An Introduction to LinkedIn Media
Alex Charraudeau – Media Solutions Consultant
Amsterdam September 2013
Last update: Janu...
UED BRAND & MARKETING
Alex Charraudeau
 Ex-recruiter
 5 years as a recruitment marketing guy
 Web design, development, ...
UED BRAND & MARKETING
Agenda
1. Evolution of Recruitment Marketing
2. Introduction to Social Media
3. How People Use Linke...
UED BRAND & MARKETING 4
Times are changing
4
“The best recruiters act like
marketers…”
5
UED BRAND & MARKETING 6
UED BRAND & MARKETING 7
Fish where the fish are
UED BRAND & MARKETING 8
Know what they want
UED BRAND & MARKETING 9
Bring them in…
9
How do people use LinkedIn?
10
UED BRAND & MARKETING 11
Bring them in…
UED BRAND & MARKETING 12
Bring them in…
UED BRAND & MARKETING 13
Bring them in…
UED BRAND & MARKETING 14
Bring them in…
UED BRAND & MARKETING 16
Bring them in…
UED BRAND & MARKETING 17
http://bit.ly/o8rbvf
UED BRAND & MARKETING 18
UED BRAND & MARKETING 19
How does it compare to other places?
20
UED BRAND & MARKETING 21
http://bit.ly/YavXRn
UED BRAND & MARKETING 22
Passive applicants?
Where are you today?
23
UED BRAND & MARKETING
Staffing companies are shifting to more efficient
strategies
CRM/ ATS reliance,
Reactive
Sourcing ex...
Staffing companies are becoming more
strategic
Reactive:
Labor-intensive
Applicant quantity focus
Req to req process
Devel...
How can you plan for success?
26
UED BRAND & MARKETING
Review – Five Steps To Social Recruiting Success
1. Management have to change their business
2. Esta...
UED BRAND & MARKETING
Alex Charraudeau
 Ex-recruiter
 5 years as a recruitment marketing guy
 Web design, development, ...
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Introduction to LinkedIn media - From LinkedIn Amsterdam #Staffing event

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Evolution of Recruitment Marketing
Introduction to Social Media
How People Use LinkedIn
Where do you fit in?

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Introduction to LinkedIn media - From LinkedIn Amsterdam #Staffing event

  1. 1. An Introduction to LinkedIn Media Alex Charraudeau – Media Solutions Consultant Amsterdam September 2013 Last update: January 8, 2013
  2. 2. UED BRAND & MARKETING Alex Charraudeau  Ex-recruiter  5 years as a recruitment marketing guy  Web design, development, brand strategy, search marketing, email marketing, social media strategy  At LinkedIn I help recruiters get the most out of LinkedIn 2
  3. 3. UED BRAND & MARKETING Agenda 1. Evolution of Recruitment Marketing 2. Introduction to Social Media 3. How People Use LinkedIn 4. Where do you fit in? 3
  4. 4. UED BRAND & MARKETING 4 Times are changing 4
  5. 5. “The best recruiters act like marketers…” 5
  6. 6. UED BRAND & MARKETING 6
  7. 7. UED BRAND & MARKETING 7 Fish where the fish are
  8. 8. UED BRAND & MARKETING 8 Know what they want
  9. 9. UED BRAND & MARKETING 9 Bring them in… 9
  10. 10. How do people use LinkedIn? 10
  11. 11. UED BRAND & MARKETING 11 Bring them in…
  12. 12. UED BRAND & MARKETING 12 Bring them in…
  13. 13. UED BRAND & MARKETING 13 Bring them in…
  14. 14. UED BRAND & MARKETING 14 Bring them in…
  15. 15. UED BRAND & MARKETING 16 Bring them in…
  16. 16. UED BRAND & MARKETING 17 http://bit.ly/o8rbvf
  17. 17. UED BRAND & MARKETING 18
  18. 18. UED BRAND & MARKETING 19
  19. 19. How does it compare to other places? 20
  20. 20. UED BRAND & MARKETING 21 http://bit.ly/YavXRn
  21. 21. UED BRAND & MARKETING 22 Passive applicants?
  22. 22. Where are you today? 23
  23. 23. UED BRAND & MARKETING Staffing companies are shifting to more efficient strategies CRM/ ATS reliance, Reactive Sourcing excellence, team-wide pipelining Internal and external talent engagement Post-and-pray Targeted engagement Engage everywhere, including mobile Employees as niche brand ambassadors Success metrics World class marketing of brand Talent data guides business strategy Developing Foundational Strategic Early emphasis on passive talent/ Biz Dev Job board and social recruiting Defined Unique Selling Proposition Traditional Segment-specific campaigns 24
  24. 24. Staffing companies are becoming more strategic Reactive: Labor-intensive Applicant quantity focus Req to req process Developing Foundational Strategic Traditional Strategic: Efficient Quality of placement focus Proactive pipeline-based process 25
  25. 25. How can you plan for success? 26
  26. 26. UED BRAND & MARKETING Review – Five Steps To Social Recruiting Success 1. Management have to change their business 2. Establish the business objectives 3. Research your audience and think of a strategy 4. Create tactics for each channel 5. Analyse, measure, iterate, analyse, measure, iterate 27
  27. 27. UED BRAND & MARKETING Alex Charraudeau  Ex-recruiter  5 years as a recruitment marketing guy  Web design, development, brand strategy, search marketing, email marketing, social media strategy  At LinkedIn I help recruiters get the most out of LinkedIn ABC (Always be connecting) LinkedIn Twitter Google+ 28

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