A quick tour to write a business model canvas.

1. A Quick Tour
BUSINESS MODEL CANVAS
1

2. VALUE PROPOSITIONS
What are you building?
Ex. taobao:
➤ Web retail with best price/
quality
➤ Retail sales platform
2

3. CUSTOMER SEGMENTS
➤ Why would they buy?
Ex. taobao:
3

4. CHANNELS
➤ How do you deliver your product to
your customers?
Ex. taobao:
taobao.com
4

5. CUSTOMERS RELATIONSHIPS
➤ How do you get, keep, and
grow your customers?
Ex. taobao:
Online Customer Service
5

6. REVENUE STREAMS
➤ How do you make
money?
Ex. taobao:
Subsidized by Alibaba
6

7. KEY RESOURCES
➤ What are your most important assets
required to make the business model?
Ex. taobao:
Two-way review system
7

8. KEY PARTNERS
➤ Who are your partners? Ex. taobao:
➤ Express logistics providers
➤ Banks
➤ Alipay
8

9. KEY ACTIVITIES
➤ What’s most important
for the business?
Ex. taobao:
Developing commerce infrastructure
9

10. COST STRUCTURE
➤ What are the costs and expenses?
Ex. taobao:
➤ IT
➤ Infrasructure development
10

11. TAOBAO BUSINESS MODEL CANVAS
11

12. DO IT BY YOUR SELF
➤ Fill The Value Proportion Canvas (on page 13) will be
placed to Customer Segments, just like example on page 3.
➤ Fill the rest of The Business Model Canvas on page 14 for
exercise.
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13. 13

14. 14

15. Reference:
https://strategyzer.com/