In this webinar, Lisa Quigley and Ryan Tatum of Tapp Network explained how to share your nonprofit's story effectively, and easy ways to create a recognizable brand to amplify your impact.
Building a Story Brand Webinar TechSoup-TappNetwork 12.14.2023.pdfTechSoup
In this webinar, renewed experts Chad Bellow and Jason Spangler shared insights into creating compelling brand stories that forge deep connections, inspire action, and drive advocacy. Chad and Jason also shared how to redefine your organization's communication approach to secure enduring support.
Why is the marketing world buzzing about “story”? Story is the most effective means of human communication. It’s a sense making mechanism that helps you convey an idea without making your audience burn too many mental calories. This method goes hand-in-hand with Inbound Marketing. In this robust Master class, Clover Carroll will relate how he uses his unique storytelling process to draw an audience into the message being conveyed. You’ll leave this class equipped with practical tips on how to implement the powerful marketing tool of storytelling, including how to use storytelling to increase your brand exposure and create brand authority through the creation of valuable content.
Why Brands Matter for Nonprofits and What to Do About It. Building a strong brand to drive donations, volunteerism, and engagement. Presented at University of Chicago Social Enterprise Alliance Onboard Conference
Storytelling is an ancient tradition that goes as far back as the beginning of human civilisation. It is universal - we all love a good story. Stories are at the heart of content marketing, but what makes a story memorable? At a time where content is everywhere, how do we make our stories stand out? How can content marketers make use of digital tools and platforms to create interesting and immersive experiences for their audiences? In this session, I will attempt to answer these questions, and share some practical case studies of how we, at Economist Impact, tell our stories.
Key Takeaways:
- Why is storytelling important for content marketing
- How to create impactful stories for your target audience
- How to amplify your digital stories in effective ways
All famous company profile v3.0 july 8, 2013Pauline Pangan
The document discusses various social media marketing services offered by a company including social analytics, social CRM, social listening, building and nurturing social communities, content marketing, social advertising, and ROI reporting. It provides brief explanations of each service and emphasizes the importance of understanding customers, competitors, and metrics.
2012 B2B social media summit - Building brand ambassadors from withinTrish Nettleship
Trish Nettleship discusses how to build brand ambassadors within an organization. She recommends identifying objectives tied to business goals, finding an executive champion, building a focused program with growth in mind, understanding community management, and tracking metrics to demonstrate progress towards objectives. The case study provides examples of how AT&T developed a networking leaders academy to enable expertise sharing leading to informed purchasing.
The document outlines 8 steps companies can take to engage candidates online without large investments. It discusses establishing metrics to measure brand success, understanding the target audience by interviewing top performers, developing a content plan, enlisting employees as brand ambassadors, optimizing the company careers page, utilizing free design tools, elevating the candidate experience, and providing a question and answer session. The speaker is Ed Nathanson, founder of Red Pill Talent, who has over 20 years of experience in talent acquisition, HR, and employer branding.
How to use TikTok to grow your business in 2024Petar Savic
TikTok has become a popular platform for discovering new brands, products, and trends. This webinar will focus on leveraging TikTok Ads to capitalize on the holiday season, build a customer base, and drive festive sales. Whether you're new to TikTok or looking to enhance your existing presence, this webinar will provide you with the fundamentals to unlock the full potential of TikTok for your business.
TikTok has captured the attention of over 1 billion monthly active users worldwide, making it a powerful platform for businesses to reach their target audience. Don't miss this opportunity to learn from TikTok experts and unlock the potential of this hyper-growth entertainment platform.
The webinar will follow a three-step structure: Start, Create, and Grow. We'll guide you through getting started on TikTok, creating compelling ads, and using your newfound TikTok expertise to achieve your advertising objectives.
Building a Story Brand Webinar TechSoup-TappNetwork 12.14.2023.pdfTechSoup
In this webinar, renewed experts Chad Bellow and Jason Spangler shared insights into creating compelling brand stories that forge deep connections, inspire action, and drive advocacy. Chad and Jason also shared how to redefine your organization's communication approach to secure enduring support.
Why is the marketing world buzzing about “story”? Story is the most effective means of human communication. It’s a sense making mechanism that helps you convey an idea without making your audience burn too many mental calories. This method goes hand-in-hand with Inbound Marketing. In this robust Master class, Clover Carroll will relate how he uses his unique storytelling process to draw an audience into the message being conveyed. You’ll leave this class equipped with practical tips on how to implement the powerful marketing tool of storytelling, including how to use storytelling to increase your brand exposure and create brand authority through the creation of valuable content.
Why Brands Matter for Nonprofits and What to Do About It. Building a strong brand to drive donations, volunteerism, and engagement. Presented at University of Chicago Social Enterprise Alliance Onboard Conference
Storytelling is an ancient tradition that goes as far back as the beginning of human civilisation. It is universal - we all love a good story. Stories are at the heart of content marketing, but what makes a story memorable? At a time where content is everywhere, how do we make our stories stand out? How can content marketers make use of digital tools and platforms to create interesting and immersive experiences for their audiences? In this session, I will attempt to answer these questions, and share some practical case studies of how we, at Economist Impact, tell our stories.
Key Takeaways:
- Why is storytelling important for content marketing
- How to create impactful stories for your target audience
- How to amplify your digital stories in effective ways
All famous company profile v3.0 july 8, 2013Pauline Pangan
The document discusses various social media marketing services offered by a company including social analytics, social CRM, social listening, building and nurturing social communities, content marketing, social advertising, and ROI reporting. It provides brief explanations of each service and emphasizes the importance of understanding customers, competitors, and metrics.
2012 B2B social media summit - Building brand ambassadors from withinTrish Nettleship
Trish Nettleship discusses how to build brand ambassadors within an organization. She recommends identifying objectives tied to business goals, finding an executive champion, building a focused program with growth in mind, understanding community management, and tracking metrics to demonstrate progress towards objectives. The case study provides examples of how AT&T developed a networking leaders academy to enable expertise sharing leading to informed purchasing.
The document outlines 8 steps companies can take to engage candidates online without large investments. It discusses establishing metrics to measure brand success, understanding the target audience by interviewing top performers, developing a content plan, enlisting employees as brand ambassadors, optimizing the company careers page, utilizing free design tools, elevating the candidate experience, and providing a question and answer session. The speaker is Ed Nathanson, founder of Red Pill Talent, who has over 20 years of experience in talent acquisition, HR, and employer branding.
How to use TikTok to grow your business in 2024Petar Savic
TikTok has become a popular platform for discovering new brands, products, and trends. This webinar will focus on leveraging TikTok Ads to capitalize on the holiday season, build a customer base, and drive festive sales. Whether you're new to TikTok or looking to enhance your existing presence, this webinar will provide you with the fundamentals to unlock the full potential of TikTok for your business.
TikTok has captured the attention of over 1 billion monthly active users worldwide, making it a powerful platform for businesses to reach their target audience. Don't miss this opportunity to learn from TikTok experts and unlock the potential of this hyper-growth entertainment platform.
The webinar will follow a three-step structure: Start, Create, and Grow. We'll guide you through getting started on TikTok, creating compelling ads, and using your newfound TikTok expertise to achieve your advertising objectives.
How product culture drives organizational impact by Tony Fadel [Engineerex]TonyFadel2
We discuss what a product culture is, how it benefits your organization and we share a framework of simple steps to implement a strong product culture in your org
Valtech provides digital transformation services to help brands succeed in the digital age. They have over 1,800 employees across 16 offices on 3 continents. In a changing marketing landscape where the number of channels is exploding and consumers have short attention spans, Valtech advocates for an agile marketing approach based on understanding customer needs, creating high-quality content, establishing an omnichannel platform, making data-driven decisions, supporting collaborative organizations, and maintaining iterative processes.
Valtech - Introducing Agile Marketing
@Jump 2013 NYC conference
Joacim M. Jeppesen
Director, Business Development & Digital Innovation, New York City
joacim.jeppesen@valtech.com
What happens when a media product leader becomes a content marketing leader?
When you infuse an agile development approach to a traditional brand marketing organization, you foster new ways of working and innovating and build new marketing muscle that engages customers and prospects in unique ways. Pulling from my experiences as the first head of content marketing at Airbnb, and then as the first VP of Content Marketing at Salesforce, I’ll share stories of what it means to deploy agile marketing at these two leading brands, one very different from the other. Uncover the fundamentals to running lean, agile marketing teams, how to structure teams and processes to enable brands to be responsive to news and culture, and ultimately, how to drive successful outcomes that deepen engagement and build credibility and trust among a target audience.
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
In this session from the University of Chicago's 2017 OnBoard conference, you will learn how to move beyond a typical mission statement to crafting a powerful mission that drives your organization's brand. With your mission and brand in place, you can leverage the power of content strategy to create a communications-centric culture. You'll leave this session equipped with content strategy tools and insights you can start implementing at your next board meeting.
Presented by:
Bridgett Colling, Digital Project Marketing Manager, See3
Nancy Goldstein, Chief Strategist, Compass(X)
The document summarizes the mission, capabilities, and success of a video advertising technology company. The company's mission is to deliver the most awesome social video campaigns globally. It runs over 14,000 campaigns annually for 84% of Ad Age's top 100 brands, reaching over 1.36 billion monthly unique users across 15 offices worldwide. The company uses data on user emotions and behaviors to drive user engagement and has achieved strong revenue growth and repeat business from the world's biggest brands by delivering engaging, native video formats that outperform YouTube.
Resilient brands workshop - building brands in the digital age Brilliant Noise
What's the role of brand in the digital age? How can your brand keep-up with the flow of new technologies, platforms and the need for content?
You are invited to join us for an inspiring, action-focused afternoon for people who create, manage and lead brands and brand communications.
In the session, we'll introduce you to new ways to:
- Align what your brand is, says and does
- Engage customers around a meaningful story
- Increase the value of your customers using content analytics
- Shift the focus from innovation to transformation.
Challenges
The digital revolution changes everything. It's the force driving shifts in markets, customers and organisations. To survive and thrive, businesses face a dual challenge: staying ahead of the competition while transforming their own organisation.
Our belief
You need to be customer-focused to compete. We develop strategies around the customer, their needs, their world, their experience.
Our approach
We take a strategic approach in four key areas (brand, experience, content and culture).
Everything we do contributes to building a brand from its purpose to the customer experience. We aim beyond the sale, to gain their advocacy.
We develop resilient brands:
- Build a resilient brand: aligns belief, strategy and experience.
- A shared purpose and values with customers.
- Authentic communications with an engaged audience.
Purpose of the workshop
We would like you to experience the way we build brands at Brilliant Noise. Test some of our tools and exercises so you can take-away something useful you can act on, take a first step forward creating a resilient brand.
Small Business Enterprise Program by the Jim Moran Institute of Florida State University. Broward Class Fall of 2018.
-Website
-Content Strategy
-Search Engine Marketing
-Social Media Marketing
-Google Analytics
Anthony Zimmerman is exploring developing his personal brand in the game industry. He has experience managing food stands and as a rental agent. His goals are to get an internship at Rooster Teeth and eventually become their head of development. He is networking by attending industry events and plans to create video content for his target audiences like Rooster Teeth. His skills include coding, editing, and people management.
CHAT-GPT Prompts for Grant Writing, Fundraising, and Marketing.pdfTechSoup
In this webinar, nonprofits learned how ChatGPT can revolutionize your grant writing, fundraising, and marketing endeavors. From understanding the AI’s capabilities to crafting compelling grant applications, this webinar offers a comprehensive look at cutting-edge techniques.
Great user experience design begins with great user experience teams and managers. This course will help user experience managers, leaders and aspiring leaders to create exciting, actionable strategies that will amplify the impact of their teams within their organizations. It will provide insights and approaches that have proven to be best practices across our field, and support their application to advance the strategies, overcome obstacles and drive change.
The document provides strategies for unlocking the real value of social media and connected customers. It discusses that social media tools are not business strategies on their own. It then outlines 5 tangible strategies: [1] Listen to online conversations; [2] Talk and provide valuable content; [3] Support customers through social media customer service; [4] Energize brand advocates; and [5] Embrace customer feedback to improve products. The presentation aims to show how these strategies can help businesses move from just acquiring fans to achieving real business goals through an engaged social community.
This document summarizes a meeting held on September 16, 2011 in Cambridge, MA to discuss moving beyond traditional cause marketing efforts. The meeting brought together leaders from various organizations to create a new framework for how different sectors can better engage the public to solve social issues. It was noted that while cause marketing raises money and awareness, it is not adequately addressing major challenges. The group discussed how to get people generating new ideas through innovative collaboration between different entities. Participants were asked to identify one thing organizations should stop doing and one thing they should focus on more to make progress.
I develop a presentation using Keynote that explores multiple components of my personal brand. The presentation showcases my identity, profession, goals, skill analysis, promise, credentials and ever a comparison with competition within my field of study.
PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...Lars Voedisch
1. Precious Communications is a boutique PR agency that provides services such as press releases, social media, events and interviews to clients across various industries including startups, healthcare, finance and technology.
2. The document discusses best practices for public relations, including understanding client needs, proposing relevant ideas, gaining trust through transparency and engaging audiences through compelling storytelling across multiple channels.
3. It also covers crisis communications, noting that the majority of crises originate internally and advising that when a crisis occurs, organizations must address it quickly, honestly and transparently.
The document outlines a 7-step process for developing a digital strategy, addressing common barriers along the way. It begins with identifying external market forces and competitors driving the need for change. Next, it involves securing commitment from leadership and cross-functional teams. Formulating alternatives requires confronting truths, prioritizing opportunities, and ensuring technical readiness. The best strategies synthesize ideas into a coherent direction with governance and metrics. Finally, the vision must be socialized across the organization to gain support for execution. The process emphasizes collaboration, cultural change, and using data to inform strategic choices.
SVEN Future of Marketing Series - Ubertrends & Innovation 4-19-17 programFortuneCMO, LLC
The document provides an agenda for a panel discussion on trends in innovation and marketing. It lists the panelists and moderator who will discuss topics like digital trends, the future of marketing, design-led marketing, and emerging trends and technologies that can help organizations gain a competitive edge. The panelists include executives from companies like PwC, Adobe, and Frog Design.
How to bring innovation & your ecosystem to lifeChinedu Echeruo
This document provides guidance on accelerating and de-risking innovation through a systematic, scientific process. It discusses common innovation challenges such as finding product-market fit and building a world-class team. It then outlines steps to build a minimum viable product in 100 days and achieve product-market fit within 6 months through customer interviews, prototyping, and testing. It also provides a model for organizing an innovation team called the "Beloved Organization" with roles like vision keeper, co-creators, and stakeholders. The document aims to help organizations launch new products and organizations more successfully through a proven innovation process.
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
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Similar to Telling Your Story_ Simple Steps to Build Your Nonprofit's Brand Webinar.pdf
How product culture drives organizational impact by Tony Fadel [Engineerex]TonyFadel2
We discuss what a product culture is, how it benefits your organization and we share a framework of simple steps to implement a strong product culture in your org
Valtech provides digital transformation services to help brands succeed in the digital age. They have over 1,800 employees across 16 offices on 3 continents. In a changing marketing landscape where the number of channels is exploding and consumers have short attention spans, Valtech advocates for an agile marketing approach based on understanding customer needs, creating high-quality content, establishing an omnichannel platform, making data-driven decisions, supporting collaborative organizations, and maintaining iterative processes.
Valtech - Introducing Agile Marketing
@Jump 2013 NYC conference
Joacim M. Jeppesen
Director, Business Development & Digital Innovation, New York City
joacim.jeppesen@valtech.com
What happens when a media product leader becomes a content marketing leader?
When you infuse an agile development approach to a traditional brand marketing organization, you foster new ways of working and innovating and build new marketing muscle that engages customers and prospects in unique ways. Pulling from my experiences as the first head of content marketing at Airbnb, and then as the first VP of Content Marketing at Salesforce, I’ll share stories of what it means to deploy agile marketing at these two leading brands, one very different from the other. Uncover the fundamentals to running lean, agile marketing teams, how to structure teams and processes to enable brands to be responsive to news and culture, and ultimately, how to drive successful outcomes that deepen engagement and build credibility and trust among a target audience.
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
In this session from the University of Chicago's 2017 OnBoard conference, you will learn how to move beyond a typical mission statement to crafting a powerful mission that drives your organization's brand. With your mission and brand in place, you can leverage the power of content strategy to create a communications-centric culture. You'll leave this session equipped with content strategy tools and insights you can start implementing at your next board meeting.
Presented by:
Bridgett Colling, Digital Project Marketing Manager, See3
Nancy Goldstein, Chief Strategist, Compass(X)
The document summarizes the mission, capabilities, and success of a video advertising technology company. The company's mission is to deliver the most awesome social video campaigns globally. It runs over 14,000 campaigns annually for 84% of Ad Age's top 100 brands, reaching over 1.36 billion monthly unique users across 15 offices worldwide. The company uses data on user emotions and behaviors to drive user engagement and has achieved strong revenue growth and repeat business from the world's biggest brands by delivering engaging, native video formats that outperform YouTube.
Resilient brands workshop - building brands in the digital age Brilliant Noise
What's the role of brand in the digital age? How can your brand keep-up with the flow of new technologies, platforms and the need for content?
You are invited to join us for an inspiring, action-focused afternoon for people who create, manage and lead brands and brand communications.
In the session, we'll introduce you to new ways to:
- Align what your brand is, says and does
- Engage customers around a meaningful story
- Increase the value of your customers using content analytics
- Shift the focus from innovation to transformation.
Challenges
The digital revolution changes everything. It's the force driving shifts in markets, customers and organisations. To survive and thrive, businesses face a dual challenge: staying ahead of the competition while transforming their own organisation.
Our belief
You need to be customer-focused to compete. We develop strategies around the customer, their needs, their world, their experience.
Our approach
We take a strategic approach in four key areas (brand, experience, content and culture).
Everything we do contributes to building a brand from its purpose to the customer experience. We aim beyond the sale, to gain their advocacy.
We develop resilient brands:
- Build a resilient brand: aligns belief, strategy and experience.
- A shared purpose and values with customers.
- Authentic communications with an engaged audience.
Purpose of the workshop
We would like you to experience the way we build brands at Brilliant Noise. Test some of our tools and exercises so you can take-away something useful you can act on, take a first step forward creating a resilient brand.
Small Business Enterprise Program by the Jim Moran Institute of Florida State University. Broward Class Fall of 2018.
-Website
-Content Strategy
-Search Engine Marketing
-Social Media Marketing
-Google Analytics
Anthony Zimmerman is exploring developing his personal brand in the game industry. He has experience managing food stands and as a rental agent. His goals are to get an internship at Rooster Teeth and eventually become their head of development. He is networking by attending industry events and plans to create video content for his target audiences like Rooster Teeth. His skills include coding, editing, and people management.
CHAT-GPT Prompts for Grant Writing, Fundraising, and Marketing.pdfTechSoup
In this webinar, nonprofits learned how ChatGPT can revolutionize your grant writing, fundraising, and marketing endeavors. From understanding the AI’s capabilities to crafting compelling grant applications, this webinar offers a comprehensive look at cutting-edge techniques.
Great user experience design begins with great user experience teams and managers. This course will help user experience managers, leaders and aspiring leaders to create exciting, actionable strategies that will amplify the impact of their teams within their organizations. It will provide insights and approaches that have proven to be best practices across our field, and support their application to advance the strategies, overcome obstacles and drive change.
The document provides strategies for unlocking the real value of social media and connected customers. It discusses that social media tools are not business strategies on their own. It then outlines 5 tangible strategies: [1] Listen to online conversations; [2] Talk and provide valuable content; [3] Support customers through social media customer service; [4] Energize brand advocates; and [5] Embrace customer feedback to improve products. The presentation aims to show how these strategies can help businesses move from just acquiring fans to achieving real business goals through an engaged social community.
This document summarizes a meeting held on September 16, 2011 in Cambridge, MA to discuss moving beyond traditional cause marketing efforts. The meeting brought together leaders from various organizations to create a new framework for how different sectors can better engage the public to solve social issues. It was noted that while cause marketing raises money and awareness, it is not adequately addressing major challenges. The group discussed how to get people generating new ideas through innovative collaboration between different entities. Participants were asked to identify one thing organizations should stop doing and one thing they should focus on more to make progress.
I develop a presentation using Keynote that explores multiple components of my personal brand. The presentation showcases my identity, profession, goals, skill analysis, promise, credentials and ever a comparison with competition within my field of study.
PR101 - Media Relations, Social Media, Crisis Management - PRecious Communica...Lars Voedisch
1. Precious Communications is a boutique PR agency that provides services such as press releases, social media, events and interviews to clients across various industries including startups, healthcare, finance and technology.
2. The document discusses best practices for public relations, including understanding client needs, proposing relevant ideas, gaining trust through transparency and engaging audiences through compelling storytelling across multiple channels.
3. It also covers crisis communications, noting that the majority of crises originate internally and advising that when a crisis occurs, organizations must address it quickly, honestly and transparently.
The document outlines a 7-step process for developing a digital strategy, addressing common barriers along the way. It begins with identifying external market forces and competitors driving the need for change. Next, it involves securing commitment from leadership and cross-functional teams. Formulating alternatives requires confronting truths, prioritizing opportunities, and ensuring technical readiness. The best strategies synthesize ideas into a coherent direction with governance and metrics. Finally, the vision must be socialized across the organization to gain support for execution. The process emphasizes collaboration, cultural change, and using data to inform strategic choices.
SVEN Future of Marketing Series - Ubertrends & Innovation 4-19-17 programFortuneCMO, LLC
The document provides an agenda for a panel discussion on trends in innovation and marketing. It lists the panelists and moderator who will discuss topics like digital trends, the future of marketing, design-led marketing, and emerging trends and technologies that can help organizations gain a competitive edge. The panelists include executives from companies like PwC, Adobe, and Frog Design.
How to bring innovation & your ecosystem to lifeChinedu Echeruo
This document provides guidance on accelerating and de-risking innovation through a systematic, scientific process. It discusses common innovation challenges such as finding product-market fit and building a world-class team. It then outlines steps to build a minimum viable product in 100 days and achieve product-market fit within 6 months through customer interviews, prototyping, and testing. It also provides a model for organizing an innovation team called the "Beloved Organization" with roles like vision keeper, co-creators, and stakeholders. The document aims to help organizations launch new products and organizations more successfully through a proven innovation process.
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Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
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Recruiting and Engaging an All-Star Board with Governance Technology.pdfTechSoup
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Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
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Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Advancing Impact Measurement | Public Good App HouseTechSoup
Join us for an important discussion with three distinguished experts who are pioneering new approaches to impact assessment and funding:
💡 Raymond Cheng, Co-Founder of Open Source Observer: This free analytics suite offers a promising model for measuring the impact of contributions to the health of an ecosystem, with potential applications for nonprofit projects.
💡 Ken (bitbeckers) Beckers of Hypercerts: This protocol aims to streamline the process of funding and rewarding positive impact through a shared, decentralized database for impact claims and funding mechanisms.
💡 Laura (LauNaMu) Navarro, Founder of Metrics Garden Labs: By developing tools to measure the "soft" contributions of a community beyond code, Metrics Garden Labs is exploring new dimensions of impact assessment.
This webinar will:
👉 Engage with leading experts and gain valuable insights into new strategies and mechanisms that are advancing impact measurement.
👉 See demonstrations of the latest tools and methods being developed to measure and enhance the impact of public good projects.
👉 Connect with a diverse community of nonprofits, developers, and open source enthusiasts, fostering meaningful collaborations and exchanges of ideas.
As we strive to create a more just and equitable world, it is essential that we work together to find better ways of evaluating and supporting the vital work done by nonprofits and public good technologists.
Video: https://youtu.be/4kLsZK3wK2Q
CHAPTERS
00:00 Opening Remarks and How to Engage
00:21 Introducing TechSoup and Its Mission
00:49 Spotlight on Event Partner: Funding the Commons
03:26 Introduction to Speakers and Their Innovations
04:31 Deep Dive into Open Source Observer with Raymond Cheng
13:59 Exploring Hypercerts with Ken Beckers
22:38 Evaluators in the Ecosystem: The Role and Impact
23:37 Introducing Funders to Validated Claims
24:10 VoiceDeck: A Marketplace for Journalistic Impact in India
26:29 Impact Garden: Standardizing Impact Data
35:05 Q&A Session: Insights on Impact Evaluation and Funding
CONTINUE LEARNING & BUILDING - Accelerating Makers is helping technology builders and nonprofits co-create purpose-built tools for public good: https://AcceleratingMakers.PublicGoodAppHouse.org
BROWSE - DWeb explainer documents and guides for civil society:
https://acceleratingmakers.publicgoodapphouse.org/resources
ATTEND - Live tech events for makers and nonprofit Leaders: https://events.techsoup.org/public-good-app-house/
This event is supported by an award from the Filecoin Foundation for the Decentralized Web.
Hosted by TechSoup on May 23, 2024.
https://events.techsoup.org/e/m4gprj/
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In this webinar, Felipe Mondragon from Tech Impact shared the basic understanding of how cyberattacks happen and how to prevent them. Small to medium-sized nonprofit organizations are specifically susceptible due to their lack of cybersecurity policies and staff training. The good news is that there are lots of things you can do to protect your organization, even if you’re not a security expert.
Securing the Future | Public Good App HouseTechSoup
In an age where the digital privacy and security of activists are under constant siege, the imperative for change-makers to equip themselves with the critical knowledge and tools to protect their missions and communities has never been more urgent.
This event is designed to empower activists with the knowledge of decentralized technologies that serve to bolster privacy and enhance security measures.
The agenda includes a blend of insightful talks and live demonstrations by leading Makers of public good technologies.
APP DEMOS
👉 Snowflake: a free and open-source censorship circumvention tool from The Tor Project.
👉 Signal: why most chat tools are problematic for privacy, how they can be exploited, and how Signal can help. Freedom of the Press Foundation will demo some basic Signal features that will benefit activists.
👉 Quiet: a "Slackier Signal" for teams doing sensitive work.
👉 Surveillance Self-Defense: the EFF's repository of how-to guides and explainers for protecting yourself and your friends online.
CONTINUE LEARNING & BUILDING - Accelerating Makers is helping technology builders and nonprofits co-create purpose-built tools for public good: https://AcceleratingMakers.PublicGoodAppHouse.org
BROWSE - DWeb explainer documents and guides for civil society: https://acceleratingmakers.publicgoodapphouse.org/downloads
JOIN - Accelerating Makers community: https://survey.alchemer.com/s3/7572582/Accelerating-Makers-Community-Registration
ATTEND - Live tech events for makers and nonprofit Leaders: https://events.techsoup.org/public-good-app-house/
This event is supported by an award from the Filecoin Foundation for the Decentralized Web.: @filecoinfoundationforthede7472
Hosted by TechSoup on May 9, 2024.
https://events.techsoup.org/e/m6wcv9/
Introduction to TechSoup’s Digital Marketing Services and Use CasesTechSoup
In this webinar, Tapp Network experts shared how to boost your nonprofit's digital presence, donor engagement, and ideas for nonprofits seeking to enhance their online marketing and fundraising efforts.
Introduction to Nonprofit Accounting: The BasicsTechSoup
In this webinar, members learned the ABCs of keeping books for a nonprofit organization. Some of the key takeaways were:
- What is accounting and how does it work?
- How do you read a financial statement?
- What are the three things that nonprofits are required to track?
-And more
Executive Directors Chat Embracing Diversity and Cultural DifferencesTechSoup
In this webinar, LaCheka Phillips, Director of Equity, Inclusion, Diversity & Culture (EIDC) at TechSoup offers executive directors and their teams strategies needed to embrace and celebrate diversity within their nonprofits.
Participants shared experiences how their nonprofit fosters an inclusive environment that appreciates and leverages cultural differences for a stronger, more connected team.
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
In this webinar, nonprofits learned how to delve into the minds of funders, unveiling what they truly seek in qualified grant applicants, and tools for success.
Learn more about the Grant Readiness Review service by Remy Consulting at TechSoup to help you gather, organize, and assess the strength of documents required for grant applications.
Building the Commons: Community Archiving & Decentralized StorageTechSoup
This event shines a spotlight on the intersection of decentralized storage solutions and community archive projects. For years, digital archiving has been essential for preserving historical documents and community memories. However, traditional storage methods increasingly face issues around costs, data ownership, privacy concerns, and accessibility limitations. This is where decentralized storage offers a fresh approach to safeguarding vast public datasets.
Designed for enthusiasts and professionals in community archiving, research, and library sciences, this event will be a mix of talks and demos by leading Makers of public good technologies.
Hosted by TechSoup on April 25, 2024.
https://events.techsoup.org/events/details/techsoup-public-good-app-house-presents-building-the-commons-community-archiving-amp-decentralized-storage/
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfTechSoup
In this webinar, Tapp Network experts shared how to ensure that your website is welcoming to all audiences by using accessibility features and complying with ADA standards.
Welcome to TechSoup - New Member Orientation and Q & A (April 2024)TechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Executive Directors Chat Initiating Equity for Impact.pdfTechSoup
This interactive meeting was designed for leaders eager to lay the groundwork for equity within their nonprofits. LaCheka Phillips, Director of Equity, Inclusion, Diversity & Culture (EIDC) at TechSoup and nonprofit leaders shared some peer-to-peer insights, their commitment to learn, and initiate more inclusive and equitable practices in the nonprofit sector.
Set the Path Forward with Smart Technology Decisions.pdfTechSoup
In this session, Melanie Meyer and Mark Mason from Tech Impact discussed how to look at your current technologies, how to gauge where you are, and how to plan and budget for the future success of your organization.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
3. Ryan Tatum
Senior Art Director
ryan.tatum@tappnetwork.com
LinkedIn
Lisa Quigley
Director of Account Strategy
lisa.quigley@tappnetwork.com
LinkedIn
Introductions
9. Branding 101 for Nonprofits
● Mission and Values
● Audience and Stakeholders
● Brand Identity
○ Logo and Visual Elements
● Brand Experience
● Engagement and Communication
● Evaluation and Adaptation
25. What’s Next?
1. Let’s Get Started
a. Conduct a Brand Audit
b. Develop Your Brand Positioning
c. Create a Brand Identity
d. Craft Your Brand Story
e. Implement Across Channels
f. Train Your Team
g. Monitor and Adapt
h. Measure Impact
i. Build Trust
j. Sustainability
2. Budget
3. Resources / Time
4. Adapting to Digital Trends