This document provides guidance on writing a business plan. It explains that a business plan clarifies the feasibility of a business idea by evaluating the potential market, management team, and profitability. It also communicates the idea to investors and provides the basis for securing financing. The document outlines the typical sections of a business plan, including executive summary, business description, products/services, sales and marketing plan, operations plan, and financial projections. It emphasizes that a well-written business plan is important for gaining investor confidence and improving the chances of business success.

1. | How To Write Business Plan 2021
Dr Mohamed Elfarran
How To Write
Dr Mohamed Elfarran
To Win Your Investors’ Confidence
Mansoura University

2. | How To Write Business Plan 2021
Dr Mohamed Elfarran
Starting up the river without plan !!!
2

3. | How To Write Business Plan 2021
Dr Mohamed Elfarran
You are planning to Fail 

4. | How To Write Business Plan 2021
Dr Mohamed Elfarran
Why I need Business Plan ?!!!

5. | How To Write Business Plan 2021
Dr Mohamed Elfarran
Business Plan : what it aim to clarify ?
■ 1: A Business Plan helps you evaluate the feasibility of a new business
idea in an objective, critical, and unemotional way.
➔ Marketing – Is there a market? How much can you sell? •
➔ Management – Does the management team have the skill? •
➔ Financial – Can the business make a profit?
■ 2: It provides an operating plan to assist you in running the business and
improves your probability of success.
➔ Identify opportunities and avoid mistakes
➔ Develop production, administrative, and marketing plans
➔ Create budgets and projections to show financial outcomes
■ 3: It communicates your idea to others, serves as a “selling tool,” and
provides the basis for your financing proposal.
➔ Determine the amount and type of financing needed
➔ Forecast profitability and investor return on investment
➔ Forecast cash flow, show liquidity and ability to repay debt

6. | How To Write Business Plan 2021
Dr Mohamed Elfarran

7. | How To Write Business Plan 2021
Dr Mohamed Elfarran
1- EXECUTIVE SUMMARY

8. | How To Write Business Plan 2021
Dr Mohamed Elfarran
8

9. | How To Write Business Plan 2021
Dr Mohamed Elfarran

10. | How To Write Business Plan 2021
Dr Mohamed Elfarran

11. | How To Write Business Plan 2021
Dr Mohamed Elfarran

12. | How To Write Business Plan 2021
Dr Mohamed Elfarran
2- BUSINESS DESCRIPTION

13. | How To Write Business Plan 2021
Dr Mohamed Elfarran

14. | How To Write Business Plan 2021
Dr Mohamed Elfarran
Market 1
Market 2
Market 3

15. | How To Write Business Plan 2021
Dr Mohamed Elfarran

16. | How To Write Business Plan 2021
Dr Mohamed Elfarran

17. | How To Write Business Plan 2021
Dr Mohamed Elfarran

18. | How To Write Business Plan 2021
Dr Mohamed Elfarran

19. | How To Write Business Plan 2021
Dr Mohamed Elfarran

20. | How To Write Business Plan 2021
Dr Mohamed Elfarran

21. | How To Write Business Plan 2021
Dr Mohamed Elfarran

22. | How To Write Business Plan 2021
Dr Mohamed Elfarran
3- PRODUCTS AND SERVICES

23. | How To Write Business Plan 2021
Dr Mohamed Elfarran

24. | How To Write Business Plan 2021
Dr Mohamed Elfarran
Value Proposition 1
Value Proposition 2
Value Proposition 3
Value Proposition 4
Value Proposition 5
Value Propositions

25. | How To Write Business Plan 2021
Dr Mohamed Elfarran
Product 1
Product 2
Product 3
Services 2
Services 1
Products & Services

26. | How To Write Business Plan 2021
Dr Mohamed Elfarran

27. | How To Write Business Plan 2021
Dr Mohamed Elfarran
Activity Time
• Target Market/Size
• Competitors
• SWOT Analysis
• Product/Services

28. | How To Write Business Plan 2021
Dr Mohamed Elfarran
4- SALES AND MARKETING

29. | How To Write Business Plan 2021
Dr Mohamed Elfarran
Customer Needs

30. | How To Write Business Plan 2021
Dr Mohamed Elfarran

31. | How To Write Business Plan 2021
Dr Mohamed Elfarran

32. | How To Write Business Plan 2021
Dr Mohamed Elfarran

33. | How To Write Business Plan 2021
Dr Mohamed Elfarran

34. | How To Write Business Plan 2021
Dr Mohamed Elfarran

35. | How To Write Business Plan 2021
Dr Mohamed Elfarran

36. | How To Write Business Plan 2021
Dr Mohamed Elfarran

37. | How To Write Business Plan 2021
Dr Mohamed Elfarran

38. | How To Write Business Plan 2021
Dr Mohamed Elfarran

39. | How To Write Business Plan 2021
Dr Mohamed Elfarran
Activity Time
• Customer Persona
• Marketing Strategy
• Sales Structure
• Comminutions Channels

40. | How To Write Business Plan 2021
Dr Mohamed Elfarran
5- OPERATION AND MANAGEMENT

41. | How To Write Business Plan 2021
Dr Mohamed Elfarran
What we Aim for our Dream

42. | How To Write Business Plan 2021
Dr Mohamed Elfarran

43. | How To Write Business Plan 2021
Dr Mohamed Elfarran

44. | How To Write Business Plan 2021
Dr Mohamed Elfarran

45. | How To Write Business Plan 2021
Dr Mohamed Elfarran

46. | How To Write Business Plan 2021
Dr Mohamed Elfarran

47. | How To Write Business Plan 2021
Dr Mohamed Elfarran
Activity Time
• Team
• Operation Structure
• Product Development
• Prototype Plan

48. | How To Write Business Plan 2021
Dr Mohamed Elfarran
6- FINANCIAL

49. | How To Write Business Plan 2021
Dr Mohamed Elfarran

50. | How To Write Business Plan 2021
Dr Mohamed Elfarran

51. | How To Write Business Plan 2021
Dr Mohamed Elfarran

52. | How To Write Business Plan 2021
Dr Mohamed Elfarran

53. | How To Write Business Plan 2021
Dr Mohamed Elfarran

54. | How To Write Business Plan 2021
Dr Mohamed Elfarran

55. | How To Write Business Plan 2021
Dr Mohamed Elfarran

56. | How To Write Business Plan 2021
Dr Mohamed Elfarran

57. | How To Write Business Plan 2021
Dr Mohamed Elfarran

58. | How To Write Business Plan 2021
Dr Mohamed Elfarran

59. | How To Write Business Plan 2021
Dr Mohamed Elfarran
☺
Questions