Eduplor.pdf | Business Magazine in india

www.businessconnectindia.in | Special Edition February 2024 INDIA
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www.businessconnectindia.in | Special Edition February 2024 INDIA www.businessconnectindia.in | Special Edition February 2024 INDIA
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Kajal Dobhal
Kajal@businessconnectindia.in
After a considerable pause, Business Connect returns with an exclusive edition centered
around the impactful contributions of business titans to thought leadership across diverse
industries. Like always, we were in the process of curating something that could stand
out from the rest. And this publication did exact justice to our endeavor as it delves into
the trends, innovations, and disruptions driven by these unsung heroes of the business
world. Beyond mere celebration of their achievements, we humbly aim has always been
to extract invaluable insights that fuel innovation and empower others to ascend to new
heights of success in the dynamic realm of business. Therefore, welcome to the very first
edition of Company in Focus 2024 for this year.
We believe that all the enterprises featured in this edition would bring you better
business insights and knowledge to chase your dreams. Of paramount importance is the
recognition by leaders of the profound influence that employee wellness, encompassing
both physical and spiritual aspects, exerts on organizational success. Moving
beyond conventional metrics of productivity and profitability, there is an emerging
acknowledgment that nurturing the holistic wellbeing of employees is not merely a moral
imperative, but a strategic advantage
In this publication, we delve deeply into the strategies employed by forward-thinking
businessleaderswhoembraceaholisticapproachtocorporatewellness.Recognizingthat
a thriving workforce is fundamental for sustained innovation, resilience, and competitive
advantage, these leaders are at the forefront of implementing comprehensive wellness
programs and fostering cultures of mindfulness and purpose-driven work. Their
commitment to prioritizing the mental, emotional, and spiritual health of their teams
is evident in their initiatives, aimed at enhancing employee engagement, retention, and
overall satisfaction.
A distinguishing feature of this edition is the exclusive interviews with visionary executives
whohaveredefinedsuccessbyplacinghumanwellbeingatthecoreoftheirorganizational
ethos. Through investments in mindfulness training, emotional intelligence development,
and work-life balance policies, these leaders not only cultivate environments conducive
to creativity and collaboration but also serve as exemplars of conscious leadership.
Gracing our cover page is the remarkable journey of Eduplor, a renowned international
education consulting firm whose study abroad programs are well accepted across the
Indian student community. Megha Singh is the General Manager of the company and
known for her profound influence within the business community. Her success story
serves as an inspiration to all who aspire to emulate her path to success. We are confident
that her story of triumph will resonate deeply with our global readership, motivating
them to pursue their dreams with unwavering determination.
A repertoire of extraordinary business
success narratives to fuel your
entrepreneurial fervor
Publisher & Editor : Abhishek Kumar Dubey
Vol - 6| Special Edition | February 2024
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SUCCESS STORY
MATRIX COMSEC
BHARAT ARORA PHOTOGRAPHY
FITNESS
LEADERSHIP
TECHNOLOGY
BCM INHOUSE
AFORESERVE. COM LIMITED
BRAND PROVOKE
CONSULTANTS
TRANSINFO SOLUTION
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CUISINE
BCM INHOUSE
UTTAM BHARAT
ELECTRICALS PVT. LTD.
Kalorex Group
Lionel Messi Story The Ruler Of The
Football Who Suffered With Ghd Once
How to Become a Highly
SUCCESSFUL LEADER
A Journey Of Commitment,
Excellence, And Sustainability
9 DISTINCT WAYS TO CULTIVATE A
THRIVING WORKPLACE
The key is Customer Retention
Orchestrating Top-Notch Security And
Telecom Solutions
Early Rising is Exceptional Having
Adequate Sleep is Better
A Global Pioneer in Innovative
Commercial Photography
Start-up Technology tackling
blindness
Branding|Design|Digital Strategy
5 Best Foods And Drinks To Have
Before Going To Bed
How does workplace
diversity scale business productivity?
At The Forefront Of Power
And Distribution Transformer
Manufacturing Since 1992
Revolutionizing the Future ofEducation:
Innovative Practices of the Kalorex Group
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One of the fastest growing Education
Consulting Companies
Content
Content

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One of the fastest growing Education
Consulting Companies
Eduplor: Empowering Education,
Enabling Dreams
In the dynamic landscape of education technology, Eduplor
stands out as one of the fastest-growing ed-tech companies
dedicated to providing comprehensive education consulting
services. Established with the mission of empowering
students and professionals, Eduplor has become a prominent
name in India, particularly known for its study abroad
consulting services and promoting online degree programs in
India.
Study Abroad Consulting Services:
Eduplor’s study abroad services are designed to open doors to global education opportunities for ambitious
students. The company recognizes the transformative impact of international education and aims to simplify the
often complex process of studying abroad for Indian Students. Eduplor’s team of seasoned education counselors
and consultants guide students through each & every step, from choosing the right destination and university
to handling visa processes and accommodation arrangements post-arrival. We have an extensive network of
partner institutions worldwide, ensuring that students have access to a diverse range of academic programs and
cultural experiences. Eduplor’s personalized approach helps students make informed decisions aligned with
their career aspirations, making the dream of studying abroad a reality for many.
The Major countries which we are
promoting are:
• Canada
• USA
• UK
• Australia
• Ireland
List of Flagship Services offered
by us
• Study Abroad Application for given countries
• Ivy League Application Consulting & Assistance
• Ox-bridge Application Consulting and Assistance
• Visa Applications for Students, Spouses, Travel
& PR
• Visa Refusal Reapplication Cases - LOE &
Reapply
Megha Singh
General Manager
Eduplor
www.businessconnectindia.in | Special Edition February 2024 INDIA
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Online Degree
Programs:
Eduplor is at the forefront of the
digital revolution in education,
offering a variety of online
degree programs to meet the
evolving needs of students and
professionals in India. Whether
it’s working professionals
seeking career advancement
or students looking for flexible
learning options, Eduplor’s
online programs cater to a wider
audience. Eduplor has partnered
with all the leading reputed
universities offering online degree
programs under WILP (Work
Integrated Learning Programs)
approved by the Government
of India. Most of the university
programs we promote have
interactive learning platforms,
live classes, recorded lectures
with complete access, and doubt-
clearing sessions by professors
to ensure that students receive
a world-class education from
the comfort of their homes. The
flexibility of these WILP online
degree programs allows learners
to balance their academic pursuits
with other commitments, making
education accessible to a broader
demographic.
Key Features of Eduplor: Expert Guidance:
Eduplor’s team of experienced education
consultants provides personalized guidance
to students, helping them make informed
decisions about their academic and career
paths.
Global Network: With a vast network of partner
institutions around the world, Eduplor opens
doors to diverse study abroad opportunities,
fostering cross-cultural experiences for
students.
Technology-Driven Learning: Eduplor’s online degree programs leverage advanced technology to deliver engaging and effective
learning experiences, ensuring that students receive a high-quality education.
Holistic Support: Eduplor understands that the journey of education involves more than just academics. The company offers
comprehensive support services, including visa assistance, accommodation guidance, and ongoing academic support.
Accessible Education: Through its online degree programs, Eduplor strives to make education accessible to a wider audience,
breaking down barriers to learning and providing opportunities for career growth.
Eduplor’s commitment to excellence, innovation, and student success has
positioned it as a trusted partner for those navigating the complexities of higher
education. As the ed-tech landscape continues to evolve, Eduplor remains
dedicated to shaping the future of education in India and beyond.
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Interview with Megha Singh - General
Manager - Eduplor
Please brief us about your life journey and share your feedback on how you
have come so far.
Coming from Siwan, a small town in Bihar, I have seen different kinds of challenges girls have to face to avail
of higher education and to grab job opportunities matching their caliber. Females in my state face numerous
challenges in accessing school education and higher studies like deep-seated gender biases, socioeconomic
constraints, and safety concerns which act as a barrier in their educational pursuits. I was no exception to those
challenges and since the educational infrastructure and environment were not very conducive, I also faced
challenges at the initial level. Fortunately, my parents were educated and very supportive and sent me to Patna
for good schooling and then I shifted to Lucknow for my higher education and completed my MBA there. But, I
feel bad for many of those classmates who were there with me, and could not get access to quality education like
me because of certain constraints and thus I wish to empower women from the small towns and help them grow
& explore their potential. I feel that the absence of female role models is also one of the circumstances and the
girls there have no one to look upon. I wish that those girls who worked hard and got access to better education
and jobs would also contribute somehow to bring some change in their areas. To address these challenges, a
comprehensive approach is needed, involving improvements in infrastructure, changes in societal attitudes,
and targeted efforts to provide equal opportunities for girls in small towns in Bihar and similar regions.
Please enlighten us on how you build your team and how you empower women
at Eduplor.
Working with Eduplor has given me the freedom to build a women-empowered team resilient, and productive.
As a women leader, I am honored to share my journey of empowering women and fostering a productive,
women-led team. My story is rooted in a commitment to breaking barriers and creating opportunities for
talented women. Recognizing the untapped potential of women in the workplace, I have been dedicated to
building an inclusive and supportive environment that allows every team member to thrive. At Eduplor, we
prioritize diversity and inclusion, recognizing that a diverse team leads to innovation and success. I have actively
worked to ensure that women have equal access to leadership roles, mentoring programs, and skill development
initiatives. Our company policies are designed to promote work-life balance, making it easier for women to
pursue their professional aspirations while managing personal responsibilities. One key aspect of my leadership
approach is creating a culture of collaboration and empowerment. I encourage open communication, ensuring
that every team member’s voice is heard and valued. This has resulted in a more engaged and motivated team,
where women in my team feel confident in expressing their ideas and contributing to the overall success and
growth of the company.
Moreover, I have instituted mentorship programs within the organization to provide guidance and support to
women at various stages of their careers. By connecting experienced professionals with those who are newer to
the workforce, we’ve cultivated a strong sense of community and shared learning. To address the specific needs
of women in the workplace, we have implemented initiatives such as flexible work hours, remote work options,
and family-friendly policies. This flexibility has not only increased job satisfaction among female employees
but has also contributed to higher productivity levels. In terms of team dynamics, I’ve witnessed firsthand the
power of a women-led team. The diverse perspectives, collaborative spirit, and empathy within the group have
translated into creative problem-solving and successful project outcomes. Each team member brings a unique
set of skills, and by harnessing these strengths, we have created a dynamic and high-performing environment.
As a women leader, my commitment is not just to advance my career but to pave the way for others. By creating
opportunities, breaking down barriers, and fostering a culture of empowerment, I believe we are contributing to
a brighter and more inclusive future for women in the workplace. Together, we are proving that when women
are given the support and opportunities they deserve, they can excel and lead with excellence.
What are the methods used from your end to keep your employees motivated? What recreational approaches do
you implement to maintain their enthusiasm?
Recognizing and appreciating the hard work of my team members is a key aspect of maintaining motivation.
Regular acknowledgment of accomplishments, both big and small, boosts morale and reinforces a culture
of appreciation. I implement a recognition and reward system that highlights individual and collective
achievements, fostering a sense of pride and accomplishment among the team. To encourage professional
development, I invest in training programs and workshops that help employees enhance their skills and stay
abreast of industry trends. This not only benefits the individual’s career growth but also contributes to the
overall success of our projects.
In terms of recreational approaches, I
understand the importance of work-
life balance. Periodic team-building
activities, social events, and outings are
organized to provide opportunities for
relaxation and bonding among team
members. These recreational activities
contribute to a positive workplace
culture and strengthen interpersonal
relationships. Flexibility in work
arrangements is another recreational
approachthathelpsmaintainenthusiasm.
Allowing for flexible work hours or
remote work options demonstrates trust
in the team and enables them to better
balance their professional and personal
lives. Moreover, I prioritize creating a
comfortable and aesthetically pleasing
workspace. An environment that
fosters creativity and collaboration can
significantly impact the team’s overall
mood and motivation. This includes
providing comfortable workstations,
break areas, and incorporating elements
of inspiration and motivation throughout
the office space. I actively seek feedback
from my team and use it to continuously
improve our work environment. By
involving employees in decision-making
processes and considering their input,
we create a sense of ownership and
empowerment.
By implementing these strategies, I aim
to ensure that my team remains engaged,
enthusiastic, and committed to achieving
our collective goals.
What are the other verticals
of Eduplor? What other
verticals are you engaged in
the company?
The mother company of Eduplor is
Contentholic - which is India’s leading
academic writing agency in India and
India’s first company to offer SOP
Writing Services in India. Apart from
this, the company has its Advertising
and PR vertical - Brandholic which is
also a well-established firm offering
robust services in Media and PR
services. The third vertical which is
into Medical Education Consultancy
in India and Abroad - Mediplor. I am
directly engaged in Mediplor and I train
Medical Counselor in all our branches
and take care of the total business here,
but my major role is into Eduplor where
I have implemented everything from
the scratch and company has given me
complete freedom to implement new and
innovative strategies and I have been
rewarded for the company’s growth

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L
ionel Messi, an Argentinian football player, is one of
the best players of the modern time. He competes for
both the Argentina national team and FC Barcelona.
He has five times been named FIFA world player
of the year (2009–12 and 2015). Due to his tremendous goal
scoring record and ability to dribble past opponents, he has
frequently been referred to as Diego Maradona’s heir. In 2016,
he declared his international retirement, however he later
changed his mind.
He led his nation to victory at the 2022 FIFA World Cup, for
which he received the Golden Ball Award. With 26 world cup
matches played, he set the record for most appearances in
world cup tournaments.
Early Life
Lionel Messi was born on June 24, 1987, in Rosario, Argentina,
into a working-class family. His father was a manager in a
steel plant, while his mother was a homemaker. He began
playing when he was young, and his talent was soon apparent.
However, Messi’s growth hormone deficiency (GHD) was
discovered when he was 11 years old. It jeopardised his ability
to play professionally.
Treatment for GHD would have cost at least $1,000 per
month which was not affordable for the family. His club
the Newells backed off later after promising for the help at
first.Messi family attempted to set up a trial with Barcelona
in September 2000. The board of directors hesitated since,
at the time, foreign players being signed by European clubs
at such a young age was rather unusual. Charly Rexach, the
first team director, expressed an instant interest in signing
him. Barcelona was given until December 14 to prove their
commitment, and because Rexach was out of paper, he offered
a contract on a paper napkin. Messi’s first season in Spain saw
minimal action with the Infantiles due to a transfer conflict
with Newell’s; as a foreign player, he was only permitted
to participate in friendlies and the Catalan league. Without
football, he struggled to fit in; always reserved by nature,
at first, he was so quiet that his teammates mistook him for
being mute. He experienced home sickness while staying in
Barcelona with his father.
Career
Messi moved to Barcelona with his family when he was 13
years old and started playing for FC Barcelona’s under-14
squad. For the youth squad, he scored 21 goals in 14 games.
He advanced fast through the higher-level teams, and at the
age of 16, he made his unofficial FC Barcelona debut in a
friendly game.
During the 2004–05 season, Messi, who was 17 at the time,
broke the record for being the youngest player and goal scorer
in La Liga, Spain’s top football league. Despite standing only
5 feet 7 inches (1.7 metres) tall and weighing only 148 pounds
(67 kg), he was a strong, balanced, and versatile player on the
field. Messi was a natural passer with a left foot, pace, and the capacity to handle the ball nicely. He could effortlessly swerve
through places that were heavily protected. His acquisition of Spanish citizenship in 2005 was met by conflicting reactions among
Barcelona’s ardently Catalan supporters. Messi and Barcelona won the Champions League (the European club championship)
the year after that.
Messi’s talent developed significantly over the years, and by 2008, he was among the best players in the world, finishing second
to Manchester United’s Cristiano Ronaldo in the voting for the FIFA World Player of the Year award. As Barcelona successfully
defended their La Liga title in 2009–10, Messi scored 34 goals in home matches and Messi received the Golden Shoe award for
being Europe’s top scorer that year. After his historic season, which saw him win the 2012 world player of the year title, Messi
became the first player to receive the honour four times.
Messi led Barcelona to a La Liga and Copa del Rey championship in 2015–16 thanks to his 41 goals across all competitions. With
45 goals, he helped Barcelona win the La Liga and Copa del Rey titles once more in 2017–18. In December 2019, he won his
career’s sixth Ballon d’Or. Messi’s sixth career title came in the 2020–21 Copa del Rey, which Barcelona won.
Financial issues that were partially a result of La Liga rules made it challenging for him to re-sign with Barcelona when he became
a free agent in 2021. He left the squad having achieved a number of goals, including being the league’s all-time leading scorer
of goals (474). Later in 2021, he signed with Paris St.-Germain. He was a member of the Argentina team that won the 2005 FIFA
World Youth Championship, played for his nation in the 2006 World Cup, and scored twice in five games as Argentina won the
gold medal at the 2008 Olympic Games in Beijing. Messi helped Argentina go to the 2010 World Cup quarterfinals, when it was
eliminated by Germany for the second time in a row.
At the 2014 World Cup, Messi put up an impressive performance, scoring four goals and nearly single-handedly advancing an
offensively anaemic Argentina squad past the group stage and into the knockout rounds, where Argentina eventually progressed
to the World Cup final for the first time in 24 years. Argentina lost that game 1-0 to Germany, but Messi was still considered the
tournament’s top performer and was given the Golden Ball trophy. Messi declared his “retirement” from the national team in
2016 after Argentina lost in the Copa final, the team’s third straight finals defeat in a major competition. However, Messi’s brief
“retirement” only lasted less than two months before he made the announcement that he was rejoining the Argentine team.
He assisted an underdog Argentine team at the 2018 World Cup get to the round of 16, where they lost to eventual champion
France in their opening game.
Messi and Argentina won the World Cup on December 18, 2022, after defeating France 4-2 on penalties at Lusail Stadium
following a 3-3 tie in extra time. Messi scored twice in the shootout and successfully converted his penalty. Messi won the Golden
Ball for player of the tournament, becoming the first player to do it twice. With seven goals in seven games, Messi became the first
player to score in each stage of a World Cup since the last-16 round was established in 1986.
Personal Life
He wed Roccuzzo on June 30, 2017, at Rosario’s Hotel City Center, a five-star hotel. Messi and his family practise Catholicism.
They have 3 kids together.
THE RULER OF THE
FOOTBALL WHO
SUFFERED WITH GHD
ONCE
LIONEL
MESSI
STORY
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MATRIX COMSEC
ORCHESTRATING TOP-NOTCH
SECURITY AND TELECOM SOLUTIONS
Since its establishment in 1991, Matrix Comsec Pvt Ltd. has continuously
evolved and grown to emerge as a leading provider of cutting-edge security
and telecommunications solutions to clients from diverse industry verticals.
Taking a differentiated approach to tackle customer demand, the Matrix
team leverages advanced technologies to deliver incremental value to
clients.
Completing a decade of its supremely transitional journey, the company has
successfully obtained many notable certifications like ISO 27001:2013, 20000-
1:2018, 14001-2015, and 9001:2015, along with the ZED Gold Certification
and DSIR Certification for indigenous R&D and Manufacturing. They have
also been honored with international awards for their innovative products
and excellent service expertise across Asia, Europe, North America, South
America, and Africa through a network of 4000 channel partners.
THE SERVICE PORTFOLIO – COMBINING RELIABLE, FEATURE-RICH AND WORLD-CLASS
SOLUTIONS
Envisioned to emerge as a global leader in delivering innovative telecom and
security solutions, Matrix’s mission is centered on furnishing enterprises with
cutting-edge, high-performance telecom and security solutions. Aligned with
its vision and mission, Matrix is unwavering in its dedication to continuous
R&D investment, with the goal of developing top-notch products in the
telecom and security industries and effectively leading the business to new
heights.
Matrix Comsec offers a range of solutions, such as IP Video Surveillance,
Access Control, Time-Attendance, and Telecom applications tailored
for large enterprises, SMEs, and SMBs with multiple locations, thereby
enhancing the performance of their businesses. With the majority of
its clientele, the business celebrates long-term relationships based on
transparency and trust.
Their IP Video Surveillance solutions comprise several items, such as IP
cameras, Network Video Recorders, and Video Management Systems.
Managing who has access to an organization’s property is vital, which is
why Matrix offers attendance and Access Control solutions for both staff
and guests. Within the domain of Telecom Solutions, they provide VoIP,
GSM Gateways, IP-PBX, Unified Communications Solutions, Universal
Media Gateways, and Communication endpoints, all of which help to
ensure smooth communication between various locations.
THE INDUSTRIAL TRANSFORMATION OVER THE YEARS
The security and telecom industry has witnessed significant transformations
driven by technological advancements. A prominent trend in the industry is
the integration of telecom and security technologies to create comprehensive
systems for improved security and effective communication. The transition
to IP-based solutions is indicative of a wider trend toward digital
technologies, especially in the areas of video surveillance and access control.
The increased interconnection of devices has made cybersecurity a major
concern, prompting significant expenditures on strong security mechanisms.
Faster communication and advancements like Internet of Things (IoT)
applications are being made possible by the rollout of 5G networks.
Together, these patterns create a dynamic environment that emphasizes
technical innovation and comprehensive security measures.
R&D: THE KEY DRIVE OF MATRIX’S SUCCESS
Indeed, research and development (R&D) plays a critical
role in Matrix’s expansion and long-term viability. The R&D
department is strong in terms of infrastructure, procedures,
and capabilities. The team uses Matrix Product Development
Methodology (MPDM) to guarantee the best quality at every
step of the design process. This methodology ensures a first-
time-right approach by covering the whole development cycle.
Following industry-standard practices such as Agile, Test-
Driven Development (TDD), Design Failure Mode and Effect
Analysis (DFMEA), Design for Manufacturability (DFM),
and more, these practices further enhance the efficiency and
effectiveness of their R&D efforts, ensuring that they stay at
the forefront of innovation and continue to deliver products
that meet the evolving needs of our customers. Research and
Development (R&D) is not only a team activity; it is a vital
component of success and a dedication to quality.
STRATEGIES TO STRENGTHEN THE BRAND IMAGE
The purpose of Matrix’s marketing and advertising campaigns
is to effectively influence consumers’ purchase decisions while
building a strong brand presence. They use a well-rounded
strategy, incorporating traditional and internet marketing
avenues.
Matrix makes significant investments in digital media channels
to build and improve the brand’s reputation in foreign markets.
A significant part of their approach is the utilization of online
platforms such as Google Ads, social media marketing, and
SEO. A crucial element is digital marketing, which gives the
team the ability to inform the appropriate audience about the
products’ features, applications, and USPs.
GANESH’S TAKE ON LEADERSHIP
I see leadership as a dynamic trait that is focused on motivating
and steering a group of people toward common objectives. It
entails empowering team members in addition to effectively
communicating a clear vision and goal. A competent leader sets
an example for the team by modeling the morals and work ethic
that are required of them. Adaptability is essential because it
enables leaders to overcome obstacles and seize opportunities
in an ever-changing environment.
MATRIX’S WORK ATMOSPHERE: COMMITTED TO INNOVATION AND
EXCELLENCE
Matrix upholds a work culture that prioritizes expertise over
experience. They value and acknowledge the breadth of
knowledge and abilities that every team member contributes,
creating an atmosphere in which competence is highly
esteemed. This strategy is consistent with their dedication to
innovation and quality, guaranteeing that each team member’s
contribution is recognized according to their skill and ability.
MILESTONES AND ACHIEVEMENTS ALONG THE WAY
Matrix as an organization and Matrix products have won
many prestigious awards in India, Germany, and Japan for
product design and engineering, and they have reached several
significant milestones.
• Expanding from 1 Employee to More Than 700
• Gaining the Confidence of Over 1 Million Clients
• Creating a Global Network of Over 4,000 System Integrators
to Promote Matrix Products
• Taking Matrix products to 60+ countries, including many
technologically advanced countries
• Creating More Than 60 Unique and Distinctive Products
for Telecom, Access Control, Time-Attendance, and Video
Surveillance
• Matrix products have won international awards for design
and aesthetics, such as iF Germany, Red Dot Singapore,
GOOD Design Japan, and India Design Mark.
FUTURE OUTLOOK
Matrix envisioned a path that is directed by strategic expansion
and innovation. The company is well-positioned to carry on
its dedication to developing innovative solutions in its three
domains: Video Surveillance, Telecom, and Access Control. In
order to expand into specific markets, Matrix is concurrently
aggressively developing a robust channel network and making
calculated investments in marketing, sales, and support.
Recognizing the dynamic nature of the evolving workforce,
Matrix embraces the mantra “We Aid All.” This emphasizes
the company’s commitment to creating solutions that satisfy
any size, shape, or kind of corporation looking for exceptional
breakthroughs.
PEARLS OF WISDOM BY THE INDUSTRY PIONEER
“Take complete ownership of your work and time. You can
never blame anyone else for the results you get, or a lack
thereof.”
“Embrace failure as a valuable teaching tool rather than a
setback. Every obstacle presents a chance to improve, change
course, and advance.”
“Remain resilient, maintain your enthusiasm for your goal, and
keep in mind that people who see setbacks as opportunities for
growth frequently achieve success.”
GANESH JIVANI, THE PROMINENT LEADER
Mr. Ganesh Jivani is a first-generation
entrepreneur with a keen focus on product
management, marketing, and operations. Prior
to venturing into entrepreneurship, he spent
four years as an R&D engineer. In academics,
the visionary leader did his graduation in
science from the prestigious M.S. University,
Vadodara.
Sharing his exciting journey in
entrepreneurship, the magnificent man
asserted,
“Our journey at Matrix Comsec mirrors the
typical narrative of a technology startup.
My co-founder and I started the business in
1991 with just one person and one product.
Our audacious plan was to create, produce,
and sell our goods all over the world. Gujarat
was the initial market for our first product, a
PBX. We strengthened our workforce, entered
new markets, broadened our product offering,
and improved our infrastructure over time.
We expanded into a full line of PBXs and
introduced Media Gateways as part of the
progression.”
GANESH JIVANI
CEO
21 www.businessconnectindia.in | Special Edition February 2024 INDIA
21
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23
I
n today’s modern cut-throat competition world,
every person in business domain whether he/she
is a Start-up business owner, CEO (Chief Executive
Officer) of an MNC (Multi-National Companies),
MD (Managing Director) in the corporate world, GM
(General Manager) of a company, or an Editor of a
magazine, everyone wants to be a leader. There are two
distinct personalities “Manager” and “Leader”.
A leader is the one who nurtures life skills like
Effective Communication, Time Management, Stress
Management, and Relationship Management which
helpsdevelop holistically. An effective leader is a
great listener. He/she must possess good character
traits like Honesty, Competence, Candour (Impartial),
Commitment, Integrity, Courage, Straightforwardness,
and above all Imagination.
Before we get ahead, Let us try to understand leadership
definition and the leadership skills owned by true
leaders.
What is Leadership? Who are the leaders in society?
Accordingtotheconventionaldefinitions,Leadershipisan
interpersonal influence directed toward the achievement
of a goal or goals. In the present context, leadership
is defined as “a dynamic relationship”established on
shared influence and common purpose betwixt leaders
and collaborators in which both are advanced to higher
levels of inspiration and moral development as they
affect factual, intended change.
When we look for the leaders in today’s dynamic world
we look out for Narendra Damodar Modi (Indian
Prime Minister), Donald Trump (US President),
Vladimir Putin (Russian President), Mahendra Singh
Dhoni (Indian Cricketer), Azim Prem Ji (Chairman of
Wipro Limited), Mukesh Ambani (MD and Chairman
of Reliance Industries), Tim Cook (CEO of Apple),
Mary Barra (CEO of General Motors Company) are
to name a few. So what is that make them different
from others?
SUCCESSFUL
LEADER
Mahendra Singh Dhoni (or ‘Mahi’), One of the best
captains in Indian Cricket history, is the man who stood
out from the rest with his potential, leadership, and
consistency. The distinct leadership’s qualities in him
are his ability to remain cool, his act of staying grounded,
always leading from the front, encouraging others to
perform and sharing the credits among players.
Leadership versus Management
In conceptualizing leadership, it is very important to
understand how it differs from management. In any
organization, both management and leadership co-
exist. It is of prime importance to understand their
relationship and their distinctiveness.
• Management is the process of setting and achieving
the goals of the institution through the functions
planning, organizing, directing (or leading), and
controlling. It deals more with carrying out the
organization’s goals and maintaining equilibrium.
• In contrast, leadershipis concerned with the
interpersonal aspects of the head of the company,
whereas designing, organizing, and managing deal
with the administrative aspects. Leadership deals
with development, inspiration, motivation, and
influence.
The key point in differentiating between leadership
and management is the idea that employees or staffs
of the unit willingly follow leaders because they want
to, not because they have to. Leaders may not acquire
the formal power to recognize the achievement or
give a reward. However, subordinates give the leader
power by complying with what he or she requests.
Leadership is thus a very significant psychological
institution.
Styles of Leadership
Leadership style is the individual’s behaviour and
approach of providing direction, putting into action
plans, and motivating people. There are three different
styles of leadership
• Authoritarian (Autocratic),
• Participative (Democratic) and
• Laissez-faire (Delegative or free reign)
Authoritarian (Autocratic)
This leader tells his/ her subordinates what he/
she wants to be done and how he/she wants it done,
without getting the advice from them. In this case, it is
difficult for subordinates to contribute or develop. Some
of the appropriate conditions to use this style are, when
you have all the information to solve the problem, you
are short on time, and your team members are well
motivated.
Example: Adolf Hitler & Benito Mussolini
Participative (Democratic)
This leader includes one or more team members in the
decision-making process in determining what to do and
“Take up one idea. Make that one idea your
life-think of it, dream of it, live on that idea.
Let the brain, muscles, nerves, every part of
your body, be full of that idea, and just leave
every other idea alone.
This is the way to success.”
Swami Vivekananda
Leadership
How to Become a Highly
how to do it. However, the leader maintains the final
decision-making authority. This is normally used when
you have some of the information, and your employees
have some of it. This allows your colleagues to be part of
the team and allows you to make a better decision. This
style leads to the most productive teams and decisions.
Example: Ratan Tata (TATA group)
Laissez-faire (‘delegative or free reign’)-Based on trust
In this style, the leaderpermits the employees to make
the decisions. However, he/she is still responsible for the
decisions that are made. This is used when employees
are able to examine the situation and decides what needs
to be done and how to do it.
Example: Mahatma Gandhi
Have you ever noticed how you approach people, clients,
customers, your colleagues? The differences in the way
people approach others indicate whether the leader is
a “positive leader” or a “negativeone”. Inculcating the
Leadership qualities, understanding human nature, and
exercising the different Leadership styleswill help in
better communication, coordination, supervision, and
implementation of business plans and ultimately will
shape You (Young Entrepreneurs)to be among the Top
leaders of tomorrow’s business world.
22
23

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26
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A JOURNEY OF COMMITMENT,
EXCELLENCE, AND SUSTAINABILITY
TRANSINFO
SOLUTIONS
A
s they say, “Starting and growing a business
is as much about the innovation, drive and
determination of the people who do it as it is
about the product they sell.” Innovation in business
is not just a buzzword but a vital element that can
make or break a company’s success. It involves
bringing new ideas, products, and services to the
market that create value for customers and improve
efficiency within the organization. Innovation
requires creativity, courage, and a willingness to
take risks, as well as a culture that fosters continuous
research and learning. In today’s fast-paced and ever-
evolving business landscape, innovation is more
crucial than ever, as companies that fail to innovate
risk being lagged behind. By embracing innovation,
businesses can unlock new opportunities, stay ahead
of competitors, and achieve sustainable growth.
Business Connect, a renowned name in the
publication industry is well-known for its impeccable
monthly volumes. And here again, we are back
with another one, which we call ‘Most Innovative
Companies to Watch in 2023.’ To make this edition a
grand success, our editorial team had an interesting
and joyful virtual session with the leadership panel
of Transinfo Solutions. The management of the
company, including Mr. Rajev Taparia (Founder of
the Organization), shared numerous lesser-known
facts about the company and also shared some light
on his overall entrepreneurial journey so far. The
passion and dedication of the team highly inspired us
and made us feature them in this exclusive volume.
We truly hope and desire that this fascinating read
will add some value to the outlook of the global
readership board and will surely encourage the
budding leaders out there to break the barriers and
chase their dreams.
COMPANY PREFACE
Giving a detailed introduction of the venture, Rajev quips, “Our company
Transinfo Solutions is a Digital Marketing enterprise providing online
promotional solutions to businesses for over 20 years now. At Transinfo, we
have on board dynamic professionals and experienced digital marketers who
specialize in promoting Businesses/Brands belonging to different industries.
Business owners in need of promotional planning and advertising resort to
us for edgy business game plans. Our first priority is to know their business
well and then give them a clear picture of how to get the Target Audience. We
plan and execute a detailed program backed by high-tech information to run
successful business campaigns with excellent ROI. We are driven by 3 laws;
Commitment, Excellence, and Sustainability which lead us to be a trusted
Digital Marketing agency for almost two decades now.
Moreover, for a complete digital transformation,
we personalize our end-to-end digital services such
as Google Ads, Social Media Management, Google
Workspace, Digital Marketing, Facebook Advertising,
Brand Awareness, Instagram Promotion, YouTube
Campaigns, Lead Generation Campaigns and more. In
short, we leave no stone unturned to let the business of
our clients have its desired goals.”
Sharing the impressive inception journey, Rajev Taparia
affirms,
“It takes me back about 22 years when
I had completed my post-graduation in
management. Like every MBA grad, I was
looking for a lucrative corporate job. And I
bagged one with a company in Kolkata that
was into reinsurance broking and financial
consultancy and joined it against the long-
standing tradition of business in my family.
That was the time I learned the lesson the
hard way. I realized that working under
others would rather clip my wings. I was
a highly aspiring young chap with dreams
to make it big. So I quit the job and looked
for an opportunity to start a business. It
was around 1999 - 2000, I came in contact
with a company in Hyderabad. They were
making websites for corporations. At that
time having an email used to be a big
thing. I started selling websites. That’s how
my entrepreneurial journey took off and
Transinfo Solutions was born.”
EDGE IN THE REALM
In today’s rapid and ever-changing market, it is crucial
to keep up with the latest technological advancements.
At the company, the team understands the importance
of staying ahead of the curve. That’s why they make
it a point to keep a close eye on the market trends and
continuously update their strategies and approaches.
Their comprehensive knowledge of AI, programmatic
advertising, chatbots, automated email marketing,
video marketing, Instagram reels, influencer marketing,
and other latest technologies allows them to offer top-
notch services to their clients.
“To ensure the quality of our services,
we believe in the principles of agility,
perseverance, and tact. Our social media
marketing services aim to expand brand
awareness, build sustainable relationships,
generate first-rate leads, and increase traffic.
From inception to execution, we carefully
analyze each scenario to deliver the best
possible results to our clients. We serve
clients from all sorts of businesses, from
government departments to public limited
companies, and from start-up businesses to
top universities. Our clients include Bihani
Academy, Kredent Group, Kankaria Group,
Care IVF, Alura Aesthetics, Vayuseva,
Larica Group, MAAC, Yamaha, Honda,
Laopala, India Tea Association, DPS
Schools, Hotel Management Schools, Lakme
Institutes, among others,”
Rajev Taparia.
The team truly believes in maintaining transparency in
communication, integrity in commitment, and building
trust with their clients. These core values have helped
them grow from a small company making websites to
an influential full cycle Digital Marketing and Social
Media Management agency today.
The company’s clients have great confidence in their
work ethics and values, which has allowed them
to establish a reliable relationship with them. The
company’s development strategy revolves around
research and development; which is considered its
core. The company acknowledges that the market is
constantly changing, and it utilizes its comprehensive
analysis to stay up to date with the latest developments
and insights. The company’s R&D strategies allow it to
enhance customer satisfaction, increase sales revenue,
and gain a competitive advantage over its rivals in the
industry.
Regarding marketing products and services, the
company follows a distinctive approach. They
produce captivating and interactive layouts for
their advertisements, pick the most effective search
terms, and establish a daily budget. They publicize
their clients through a range of channels, including
Google, Facebook, Instagram, Linkedin, Hotstar,
CNBC TV18, Moneycontrol, and Times of India
Network. As a certified Google Partners Agency,
the company has the necessary expertise to deliver
exceptional outcomes to its clients. We specializes
in Lead Generations for our client, which makes
their cash register rings, states, Rajev Taparia.
PARTING WORDS
Before signing off, the visionary shared a few words of
wisdom for the upcoming entrepreneurs by saying,
“Have faith in yourself and your dream,
learn and take risks, your observations,
enthusiasm, and intuitions will one day lift
you to the peak. I personally love to read the
magazine and recommend it to everyone as
it brings stories of achievers, their struggles,
success, and accolades. So, not only is it
great for pleasure, but for knowledge too.”
RAJEV TAPARIA
Founder of the Organization
Sugandh Bahl | Business Connect

28
29
DISTINCT WAYS
TO CULTIVATE A
THRIVING
WORKPLACE
9
What is your definition of creating a thriving workplace? Well, it isn’t just
about ping pong tables and free snacks (although those can be nice perks!).
Basically, a thriving workplace is all about fostering an environment that
prioritizes the physical, mental, and emotional well-being of its employees.
And we all know how happy and content employees can create a way to
improve productivity, engagement, and retention.
1. Establish Work-Life Balance: First, make sure to provide flexible work hours for your team members. To add a
cherry on top of it, offer remote work options, flexible schedules, and generous paid time off to allow employees to control their
time and meet their personal needs.
2. Disconnect and recharge: If you
wish to see your business thrive, just allow
your employees to set boundaries and truly
disconnect after work hours. This could involve
setting expectations for email response times and
discouraging late-night communication. Moreover,
try to provide access to mental health resources and
initiatives like mindfulness programs or Employee
Assistance Programs (EAPs) to help them process
their emotions in an efficient way while reducing
their stress.
3. Prioritize Physical Health and
Wellness: Investing in an ergonomic workplace
could do wonders to your goal. You need to invest
in comfortable furniture, adjustable workstations,
and proper lighting to prevent physical discomfort
and injuries. Along with that, you can offer healthy
choices in your own cafeteria or break room, and
encourage breaks for movement and activity. Also,
you can host fitness challenges, health fairs, or on-
site fitness classes to promote healthy habits and
employee engagement.
4. Establish open communication
and Psychological Safety: Try to create
a culture of open communication by encouraging
employees to voice their opinions, concerns, and
ideas without fear of judgment or reprisal. But
before this, you need to ensure active listening on
your own. Leaders should make time to listen to
employees’ concerns and feedback, and take their
input seriously.
5. Build trust and psychological
safety: The management of your company
should focus on team building activities and social
events to help employees feel connected and
comfortable with each other.
6. Recognize and Reward
Achievements: One should regularly
acknowledge and appreciate
employees’ contributions under any
circumstances. Either it could be through
verbal praise, written recognition, or performance-
based rewards.
7. Offer opportunities for growth and
development: Provide training programs,
mentorship opportunities, and career development
resources to help employees reach their full potential.
Alongside this, celebrating successes together like
organizing team outings, recognition events, or
company-wide celebrations to boost morale and
foster a sense of community make a huge difference.
8. Lead by Example: Leaders should set
the tone by taking care of their own health and
well-being. This could involve practicing work-life
balance, prioritizing physical activity, and openly
discussing mental health challenges. Promote a
culture of respect and inclusivity. Leaders should
be mindful of their own biases and actively work to
create an environment where everyone feels valued
and respected.
In this exclusive
article, we have
brought to you 5
key strategies to
cultivate a healthy
and balanced
work environment
for your team
that could bring
you phenomenal
business success:
9.Beauthenticandtransparent:The most significant one would
be leaders being open and honest with employees concerning the company’s
goals, challenges, and successes. It is a well-asserted fact that by implementing
these strategies companies could create a work environment that is not only
productive but also supportive, healthy, and fulfilling for their employees.
The key takeaways
No one can deny the fact that happy and healthy employees
are more engaged, productive, and likely to stay with your
company for the long haul. Investing in your employees’
well-being is an investment in your company’s success.
So, start creating a thriving workplace today! We hope
this blog provides valuable insights and actionable steps
for companies looking to cultivate a healthy and balanced
work environment. What is worth mentioning is the fact
that a thriving workplace is a win-win for both employees
and employers!
BCM Inhouse
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I
t is 6-7 times more expensive to ac-
quire a new customer than it is to keep
a current one. A customer well taken
care of is worth much more than the
money spent on advertising. Custom-
ers are not buying products and ser-
vices these days, rather they are look-
ing for experiences delivered to them
via the products and services. For a
Service Company like Aforeserve,
these principles are like a lighthouse. Every com-
pany says that their customers are the first priori-
ty, but there are a few which show that their busi-
nesses are always ready, willing, and able to go the
extra mile for each and every one of their custom-
ers. Therefore, the most divergent and stupendous
brand of the year: Aforeserve.Com Limited works
on the mantra – “Good service is good business”.
The company was started in the year 2000 with
the break-fix and repair services for motherboards
and monitors for customers like HCL and in the
year 2012, the company started wider offerings
like AMC/FMS/Managed services to the custom-
ers across segments like BFSI//Govt./PSU/Cor-
porates, setting new benchmarks and standards
for service delivery across the country and today,
it is well known in the industry as a leading ser-
vices provider.
About The Services:
• IMS/FMS/AMC Services Pan-India
• Multi-vendor AMC Services
• Geographical coverage
• The entire spectrum of Products
• Trained Manpower
• Addressing all segments of the market
Aforeserve.Com Limited
Rajeev Asija | CEO
How Do They Feel They Are Different From Competitors?
1. Their integrated Service and Support model, which offers end-to-end ICT lifecycle services across brands, platforms
and technologies, thus eliminating the complexity of managing service commitments and relationships with mul-
tiple vendors.
2. Flexibility, Agility, Affordability, and Responsiveness - In the highly fragmented services market of the country,
they offer a services delivery model, which is adaptable to budget considerations, flexibility, location preferences
and mission-critical needs of the customer.
3. Pan India presence - extensive Pan-India support network offering benefits of direct and localized service to meet
service level commitments in a cost-effective and viable manner.
4. Superior Repair capabilities and Quality of service – Highly differentiated and chip-level repair capabilities backed
by 44000 Sq. Ft of state of the art, ISO9000 certified RoHS and ESD compliant repair facilities. And ISO 20000 certi-
The key is Customer Retention:
Dr. Amit Mishra | Business Connect
fied Services delivery across the country, with online
tools for Service Management.
Any Time Is A Good Time To Start A Company - Start-Ups
Today, IT systems are highly open and very few compo-
nents of the entire IT landscape are proprietary. So, over
the years, from a few large brands, the IT Lifecycle ser-
vices market has become highly fragmented and only
about 30% of the total market is occupied by the large
players. The rest of the market comprises small and medi-
um-sized service providers (Start-ups) and at the base of
this pyramid are thousands of service providers who are
small, localized and even client-specific.
This scenario gives rise to a large number of start-ups as
the entry barriers are low and this is positive for the start-
up ecosystem. However, this also provides a challenge for
the customers to get reliable services at an affordable cost.
Story Of Struggle
Starting and establishing any business has challenges and
more so, in case of IT Lifecycle services which is a crowd-
ed market space. They started with few customers and
created a name for themselves with superior service expe-
rience for their customers. Backed up by robust systems,
frameworks, and processes and gradually over a period
of 5 years acquired a large set of customers across all seg-
ments, specifically BFSI and Corporates.
One must take risks to drive growth. While the appetite
for risk may vary as it can adversely impact the enterprise,
it is a must to be successful. So, a balanced approach helps
and the onus lies with the leader to do this.
Robust And Growing List Of Clients
They address the entire market, broadly segmented into
four categories covering the Businesses & End-customers
that consume IT services and the technology providers or
System Integrators that drive them. There are numerous
types of clients they serve:-
1. OEMs: HP, Acer, Lenovo, NCR, UFO Movies, Tata
Sky, Jio, and more
2. ODMs: ECS, NSI, ECS, Inventec, Pegatron, and more
3. SI’s: HP, IBM, HCL, Wipro, DD, NCR, and more
4. End Customers: multiple clients in segments like
BFSI, Govt, PSU, and Corporates.
Creating market share in a crowded and fragmented
market for IT Infra Services is a challenge for any service
provider and they have addressed this by differentiating
themselves through Customer Focus coupled with agil-
ity, flexibility, and responsiveness. Today, CSAT (Cus-
tomer Satisfaction) is a key performance metric across the
Company and there is a huge emphasis on the Quality of
Service.
Innovations And Cutting Edge Technology
Chip level repairs of complex components like mother-
boards of latest generation Servers, laptops and desktops
are being done at global class repair facilities, equipped
with the tools and machines and the trained engineers,
achieving the service standards required by the Global
brands.
Apart from the standard offerings of AMC/FMS services,
they have developed robust frameworks and systems for
specialized service offerings like IMS. There are other spe-
cialized and differentiated offerings like servicing the IT
equipment which is beyond their End-of-Life by the re-
spective OEMs.
This helps them to grow customer base and gives strong
reasons to customers to avail their services. The custom-
ers can optimize their IT investments and sweat their IT
assets more than they would otherwise.
Innovations are a must for the IT sector and more so to-
day, in the age of Industry 4.0. Innovations like Automa-
tion in IT infra services delivery and so-called Left-Shift
enables customers to optimize and reduce the costs of IT
Infrastructure Management, even as the Infrastructure
grows along with business growth.
The Life Of A CEO
Apart from playing the role of CEO in Aforeserve.Com
Limited, Mr. Rajeev Asija loves adventure travel and he
has been indulging in this for several years. He under-
takes at least one such travel every year and has had the
opportunity to visit several really exotic places across the
world that include the jungles of Africa, the icebergs and
the volcanoes of Iceland, the serene and majestic beauty
of Newzealand experienced thru a 3500Kms road trip of
the North and South Islands, Western coast of USA and
last but not the least the Himalayan mountain ranges in
the North covering the remote interiors of Ladakh Region.
Apart from such travels, he enjoys reading. This includes
fiction as well as non-fiction. Non-fiction would typical-
ly include some great books by successful entrepreneurs
and management gurus as well as some books that have
European history as their backdrops.
Path Towards Achievements, Millstones, And Future Of
The Company
They achieved the best in their industry as they have grown
at a CAGR of 34% over the last 5 years and the outlook for
growth looks healthy. They also have established a robust
pan-India footprint with presence across all States. Addi-
tionally, they have got accolades in the form of ‘Company
of the Year’ and ‘Brand of the Year’ from leading market
publications over the last 3 years. They have received spe-
cial recognitions from Partners like HP, Acer, and Lenovo
for their services partnership with them over the years.

34
35
Due to the fact that there’s no universal rule for “Ideal sleeping habit” to follow, generally, people follow the habits
of successful people or Entrepreneurs. Successful Entrepreneurs never underestimate the significance of sound sleep.
They wish to be focused, emotionally balanced, and quick-witted in all areas of their business. In this article, I have tried
to explore about sleep, its importance for an Entrepreneur and have suggested a few important tips for having a sound
solid deep sleep which is very important for staying calm and focus at their work.
Should sleeping hours be deducted for being productive?
Like all people in the world, Entrepreneurs do have to take care of things besides their routine work. So balancing
both their official obligations and their business, project, etc. make them a very busy personality. This pattern is found
common in Entrepreneur or any professional in today’s fast-moving world where the sleeping habits and patterns of
quantity and quality are affected by a variety of cultural, behavioral, social, pathophysiological, psychological, and
environmental influences.
According to a new study, those who are early birds (early sleepers and risers) are less prone to develop stress, heart
disease, kidney disease, high blood pressure, diabetes, Obesity, and stroke. Early birds are biologically programmed,
Stable Circadian rhythms controlled by body’s biological clocks, to be less susceptible to depression and schizophrenia
and might just be happier than night owls (late sleepers and late risers).
Our ancestors used to follow a fixed pattern to have quality sleep and probably this was the key for their healthy
physical and mental well-being. An inspirational quote of Benjamin Franklin, (1706-1790), one of the famous figures of
American History quotes about the value of early rising and health
Sun is the ultimate source of energy. Recent studies have pointed out that the exposure to sunlight or bright indoor
lights during the morning hour’s helps in having sleep better at night. The later you wake-up after sunrise the slothful
and lethargic you will be. The closer you wake up to sunrise, preferably before sunrise it will make you active and zest-
ful. It can be observed in the dynamism of animals, birds, and most of the elders in the family as they all wake up either
at the stroke of sunrise or earlier than that.
What is Sleep?
Sleep is a complex and dynamic process which is the major part of our daily routine. We spend about one-third of the
day in sleep. Quality sleep and getting a sufficient amount of it at the right times is as essential to survival as food
“Scholars and thinkers wake up early in the
morning and contemplate. Also, those who
desire wealth wake up early and get to work”.
Rigveda (About 1000 B.C.)
Early Rising is Exceptional
Having Adequate Sleep is
Better
“Early to Bed and Early to Rise Makes a man Healthy, Wealthy and wise”.
and water. Without sleep, the pathways in our brain are
not formed or maintained which allow us to learn and
create new memories, and it’s tougher to concentrate and
respond swiftly.
Sleep is of paramount importance to a number of brain
functions, like how nerve cells (neurons) communicate
with each other. In fact, our brain and body remain sub-
stantially active while we sleep properly. Recent findings
suggest that sleep plays a housekeeping role that elim-
inates toxins in our brain that is build up while we are
awake.
Everybody requires sleep, but its biological purpose
remains a mystery. Sleep affects altogether every type
of human body tissue and system right from the brain,
heart, stomach, and lungs to the central nervous system,
immune system, respiratory system, digestive system,
cardiovascular system, and Endocrine system.
Is Sleep beneficial?
Infants generally require about 16-18 hours a day, while
teenagers (13-18 years old) require about 9 hours on av-
erage. For most adults(above 18 years old), 7 to 8 hours
a night appears to be the substantial amount of sleep, al-
though some people may require as few as 5 hours or as
long as 10 hours of sleep each day.
For example,
• The Prime Minister of India, Mr. Narendra Modi, a
brilliant statesman has gained the ability to have a
sound deep sleep but only for 3.5 hours.
• The Ex-Vice President of Apple’s Retail Angela
Ahrendts is an early bird and wakes up before the
sun rises. Her sleeping hours never used to exceed
more than 6 hours a night.
• The 45th President of United States, Donald Trump, a
Republican sleeps for 4-5 hours a night only.
• Tips for Getting a Good Night’s Sleep
• Getting sufficient sleep is good for health. Here, I am
going to discuss a few tips to improve your sleep
• It’s very important to Set a schedule and go to bed
and wake up at the same time each day.
• Before going to bed nearly a few hours before, Exer-
cise about 20 to 30 minutes a day.
• Before going to bed or late in the day try to avoid
caffeine or nicotine and alcoholic drinks
• Try a warm bath, reading, or another relaxing routine
before going to bed.
• Avoid bright lights and loud sounds, keep the room
at a comfortable temperature and don’t watch Televi-
sion or have a computer in your bedroom to create a
room for sound sleep.
• If you are unable to go for sleep, do something else,
like reading or listening to music, until you feel tired.
Avoid lying in bed awake.
• Visit a clinician for any problem in sleeping or for un-
usual tiredness feeling during the day. Most sleep
disorders are effectively curable.
Conclusion
Sound sleep is one of the pillars of our health system
along with good nutrition and regular physical exercise.
Relaxation techniques like Meditation, yoga, and music
have all proved effective for stress and sleep disorders.
Successful entrepreneurs make it a priority to get suffi-
cient sleep every night for self-control and being focused
at their work.
Fitness
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Every photographer discovers their passion in many
ways. Maybe they all started snapping photos with
a toy camera as a child and discover their photography
passion. Maybe they accidentally fell into photography
when they started photographing or capturing the pho-
tos oftheir own children. However, every journey to be
a photographer has a different taste. Ones you started
the journey, it’s important to feel your inspiration so you
don’t lose that joy in lightning and capturing.
Based in New Delhi, India, Bharat Arora Photography
founded in the year 2005. They are Professionals in
Photography in the business arena. An apex forerunner
in the arena of photography, Mr. Bharat Arora, the ace
Managing director of Bharat Arora Photography makes
their name a pinnacle in the market.
They are the typical paradigm of photography such as
a realm professional photography. They are specialized
in photography of the automobile industry, Hotels, Life-
style, Products (including indoor & outdoor) to people
(profile and corporate profiles).
They also do conceptual photography and keen to dis-
cover new ways of representing identities through pho-
tography. Mr. Bharat has worked with leading creative
talent and shot memorable images for prestigious clients
and top agencies from India. In the conversation with
Business Connect for our upcoming edition “The Brand
of the Year,” Mr. Bharat adds his apotheosis and para-
gon on Photography and his company.
1. Discuss your entrepreneurial journey and also
spread some light on the academic background?
Born in Delhi in 1976, after graduating and persuading
a diploma from “IIPC”, I gained experience as an Ad-
vertising Agency photographer.Before turning to a pro-
fessional photographer in 1994, I gained exposure to the
advertising agency. My working preferences are towards
the more traditional processes with a particular fondness
of large format black and white photography. My work
is deeply personal and is not driven by any commercial
agenda but is created and delivered from the heart.
A Global Pioneer in Innovative Commercial Photography
BHARAT ARORA PHOTOGRAPHY
2. How has he entered the field of photography?
Photography is the medium, which allows me to show my own point of view.Sometimes it helps me to understand the
world we live in, and to discover something new about ourselves. Photography is like a passion, sometimes it is like a
deeply concealed mystery; sometimes it gives me a chance to see what invisible, hidden deep in my dreams is. It is like
Sugandh Bahl | Business Connect
desire; always bringing joy. Photography as any other medium of art
evokes emotions in me, asks questions and forces me to reflect on the
world around me.
3. What kind of clients do you serve, any special mentions?
I have conducted photo shoots for some of the world’s most renowned
brands.I also didsome International shoots for the brands in Bangkok,
UK, Russia, and other countries. I am also associated with some of the
MNCs for all their photographic assignments over time.
Apart from that, I worked for all leading agencies and MNC’s in man-
ufacturing, Advertising, Architecture, Automobile, Construction Hos-
pital, Hotel, IndustryLifestyle,and Products.
4. Why is the right photography essential for a brand or campaign?
You only have one chance to make the first impression, to get noticed,
and then to be remembered. Using common, stock imagery that is
available to everyone does the exact opposite. By being original, you
can stand out more easily and create a distinctive and memorable ex-
perience.
5. What are the most important features of photography that help
define a brand or campaign?
“Originality” so that it belongs to your brand and no others. I believe
in originality in work and summit the best solution for clients. This
sets the whole tone because, with the right imagery, you can capture
attention, convey the brand’s message authentically, and grow credi-
bility with your audience.
6. How do you define a photography style guide?
Brands and the people that manage them or create marketing for them
need to understand the essential rules for communicating the brand
consistently.And of course, images are a critical element of this effort.
You must capture and deploy instantly recognizable brand images. A
style guide clearly outlines and defines the things that photographers
and marketers need to know, in order to maintain brand consistency,
and even for the things that must be considered at a photo shoot or
during postproduction.
7. How do you decide on an environment for images?
Everything is contextual; location decisions are based on the campaign
goals. And then we need to consider the larger brand guide-rails.
What’s important is that the composition always prevails. Otherwise,
we won’t get the attention our images need.
8. Is it important to match your photography style with your audi-
ence?
Yes, it is important to match the need for audiences. Photography tells
a story, but telling the right story isn’t easy. Capturing successful con-
tent begins with knowing your target audience. Every detail in the
frame such as light, tone, composition, color, and so on. It communi-
cates something to the audience and makes them feel a certain way.
So, these details must be intentional and built on an understanding
of your audience’s preferences and expectations. You simply cannot
achieve this using stock photography.
9. Who defines a brand’s photography style?
Most of the brands operate from a master brand guide.It codifies mar-
keting methods and approaches that are specific to their audiences in
order to create consistent communications
that build brand equity. For the most part,
the photography style will be an articulation
of the brand described. Within the master
guide, it may evolve over time as the brand
grows.
10. What sort of research is most benefi-
cial when working to define photo style?
You start with immersing in the brand.And
connecting that new knowledge with what
you already know is culture, and all about
the industries your client works within. I
try to Walk-in my customers’ shoes. I think
about their world and daily routines. Addi-
tionally, try to understand how to disrupt
that routine a little bit to get some attention
for your client with a strong and vibrant vi-
sual style.
11. Finally, what is the most important el-
ement in achieving great brand photogra-
phy?
We live in an age where our culture is more
and more visually focused. When pictures
define brands, Imagery must be clear and
concise to inspire your audience. Because
it makes them want to know more. As the
importance of images increases, the most
important key to the right photography is to
hire a competent, experienced, professional
photographer.

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Start-up Technology
tackling blindness
T
he human eye is the most vital
and sensitive sense organ. It
requires the utmost care as it
enables us to view the real colorful
world around us. Blindness is exactly
defined as the condition of absolute
loss of vision in the two eyes. In recent
years, the culmination of Start-ups
has proved its mark in almost every
domain of life including healthcare
and has developed competitive-
environment in business world
driving, passionate and innovative
young entrepreneurs from all over
the world. With the rise of
middle class and
digitalization of
almost every
system, there
has been an increase
in the dependency of the
Internet and Mobile gadgets,
well-received for quality and
affordable eye healthcare
in India. By this article, I
have tried to present an overview
of different scopes of start-ups in
eye care to improve vision and
cure cataract, glaucoma, myopia,
hyperopia, astigmatism, presbyopia,
blindness and promote awareness
among people for eye donation.
Healthcare market in India is fixed to
grow from 10000 crores INR in 2016
to 28000 crores INR in 2020, creating a
huge opportunity for Eye healthcare
and Eye health tech companies and
start-ups. World Health Organization
(WHO) and International Agency for
the Prevention of Blindness (IAPB)
has prepared VISION 2020 with an
aim of “right to sight" to improve
the lives of people suffering from
blindness and vision impairment and
other eye disorders. It is the world
level action for avoiding blindness
and other eye disorderliness.
KEY FACTS RELATED TO BLINDNESS
• In India, there are around 12 million people suffering from blindness
issues
• World statistics estimates approximately 1.3 billion people live
suffering from some form of vision impairment
• With regards to distance vision, around 188.5 million people have a
mild vision impairment, about 217 million have moderate to severe
vision impairment, and around 39 million people are blind
• With regards to near vision, around 826 million people suffer from
near vision impairment (Presbyopia)
• At the global level, the leading causes of vision impairment are
uncorrected refractive errors and cataracts
• Around 80% of all vision impairment globally is considered avoidable
or curable
• The major section of people with vision impairment belong to above
50 years age
Young Entrepreneurs may plan for Start-ups business with the Ideas for
Eyecare discussed below
• Establishment of Eye Care Diagnostic AI(Artificial Intelligence) Start-up
• Restoration of vision to blind using Advanced Nanotechnology
• Development of Active implantable medical devices (AIMD) like Pacemaker for heart
• Gene therapy Start-up to restore vision in patients. Recently different Biotech companies have targeted
different mutations e.g. RPE65 gene responsible for blindness in children and adults
• Facilitate Home visual acuity tests. It is the test used to find the reading ability on a standardized chart
(Snellen chart) or a card held 20 feet (6 meters) away. The test is very useful for students
• Develop Bioengineered cornea with the help of synthetic polymers. It is the best alternative to donor corneas
for high‐risk patients of rejection
• Establish facilities for Corneal cross-linking (CXL). It is a minimally
invasive outpatient method designed to treat progressive
keratoconus
• Develop treatments for Fibrotic diseases of the eye.
It is very useful in cases of mechanical wound or
metabolic abnormalities in eye
• Develop novel therapies for mitochondrial and
neurodegenerative diseases of the eye and
central nervous system
• Develop fully functioning electronic retinal
prosthesis, in order to give back to blind
persons a part of their lost sight
• Detection of diabetic retinopathy
• Genetics related dry age-related macular
degeneration (AMD) and associated rare
genetic diseases
• Unique non-invasive soft contact
lens-based solution, with the aim of
revolutionizing glaucoma
• Develop bionic eye devices. Very useful for
retinitis pigmentosa and age-related macular
degeneration
• Develop an eye pressure measurement system
consisting of an implantable microsensor,
responsible for pressure sensing
• Develop treatments of ocular surface diseases
(related to cornea, conjunctiva and the limbus tissues)
using Mobile technologies and self-diagnostics
• Utilizing a CO2 laser technology to substantially
minimize pressure, by restoring the natural fluid
percolation without pervading into the eye
Withanaimtoincreasetheawarenesstowards
the blind people, the Indian Government is
organising the Prevention of Blindness Week
campaign from 1st to 7th April. Let us take up
the cudgels and find out innovative ideas to
resolve this major issue of Blindness from our
nation and help in giving sight to the people
and show them the real wonderful world.
Conclusion
Technology

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From 5 employees in 2017, Brand Provoke has currently grown into an organization with over 25 employees. Despite
the relatively smaller size, the company has bagged some of the biggest clients in the industry such as Lenskart, RRB
and Advant.
What is ‘Brand Provoke’?
Brand Provoke, is among the few ‘pure branding’ companies in India. We emphasize on ‘pure branding’ because brand-
ing in the country has often been confused with either designing, marketing or advertising. Brand Provoke, however, is
much more than that! While working on a project, we work as an ‘extension’ of our client’s workforce. We understand
their business to the core, services they offer and device a strategy that helps them raise their brand awareness, generate
more leads & increased ROI and enhance their overall brand image.
The company shares that its services are divided into three categories. What are these?
Our services are divided into three categories- Brand Strategy, Identity Design, and Digital Strategy.
Brand Strategy incorporates the ‘research phase’ which includes brand audit, brand positioning, naming (if required),
brand attributes, personality, etc. This allows us to create a solid strategic plan for our client’s brand, allowing us and
our clients to seamlessly transition to the ‘execution phase’ of a project.
W
ho doesn’t like to do business with
companies they are familiar with?
Your brand experience, from the
advertising message to the logo to
the way that your phones are answered, tells a lot
about your company. There is no denying that if
the branding has goodwill, it can make people feel
trusted in purchasing your products or services.
Business Connect in its newest edition is in con-
versation with Mr. Vishal Sengar/Founder, CEO
& Chief Brand Strategist at Brand Provoke Con-
sultants.
BRAND PROVOKE CONSULTANTS
Branding|Design|Digital Strategy
VISHAL SENGAR | Founder CEO
The ‘execution phase’ involves ‘Identity Design’ and
‘Digital Strategy’. Using the ‘brand strategy document’,
we devise brand guidelines. These guidelines define the
type of font, colors, graphics which are to be associated
with all the brand assets like logo, packaging, website,
brochures, visiting cards, email signatures etc. ensuring
total consistency across the brand.
During the ‘digital strategy’ phase, we focus on the UI/
UX design, web mobile app design as well as devel-
opment, email social media marketing, SEO/PPC and
much more.
How do you feel you are different from your competitors?
Almost all our competitors call themselves branding
firms, but in reality, either they are design companies or
marketing agencies. There is barely any focus on brand
strategy and the project effectively starts directly with
what we call the ‘execution phase’. The result, as expect-
ed, is ‘failed execution’, extremely inconsistent brand
assets and negligible ROI. A lot of our clients actually
come to us after unsuccessfully collaborating with these
so-called ‘branding agencies’.
Did you see any transformation happening for startups,
over the years in your field?
We have seen a lot of branding startups fail simply be-
cause they have little knowledge of branding and are
mostly masquerading themselves as ‘branding agencies’
when in reality they are either marketing or design agen-
cies. The biggest challenge for them is client retention as
their efforts fail to produce anything productive for their
clients. However, for ‘pure branding’ companies, we
have seen nothing but growth including ourselves. Pep-
si reportedly paid $1 million for its logo redesign. That
shows how serious they are about beating Coco-Cola as
the market leader in the soft drink segment.
Did everything come easy, or you have your story of struggle?
Of course not. One of the biggest challenges we have
faced and are still facing is market perception regarding
branding. A lot of our prospective clients ask us why they
should choose us when a freelancer can do the same work
for 10% of the cost we proposed. Fortunately, new age
India slowly though surely is understanding the impor-
tance of proper branding if they wish to stay ahead of
their competitors.
What kind of clients do you serve any special mentions?
We are currently serving over 20 clients and already have
some of the biggest names in the industry.
Some of our top customers include:
Lenskart- India’s #1 e-commerce app/website for an eye-
wear
Planova- Europe’s top supplier for shopfitting and shelv-
ing systems.
RRB Energy- One of India’s largest manufacturers of
renewable energy products. The founder was awarded
Padma Shri in 1991.
Advant Group- Among the biggest real estate companies
in India.
Do you still come back to work with the same zeal, like you
did when you started?
Yes, always. Maybe even more than when we first start-
ed. As with any other business, we have seen our share
of ups and downs and have come out stronger than ever,
whenever we have been put under the pump. Every day,
we learn something new and our ‘sky is the limit’ philos-
ophy encourages us and our workforce to always main-
tain that ‘zeal’ required for the success of the business.
How are you giving back to society?
Multiple ways. We encourage our employees to go green
and discourage the use of printouts, unless absolutely nec-
essary, within the organization. Apart from that, we make
regular donations to Sanjay Gandhi Animal Care Center
(SGACC) and encourage people to adopt rather than shop
for pets. Most of our employees also use public transport
or carpool to help reduce air pollution in Delhi NCR.
Apart from work, what else do you like to spend your time
doing?
We have a few non-branding projects on the side but
Brand Provoke always remains our main focus. For in-
stance, we run the largest Game of Thrones fan page on
Facebook and are also partners inwww.wikiofthrones.
com - #1 fansite for A Song of Ice Fire universe.
How do you see the initiatives of the present government
with respect to your industry? Have they helped you in any
sense?
Yes. We are proud taxpayers of India and are happy with
the initiatives of the current government which have
considerably reduced tax evasion and allowed for more
transparency. Implementation of GST has helped us save
a lot when making purchases on behalf of the company.
What does the future hold for the company?
We are a bunch of highly optimistic individuals and the
future does look quite bright to us. Every day, we learn
something new and are amazed by the opportunities this
beautiful world has to offer.
Lastly, what message would you like to give to the readers
of the Business Connect Magazine?
Never give up on your dreams. Never think you have
learned enough. Aim for the stars and don’t be afraid of
failure. Treat your coworkers/employees with respect
and above all, do not take your clients for granted- Their
success means your success.

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Cuisine

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www.businessconnectindia.in | Vol. 3 | Issue 5 December 2020 INDIA 8
siliconindia | |August 2019
19

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51
I
ndia’s electronics system design and manufacturing
(ESDM) sector is one of the fastest-growing sectors in
the economy, seeing rapid growth throughout the nation
and is anticipated to double to INR 1.48 lakh cr by 2025.
Thanks to profitable and innovative companies like Uttam
Bharat Electricals Pvt. Ltd, established in 1992 to design and
manufacture top-notch Power and Distribution Transformers
from 5 KVA to 15000 KVA, India stands as one of the largest in
terms of consumption.
Nestled in the pink city of Jaipur, Uttam Bharat came into
existence as a partnership firm under the dynamic leadership
of the Late Shri Purshottam Agrawal. Because of Mr Agrawal’s
unwavering commitment and ambition to make “UTTAM”
a product known for excellence and reach open skies, the
company, which began as a partnership firm for servicing
transformers, bloomed into one of the top corporations in
India’s transformer industry.
His dedication and determination led this modest factory to
blossom into one of the top corporations, operating from three
manufacturing units which have an annual capacity of more
than 1500 MVA per annum. Despite fluctuations in business,
they kept expanding. Eventually, they reached a group
turnover of over $150 million annually, with a population of
over 2,30,000 transformers and a total manufacturing area of
over 100,000 square feet.
“The secret to success in our business now, after more than 39
years, lies in upholding high standards of quality, timely after-
sale support, and prompt remedial and corrective action based
on customer feedback”
, apprised the visionary leader Tanmay Agrawal, Vice
President of Uttam Bharat.
The Solutions Offered and the Area of Expertise
Uttam Bharat is actively involved in the manufacturing
transformers ranging from 100KVA to 20 MVA up to 33KV
class, which includes –
1. Power Transformers
2. Energy Efficient Transformers as per BEE Star Rating /
BIS specifications
3. Inverter/ Converter Duty Step-up transformers having
multiple winding for Solar/ Wind and Hydro generation
application
4. Transformers for Compact Substations / Packaged
Substations
5. Hermetically Sealed type transformers with Corrugated
Radiator Panels
6. Furnace Duty Transformers up to 24 Pulse
7. Three Phase Distribution Transformers
8. Single Phase PAD Mount Distribution Transformers
9. Other Special Purpose Transformers
Changing Dynamics of Power Distribution in India
India’s power and distribution transformer market is expected
to grow at a CAGR of more than 4.56% between 2022 and 2027.
The transformer market had been significantly damaged by
the COVID-19 outbreak. The financial stability of electricity
distribution firms has been impacted by the strict measures
implemented during the pandemic. Small and medium-
sized manufacturers, who are having trouble managing their
operational and financial bases, make up most of this industry.
Several operations were stopped as a result.
The Indian distribution transformer market, however, is
anticipated to be driven by elements including rising industrial
energy demands, growth in the renewable energy sector, and
the construction of transmission and distribution networks.
Initiatives like the Integrated Power Development Scheme
(IPDS), Saubhagya, AG schemes, RDSS, etc., contributed
to raising the operational effectiveness of the discom in the
country and improving the electrification rate in both the
urban and rural sectors. Hence, it can be said that India’s TD
industry will experience rapid expansion due to the rise in
demand for reliable, reasonably priced power that is available
around the clock and the development of India’s transmission
network.
Power distribution sector issues and solutions Rural areas are
the main locations where transformer failure occurs, mostly
because of poor installation and maintenance, severe overload,
by-passing of safety systems, theft of oil and live parts, and
inadequate earthing, among other things. The problem can
only be solved at the utility level, where they should enhance
the upkeep practises and look into the cause.
Technology Landmarks that Give Uttam Bharat an
Edge
Transformers are the static machine that plays a significant
role in the country’s power infrastructure. The future growth
potential for the power and distribution sector is positive.
Digitalisation will make it easier and more effective to access
real-time information systems and remote management.
Additionally, digitisation will increase industry openness and
reduce theft. Managers can discover ill transformers thanks
to real-time monitoring, which also aids in crisis control
and prevention. The government’s increased emphasis on
digitalising the lines would foster the improvement of the
infrastructure, which is urgently required for this sector. With
the advent of new technology, the progression of new energy
efficiency levels and strict quality checks, they are expecting a
good turnaround for the company and the industry as a whole.
Corporate Ethos
At Uttam, they believe ‘Quality is never by accident; it is
always the result of high intention and sincere efforts.’ They
have always focused on quality, customer centricity, product
reliability, and sales support: One of the main reasons for their
success has been a focus on acceptance of new technology and
adaptability to changing environments.
“We give emphasis greatly to the value system and culture. We
put our customers and our employees at the forefront. One of
the core competencies of our company is customer-centricity and
continuous improvement. We deliver customer delight and trust
through innovative, hassle-free and high-quality experiences so
that our customers may focus on their business,”
shared Mr Tanmay Agrawal.
The Plan and the Roadmap for the Days Ahead
The company aims to strengthen its position in the
international market and establish itself as a major player
by taking into account China plus 1 and Europe plus 1. They
primarily target the United States, Canada, Africa, and a few
regions of Europe. In India, along with retail projects, they
are strongly trying to target large corporates in varied sectors,
including data centres, telecom, food processing, and various
other manufacturing sectors. Positioning itself among major
conglomerates has been made possible by their superior
products and after-sales support. The overall supply base of
more than 22,000 commercial households attests to the Uttam
Bharat steadfast position on the domestic and international
markets.
Environment Welfare Initiatives by Uttam Bharat
As part of their commitment to giving back to the environment,
the management team at Uttam Bharat decided to plant 1 tree
for every transformer supplied in 2022 (#Your Purchase Plants,
#One forOne). To kickstart this initiative, they have already
planted more than 1000 trees at Central Park in Jaipur. They
will be issuing a certificate to every customer as gratitude for
supporting the initiative.
UTTAM BHARAT ELECTRICALS PVT. LTD.
AT THE FOREFRONT OF POWER AND DISTRIBUTION
TRANSFORMER MANUFACTURING SINCE 1992
Tanmay Agrawal
Assistant Vice President
They are regular suppliers to various nations, including Saudi
Arabia, Gabon, Togo, Nigeria, Venezuela, Sri Lanka, Nepal,
Bhutan, Cameroon, South Africa, Kenya, Jordan, Ethiopia,
Senegal, and Mexico, among others.
The Key Differentiating Features of the Uttam Bharat’s
Transformers
Today, UTTAM Bharat is among the most trusted brands in
the transformer sector, and the clients frequently express their
gratitude for the confidence and satisfaction the team have
earned over the years. With their 39 years of expertise, they
provide a variety of transformers, from 100 KVA to 20 MVA,
up to 33 KV Class, which adhere to the highest international
standards and are backed by several quality certifications. They
currently provide worldwide service for more than 2,30,000
transformers in a variety of industries, including food and
beverage, packaging, manufacturing of industrial machinery,
pharmaceuticals, automobiles, iron and steel, real estate,
warehousing, infrastructure development, railways, textile, print
media, cement, mining, and construction materials.
Puja| Business Connect

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