Bhaskar Roy has over 23 years of experience in sales, marketing, and retail management. He is currently working as the Store Manager for a retail mall, where he is responsible for operations, marketing, staff management, and business development. Prior to his current role, he held various sales and marketing positions with companies like PepsiCo India, Kodak India, and Hindustan Unilever.

1. Bhaskar Roy
Phone: 7044288566 ~ E-Mail: baps24@outlook.com
Senior Sales Professional
Professional Synopsis
 A result oriented professional with nearly 23 years of total sales experience in Key Accounts Management, Sales & Marketing,
Strategic Planning, Channel Development, Brand Management, Events & Promotions, Product Merchandise and Business
Development AND MODERN TRADE RETAIL MANAGEMENT WITH GINESYS OPERATING SOFTWARE ( 2
YEARS)
 Presently working with a Retail Mall as STORE MANAGER for LAST 2 years.
 Consistent record of delivering results in growth, revenue, operational performance and profitability IN ALL KINDS OF
BUSINESSES
 Possess accomplished skills in capturing market opportunities for accelerating product promotion activities and increasing
revenues.
 Strong business acumen with skills to remain on the cutting edge, drive new business through conceptualizing strategies,
augmenting & implementing product promotions, etc.
 Possess exceptional work ethics, routinely use available time to solve organizational problems, ability to work without the need for
direct supervision, multi-tasking and timely completion of all assignments from inception till end.
Proficiency Matrix
 Managing customer centric operations and ensuring customer satisfaction by achieving delivery timelines and service quality
norms.
Sales and Marketing
 Running sales & marketing operations, increasing sales growth and driving sales initiatives in order to achieve business goals.
 Identifying prospective clients, generating business from the existing clientele, thereby achieving the business targets OF THE
SECTIONS & STORE
 SECTIONS OF THE STORE : GARMENTS - MENS & LADIES , KIDS ( INFANTS ,BOYS , GIRLS) , FMCG
( FOOD , NON FOOS & STAPLES , ACCESSORRIES HOME FURNISHING & ELECTRONICS – SALES /
GROWTH/ CUSTOMER RAPPORT BUILDING EXERCISES with services and offering quality product to the
customers . offering quality services to the customers. Driving the Value for Money concept
Business Development
 Conducting competitor analysis & competency mapping for keeping abreast of market trends and competitor moves to achieve
market share / growth over past years and other stores in the area , identifying the slow moving fast moving and non moving items,
adding new products in the available products range and taking appropriate action accordingly.
 Adding & developing new customers in the store venue and maintaining relationships with customers to achieve repeat business.
 The new areas of distribution like home delivery systems for potential customers
Team Management
 Recruiting, mentoring, training and development of the field functionaries to ensure the sales and operational efficiency.
 Creating and sustaining a dynamic environment that fosters the development opportunities and motivates the high performance
amongst the team members.
Employment Scan

2. ~ RETAIL STORE MANAGER (SINCE FEBRUARY 2013
 Responsible for SOP development.
 Responsible for marketing activities.
 Responsible for staff motivation and training.
 Responsible for sale & business development.
 Responsible for market and sale analysis.
 Responsible for target distribution, monitoring, analysis & achievement.
 Responsible for inventory management.
 Responsible for budget control and analysis.
 Responsible shrink reduction and loss control.
 Responsible for event management.
 Responsible for Brand & Vendor implementation.
 Maintaining reports on daily basis and forwarding to Directors.
 Customer satisfaction and relationship.
Jan’10 to Dec 2012 with Lion Pictures & Frames India, Kolkata as Marketing & Sales Manager
Territory: East of India 6 States and South of India 5 states – Total 11 states
Key Deliverables
 Handling the chemicals division based out of Delhi handling northern India selling Chlorinated Parafin Wax
 Managing the regions of Eastern and Southern India handling 11 states and A-team of 6 Sales Executives.
 Looking after ASM’s, Sales Coordinator, One Customer Relations Executive, Logistics Executive, and One Store Executive and
their Subordinates and 8 Sales Executives.
 Reporting to the JMD (Joint Managing Director) based in Kolkata.
 Combined the markets and prepared records of customer history regarding the equipments by scrutinizing all areas. Analyzed the
areas from where they bought the raw materials from and understood from where they got the services.
 Following the above activities acquired knowledge of
o Pushing our raw materials
o Building up of customer rapport
o Generating service revenue
o Pushing machine consumables
 Managed the channel worth 10 crores and initiated promotions in terms of trade loads , participated in market specific and product
specific promotions.
 Played a pivotal role in increasing the selling potential from 5.66 crores to a whopping 9.6 crores for 2011-12
Highlights
 Played a pivotal role in increasing the sale by 20% - 25% each year
 Efficiently guided commendable growth in Tamil Nadu by 127%
 Handled eight of the 11 states domain and helped in increasing their target and balance which did not met the target but grew over
a period of time.
 Effectively launched new machinery and 8 products in the market and steered efforts for dedicating a sales team state wise initially
started from just 2 members.
 Expanded the distribution network from 1 state to 6 states and aiming to add 12 new distributors by 2012 and so on.
Entrepreneurial Engagements

3. Apr’04-Dec’09 with Sairam Products based at Rajarhat, Kolkata as Partner , operating in Mumbai and West
Bengal markets
Description: A small but upcoming business house was into manufacturing and selling of tobacco to small and large Industries. We
also took orders for projects roll out and completion like new product launch & trial .
Key Deliverables
 Involved in trading of raw materials with big houses, managed assignments like marketing and establishing the distribution network
for our clients and help marketing of the products .
Preceding Assignments
Jan’ 97 to Mar’03 with PepsiCo India, Kolkata metro & West Bengal holding as Account Development Coordinator
Highlights
 Played a pivotal role in marketing the products with excessive inventory with inadequate staff and rebuilt the territory to surpass
performance objectives.
 Increased sales goals, decreased inventory, raised TOM scores and market share and built supplier relationships.
 Increased sales every year, by developing the existing territory following the basics of distribution selling systems.
 Efficiently managed sales, marketing and delivery of 75000 cases from 25000 cases of product and brought forth 800-1000 new
accounts every year for selling soft drinks.
 Deftly managed key accounts and headquarter presentations, supervised 3 managers and 17 sales executives.
 Shouldered responsibility for Regional Media Buys, Training Programs, Special Event Marketing and Promotional Marketing.
 Boosted sales volume +10% in 1997 to 30% in 2002 while market share increased from 18% to 37% in 2003 and increased sales
volume +33% as compared to previous year.
 Introduced significant new distribution in largest account division, regenerated major lost key accounts and won new competition
accounts during the tenure.
 Recognized right outlets and placements and consistently monitored the volume & relocation of each outlet.
 Initiated Service Backup / Maintenance, Merchandising and managed Inventory (Expiry Date Related) Control.
 Was accountable for sales calls on 48 off premise accounts and handled other activities like Merchandising, New Product
Distribution, Computerized Shelf Management Programs and Fountain/Vending.
May’ 94-Dec’ 96 with Kodak India Ltd., location kolkata as Regional Business Officer
Highlights
 Managed the division of Kodak in the region single handed and launched the products independently in the region.
 Initiated trials on specific products, traded on sampling and looked them after merchandising which had limited POPs.
 Played a pivotal role in developing the entire distribution network, managed promotion activities and increased share gain from
0% to 60% in 3 years.
Oct’ 92-Apr’94 with Hindustan Uniliver Ltd., location Guwahati as Terriritory Sales In-charge (North East)
Highlights
 Looked after the NESA territory and introduced training and development course for distributor salespersons by motivating the
team of distributor salespersons and rural sales promoters.
 Implemented high level operational schemes in rural as well as urban areas yielding double-digit growth each year with strict
commercial control resulting in 0% bouncing.
 Successfully achieved target volumes and ensured dealer profitability, observed dealer and dealer sales force productivity and
launched various brands successfully.
 Affirmed low attrition rate of secondary sales force, presented market feedback on scheme performance, sales promotion and on
customer needs and ensured that the dealers adhered to guidelines laid in the Dealer Operation Manual.
 Handled market intelligence activities which comprised of competitor information, headed a sales team and ensured their
performance records.

4. Education
 B.A from Delhi University in year 1985
 Class XII from Manav Sthali Public School, New Delhi in 1982
 Class X from Manav Sthali Public School ,New Delhi in 1980
Other Credentials
 Actively participated in various short-term and residential courses on different aspects of Marketing, Sales and
Customer-Relationship Management.
 Travelled to Kodak, London for attending a technical knowledge program on Kodak products and marketing
skills.