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Social Media: Are you maximising its potential? #AHEIA
 

Social Media: Are you maximising its potential? #AHEIA

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Invited Speaker presentation at the Australian Higher Educational Industrial Association (AHEIA) conference in Sydney, 17 May 2013. ...

Invited Speaker presentation at the Australian Higher Educational Industrial Association (AHEIA) conference in Sydney, 17 May 2013.

This audience consisted mainly of HR managers in higher education organisations, so I aimed to show the rise of the networked academic and the advantages of networked practices by employees, and ask them if/how the organisation's policies enable or support those networked practitioners.

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    Social Media: Are you maximising its potential? #AHEIA Social Media: Are you maximising its potential? #AHEIA Presentation Transcript

    • Social Media:Are youmaximisingits potential?Joyce  Seitzinger  Deakin  University  AHEIA  Conference  17  May  2013  
    • FOLLOW ALONG•  Digital  handout:  h.p://1ny.cc/aheia  
    • YES, I’M THE ACADEMIC WHO TAKES SELFIES…
    • A “KNITWORKED” LEARNER•  On  Twi.er  since  Nov  2007  -­‐  followers  6154    •  Organiser  PLE  Conference  2012  •  Blogger  –  16K  downloads  •  Instagram  –  1043  pics  •  Linkedin  –  500+  connec1ons  •  Pinterest  -­‐    •  Facebook  –  500+  friends  •  Flickr  •  Klout  –  70  •  Scoopit  –  5  boards  •  Yammer    •  Dropbox  &  Google  Drive/Docs  
    • MY LIFESCAPE
    • All  pics  cc  license  Flickr  catspyjamasnz  
    • MY ROLESMoodle  Admin  Course  Builder  Learning  Designer   Teacher  eLearning  policy  &  strategy  Trainer  Moodle  Helpdesk  Graphic  Designer  
    • Wiring  a  place  for  technology  is  easy,    Wiring  people  for  technology  is  hard.    -­‐ Tania  Major  at  #converge10  Image  cc  licensed  by  jbcurio  h.p://www.flickr.com/photos/jbcurio/4077260761  
    • Challenge
    • OBSTACLESAnecdotes  •  Empty  workshops  •  Never  a  good  1me  •  Priori1es  •  Rush  jobs  •  Unprepared  @beckyharcombe  men1oned  that  some  do  not  want  or  refuse  to  use  it.  and  this  needs  examina1on.  ques1on  asked;  is  it  twi.er?  or  is  it  because  its  part  of  a  professional  community?  
    • Basic functions of a social media toolCreate  profile  Find  friends  &  conversa1ons  Connect  with  friends  Communicate  Form  groups  or  hubs  Share  artefacts  Label  artefacts  
    • “Social Media is like Pandora’s Box” – Prof. Grainne Conole
    • Nicholas  Carr  
    • h.p://www.theconversa1onprism.com/800x600/  
    • cc  licensed  flickr  photo  by  Will  Lion:  h.p://flickr.com/photos/will-­‐lion/2595497078/  
    • Not just information, technology too…The two feed on each other…
    • cc  licensed  flickr  photo  by  courosa:  h.p://flickr.com/photos/courosa/2922421696/  MY NETWORK WAS MY FILTER AND MY LIFELINE
    • ABOUT THE TOOLSBlog.  Cc  license  Mar1n  Weller  h.p://nogoodreason.typepad.co.uk/no_good_reason/2007/12/my-­‐personal-­‐wor.html  
    • ABOUT THE PEOPLEcc  licensed  flickr  photo  by  shareski:  h.p://flickr.com/photos/shareski/465487261/  
    • ABOUT THE PEOPLE
    • You have thebuildingblocks…Flickr  cc  license  by  fragmented  h.p://www.flickr.com/photos/fragmented/2645000094/  
    • h.p://www.theconversa1onprism.com/800x600/  
    • …how will you arrange them?Flickr  cc  license  by  fragmented  h.p://www.flickr.com/photos/fragmented/2645000094/  
    • • Low  Profile  • Low  Communica1on  • In  your  own  1me  • High  Profile  • Low  Communica1on  • In  your  own  1me  • Low  Profile  • Low  Communica1on  • In  your  own  1me  • High  Profile  • High  Communica1on  • Streamed  Staff  Room  Filing  Cabinet  Magazine  PorGolio  Design your PLN.Build your filter.You  h.p://www.flickr.com/photos/catspyjamasnz/7089515065/  
    • ASK YOURSELF•  Do  we  know  these  networked  academics?  •  Do  our  social  media  policies  enable  these  networked  academics  &  networked  prac1ces?  •  …  
    • TEACHERS/ACADEMICS AS NETWORKEDPRACTITIONERS
    • IS THIS AN ORGANISATION?
    • SHOULD UNIVERSITIES BE MORE LIKE SPACESTATIONS?
    • DOCK YOUR PLN WITH US
    • DEAKIN’S CLOUDSTRATEGY
    • DEAKIN NEEDS CLOUDACADEMICS…
    • MY JOB: GROWING CLOUD ACADEMICSStaff  development  –  cloud  community  of  prac1ce    Cura1on  
    • HAROLD JARCHE WWW.JARCHE.COM“Organiza1ons  need  to  extend  the  no1on  of  work  beyond  collabora1on,  beyond  teams,  and  beyond  the  corporate  fire  wall.  They  need  to  make  social  networks,  communi1es  of  prac1ce,  and  narra1ve  part  of  the  work.”  
    • COMMUNITIESOF PRACTICE
    • High  touch   Low  touch  Personal   Personal  coaching/conversa1ons  Aid  in  growing  PLN  Provide  resources/self  help  guides  Team   Learning  design,  construc1ve  alignment,  designing  learning  ac1vi1es,  assist  with  assessment  design  Design  templates  for  course,  resources,  process  guides  Community  of  Prac1ce   Facilitate  mee1ngs,  webinars,  etc  Community  management  Curate  and  inform  Run  short  courses/miniMOOCs  Provide  the  community  habitat  Network   Broker  rela1onships  with  experts  Iden1fy  MOOCs,  external  resources,  OERs,    
    • HABITAT TECHNOLOGIES?
    • DIGITAL HABITATS: STEWARDING TECHNOLOGY FORCOMMUNITIES
    • Email  Telephony  Videoconference  Teleconference  Member  directory  Newsle.er  Site  Index  CHECK!Email  lists  
    • Discussion  Boards  Community  Public  Page  Individual  Profile    Page  Document  Management  Version  Control  SORTA…Content  repository  Whiteboard  
    • Commen1ng  Applica1on  Sharing  Individual  Profile    Page  Tagging  Blogs  MIA…Wikis  Shared  Filtering  Content  ra1ng  Presence  Indicator  Instant  Messaging  Networking  Tools/  Sites  
    • h.p://www.caledonianacademy.net/spaces/LLiDA/index.php?n=Main.LookingToTheFuture  
    • COMMUNITIESOF PRACTICE
    • Connected  Principals  with  George  Couros  
    • NETPRAXDeakin  University,  Faculty  of  Health.  March  2013  -­‐  Jun  2014    InsQlling  networked  pracQce  for  personal  learning,  teaching  pracQce  and  research  pracQce  iPad  based  Yammer/Facebook/Blog  TwiWer.com/netprax  
    • ASK YOURSELF•  Do  our  internal  communica1on  tools  enable  these  networked  academics?  •  Do  our  communica1on  tools  enable  the  academic  networks  •  Are  we  posi1oned  to  make  use  of  the  weak  1es?  •  Are  we  posi1oned  to  make  use  of  external  networks?  •  Have  we  put  up  barriers?    
    • CHANGES IN CAPACITYBUILDINGh.p://www.flickr.com/photos/safari_vaca1on/7496765660/  
    • COACH
    • • Low  Profile  • Low  Communica1on  • In  your  own  1me  • High  Profile  • Low  Communica1on  • In  your  own  1me  • Low  Profile  • Low  Communica1on  • In  your  own  1me  • High  Profile  • High  Communica1on  • Streamed  Staff  Room  Filing  Cabinet  Magazine  PorGolio  Design your PLN.Build your filter.You  h.p://www.flickr.com/photos/catspyjamasnz/7089515065/  
    • 60  CRICOS  Provider  Code:  00113B  
    • SOCIAL MEDIA ADOPTION ISA PHENOMENAL EXPERIENCE
    • Steve  Wheeler  Alec  Couros  Mar1n  Weller  h.p://www.bloomsburyacademic.com/view/DigitalScholar_9781849666275/book-­‐ba-­‐9781849666275.xml  Inger  Mewburn  aka  Thesiswhisperer  www.thesiswhisperer.com  CONNECTOR
    • ASK YOURSELF•  Who  are  the  star  networked  academics  in  your  organisa1on?  Are  they  consulted  on  best  prac1ce?  Are  they  supported?  •  Who  is  tracking/monitoring  social  impact?  •  Who  is  providing  capacity  building  to  create  networked  academics?    
    • DIGITAL PRESENCE
    • h.p://www.flickr.com/photos/will-­‐lion/3974469907/  
    • FAMILIAR FACES
    • h.p://about.me/joyce.seitzinger  
    • WHY DIGITAL PRESENCE MATTERS
    • ASK YOURSELF•  Does  our  website  allow  for  easy  edi1ng  of  profile  pages,  and  incorpora1on  of  social  networks?  •  Who  is  coaching  academics  to  establish  digital  presence?  •  Do  we  consider  digital  presence  in  recruitment?  •  …  
    • MOBILE PROFESSIONAL
    • ASK YOURSELF•  How  does  the  organisa1onal  culture  deal  with  mobile  devices?    •  How  does  IT?  Do  you  have  a  BYOD  policy?  •  …  
    • COMMUNITY MANAGEMENT
    • BUILD A BRAND
    • ORGANISE EVENTS(WORKSHOPS/TRAINING/CONFS)…(Image  by  @howen)  …CAPTURE AND FEEDBACK INTO NETWORK
    • ISSUE BADGES
    • CREATE A MAKER CULTURE•  Here  Comes  Everybody  •  Making  is  Connec1ng  
    • START EASY - SLIDES  •  www.slideshare.net/1mbuckteeth  •  www.slideshare.net/gconole  •  www.slideshare.net/courosa  
    • START EASY - SLIDES
    • OPENNESS
    • 14 Translations  Basque  Hebrew  Spanish  German  Portuguese  Brazilian  French  Norwegian  Catalan  Slovene  Dutch  Croa1an  …  …            
    • BRING EXPERTS IN
    • ASK YOURSELF•  How  does  our  organisa1on  deal  with  the  artefacts  academics  create?    •  Do  IP  policies  enable  networked  prac1ce?  •  Do  we  have  policies  around  open  educa1onal  resources?  •  …  
    • VISUAL COMMUNICATION
    • “The  rise  of  plavorms  like  Pinterest  and  Instagram,  and  Facebooks  mul1million-­‐dollar  acquisi1on  of  the  la.er,  shows  how  visual  content  is  becoming  an  increasingly  important  force  for  communica1on  online.”  "Pictures  have  also  become  a  short  form  way  of  communica1ng  lots  of  informa1on  quickly  and  succinctly,"  says  Samuals.  h.p://www.fastcompany.com/3000794/rise-­‐visual-­‐social-­‐media  
    • NMC HORIZON REPORT AUSTRALIAh.p://www.nmc.org/publica1ons/2013-­‐technology-­‐outlook-­‐australian-­‐ter1ary-­‐educa1on  
    • MINDMAPPING / DRAWING
    • Lynda  Barry’s  course  outline  h.p://www.openculture.com/2013/01/join_cartoonist_lynda_barry_for_a_university-­‐level_course_on_doodling_and_neuroscience.html  
    • CURATION
    • cc  licensed  flickr  photo  by  Will  Lion:  h.p://flickr.com/photos/will-­‐lion/2595497078/  
    • h.p://www.bethkanter.org/content-­‐cura1on-­‐101/  
    • STEP  1:  SET  UP  YOUR  STREAMS  Set  up  streams  
    • STEP  2:  REGULARLY  ACCESS  YR  STREAMS  Access  Set  up  streams  
    • IPAD IS MAGIC FOR THIS
    • STEP 3: SELECT WHAT TO CURATEThis  is  all  value  you  add….  •  Why?  •  Who  for?  •  What  value  to  me?  •  What  value  to  students?  •  What  value  to  others?  Access   Select  Set  up  streams  
    • Collect  STEP  4:  “TAG  IT  AND  BAG  IT”  Access   Select  Set  up  streams  
    • Access   Select  Collect  Share  OTHER  PART  OF  STEP  4:  SHARE  Set  up  streams  
    • HOW MUCH OF OUR WORK IS PAID/IN WHOSESERVICE?
    • ASK YOURSELF•  Does  our  organisa1on  reward  cura1on  prac1ces?    •  Do  we  know  who  our  curators  are?  •  Do  our  communica1on  systems  allow  for  sharing,  cura1on  and  recommenda1on  of  informa1on?  •  …  
    • FROM GUTENBERG TO ZUCKERBERGJohn  Naughton:  “One  thing  we’ve  learned  from  the  history  of  communica1ons  technology  is  that  people  tend  to  over-­‐es1mate  the  short  term  impact  of  new  technologies  –  and  to  underes1mate  their  long  term  implica1ons”  
    • h.p://www.gapingvoid.com/Moveable_Type/archives/cat_microsoz_blue_monster_series.html  Copyright:  Hugh  McLeod  
    •    Website:  www.deakin.edu.au    Email:  joyces@deakin.edu.au    Blog:  www.cats-­‐pyjamas.net    Twi.er:  @catspyjamasnz  Stay  in  touch!