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#anzmlearn Learner Experience Design: Employing empathy to deliver experience
The document discusses the importance of experience design in technology and education, emphasizing the need for a human-centered approach that includes empathy for users. It explores methodologies such as journey mapping to identify pain points and improve user experiences in various educational settings. The overall theme highlights the necessity of collaboration among different disciplines to create seamless and meaningful interactions for learners.
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#anzmlearn Learner Experience Design: Employing empathy to deliver experience
- 1. LX DESIGN: EMPLOYING EMPATHYTO DELIVER EXPERIENCE JOYCE SEITZINGER ANZMLEARN SYMPOSIUM NOV 2015
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- 4. TRANSCENDING MATERIAL “Experience isnot about good industrial design, multi-touch, or fancy interfaces. It is about transcending the material. It is about creating an experience through a device.”
- 5. Aberdeen Research afterMark Scibelli and Stephen Anderson
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- 9. WHAT IS ANEXPERIENCE? It is crucial to view experience as the consequence of many different systems. Experience emerges from the intertwined works of percep=on, ac=on, mo=va=on, emo=on and cogni=on in dialogue with the world (place, =me, people and objects). Experience Design: Technology for all the right reasons Marc Hassenzahl
- 10. The world is complex, and so too must be the ac=vi=es that we perform. But that doesn’t mean that we must live in con2nual frustra2on. No. The whole point of human-‐ centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable. Don Norman, The Design of Everyday Things HUMAN-CENTRED DESIGN
- 11. USER EXPERIENCE DESIGN …to achieve high-‐quality user experience in a company's offerings there must be a seamless merging of the services of mul=ple disciplines. The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Don Norman, & Jakob Nielsen
- 12. INTERACTION DESIGN In design, human–computer interac=on, and soRware development, interac=on design, oRen abbreviated IxD, is defined as "the prac=ce of designing interac=ve digital products, environments, systems, and services."
- 13. SERVICE DESIGN Service design is the inten=onal and thoughUul design of internal and customer-‐facing ac=vi=es needed to deliver a service. Where experience design concerns itself only with the customer-‐facing aspects, service design looks also at the experience of staff
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- 15. EMPATHY FOR THEUSER
- 16. EMPATHY FOR THEUSER “Feelings are integral to experiences (maybe even its core), inextricably intertwined with our action.” Marc Hassenzahl
- 17. EMPATHY FOR THEUSER “Empathy is a noun. A thing. It is an understanding you develop about another person. Empathizing is the use of that understanding – an action.” Indi Young
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- 19. DR. JESS KNOTT- MSU
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- 29. LEARNER JOURNEY MAPPING– GETTING STARTED
- 30. MAP THE LEARNERPATH & TOUCH POINTS
- 31. MAP THE PATHS& TOUCH POINTS OF OTHER STAKEHOLDERS & CHANNELS
- 32. MAP THE INTERACTIONPHASES
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- 34. IDENTIFY OPPORTUNITIES &BARRIERS
- 35. WHEN DO YOUUSE JOURNEY MAPPING? • For an exis=ng product, object or service • To get an overview of all the elements and stakeholders • To map all the touch points • To iden=fy emo=ons associated with interac=ons • To iden=fy pain points
- 36. WHEN DO YOUUSE JOURNEY MAPPING? For a new product, object or service to be designed, developed and implemented: • To get a common understanding of aspiring experience for all members of design & development team • To iden=fy touch points • To iden=fy channels • To iden=fy priori=es for the development
- 37. WHEN DO YOUUSE JOURNEY MAPPING? Instead of a prototype • When a prototype is too expensive to build • Have something to shoot at
- 38. WHY DO YOUUSE JOURNEY MAPPING? • To map all the bricks in your bricolage (even those beyond your control) • To step away from your medium • To design across the gaps • To facilitate conversa=on • To facilitate collabora=on
- 39. From Designing CXhttp://designingcx.com/2012/10/23/prototype-portable-journey-mapping-worksheet/
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- 41. Pre Start Week 2-6 Week 7-10 Week 11-12 End& post LMS Wiki is tricky to participa te in! Conten t Early access ☺ Teacher Picture & intro video ☺ No involvemen t in review ! Peers No icebreaker !
- 42. OUR VE EXPRESSLEARNER JOURNEY MAP
- 43. THE TEAM • Joyce Seitzinger • Mark Smithers Lecturers • AnneZe Cook • Nicola Hardy Digital Learning Team • Spiros Soulis • Angela NicoleZou • Eloise Acuna
- 44. USER RESEARCH ININITIAL 3 HOUR MAPPING SESSION
- 45. FURTHER RESEARCH TOINFORM DIGITAL COLLABORATIVE MAP
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- 49. ADDRESS THE PAINPOINTS: IMPROVED COMMUNICATION CHANNELS
- 50. SMALL CHANGES AREFINE: MIKE WESCH’S SYLLABUS
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- 55. DESIGN ACROSS THEGAPS LECTURES PERSONAL LEARNING NETWORK TUTORIALS LMS COURSE SITE SUPPORT SERVICES MOBILE APP
- 56. DESIGNING FOR A CONSTELLATIONOF EXPERIENCES
- 57. Image cc license@BryanMMathers http://bryanmmathers.com/
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- 60. Image cc license@bryanmathers
- 61. EXPERIENCE DESIGN IS PEDAGOGYAGNOSTIC
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- 63. HOW CAN WEIMPLEMENT MORE EXPERIENCE DESIGN IN LEARNING?
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- 68. A COMMITMENT TOTHE LEARNER EXPERIENCE
- 69. EXPAND ON LXDESIGN RESEARCH
- 70. THINK OF OURSELVESAS LEARNER EXPERIENCE DESIGNERS
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- 72. Joyce Seitzinger @academictribe www.academictribe.co joyce@academictribe.co BE ANODE IN OUR NETWORK!