The world is complex, and
so too must be the ac6vi6es that we perform. But that doesn’t mean that we must live in con6nual frustra6on. No. The whole point of human-‐ centered design is to tame complexity, to turn what would appear to be a complicated tool into one that ﬁts the task, that is understandable, usable, enjoyable. Don Norman, The Design of Everyday Things
USER EXPERIENCE DESIGN …to achieve
high-‐quality user experience in a company's oﬀerings there must be a seamless merging of the services of mul6ple disciplines. The ﬁrst requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Don Norman, & Jakob Nielsen
INTERACTION DESIGN In design, human–computer
interac6on, and soMware development, interac6on design, oMen abbreviated IxD, is deﬁned as "the prac6ce of designing interac6ve digital products, environments, systems, and services."
SERVICE DESIGN Service design is
the inten6onal and thoughPul design of internal and customer-‐facing ac6vi6es needed to deliver a service. Where experience design concerns itself only with the customer-‐facing aspects, service design looks also at the experience of staﬀ