1. Soumen Das
Contact No: 09851111133
Email: soumendas12@gmail.com
Residence: No.2 Ramkinkar Beij Sarani, City Centre, Durgapur 713216
Objective
To seek a challenging career in channel sales, establishing myself as an asset to the organization and a leader to my team.
Leverage my sales and marketing experience to the fullest and constantly upgrade myself and thus be able to innovate, plan
and deliver in challenging environments.
Snapshot
 Proven track record in dealer/distributor/channel management along with a team.
 A competent professional with around 12 years of experience in the areas of channel management,
business development, client servicing, team handling & marketing in diversified trades like FMCG &
Telecom.
 Worked with FMCG majors like Colgate, Cadbury and Allout.
 Worked with telecom major like Reliance Telecom Ltd, Aircel and MTS
 Currently with Emami Ltd.
 Did projects in marketing with companies like ICICI
 Handled various indoor & outdoor marketing activities throughout my career.
Key Result Areas
Meeting Sales Targets
 As a hard core sales person my priority is to achieve sales target. This is done by blending my strong
analytical skills and rich experience in various trades like FMCG & Telecom. Starting from retail
mapping to placement of channels at various frequencies has been handled.
Business Development
 Identifying and developing potential clients in the targeted markets/ industries, ensuring maximum
customer satisfaction by providing delivery on time & adhering to strict turnaround time.
 Formulating & implementing sales strategies and handling activities like reviewing sales &
distribution, process implementation, team management, sales planning and managing receivables
thereby improving cash flow.
Team Management
 Identifying and implementing strategies for building team effectiveness & cohesiveness by promoting
a spirit of cooperation between team members.
 Effective utilisation of human capital with continious monitoring & encouraging decision making
ability among team members.
Client Relationship Management
 Identifying and networking with prospective clients, generating business from the existing accounts
and achieving profitability and increased growth.
 Building and maintaining mutually rewarding business relations with customers; managing operations
to ensure efficiency and increased customer satisfaction.
Identifying New Potential Areas
 Identifying & developing untapped potential areas where revenues can be generated with proper
caring and good service thereby increasing the depth & width of distribution.

2. Professional Skills
♦ Effective interface between the top management and other vertical functions.
♦ Well equipped with MS-Office & other relevant computer proficiencies.
♦ Adhere to operational deadlines.
♦ Immediate decision making skills.
♦ Very adaptive to new concepts and policies.
♦ Capable of working in and handling an alien market.
♦ Proficient in handling multi-tasking.
♦ Sharp business analytical skills backed by around 12 years of cross-industry experience.
Organizational Experience
1) Currently working with “Emami Ltd” as “Area Sales Executive” from May 2013
• Headquartered in Kolkata looking after South Kolkata
• Managing 5000 outlets with a team of 5 Distributors and 12 Sales executives.
• Inventory management, Primary and Secondary of stock being primary function.
2) Worked with “Systema Shyam Teleservices Ltd (MTS)” as “Area Manager Retail” from
Mar 2011 to May 2013.
Highlights-
• Responsible for Data and Smartphone Business of Burdwan district.
• Appointed exclusive distribution set up for data and smartphone.
• Elivated business from 3rd
spot to 1st
in the district.
• Grown data usage from 10000 GB to 33000 GB.
• Generated highest SOGA & SONA in West Bengal.
• Had 3% SONA vs SOGA, lowest in the region.
3) Worked with “Aircel” as “Area Manager” from July 2007 to Sep 2010.
Highlights-
• Grown business from 6.5 lacs to 40 lacs in 18 months.
• Grown and established business in Mursidabad district.
• Handled worst situations and did consistent business
• Pre-paid business of Murshidabad and East Midnapur.
• Distribution team size: 2 Super distributors and 4 rural distributors..
• Responsible for 1.20 lacs Gross Adds and Rs.5 Crore revenue annually.
• Monthly planning to make Aircel offering the best.
• SOGA leadership leadership by quality gross adds.
4) Worked with “Reliance Telecom Ltd” as an “Area Sales Manager” from April 2006 to
June 2007
Highlights-
• I was headquartered in Asansol & was responsible for part of South Bengal.
• Looked after the primary, secondary as well as the tertiary sales resulting to a volume of Rs 2
crores a month.
• Controlling a team of four “sales executives”.
• Responsible for a territory growth of 170% during the two financial years of my tenure.
• Retail growth of 200% during the tenure, from 2400 retails in 2004-05 to 4800 retails in 2005-
06.
• Planning growth strategies & system implementation like MIS, churn management etc
• Marcom activities like allotment of glow signs, choosing of hoarding sites & negotiating with
vendors were also part of the job.
5) Worked with “Cadbury” as an “Area Sales Officer” from July 2004 to Mar 2006.
Highlights-
• Developed Bankura and Purulia Districs to level 4 from level 2 in Market Development Indicator.

3. • Started Institutional business in Purulia.
• Monitoring Sales and Merchandising thru 6 RDSMs and 2 ISRs.
• Marcom activities like allotment of visi coolers, glow signs, choosing of hoarding sites &
negotiating with vendors were also part of the job.
6) Worked with “Karamchand Appliances India Pvt Limited (All Out)” as a “Territory Sales
Incharge” from May 2002 - July 2004.
Highlights-
• I was headquartered in Bhubaneshwar & looked after Coastal Orissa including Bhubaneshwar
wholesale.
• Controlling a team of 16 distributors & 28 salesmen.
• Maintaining an ideal ratio of 60:40 as wholesale is to retail contribution in the territory.
• Handled C&F, inventory management and distribution and finance of the Depot.
• Responsible for the value as well as volume growth to the tune of Rs 60 lacs per month.
7) Worked with “Genius Consultants outsourced for Colgate” as a “Sales Officer” from Oct
2001 - May 2002.
Highlights-
• I was headquartered in Kolkata & was responsible for part of North Kolkata.
• Analyzing the width & depth of distribution, benchmarking was done by billing at least 20 SKU’s
per retail & 70% productive calls / day.
• Debt analysis & ageing of market outstanding, not exceeding 4 weeks.
Educational Qualification
• Completed B.com in 1999 from Rani Durgawati University Jabalpur
• Completed Higher Secondary in Commerce from St Alloysius Senior Secondary School
Jabalpur in the year 1996
• Completed Secondary under MPBoard from Christ Church Senior Secondary School,
Jabalpur in the year 1994.
Personal Details
Status : Married
Date of Birth : December 12,1976.
Permanent Address : B 10 / 170, Kalyani
Dist: Nadia
West Bengal, India
Areas of Interest : Music, cooking & swimming