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Welcome!Milan Vukas - Startup Mentor
www.milanvukas.com @m_vukas hello@milanvukas.com
T
Milan Vukas
Featured & Recommended by:
2
Startup Mentor
Co-Founder of:
Business Model CanvasHow to design and test business models
Agenda
 Concept
 Tools
 Process
Agenda
 Concept
 Tools
 Process
T
What is a Business Plan?
6
T
What is a Business Plan?
7
#Facts:
No clear definition
One term, different definitions:
Strategy Profit
8 J7 Pricing
.Pr...
T
Business Plan:
8
#Facts:
describes the rationale of how an organization
creates, delivers, and captures value
T
Business Plan:
9
#Facts:
describes the rationale of how an organization
creates, delivers, and captures value
T
Business Plan:
10
#Facts:
describes the rationale of how an organization
creates, delivers, and captures value
T
Business Plan:
11
#Facts:
describes the rationale of how an organization
creates, delivers, and captures value
T
Business Plan:
12
#Facts:
describes the rationale of how an organization
creates, delivers, and captures value
Words are...
Agenda
 Concept
 Tools
 Process
Agenda
 Concept
 Tools
 Process
T
Alexander Osterwalder
15
Entrepreneur and Author
Business Model Canvas
T 16
Customer Segments
Value Propositions
Cost Structure
Key Partners
Channels
Revenue Streams
Key Resources
Customer Rela...
T
Customer Segments
17
Different groups of people or
organizations an enterprise aims to
reach and serve
There are differe...
T
Value Propositions
18
Bundle of products and services that create
value for a specific Customer Segment
Elements which c...
T
Channels
19
How a company communicates with and
reaches its Customer Segments to
deliver aValue Proposition
ChannelTypes...
T
Customer Relationships
20
Type of relationships a company establishes
with specific Customer Segments
Categories of Cust...
T
Revenue Streams
21
Represents the cash a company generates
from each Customer Segment
Several ways to generate Revenue:
...
T
Key Resources
22
Most important assets required to make a
business model work
Key Resources can be categorized as follow...
T
Key Activities
23
Most important things a company must do
to make its business model work
Key Activities can be categori...
T
Key Partnerships
24
Network of suppliers and partners that make
the business model work
Three motivations for creating p...
T
Cost Structure
25
All costs incurred to operate a business model
Distinguish between:
• Cost-driven
• Value-driven
Quest...
T 26
Customer Segments
Value Propositions
Cost Structure
Key Partners
Channels
Revenue Streams
Key Resources
Customer Rela...
T
From Theory to Practice:
Business Model Canvas
27
T 28
2 fun facts you need to know:
T
2 fun facts you need to know:
#1:
29
Left brain
logic
Right brain
emotion
T
2 fun facts you need to know:
#1:
30
Left side
efficiency
Right side
value
T
2 fun facts you need to know:
#2:
31
The Business Model
will not find you
T
2 fun facts you need to know:
#2:
32
YOU have to find the right
Business Model
Agenda
 Concept
 Tools
 Process
Agenda
 Concept
 Tools
 Process
T
Examples
35
Example 1: Lemonade stand Example 2: Skype
T 36
Personal
Municipalities
Salaries/Commission Lemonade sales
Park visitors
Tips
Marketing
Booth
Flyers Equipment
T 37
Mass Customized Web Users
Globally
Free
Free internet &
Video calling
People who want
to call phones
Cheap calls to
p...
Agenda
 Concept
 Tools
 Process
T
What's your Business Model Canvas?
39
T
Let’s Talk!
Free 1on1 mentoring session | In-Person or Online
Book your session today:
40
milanvukas.youcanbook.me
T
“You cannot business-model your way
out of a shitty product”
Tim O’Neil (CEO, O’Reilly Media)
41
Thank you!Milan Vukas - Startup Mentor
www.milanvukas.com @m_vukas hello@milanvukas.com
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Startup Workshop #2: Business Model Canvas

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What is the Business Model Canvas?

A compact overview of the Business Model Canvas, a tool for visionaries, game changers, and challengers. This tool from the bestselling management book Business Model Generation is applied in leading organizations and start-ups worldwide.

Business Model Canvas template: http://tinyurl.com/33zjwxq

Email: hello@milanvukas.com
Twitter: https://twitter.com/m_vukas
Blog: http://www.milanvukas.com/blog

Startup Workshop #2: Business Model Canvas

  1. 1. Welcome!Milan Vukas - Startup Mentor www.milanvukas.com @m_vukas hello@milanvukas.com
  2. 2. T Milan Vukas Featured & Recommended by: 2 Startup Mentor Co-Founder of:
  3. 3. Business Model CanvasHow to design and test business models
  4. 4. Agenda  Concept  Tools  Process
  5. 5. Agenda  Concept  Tools  Process
  6. 6. T What is a Business Plan? 6
  7. 7. T What is a Business Plan? 7 #Facts: No clear definition One term, different definitions: Strategy Profit 8 J7 Pricing .Product wChannels
  8. 8. T Business Plan: 8 #Facts: describes the rationale of how an organization creates, delivers, and captures value
  9. 9. T Business Plan: 9 #Facts: describes the rationale of how an organization creates, delivers, and captures value
  10. 10. T Business Plan: 10 #Facts: describes the rationale of how an organization creates, delivers, and captures value
  11. 11. T Business Plan: 11 #Facts: describes the rationale of how an organization creates, delivers, and captures value
  12. 12. T Business Plan: 12 #Facts: describes the rationale of how an organization creates, delivers, and captures value Words are not enough!
  13. 13. Agenda  Concept  Tools  Process
  14. 14. Agenda  Concept  Tools  Process
  15. 15. T Alexander Osterwalder 15 Entrepreneur and Author Business Model Canvas
  16. 16. T 16 Customer Segments Value Propositions Cost Structure Key Partners Channels Revenue Streams Key Resources Customer RelationshipsKey Activities
  17. 17. T Customer Segments 17 Different groups of people or organizations an enterprise aims to reach and serve There are different types of Customer Segments: • Mass Market • Niche market • Segmented • Diversified • Multi-sided platforms Questions: For whom are we creating value? Who are our most important customers?
  18. 18. T Value Propositions 18 Bundle of products and services that create value for a specific Customer Segment Elements which contribute to customer value creation: • Newness • Performance • Customization Questions: What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve?
  19. 19. T Channels 19 How a company communicates with and reaches its Customer Segments to deliver aValue Proposition ChannelTypes: • Direct: Sales force, Web sales • Indirect: Partner stores or wholesaler Questions: Through which Channels do our Customer Segments want to be reached? How are we reaching them now?
  20. 20. T Customer Relationships 20 Type of relationships a company establishes with specific Customer Segments Categories of Customer Relationships: • Personal assistance • Dedicated personal assistance • Self-service • Automated services Questions: What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
  21. 21. T Revenue Streams 21 Represents the cash a company generates from each Customer Segment Several ways to generate Revenue: • Usage fee • Subscription fees • Lending/Renting/Leasing • Licensing Questions: For what value are our customers really willing to pay? For what do they currently pay?
  22. 22. T Key Resources 22 Most important assets required to make a business model work Key Resources can be categorized as follows: • Physical • Intellectual • Human • Financial Questions: What Key Resources do ourValue Propositions require? Our Distribution Channels?
  23. 23. T Key Activities 23 Most important things a company must do to make its business model work Key Activities can be categorized as follows: • Production • Problem solving • Platform/network Questions: What Key Activities do ourValue Propositions require? Our Distribution Channels?
  24. 24. T Key Partnerships 24 Network of suppliers and partners that make the business model work Three motivations for creating partnerships: • Optimization and economy of scale • Reduction of risk and uncertainty • Acquisition of particular resources Questions: Who are our Key Partners? Who are our key suppliers?
  25. 25. T Cost Structure 25 All costs incurred to operate a business model Distinguish between: • Cost-driven • Value-driven Questions: What are the most important costs inherent in our business model? Which Key Resources are most expensive?
  26. 26. T 26 Customer Segments Value Propositions Cost Structure Key Partners Channels Revenue Streams Key Resources Customer RelationshipsKey Activities
  27. 27. T From Theory to Practice: Business Model Canvas 27
  28. 28. T 28 2 fun facts you need to know:
  29. 29. T 2 fun facts you need to know: #1: 29 Left brain logic Right brain emotion
  30. 30. T 2 fun facts you need to know: #1: 30 Left side efficiency Right side value
  31. 31. T 2 fun facts you need to know: #2: 31 The Business Model will not find you
  32. 32. T 2 fun facts you need to know: #2: 32 YOU have to find the right Business Model
  33. 33. Agenda  Concept  Tools  Process
  34. 34. Agenda  Concept  Tools  Process
  35. 35. T Examples 35 Example 1: Lemonade stand Example 2: Skype
  36. 36. T 36 Personal Municipalities Salaries/Commission Lemonade sales Park visitors Tips Marketing Booth Flyers Equipment
  37. 37. T 37 Mass Customized Web Users Globally Free Free internet & Video calling People who want to call phones Cheap calls to phone (SkypeOut) SkypeOut (Prepaid/Subscription) Hardware Sales Software Development Complaint Management
  38. 38. Agenda  Concept  Tools  Process
  39. 39. T What's your Business Model Canvas? 39
  40. 40. T Let’s Talk! Free 1on1 mentoring session | In-Person or Online Book your session today: 40 milanvukas.youcanbook.me
  41. 41. T “You cannot business-model your way out of a shitty product” Tim O’Neil (CEO, O’Reilly Media) 41
  42. 42. Thank you!Milan Vukas - Startup Mentor www.milanvukas.com @m_vukas hello@milanvukas.com

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