1. CURRICULUM VITAE
SOMNATH S. DEY
Flat no. 2, plot no. 75, Manas sarovar, Shivai nagar, J.K. Gram Post,Thane 400 006, Maharashtra,INDIA.
Tel: 9769485577 (official), 9619526117 (Resident). E-mail: som_dey@hotmail.com
Seeking senior level assignment in the area of Sales and Business Development with an organization of repute.
Strength :- Flexibility in movement, Honesty, Integrity & Etiquette.
Summary of Skills & Experience
• Over 2 decades of experience in the areas of Sales, Marketing, Strategic Planning & Business Development.
• Adept at developing distributor network infrastructure & retail sales management with distinction of setting up
sales & distribution from scratch at various corporates.
• An effective team player with good communication & interpersonal skills and strong analytical abilities combined
with skills to plan & implement novel ideas.
• Experience in managing Profit Centre Operations, formulating and implementing marketing strategies and
developing new market segments, product launches and sales growth.
• A keen planner with skills in understanding requirements of the customers & providing customized services.
• Proficient at establishing corporate goals, budgets and developing business plans to achieve these goals.
Organizational Experience
Presently since June 2013 working with M/s Gitanjali Jewels Ltd as Zonal sales manager.
Key performance areas.
• Complete sales & distribution responsibility for all Gitanjali’s brands in diamonds, gold and fashion
jewellery at zonal level (west & north) with various channel partners (franchisees,distributors &
retailers) across clusters of zonal statewise.
• Business value generated for year 2013-14 is 25 crore & 34 crore for financial year 2014-15.
• Team force network of 4 RSM, 12 ASM’s, 15 Sales executives, 3 sales & operations coordinators and 2 MIS
executives.
Since May 2011 to June 2013 with M/s Apps Daily Solutions Pvt Ltd as Regional Sales Manager.
Key Performance areas
• Driving complete sales & distributions business from the launch of the products through entire mumbai cluster.
• Sales force team of 4 ASM, 15 Team Leaders & 150 ISD (Apps Gurus).
• Daily ISD management & sales extraction with 120 telecom retail partners & 7 distribution partners.
Since July 2009 till Jan 2011 with M/s JSK Marketing Pvt Ltd. as Regional Sales Manager.
Key performance Areas
• Divisional head for new Brand i-mobile mobile handsets in INDIA.
• Planning & coverage of sales through in formats such as distribution network, Operator bundling networks &
Large trade formats.
• Driving & implementing initial planning of product line selection, advertisement, budgeting, manpower
recruitments & various cost analysis.
• Spearheading the business & sales operations of Brand i-mobile.
• Business driven through entire western zone for distributors network as initial launch location in India.
• Sales force team of 15 sales executive & 2 Area sales manager & 1 service manager.
• Selection & appointment of distributors in demarked territories with complete understanding of business format &
forecast accordingly.

2. Cont…2...
Since May 2007 till June 2009 with M/s Ingram Micro India Pvt Ltd. as Sales Manager.
Key performance Areas
• Spearheading the business operations of brands like Sony Ericsson, Apple, Moser Baer & Zicom.
• Business driven through Maharashtra & Goa region & network with a team of 8 sales executives.
• Selection & appointment of distributors in demarked territories with complete understanding of business format &
forecast accordingly.
• Achieving the assigned targets quarterly basis with wide distribution network and managing market dynamics.
Since June 2005 till May 2007 with Matrix marketing as Business Manager.
Key performance Areas
• Spearheading the complete business operations of brand NOKIA in Sales & distribution execution.
• Business drive thru 1200 retailer’s network with two micro distributors & a team of 33 sales executive. 5 Team
Leaders, 1 Retail Manager & 6 merchandisers.
• Dedicated in retention of 76 % Market share of the brand with timely service & proactive skills features relatively
throughout assigned region.
Significant Achievements
• Started Business at 35k sales volume. February ‘06’ marked History in Sales Volume 50k Handset
simultaneously 55k in March & 60k in October’06’ so on.
• December 2005 got recognition from RSM- Nokia India Ltd as second highest achiever of multimedia sales in
ASIA & first in INDIA.
Since Jan’ 2003 with Gitanjali Jewels Limited as Corporate Sales Manager (National)
Key performance Areas
• Actively involved in business restructuring with aim of enhancing business and profitability at National level.
• Identifying reliable new corporate customers for achieving quarterly targets.
• Conceptualizing and implementing various promotional activities for enhancing market visibility & product awareness.
• Order Execution by proper planning, timely procurement of material in co-ordinations with various departments.
• M.I.S - Monitoring day-to-day prices of raw material, analyzing price fluctuations, regular updates on trade journals.
Significant Achievements
• Played a key role in business restructuring involving revamping of the setup, resulting in profitability increase.
• Business generated for the year 2003 was 9.5 crore.
• Corporate customers developed HLL, Godrej, Pfizer, Total Finaelf, Colgate-Palmolive, ICICI Bank to name few.
Since Oct’97 to Oct‘02 with, M/s Dinshaw’s Dairy Foods Ltd, as Area Sales Manager.
• Exploring strategic avenues to enhance business volume thru retail & distribution channel.
• Executing dealer & customer schemes for product promotion & delivering targets across Mumbai region.
Significant Achievements
• Sales increase achieved upto 35% growth annually.
Previous assignments, : M/s. Bilaspur Dairy pvt ltd. ( Sister concern of Raymonds LTD)
as Sales Officer since Sept., 1993 to September 1997.
PERSONAL DETAILS:
Date of Birth : 16th
July 1973.
ADDITIONAL QUALIFICATION : Executive MBA from ITM institute Mumbai year 2006.
ACADEMIC QUALIFICATION : Bachelor of Commerce from Mumbai University.
ADDITIONAL QUALIFICATION : Computer knowledge in MS Office, E-mail & Internet.