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Packard socialmedia lab-module7b-twitter-dan

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Packard socialmedia lab-module7b-twitter-dan

  1. Leveraging Social Media:Understanding Strategy and Putting it into Practice<br />Module 6b-1: Twitter Mini-Workshop<br />This project is being generously supported by the David and Lucile Packard Foundation<br />
  2. This Deck Is A Remix! <br />
  3. Twitter: What<br />140 Characters of Bon Mots<br />
  4. Why – Information/Insight, Marketing, Data Mining, Social Circles, Connections, and Spreading<br />
  5. Twitter: Who<br />Average tweet = 1x in 72 days<br />Most tweeters have 25 or fewer followers<br />90/10 rule – Influencers - offline influence<br />
  6. Twitter: How<br />
  7. Listen First: Twitter As Focus Group<br />
  8. Source: Nina Simonhttp://museumtwo.blogspot.com<br />
  9. Source: Nina Simonhttp://museumtwo.blogspot.com<br />
  10. Source: Nina Simonhttp://museumtwo.blogspot.com<br />
  11. They think the people who work at the Smithsonian are cool<br />Source: Nina Simonhttp://museumtwo.blogspot.com<br />
  12. Source: Nina Simonhttp://museumtwo.blogspot.com<br />
  13. Source: Nina Simonhttp://museumtwo.blogspot.com<br />
  14. Engage and Build<br />Your Network<br />
  15. Twitter for Buzz<br />
  16. Networked Effect<br />
  17. Getting Started: The 7 Steps<br />Sign Up<br />Set Up Your Profile<br />Listen First<br />Find & Follow People<br />Add Desktop & Mobile Clients<br />Engage & Converse<br />Measure, Reflect & Improve<br />
  18. What’s Your Twitter Brand?<br />
  19. The Nonprofit Brand<br />
  20. Staffer with Nonprofit Affiliation<br />
  21. CEO or Executive Director Brand<br />
  22. The Hybrid <br />
  23. Basic Listening First<br />Twitter Home Page – List of tweets<br />People you are following<br />26<br />Twitter for Us - Part II<br />
  24. Use Lists To Manage Followers<br />27<br />
  25. Basic Searching<br />28<br />Twitter for Us - Part II<br /><ul><li>Key words relevant to your cause or organization</li></li></ul><li>Search a “hashtag”<br />29<br />Twitter for Us - Part II<br />
  26. 7 Ways to Turbocharge Twitter<br />Be Informative<br />Use #hashtags# and keywords<br />Talk to people<br />Share & ShoutoutAKA Re-tweet<br />Thank people<br />Use Twitter tools<br />
  27. The Science of Re-tweeting<br />@DanZarrella<br />Ask for Retweet<br />Use Nouns<br />Colons Rule!<br />
  28. Ask for the ReTweet<br />
  29. ReTweets are Noun Heavy<br />
  30. ReTweets have More Punctuation: Colons Rule<br />
  31. Twitter Tools<br />Desktop Tweeting<br />Mobile Tweeting<br />Tracking<br />
  32. Desktop Tweeting<br />
  33. TweetDeck.com<br />37<br />Twitter for Us - Part II<br />
  34. 38<br />Twitter for Us - Part II<br />
  35. SEED<br />Track the<br />Whole Funnel<br />Identify Influencers<br />ATTENTION<br />Tweet Impressions<br />ENGAGEMENT<br />Click Thrus<br />Retweets<br />CONVERSION<br />Sign ups<br />Donations<br />
  36. Seed: Twitalyzer to identify Influencers <br />  # followers   # unique references   Frequency RT you  Frequency RT others   Relative frequency updates<br />
  37. Reach: What the Hashtag Tweets<br />
  38. Engagement: Bit.ly for Click Thrus<br />
  39. Getting Started: The 7 Steps<br />Sign Up<br />Set Up Your Profile<br />Listen First<br />Find & Follow People<br />Add Desktop & Mobile Clients<br />Engage & Converse<br />Measure, Reflect & Improve<br />

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