This document provides strategies for using social media to promote research crowdfunding campaigns. It recommends deciding on names for Twitter and Facebook profiles and connecting with relevant communities. It suggests creating engaging yet short video content to share and getting the crowd involved. The document also includes templates for a crowdfunding network, editorial calendar, and campaign experience map to help plan social media activities and analyze results. It emphasizes monitoring analytics to learn from the campaign.

1. SOCIAL MEDIA
STRATEGY FOR
RESEARCH
CROWDFUNDING
JOYCE SEITZINGER
RESEARCH MY
WORLD
18 SEPTEMBER 2015

3. CAMPAIGN STRATEGIES

4. RESEARCH MY WORLD

5. DECIDE ON NAME

6. TWITTER

7. BRAINSTORM & YOUR BIO IN 160
CHARACTERS

8. FACEBOOK

9. CONNECT WITH SUPERNODES &
COMMUNITIES

10. CURATION
80/20

11. CREATE “SHAREABLES”

12. CREATE “SHAREABLES”
Short
6
or
15
second
videos.
Easy
to
produce,
easy
to
share.

13. CREATE “SHAREABLES”
Get
crea9ve
and
tell
stories
differently!

14. CREATE “SHAREABLES”
Get
the
crowd
involved!

15. ETIQUETTE

16. COMMUNITIES
INFORMATION
STREAMS
PERSONAL HUB COLLECTIONS
PRESENCE CURATION
PERSONAL
CROWDFUNDING
NETWORK

17. CROWFUNDING NETWORK
TEMPLATE
Get
your
copy
h@p://bit.ly/cfntemplate

18. CAMPAIGNER EXPERIENCE MAP
Prelaunch
Launch
&
wk
1
Wk
2
-­‐
5
Final
week
Post
campaign
Set
up
Launch
Updates
Push
Updates
Record
Analyse
Record
Record
Analyse
Set
up
Connect
Updates
Push
Community
Set
up
Connect
Updates
Push
Community
Set
up
Schedule
Schedule
Schedule
Sta9s9cs
Set
up
Curate
Curate
Curate
Community
Set
up
Create
Create
Create
Set
up
Track
Track
Track

19. EDITORIAL CALENDAR

20. EDITORIAL CALENDAR

21. CALENDAR TEMPLATE
Get
your
copy
h@p://bit.ly/cfncalendar

22. SCHEDULERS ARE YOUR FRIENDS!
Tweetdeck

23. MONITOR ANALYTICS & LEARN

24. Joyce Seitzinger
@catspyjamasnz
@academictribe
joyce@academictribe.co
BE A NODE IN OUR NETWORK!