Social Media:Are youmaximisingits potential?Joyce	  Seitzinger	  Deakin	  University	  AHEIA	  Conference	  17	  May	  201...
FOLLOW ALONG•  Digital	  handout:	  h.p://1ny.cc/aheia	  
YES, I’M THE ACADEMIC WHO TAKES SELFIES…
A “KNITWORKED” LEARNER•  On	  Twi.er	  since	  Nov	  2007	  -­‐	  followers	  6154	  	  •  Organiser	  PLE	  Conference	  ...
MY LIFESCAPE
All	  pics	  cc	  license	  Flickr	  catspyjamasnz	  
MY ROLESMoodle	  Admin	  Course	  Builder	  Learning	  Designer	   Teacher	  eLearning	  policy	  &	  strategy	  Trainer	 ...
Wiring	  a	  place	  for	  technology	  is	  easy,	  	  Wiring	  people	  for	  technology	  is	  hard.	  	  -­‐ Tania	  M...
Challenge
OBSTACLESAnecdotes	  •  Empty	  workshops	  •  Never	  a	  good	  1me	  •  Priori1es	  •  Rush	  jobs	  •  Unprepared	  @b...
Basic functions of a social media toolCreate	  profile	  Find	  friends	  &	  conversa1ons	  Connect	  with	  friends	  Com...
“Social Media is like Pandora’s Box” – Prof. Grainne Conole
Nicholas	  Carr	  
h.p://www.theconversa1onprism.com/800x600/	  
cc	  licensed	  flickr	  photo	  by	  Will	  Lion:	  h.p://flickr.com/photos/will-­‐lion/2595497078/	  
Not just information, technology too…The two feed on each other…
cc	  licensed	  flickr	  photo	  by	  courosa:	  h.p://flickr.com/photos/courosa/2922421696/	  MY NETWORK WAS MY FILTER AND ...
ABOUT THE TOOLSBlog.	  Cc	  license	  Mar1n	  Weller	  h.p://nogoodreason.typepad.co.uk/no_good_reason/2007/12/my-­‐person...
ABOUT THE PEOPLEcc	  licensed	  flickr	  photo	  by	  shareski:	  h.p://flickr.com/photos/shareski/465487261/	  
ABOUT THE PEOPLE
You have thebuildingblocks…Flickr	  cc	  license	  by	  fragmented	  h.p://www.flickr.com/photos/fragmented/2645000094/	  
h.p://www.theconversa1onprism.com/800x600/	  
…how will you arrange them?Flickr	  cc	  license	  by	  fragmented	  h.p://www.flickr.com/photos/fragmented/2645000094/	  
• Low	  Profile	  • Low	  Communica1on	  • In	  your	  own	  1me	  • High	  Profile	  • Low	  Communica1on	  • In	  your	  o...
ASK YOURSELF•  Do	  we	  know	  these	  networked	  academics?	  •  Do	  our	  social	  media	  policies	  enable	  these	...
TEACHERS/ACADEMICS AS NETWORKEDPRACTITIONERS
IS THIS AN ORGANISATION?
SHOULD UNIVERSITIES BE MORE LIKE SPACESTATIONS?
DOCK YOUR PLN WITH US
DEAKIN’S CLOUDSTRATEGY
DEAKIN NEEDS CLOUDACADEMICS…
MY JOB: GROWING CLOUD ACADEMICSStaff	  development	  –	  cloud	  community	  of	  prac1ce	  	  Cura1on	  
HAROLD JARCHE WWW.JARCHE.COM“Organiza1ons	  need	  to	  extend	  the	  no1on	  of	  work	  beyond	  collabora1on,	  beyond...
COMMUNITIESOF PRACTICE
High	  touch	   Low	  touch	  Personal	   Personal	  coaching/conversa1ons	  Aid	  in	  growing	  PLN	  Provide	  resource...
HABITAT TECHNOLOGIES?
DIGITAL HABITATS: STEWARDING TECHNOLOGY FORCOMMUNITIES
Email	  Telephony	  Videoconference	  Teleconference	  Member	  directory	  Newsle.er	  Site	  Index	  CHECK!Email	  lists...
Discussion	  Boards	  Community	  Public	  Page	  Individual	  Profile	  	  Page	  Document	  Management	  Version	  Contro...
Commen1ng	  Applica1on	  Sharing	  Individual	  Profile	  	  Page	  Tagging	  Blogs	  MIA…Wikis	  Shared	  Filtering	  Cont...
h.p://www.caledonianacademy.net/spaces/LLiDA/index.php?n=Main.LookingToTheFuture	  
COMMUNITIESOF PRACTICE
Connected	  Principals	  with	  George	  Couros	  
NETPRAXDeakin	  University,	  Faculty	  of	  Health.	  March	  2013	  -­‐	  Jun	  2014	  	  InsQlling	  networked	  pracQc...
ASK YOURSELF•  Do	  our	  internal	  communica1on	  tools	  enable	  these	  networked	  academics?	  •  Do	  our	  commun...
CHANGES IN CAPACITYBUILDINGh.p://www.flickr.com/photos/safari_vaca1on/7496765660/	  
COACH
• Low	  Profile	  • Low	  Communica1on	  • In	  your	  own	  1me	  • High	  Profile	  • Low	  Communica1on	  • In	  your	  o...
60	  CRICOS	  Provider	  Code:	  00113B	  
SOCIAL MEDIA ADOPTION ISA PHENOMENAL EXPERIENCE
Steve	  Wheeler	  Alec	  Couros	  Mar1n	  Weller	  h.p://www.bloomsburyacademic.com/view/DigitalScholar_9781849666275/book...
ASK YOURSELF•  Who	  are	  the	  star	  networked	  academics	  in	  your	  organisa1on?	  Are	  they	  consulted	  on	  b...
DIGITAL PRESENCE
h.p://www.flickr.com/photos/will-­‐lion/3974469907/	  
FAMILIAR FACES
h.p://about.me/joyce.seitzinger	  
WHY DIGITAL PRESENCE MATTERS
ASK YOURSELF•  Does	  our	  website	  allow	  for	  easy	  edi1ng	  of	  profile	  pages,	  and	  incorpora1on	  of	  socia...
MOBILE PROFESSIONAL
ASK YOURSELF•  How	  does	  the	  organisa1onal	  culture	  deal	  with	  mobile	  devices?	  	  •  How	  does	  IT?	  Do	...
COMMUNITY MANAGEMENT
BUILD A BRAND
ORGANISE EVENTS(WORKSHOPS/TRAINING/CONFS)…(Image	  by	  @howen)	  …CAPTURE AND FEEDBACK INTO NETWORK
ISSUE BADGES
CREATE A MAKER CULTURE•  Here	  Comes	  Everybody	  •  Making	  is	  Connec1ng	  
START EASY - SLIDES	  •  www.slideshare.net/1mbuckteeth	  •  www.slideshare.net/gconole	  •  www.slideshare.net/courosa	  
START EASY - SLIDES
OPENNESS
14 Translations	  Basque	  Hebrew	  Spanish	  German	  Portuguese	  Brazilian	  French	  Norwegian	  Catalan	  Slovene	  D...
BRING EXPERTS IN
ASK YOURSELF•  How	  does	  our	  organisa1on	  deal	  with	  the	  artefacts	  academics	  create?	  	  •  Do	  IP	  poli...
VISUAL COMMUNICATION
“The	  rise	  of	  plavorms	  like	  Pinterest	  and	  Instagram,	  and	  Facebooks	  mul1million-­‐dollar	  acquisi1on	  ...
NMC HORIZON REPORT AUSTRALIAh.p://www.nmc.org/publica1ons/2013-­‐technology-­‐outlook-­‐australian-­‐ter1ary-­‐educa1on	  
MINDMAPPING / DRAWING
Lynda	  Barry’s	  course	  outline	  h.p://www.openculture.com/2013/01/join_cartoonist_lynda_barry_for_a_university-­‐leve...
CURATION
cc	  licensed	  flickr	  photo	  by	  Will	  Lion:	  h.p://flickr.com/photos/will-­‐lion/2595497078/	  
h.p://www.bethkanter.org/content-­‐cura1on-­‐101/	  
STEP	  1:	  SET	  UP	  YOUR	  STREAMS	  Set	  up	  streams	  
STEP	  2:	  REGULARLY	  ACCESS	  YR	  STREAMS	  Access	  Set	  up	  streams	  
IPAD IS MAGIC FOR THIS
STEP 3: SELECT WHAT TO CURATEThis	  is	  all	  value	  you	  add….	  •  Why?	  •  Who	  for?	  •  What	  value	  to	  me?	...
Collect	  STEP	  4:	  “TAG	  IT	  AND	  BAG	  IT”	  Access	   Select	  Set	  up	  streams	  
Access	   Select	  Collect	  Share	  OTHER	  PART	  OF	  STEP	  4:	  SHARE	  Set	  up	  streams	  
HOW MUCH OF OUR WORK IS PAID/IN WHOSESERVICE?
ASK YOURSELF•  Does	  our	  organisa1on	  reward	  cura1on	  prac1ces?	  	  •  Do	  we	  know	  who	  our	  curators	  are...
FROM GUTENBERG TO ZUCKERBERGJohn	  Naughton:	  “One	  thing	  we’ve	  learned	  from	  the	  history	  of	  communica1ons	...
h.p://www.gapingvoid.com/Moveable_Type/archives/cat_microsoz_blue_monster_series.html	  Copyright:	  Hugh	  McLeod	  
 	  Website:	  www.deakin.edu.au	  	  Email:	  joyces@deakin.edu.au	  	  Blog:	  www.cats-­‐pyjamas.net	  	  Twi.er:	  @ca...
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
Social Media: Are you maximising its potential? #AHEIA
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Social Media: Are you maximising its potential? #AHEIA

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Invited Speaker presentation at the Australian Higher Educational Industrial Association (AHEIA) conference in Sydney, 17 May 2013.

This audience consisted mainly of HR managers in higher education organisations, so I aimed to show the rise of the networked academic and the advantages of networked practices by employees, and ask them if/how the organisation's policies enable or support those networked practitioners.

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Social Media: Are you maximising its potential? #AHEIA

  1. 1. Social Media:Are youmaximisingits potential?Joyce  Seitzinger  Deakin  University  AHEIA  Conference  17  May  2013  
  2. 2. FOLLOW ALONG•  Digital  handout:  h.p://1ny.cc/aheia  
  3. 3. YES, I’M THE ACADEMIC WHO TAKES SELFIES…
  4. 4. A “KNITWORKED” LEARNER•  On  Twi.er  since  Nov  2007  -­‐  followers  6154    •  Organiser  PLE  Conference  2012  •  Blogger  –  16K  downloads  •  Instagram  –  1043  pics  •  Linkedin  –  500+  connec1ons  •  Pinterest  -­‐    •  Facebook  –  500+  friends  •  Flickr  •  Klout  –  70  •  Scoopit  –  5  boards  •  Yammer    •  Dropbox  &  Google  Drive/Docs  
  5. 5. MY LIFESCAPE
  6. 6. All  pics  cc  license  Flickr  catspyjamasnz  
  7. 7. MY ROLESMoodle  Admin  Course  Builder  Learning  Designer   Teacher  eLearning  policy  &  strategy  Trainer  Moodle  Helpdesk  Graphic  Designer  
  8. 8. Wiring  a  place  for  technology  is  easy,    Wiring  people  for  technology  is  hard.    -­‐ Tania  Major  at  #converge10  Image  cc  licensed  by  jbcurio  h.p://www.flickr.com/photos/jbcurio/4077260761  
  9. 9. Challenge
  10. 10. OBSTACLESAnecdotes  •  Empty  workshops  •  Never  a  good  1me  •  Priori1es  •  Rush  jobs  •  Unprepared  @beckyharcombe  men1oned  that  some  do  not  want  or  refuse  to  use  it.  and  this  needs  examina1on.  ques1on  asked;  is  it  twi.er?  or  is  it  because  its  part  of  a  professional  community?  
  11. 11. Basic functions of a social media toolCreate  profile  Find  friends  &  conversa1ons  Connect  with  friends  Communicate  Form  groups  or  hubs  Share  artefacts  Label  artefacts  
  12. 12. “Social Media is like Pandora’s Box” – Prof. Grainne Conole
  13. 13. Nicholas  Carr  
  14. 14. h.p://www.theconversa1onprism.com/800x600/  
  15. 15. cc  licensed  flickr  photo  by  Will  Lion:  h.p://flickr.com/photos/will-­‐lion/2595497078/  
  16. 16. Not just information, technology too…The two feed on each other…
  17. 17. cc  licensed  flickr  photo  by  courosa:  h.p://flickr.com/photos/courosa/2922421696/  MY NETWORK WAS MY FILTER AND MY LIFELINE
  18. 18. ABOUT THE TOOLSBlog.  Cc  license  Mar1n  Weller  h.p://nogoodreason.typepad.co.uk/no_good_reason/2007/12/my-­‐personal-­‐wor.html  
  19. 19. ABOUT THE PEOPLEcc  licensed  flickr  photo  by  shareski:  h.p://flickr.com/photos/shareski/465487261/  
  20. 20. ABOUT THE PEOPLE
  21. 21. You have thebuildingblocks…Flickr  cc  license  by  fragmented  h.p://www.flickr.com/photos/fragmented/2645000094/  
  22. 22. h.p://www.theconversa1onprism.com/800x600/  
  23. 23. …how will you arrange them?Flickr  cc  license  by  fragmented  h.p://www.flickr.com/photos/fragmented/2645000094/  
  24. 24. • Low  Profile  • Low  Communica1on  • In  your  own  1me  • High  Profile  • Low  Communica1on  • In  your  own  1me  • Low  Profile  • Low  Communica1on  • In  your  own  1me  • High  Profile  • High  Communica1on  • Streamed  Staff  Room  Filing  Cabinet  Magazine  PorGolio  Design your PLN.Build your filter.You  h.p://www.flickr.com/photos/catspyjamasnz/7089515065/  
  25. 25. ASK YOURSELF•  Do  we  know  these  networked  academics?  •  Do  our  social  media  policies  enable  these  networked  academics  &  networked  prac1ces?  •  …  
  26. 26. TEACHERS/ACADEMICS AS NETWORKEDPRACTITIONERS
  27. 27. IS THIS AN ORGANISATION?
  28. 28. SHOULD UNIVERSITIES BE MORE LIKE SPACESTATIONS?
  29. 29. DOCK YOUR PLN WITH US
  30. 30. DEAKIN’S CLOUDSTRATEGY
  31. 31. DEAKIN NEEDS CLOUDACADEMICS…
  32. 32. MY JOB: GROWING CLOUD ACADEMICSStaff  development  –  cloud  community  of  prac1ce    Cura1on  
  33. 33. HAROLD JARCHE WWW.JARCHE.COM“Organiza1ons  need  to  extend  the  no1on  of  work  beyond  collabora1on,  beyond  teams,  and  beyond  the  corporate  fire  wall.  They  need  to  make  social  networks,  communi1es  of  prac1ce,  and  narra1ve  part  of  the  work.”  
  34. 34. COMMUNITIESOF PRACTICE
  35. 35. High  touch   Low  touch  Personal   Personal  coaching/conversa1ons  Aid  in  growing  PLN  Provide  resources/self  help  guides  Team   Learning  design,  construc1ve  alignment,  designing  learning  ac1vi1es,  assist  with  assessment  design  Design  templates  for  course,  resources,  process  guides  Community  of  Prac1ce   Facilitate  mee1ngs,  webinars,  etc  Community  management  Curate  and  inform  Run  short  courses/miniMOOCs  Provide  the  community  habitat  Network   Broker  rela1onships  with  experts  Iden1fy  MOOCs,  external  resources,  OERs,    
  36. 36. HABITAT TECHNOLOGIES?
  37. 37. DIGITAL HABITATS: STEWARDING TECHNOLOGY FORCOMMUNITIES
  38. 38. Email  Telephony  Videoconference  Teleconference  Member  directory  Newsle.er  Site  Index  CHECK!Email  lists  
  39. 39. Discussion  Boards  Community  Public  Page  Individual  Profile    Page  Document  Management  Version  Control  SORTA…Content  repository  Whiteboard  
  40. 40. Commen1ng  Applica1on  Sharing  Individual  Profile    Page  Tagging  Blogs  MIA…Wikis  Shared  Filtering  Content  ra1ng  Presence  Indicator  Instant  Messaging  Networking  Tools/  Sites  
  41. 41. h.p://www.caledonianacademy.net/spaces/LLiDA/index.php?n=Main.LookingToTheFuture  
  42. 42. COMMUNITIESOF PRACTICE
  43. 43. Connected  Principals  with  George  Couros  
  44. 44. NETPRAXDeakin  University,  Faculty  of  Health.  March  2013  -­‐  Jun  2014    InsQlling  networked  pracQce  for  personal  learning,  teaching  pracQce  and  research  pracQce  iPad  based  Yammer/Facebook/Blog  TwiWer.com/netprax  
  45. 45. ASK YOURSELF•  Do  our  internal  communica1on  tools  enable  these  networked  academics?  •  Do  our  communica1on  tools  enable  the  academic  networks  •  Are  we  posi1oned  to  make  use  of  the  weak  1es?  •  Are  we  posi1oned  to  make  use  of  external  networks?  •  Have  we  put  up  barriers?    
  46. 46. CHANGES IN CAPACITYBUILDINGh.p://www.flickr.com/photos/safari_vaca1on/7496765660/  
  47. 47. COACH
  48. 48. • Low  Profile  • Low  Communica1on  • In  your  own  1me  • High  Profile  • Low  Communica1on  • In  your  own  1me  • Low  Profile  • Low  Communica1on  • In  your  own  1me  • High  Profile  • High  Communica1on  • Streamed  Staff  Room  Filing  Cabinet  Magazine  PorGolio  Design your PLN.Build your filter.You  h.p://www.flickr.com/photos/catspyjamasnz/7089515065/  
  49. 49. 60  CRICOS  Provider  Code:  00113B  
  50. 50. SOCIAL MEDIA ADOPTION ISA PHENOMENAL EXPERIENCE
  51. 51. Steve  Wheeler  Alec  Couros  Mar1n  Weller  h.p://www.bloomsburyacademic.com/view/DigitalScholar_9781849666275/book-­‐ba-­‐9781849666275.xml  Inger  Mewburn  aka  Thesiswhisperer  www.thesiswhisperer.com  CONNECTOR
  52. 52. ASK YOURSELF•  Who  are  the  star  networked  academics  in  your  organisa1on?  Are  they  consulted  on  best  prac1ce?  Are  they  supported?  •  Who  is  tracking/monitoring  social  impact?  •  Who  is  providing  capacity  building  to  create  networked  academics?    
  53. 53. DIGITAL PRESENCE
  54. 54. h.p://www.flickr.com/photos/will-­‐lion/3974469907/  
  55. 55. FAMILIAR FACES
  56. 56. h.p://about.me/joyce.seitzinger  
  57. 57. WHY DIGITAL PRESENCE MATTERS
  58. 58. ASK YOURSELF•  Does  our  website  allow  for  easy  edi1ng  of  profile  pages,  and  incorpora1on  of  social  networks?  •  Who  is  coaching  academics  to  establish  digital  presence?  •  Do  we  consider  digital  presence  in  recruitment?  •  …  
  59. 59. MOBILE PROFESSIONAL
  60. 60. ASK YOURSELF•  How  does  the  organisa1onal  culture  deal  with  mobile  devices?    •  How  does  IT?  Do  you  have  a  BYOD  policy?  •  …  
  61. 61. COMMUNITY MANAGEMENT
  62. 62. BUILD A BRAND
  63. 63. ORGANISE EVENTS(WORKSHOPS/TRAINING/CONFS)…(Image  by  @howen)  …CAPTURE AND FEEDBACK INTO NETWORK
  64. 64. ISSUE BADGES
  65. 65. CREATE A MAKER CULTURE•  Here  Comes  Everybody  •  Making  is  Connec1ng  
  66. 66. START EASY - SLIDES  •  www.slideshare.net/1mbuckteeth  •  www.slideshare.net/gconole  •  www.slideshare.net/courosa  
  67. 67. START EASY - SLIDES
  68. 68. OPENNESS
  69. 69. 14 Translations  Basque  Hebrew  Spanish  German  Portuguese  Brazilian  French  Norwegian  Catalan  Slovene  Dutch  Croa1an  …  …            
  70. 70. BRING EXPERTS IN
  71. 71. ASK YOURSELF•  How  does  our  organisa1on  deal  with  the  artefacts  academics  create?    •  Do  IP  policies  enable  networked  prac1ce?  •  Do  we  have  policies  around  open  educa1onal  resources?  •  …  
  72. 72. VISUAL COMMUNICATION
  73. 73. “The  rise  of  plavorms  like  Pinterest  and  Instagram,  and  Facebooks  mul1million-­‐dollar  acquisi1on  of  the  la.er,  shows  how  visual  content  is  becoming  an  increasingly  important  force  for  communica1on  online.”  "Pictures  have  also  become  a  short  form  way  of  communica1ng  lots  of  informa1on  quickly  and  succinctly,"  says  Samuals.  h.p://www.fastcompany.com/3000794/rise-­‐visual-­‐social-­‐media  
  74. 74. NMC HORIZON REPORT AUSTRALIAh.p://www.nmc.org/publica1ons/2013-­‐technology-­‐outlook-­‐australian-­‐ter1ary-­‐educa1on  
  75. 75. MINDMAPPING / DRAWING
  76. 76. Lynda  Barry’s  course  outline  h.p://www.openculture.com/2013/01/join_cartoonist_lynda_barry_for_a_university-­‐level_course_on_doodling_and_neuroscience.html  
  77. 77. CURATION
  78. 78. cc  licensed  flickr  photo  by  Will  Lion:  h.p://flickr.com/photos/will-­‐lion/2595497078/  
  79. 79. h.p://www.bethkanter.org/content-­‐cura1on-­‐101/  
  80. 80. STEP  1:  SET  UP  YOUR  STREAMS  Set  up  streams  
  81. 81. STEP  2:  REGULARLY  ACCESS  YR  STREAMS  Access  Set  up  streams  
  82. 82. IPAD IS MAGIC FOR THIS
  83. 83. STEP 3: SELECT WHAT TO CURATEThis  is  all  value  you  add….  •  Why?  •  Who  for?  •  What  value  to  me?  •  What  value  to  students?  •  What  value  to  others?  Access   Select  Set  up  streams  
  84. 84. Collect  STEP  4:  “TAG  IT  AND  BAG  IT”  Access   Select  Set  up  streams  
  85. 85. Access   Select  Collect  Share  OTHER  PART  OF  STEP  4:  SHARE  Set  up  streams  
  86. 86. HOW MUCH OF OUR WORK IS PAID/IN WHOSESERVICE?
  87. 87. ASK YOURSELF•  Does  our  organisa1on  reward  cura1on  prac1ces?    •  Do  we  know  who  our  curators  are?  •  Do  our  communica1on  systems  allow  for  sharing,  cura1on  and  recommenda1on  of  informa1on?  •  …  
  88. 88. FROM GUTENBERG TO ZUCKERBERGJohn  Naughton:  “One  thing  we’ve  learned  from  the  history  of  communica1ons  technology  is  that  people  tend  to  over-­‐es1mate  the  short  term  impact  of  new  technologies  –  and  to  underes1mate  their  long  term  implica1ons”  
  89. 89. h.p://www.gapingvoid.com/Moveable_Type/archives/cat_microsoz_blue_monster_series.html  Copyright:  Hugh  McLeod  
  90. 90.    Website:  www.deakin.edu.au    Email:  joyces@deakin.edu.au    Blog:  www.cats-­‐pyjamas.net    Twi.er:  @catspyjamasnz  Stay  in  touch!  
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