOUR MESSAGE:FOCUS ON XAVIER TALK ABOUT TEAMMATES AND BY NAME:Someone asks about your game-winning shot:“That pass from Dee Davis set me upperfectly.”
  11. 11. BE POSITIVE ACCEPT VICTORY ANDDEFEAT WITH CLASS…BEPOSITIVE! NO SARCASM YOU ARE THE EXPERT: Theinterviewer is asking youquestions about you, yourteam, your sport, etc. Answer the question your way.DON’T REPEAT NEGATIVES!
  12. 12. MAKE IT PERSONAL-ITY PERSONALITYANDANECDOTES: Tellstories. What doyou find interestingwhen you see aninterview on TV orthe internet? Don’tbe afraid to showpersonality. USE COMMONSENSE – subjectmatter, language
  13. 13. FILLER WORDS ARE NOT NECESSARY AVOID SOME OFTHE MOSTCOMMON“SPACEFILLERS” ASNATURALPAUSES: - Um - Like - Well… - I mean - You know - Basically
  14. 14. CHOOSE YOUR WORDS WISELY Any curse words Any racially-offensive words “Come lay with me” Ain’t Yu, bra & text abbreviationsFormer college football playerdescribing his kick-off return fora touchdown:“That was just instinct. Kind oflike running from the cops.”
  15. 15. PRACTICE MAKE PERFECT…SO DOES ONGOING FEEDBACK FOR THE STUDENT-ATHLETE:Practice, practice,practice. FOR THECOMMUNICATIONSSTAFF: Continuousfeedback
  16. 16. SOCIAL MEDIA We started our social media sessionwith video: Social Media RevolutionSocial Media PolicyXavier Athletics Social Media Policy:- if you don’t have one it’s time to write one
  17. 17. TWITTER – THE GOOD “Thanks everybody for your thoughts and prayers, mom just gotout of surgery and is in recovery! #GODISGOOD” – @jmart202 “Finishing this paper for class… #collegelife” - @semaj2332 “Supporting my girls on the Xavier Volleyball Team!” (Tweetedwith Photo) - @JamesFarr30 “’@jeremygrowe:.@B_RadXU12 looked like a young steveprefontaine out three w/ a 4:53 mile this morning’ haha got itdone!!” - @B_RadXU12 Told my Moms she can have the Cap .. And my Grandma theGown..I been thinking bout this Mother’s Day gift for 4 years..Happy Mothers Day..” @TakeoffTrav
  18. 18. PRO STARS YOU FOLLOW – GOOD AND BAD With training camp open, I’m working hard and my knee feelsgreat. Looking forward to the new season! Go, Heat!@DwyaneWade Congrats to our Womens bball team, winning gold 5 times in arow!! Wow!! @KDTrey5 Happy Birthday to the realest, most humble and God-fearingman that Ive ever known...my DAD!!! Love You! @CP3 “Can someone please tell these fucking zebras foot locker calledand they’re needed Back at work !!! #BreakingPoint” -@BrandonSpikes55
  19. 19. TWITTER – THE BAD “RT @muskifan10: party in 2E #XavierNation @JalenReynolds@semaj2332 @jamesfarr30” Keep my homeboys out da streets..keep my bad hoes on a leash!When I die burry me in a kneck full of rosary’s ..” – Retweet “That shit is wackin like some dumb shit #preach” “It’s almost my nigga @Big_Rob21 bday” – Retweeted from (•)(•)@BoobieFRESH “How the eff has the chinese trampoline guy not thrown up hisfried rice doing all those flips in a row #10minutes” – Academic All-Star Student Athlete (posted during the Olympics)
  20. 20. FACEBOOK – THE GOOD
  21. 21. FACEBOOK – THE BAD
  22. 22. YEAR-LONG EDUCATION No one-and-done approach Regular follow-up: positive andconstructive criticism for all media,including interviews and social media Coaches don’t stop practicing andgiving feedback in the pre-season;your pre-season session is exactlythe same…a great starting point
  23. 23. John Lata, Assistant AD/Student ServicesFlorida State Universityjlata@fsu.edu
  24. 24. FSU’S APPROACH TO SOCIAL MEDIA First FSU policy adoptedin Summer 2006 Revised annually Last revision released:Summer, 2012 Reviewed by universitygeneral counsel All SA’s sign agreement Department philosophy: Educational Fun Not punitive in nature2013 CoSIDA Convention: Media & Social Media Training for Student-Athletes
  25. 25. HAZING TIE-IN Opportunity to touchon other hot topics Many hazingsituations werediscovered throughsocial-mediadownloads Annual squadmeetings
  26. 26. SQUAD MEETINGS Coordinated by our Compliance Office Fall sports: held the day before practice starts Mandatory for all teams and student-athletes Attendance: All coaching staff All student athletes (if they do not attend, they can notpractice) Agenda: Signing paperwork to be able to compete, but now all aresigned online, and we just use this meeting to emphasizecertain issues within the student-athlete community Social media portion held in the middle, as a break betweencompliance and academics (typically 15 minutes: 5 minutes onhazing, 10 minutes on social media)2013 CoSIDA Convention: Media & Social Media Training for Student-Athletes
  27. 27. WHY DO THEY USE SOCIAL MEDIA? Fun Connections – family and friends How many friends is too many? How many pictures are too many?!?
  28. 28. APPROPRIATENESS Of discussions Tweeting issues Instagram/new platforms Positive uses Thanking fans Talk about community service2013 CoSIDA Convention: Media & Social Media Training for Student-Athletes
  29. 29. UH-OH PICS Be careful of folks with cameras, especiallyin bars
  30. 30. BAD PICS/SAYINGS Don’t be president of your own fan club
  31. 31. WHO DISCIPLINES? Peer pressure Pressure from coaching staff I have little to no punitive powers Were you waiting for your picture to go up onthe big screen and I missed you? You know what picture I’m talking about, take itdown
  32. 32. ONCE YOU POST IT, YOU DON’T OWN IT ANYMORE! Facebook policy – even after you delete it,they own it2013 CoSIDA Convention: Media & Social Media Training for Student-Athletes
  33. 33. OTHER ISSUES Don’t talk about team issues Don’t talk about injuries, yours or others
  34. 34. SAFETY ISSUES Point of emphasis Don’t post personal contact info Don’t post where you will be when Your real friends know how to find you Be careful what groups you belong to Guilty by association2013 CoSIDA Convention: Media & Social Media Training for Student-Athletes
  35. 35. WHY MY JOB GETS HARDER EVERY YEAR: Seniors know I’m coming I utilize a “best of the past” presentation forthe groups that don’t have issuesAnd yet, I’m still in business No matter how much we talk about it, thereare still a few folks who just don’t get it
  36. 36. CONCLUDING THOUGHTS Have fun Don’t embarrass one person too much If needed, pull a particular person asidebefore or after Safety (and future employability) are key Let the coaches set the team ground rules Expectations can vary2013 CoSIDA Convention: Media & Social Media Training for Student-Athletes
  37. 37. CONCLUDING THOUGHTS How do you handle violations? Obviously there are circumstances that areunacceptable regardless of team affiliation Handle them Let the coaches set the team ground rules
  38. 38. REPRESENT! Anything you post online represents: Yourself Your team Your athletic department Your school and conference And finally, your family2013 CoSIDA Convention: Media & Social Media Training for Student-Athletes
  39. 39. Chris Yandle, Director of CommunicationsUniversity of Miamic.yandle@miami.edu305-284-3248@ChrisYandle2013 CoSIDA Convention: Media & Social Media Training for Student-Athletes
  40. 40. R.A.I.S.E. YOUR SOCIAL MEDIA AWARENESSRespectfulAuthenticIntentionalSmartEngaging2013 CoSIDA Convention: Media & Social Media Training for Student-Athletes
  41. 41. 2013 CoSIDA Convention: Media & Social Media Training for Student-AthletesWHY DO WE DO SOCIAL MEDIATRAINING IN-HOUSE?
  42. 42. 2013 CoSIDA Convention: Media & Social Media Training for Student-AthletesYOUR SOCIAL MEDIA FOOTPRINT ISYOUR DIGITAL RÉSUMÉ. POTENTIALEMPLOYERS WILL LOOK AT WHATYOU’VE DONE ONLINE.
  43. 43. 2013 CoSIDA Convention: Media & Social Media Training for Student-AthletesIF ATHLETICS IS THE FRONT PORCH OFA UNIVERSITY, THEN SOCIAL MEDIA ISTHE FRONT LAWN – KEEP IT CLEAN.
  44. 44. 2013 CoSIDA Convention: Media & Social Media Training for Student-AthletesWHAT YOU SAY ONLINE DOESREPRESENT YOUR EMPLOYER, YOURFAMILY, YOUR CHURCH, ETC.
  45. 45. YOUR SOCIAL MEDIA REPUTATION SAYS?1. Google Yourself2. Don’t rely on privacy settings3. Remove every potentially-inappropriate postand picture4. Keep language and grammar in mindEmily Driscoll, FOXBusiness.com“What Your Social Media Reputation Says to Employers” – June 3, 20132013 CoSIDA Convention: Media & Social Media Training for Student-Athletes
  46. 46. 10 SOCIAL MEDIA KEYS1. Every day is a job interview. Dress/Act likethe job you want, not the job you have.2. Twitter/social media is a telephone, not amegaphone.3. Take pride in who/what you represent.4. If you can’t say it front of your mother, thendon’t say it. (MOM RULE)5. Have some common sense.2013 CoSIDA Convention: Media & Social Media Training for Student-Athletes
  47. 47. 10 SOCIAL MEDIA KEYS6. Don’t engage in Twitter arguments. No onewins.7. What happens behind closed doors…staysbehind closed doors.8. Thank your teammates and fans every day.9. Never criticize an opposing team, referee,coach or teammate.10. Have fun.2013 CoSIDA Convention: Media & Social Media Training for Student-Athletes
  48. 48. QUESTIONS?2013 CoSIDA Convention: Media & Social Media Training for Student-Athletes

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