The document outlines the Business Model Canvas template, which is used to describe the various components of a business model. It provides Taobao as an example and walks through each element of the canvas: value propositions, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, cost structure. It then instructs the reader to fill out their own blank canvas using their own business information.

1. A Quick Tour
BUSINESS MODEL CANVAS
1

2. VALUE PROPOSITIONS
What are you building?
Ex. taobao:
➤ Web retail with best price/
quality
➤ Retail sales platform
2

3. CUSTOMER SEGMENTS
➤ Why would they buy?
Ex. taobao:
3

4. CHANNELS
➤ How do you deliver your product to
your customers?
Ex. taobao:
taobao.com
4

5. CUSTOMERS RELATIONSHIPS
➤ How do you get, keep, and
grow your customers?
Ex. taobao:
Online Customer Service
5

6. REVENUE STREAMS
➤ How do you make
money?
Ex. taobao:
Subsidized by Alibaba
6

7. KEY RESOURCES
➤ What are your most important assets
required to make the business model?
Ex. taobao:
Two-way review system
7

8. KEY PARTNERS
➤ Who are your partners? Ex. taobao:
➤ Express logistics providers
➤ Banks
➤ Alipay
8

9. KEY ACTIVITIES
➤ What’s most important
for the business?
Ex. taobao:
Developing commerce infrastructure
9

10. COST STRUCTURE
➤ What are the costs and expenses?
Ex. taobao:
➤ IT
➤ Infrasructure development
10

11. TAOBAO BUSINESS MODEL CANVAS
11

12. DO IT BY YOUR SELF
➤ Fill The Value Proportion Canvas (on page 13) will be
placed to Customer Segments, just like example on page 3.
➤ Fill the rest of The Business Model Canvas on page 14 for
exercise.
12

13. 13

14. 14

15. Reference:
https://strategyzer.com/