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PRAMOD.R
OBJECTIVE:
To contribute passionately towards growth of Distribution
Channel and or Modern Trade Sales at senior management
level in corporate setup by leveraging the experience and skill
sets gained over the years.
SUMMARY:
A senior Sales, Marketing and Business Development
professional currently at Regional level with 20 years of
experience in various sectors.
CORE COMPETENCIES:
♦ Strategy Development, P & L Management & Execution.
♦ Marketing Communication–Advertising, Sales
Promotion, Direct Marketing, Events.
♦ Brand Management– Brand Positioning, Brand building,
Brand Launches
♦ Customer Relationship Management – Customer Loyalty
Programs, handling of Customer Complaints and
Customer Grievances Redressal
♦ Business Development, Business Partners Management,
Revenue generation through tie-ups and cross-promos
♦ Training, Teaching and Manpower development
♦ Channel, Modern Trade & Key Account Management.
♦ Process Development and Systems creation for
standardised formulation and effective implementation.
AREA OF EXPERTISE:
Strategy Planning, Business Development, Channel
Management Distribution, Receivable Management, Client
Relationship Management, Operations Management, New
Market Development, Marketing, Product Promotions,
Training, People Management, Contract Negotiations, P & L
Management Commercial Construct.
HIGHLIGHT OF EXPERIENCE:
♦ A dynamic professional with rich experience in managing the sales and marketing functions with
focus on revenue growth and profit maximization of the organization.
♦ Shared vision of the Business and Organization, formulating business strategies for utilization
and deployment of available resources to achieve organizational objectives.
♦ Devising short term and long term goals for achieving top line and bottom-line profitability.
Total Experience:
20 years
Permanent Address:
No: 151, Abhijit Apartments,
Flat No. 2, 7th
Main, 11th
Cross,
Malleshwaram,
Bangalore – 560 003
Mobile:
89714 77622/ 96328 16925
E-mail Id:
pramodrsharma@yahoo.co.in
Date of Birth:
13th
May 1974
Educational Qualification:
Post Graduate Diploma in Sales &
Marketing from AIIMS, Chennai in
1997
Bachelor of Arts in Economics from
Bangalore University, Bangalore in
1995
Languages known:
English, Hindi, Kannada, Tamil, &
Telugu
Target Positions & Industry:
Senior management position in the field
Telecom, FMCG, Automotive,
Lubricants industries.
♦ Market Planning and Market Development, Logistics, Sales and Marketing, Manpower Planning,
Training and Development.
♦ Overseeing Marketing and Sales operations and implementation for achieving effective and
increased growth & profitability. Ensuring maximum brand visibility and capturing optimal
market share.
♦ Formulating Annual Marketing Plans, Budgets and Calendars for accomplishment of assigned
targets.
♦ Formulation and implementation of Customer acquisition and customer retention strategies.
♦ Devising & effecting competitive promotional and sales programs/strategies to improve the
product and brand awareness.
♦ Setting performance standards and measuring performance for efficient delivery in the sales and
marketing domains.
♦ Providing effective leadership and direction to the sales and marketing personnel to ensure that
members are motivated. Devising methods to improve performance of staff.
♦ Motivating, mentoring, guiding and monitoring executives to achieve goals.
♦ Interfacing with customers to understand their requirements, coordinating with the technical /
merchandising teams & devising optimal solutions to satisfy customer’s needs.
♦ Collating accurate feedback from clients through scientific customer research to identify areas of
improvement in the service levels.
PROFESSIONAL EXPERIENCE
A 15000 Crore manufacturer and seller. Specializing in Mother Boards, IT Peripherals, Laptop,
Desktop, Tablet, Mobile and its accessories.
Responsibilities & KRA:
♦ Started the
Mobility Business from Scratch for South.
♦ Hired
Manpower, appointed Disti’s across South, implemented all systems and processes.
♦ Started various
programs, driven Ideas into actions and increased the entire South Business.
♦ Promoted as
Senior Manager within Nine Months of taking over the responsibility.
A 180000 Crore company, with 12000 Cr Turnover in India. Distributors of around 70 Brands
across Hardware, Telecom, Software, Networking, Logistics, etc.
National Sales Manager – INGRAM MICRO INDIA Ltd – Apple IPhones (Nov 2012 to June
2014)
Regional Sales Manager – ASUS India Pvt Ltd – Mobility Division (June 2014 till date)
Responsibilities & K.R.A:
♦ Handling all
Regional/ National Chains/ APR’s for TN & Kerala.
♦ Responsible
for Sales, Distribution, Collections & Execution.
♦ Negotiating
Terms of trade with National accounts & planning Marketing activities.
♦ Planning &
extracting maximum results out of BTL & ATL activities.
♦ Conducting
regular meetings, Training programmes for Reportees, Partners, Field Staff.
Achievements:
♦ Successfully
launched IPhone 5.
A Bharti Airtel Group company, Manufacturers & Distributors of Beetel brand of landline phones,
Mobiles, IT Peripherals, Dongle & National partners for distributing Motorola Handsets/
Accessories, Apple Iphone, Blackberry, Transcend & Sandisk Memory products, WiFi etc.
Promoted from Sales Manager (Oct’07 to Nov’09) to Regional Business Head
– South India
Responsibilities & K.R.A:
♦ Responsible
for Sales, Distribution, Collections & Execution for all 4 Southern States i.e., Karnataka,
Tamilnadu, Andrapradesh & Kerala.
♦ Negotiating
Terms of trade with National accounts & planning Marketing activities as well.
♦ Planning &
extracting maximum results out of Promotional activities.
♦ Conducting
regular meetings, Training programmes for Field Staff.
Achievements:
♦ Independently
handling all Retail chains and growing the business by 85 % over Last year.
♦ Successfully
handling a very high risk, high volume market.
Regional Business Head (South) -BHARTI TELETECH LTD (Oct 2007 to Oct 2012)
♦ Forecasting
Sales & increasing ASP’s in my markets.
A FMCG Multinational company. Producers and Sellers of Convenient Foods with operations in
more than 100 countries.
Responsibilities & K.R.A:
♦ Responsible
for 7 Modern Trade retail chains in Bangalore city.
♦ Accountable
for Sales, Distribution & Execution.
♦ Extracting
maximum results out of Promotional activities, conducting regular meetings, Training
programmes with Merchandisers.
Achievements:
♦ Independently
handling all Retail chains and growing the business by 41 % over Last year.
♦ Successfully
handling a very high risk, high volume market.
♦ Bangalore
Market was the Best all over India in terms of Market Share, Volumes, Systems and Execution.
A Telecom service provider with operations in Karnataka and Punjab Circles.
Responsibilities & K.R.A:
♦ Responsible for direct corporate sales & service.
♦ Handled a Team of around 12 Representatives.
♦ Development of corporate retention.
Achievements:
♦ Consistent in getting sales numbers by tapping the corporate clientele, conducting Road shows,
direct selling along with Sales team etc.
♦ Efficiently managed over 90 corporate accounts.
♦ Started, organised & developed the concept of corporate retention for the first time in the
company.
Senior Sales Officer (MT) - PEPSICO INDIA HOLDINGS PRIVATE LTD - Food Division (Jan
2006 to Oct 2007)
Sr. Executive - SPICE COMMUNICATIONS PVT LTD (May 2003 to Jan 2006)
Started, organised & developed the concept of corporate retention for the first time in the company.
A FMCG Multinational company, Producers and Sellers of Beverages with both Franchise and
company based operations in more than 187 countries.
Responsibilities & K.R.A:
♦ Responsible for 4 Distributors in Bangalore city and later at Madurai.
♦ Accountable for Sales & Distribution Targets.
♦ Direct Consumer contact.
♦ Improving executional standards.
♦ Extracting maximum results out of Promotional activities, conducting regular meetings, Training
programmes with Distributors and their Salesmen.
♦ Appointing new Distributors, Auditing, etc.
Achievements:
♦ Sole person to successfully handle Distributor network.
♦ Successfully
handled a very high risk, high volume market.
An 11,000 Crore FMCG Multinational company, Manufacturers and Sellers of Soaps,
Detergents, Leather Products, Food & Beverages, etc.
Responsibilities & K.R.A:
♦ Handled 12 stockists and 17 salesmen.
♦ Laisioning with Stockists, Direct consumer contact, Achieving sales (Primary and Secondary)
Targets.
♦ Motivating dealers, auditing, appointing new dealers, undertaking sales Promotional activities
etc.
♦ Plan and execute new initiatives and innovations, Improving stockists efficiencies, Infrastructure,
etc.
Achievements:
♦ Responsible
for achieving 8.61% volume growth and 7.4% value growth in my Territory, whereas Area was
at 2.5% volume growth and 1.72% value growth in the year 1998-99.
♦ Was rated
among the top 5 TSI’s in South India.
Customer Executive - PEPSICO INDIA HOLDINGS PRIVATE LTD – Beverages Division (Aug
2000 to May 2003)
Territory Sales Incharge - HINDUSTAN LEVER LTD – Soaps & Detergents (Aug1996 to Aug
2000)
♦ Introduced a
new & highly successful concept of distribution to eliminate wastage of time & resources.
A 1,500 crore public limited company. Manufactures and sellers of Automobile Tyres, Tubes and
Flaps. Market Leaders in truck as well as Bus segment.
Responsibilities & K.R.A:
♦ Handled Large Dealer & Fleets Network. Effectively serviced the Existing Network & identified
Potential Markets.
♦ Regular consumer contact at various strategic locations, conversion of competitor customers.
Warranty analysis and awarding of claims.
♦ Responsible for market potential analysis, conducting promotional campaigns and assisting
technical team in testing of new tyres. Handled Dealer Development in new Markets, OE
Accounts & Government Accounts.
♦ Planned & executed effective Market Promotion Strategies (Consumer meets & Campaigns).
Provided excellent after sale service.
Achievements:
♦ Appointed
large network of dealers and fleet customers. Handled and developed the local Bangalore market
which was the largest market in terms of volume in the state.
♦ Handled the
operations of a Branch office independently.
♦ Responsible
for a growth of almost 75% in one Year.
♦ Increased
market share for the company by penetrating into the competitors counters.
♦ Successfully
appointed a large number of exclusive and non-exclusive dealers and fleet accounts.
(R. PRAMOD).
Sales Executive - APOLLO TYRES LTD (July 1995 to Aug 1996)

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Resume - Pramod'16

  • 1. PRAMOD.R OBJECTIVE: To contribute passionately towards growth of Distribution Channel and or Modern Trade Sales at senior management level in corporate setup by leveraging the experience and skill sets gained over the years. SUMMARY: A senior Sales, Marketing and Business Development professional currently at Regional level with 20 years of experience in various sectors. CORE COMPETENCIES: ♦ Strategy Development, P & L Management & Execution. ♦ Marketing Communication–Advertising, Sales Promotion, Direct Marketing, Events. ♦ Brand Management– Brand Positioning, Brand building, Brand Launches ♦ Customer Relationship Management – Customer Loyalty Programs, handling of Customer Complaints and Customer Grievances Redressal ♦ Business Development, Business Partners Management, Revenue generation through tie-ups and cross-promos ♦ Training, Teaching and Manpower development ♦ Channel, Modern Trade & Key Account Management. ♦ Process Development and Systems creation for standardised formulation and effective implementation. AREA OF EXPERTISE: Strategy Planning, Business Development, Channel Management Distribution, Receivable Management, Client Relationship Management, Operations Management, New Market Development, Marketing, Product Promotions, Training, People Management, Contract Negotiations, P & L Management Commercial Construct. HIGHLIGHT OF EXPERIENCE: ♦ A dynamic professional with rich experience in managing the sales and marketing functions with focus on revenue growth and profit maximization of the organization. ♦ Shared vision of the Business and Organization, formulating business strategies for utilization and deployment of available resources to achieve organizational objectives. ♦ Devising short term and long term goals for achieving top line and bottom-line profitability. Total Experience: 20 years Permanent Address: No: 151, Abhijit Apartments, Flat No. 2, 7th Main, 11th Cross, Malleshwaram, Bangalore – 560 003 Mobile: 89714 77622/ 96328 16925 E-mail Id: pramodrsharma@yahoo.co.in Date of Birth: 13th May 1974 Educational Qualification: Post Graduate Diploma in Sales & Marketing from AIIMS, Chennai in 1997 Bachelor of Arts in Economics from Bangalore University, Bangalore in 1995 Languages known: English, Hindi, Kannada, Tamil, & Telugu Target Positions & Industry: Senior management position in the field Telecom, FMCG, Automotive, Lubricants industries.
  • 2. ♦ Market Planning and Market Development, Logistics, Sales and Marketing, Manpower Planning, Training and Development. ♦ Overseeing Marketing and Sales operations and implementation for achieving effective and increased growth & profitability. Ensuring maximum brand visibility and capturing optimal market share. ♦ Formulating Annual Marketing Plans, Budgets and Calendars for accomplishment of assigned targets. ♦ Formulation and implementation of Customer acquisition and customer retention strategies. ♦ Devising & effecting competitive promotional and sales programs/strategies to improve the product and brand awareness. ♦ Setting performance standards and measuring performance for efficient delivery in the sales and marketing domains. ♦ Providing effective leadership and direction to the sales and marketing personnel to ensure that members are motivated. Devising methods to improve performance of staff. ♦ Motivating, mentoring, guiding and monitoring executives to achieve goals. ♦ Interfacing with customers to understand their requirements, coordinating with the technical / merchandising teams & devising optimal solutions to satisfy customer’s needs. ♦ Collating accurate feedback from clients through scientific customer research to identify areas of improvement in the service levels. PROFESSIONAL EXPERIENCE A 15000 Crore manufacturer and seller. Specializing in Mother Boards, IT Peripherals, Laptop, Desktop, Tablet, Mobile and its accessories. Responsibilities & KRA: ♦ Started the Mobility Business from Scratch for South. ♦ Hired Manpower, appointed Disti’s across South, implemented all systems and processes. ♦ Started various programs, driven Ideas into actions and increased the entire South Business. ♦ Promoted as Senior Manager within Nine Months of taking over the responsibility. A 180000 Crore company, with 12000 Cr Turnover in India. Distributors of around 70 Brands across Hardware, Telecom, Software, Networking, Logistics, etc. National Sales Manager – INGRAM MICRO INDIA Ltd – Apple IPhones (Nov 2012 to June 2014) Regional Sales Manager – ASUS India Pvt Ltd – Mobility Division (June 2014 till date)
  • 3. Responsibilities & K.R.A: ♦ Handling all Regional/ National Chains/ APR’s for TN & Kerala. ♦ Responsible for Sales, Distribution, Collections & Execution. ♦ Negotiating Terms of trade with National accounts & planning Marketing activities. ♦ Planning & extracting maximum results out of BTL & ATL activities. ♦ Conducting regular meetings, Training programmes for Reportees, Partners, Field Staff. Achievements: ♦ Successfully launched IPhone 5. A Bharti Airtel Group company, Manufacturers & Distributors of Beetel brand of landline phones, Mobiles, IT Peripherals, Dongle & National partners for distributing Motorola Handsets/ Accessories, Apple Iphone, Blackberry, Transcend & Sandisk Memory products, WiFi etc. Promoted from Sales Manager (Oct’07 to Nov’09) to Regional Business Head – South India Responsibilities & K.R.A: ♦ Responsible for Sales, Distribution, Collections & Execution for all 4 Southern States i.e., Karnataka, Tamilnadu, Andrapradesh & Kerala. ♦ Negotiating Terms of trade with National accounts & planning Marketing activities as well. ♦ Planning & extracting maximum results out of Promotional activities. ♦ Conducting regular meetings, Training programmes for Field Staff. Achievements: ♦ Independently handling all Retail chains and growing the business by 85 % over Last year. ♦ Successfully handling a very high risk, high volume market. Regional Business Head (South) -BHARTI TELETECH LTD (Oct 2007 to Oct 2012)
  • 4. ♦ Forecasting Sales & increasing ASP’s in my markets. A FMCG Multinational company. Producers and Sellers of Convenient Foods with operations in more than 100 countries. Responsibilities & K.R.A: ♦ Responsible for 7 Modern Trade retail chains in Bangalore city. ♦ Accountable for Sales, Distribution & Execution. ♦ Extracting maximum results out of Promotional activities, conducting regular meetings, Training programmes with Merchandisers. Achievements: ♦ Independently handling all Retail chains and growing the business by 41 % over Last year. ♦ Successfully handling a very high risk, high volume market. ♦ Bangalore Market was the Best all over India in terms of Market Share, Volumes, Systems and Execution. A Telecom service provider with operations in Karnataka and Punjab Circles. Responsibilities & K.R.A: ♦ Responsible for direct corporate sales & service. ♦ Handled a Team of around 12 Representatives. ♦ Development of corporate retention. Achievements: ♦ Consistent in getting sales numbers by tapping the corporate clientele, conducting Road shows, direct selling along with Sales team etc. ♦ Efficiently managed over 90 corporate accounts. ♦ Started, organised & developed the concept of corporate retention for the first time in the company. Senior Sales Officer (MT) - PEPSICO INDIA HOLDINGS PRIVATE LTD - Food Division (Jan 2006 to Oct 2007) Sr. Executive - SPICE COMMUNICATIONS PVT LTD (May 2003 to Jan 2006)
  • 5. Started, organised & developed the concept of corporate retention for the first time in the company. A FMCG Multinational company, Producers and Sellers of Beverages with both Franchise and company based operations in more than 187 countries. Responsibilities & K.R.A: ♦ Responsible for 4 Distributors in Bangalore city and later at Madurai. ♦ Accountable for Sales & Distribution Targets. ♦ Direct Consumer contact. ♦ Improving executional standards. ♦ Extracting maximum results out of Promotional activities, conducting regular meetings, Training programmes with Distributors and their Salesmen. ♦ Appointing new Distributors, Auditing, etc. Achievements: ♦ Sole person to successfully handle Distributor network. ♦ Successfully handled a very high risk, high volume market. An 11,000 Crore FMCG Multinational company, Manufacturers and Sellers of Soaps, Detergents, Leather Products, Food & Beverages, etc. Responsibilities & K.R.A: ♦ Handled 12 stockists and 17 salesmen. ♦ Laisioning with Stockists, Direct consumer contact, Achieving sales (Primary and Secondary) Targets. ♦ Motivating dealers, auditing, appointing new dealers, undertaking sales Promotional activities etc. ♦ Plan and execute new initiatives and innovations, Improving stockists efficiencies, Infrastructure, etc. Achievements: ♦ Responsible for achieving 8.61% volume growth and 7.4% value growth in my Territory, whereas Area was at 2.5% volume growth and 1.72% value growth in the year 1998-99. ♦ Was rated among the top 5 TSI’s in South India. Customer Executive - PEPSICO INDIA HOLDINGS PRIVATE LTD – Beverages Division (Aug 2000 to May 2003) Territory Sales Incharge - HINDUSTAN LEVER LTD – Soaps & Detergents (Aug1996 to Aug 2000)
  • 6. ♦ Introduced a new & highly successful concept of distribution to eliminate wastage of time & resources. A 1,500 crore public limited company. Manufactures and sellers of Automobile Tyres, Tubes and Flaps. Market Leaders in truck as well as Bus segment. Responsibilities & K.R.A: ♦ Handled Large Dealer & Fleets Network. Effectively serviced the Existing Network & identified Potential Markets. ♦ Regular consumer contact at various strategic locations, conversion of competitor customers. Warranty analysis and awarding of claims. ♦ Responsible for market potential analysis, conducting promotional campaigns and assisting technical team in testing of new tyres. Handled Dealer Development in new Markets, OE Accounts & Government Accounts. ♦ Planned & executed effective Market Promotion Strategies (Consumer meets & Campaigns). Provided excellent after sale service. Achievements: ♦ Appointed large network of dealers and fleet customers. Handled and developed the local Bangalore market which was the largest market in terms of volume in the state. ♦ Handled the operations of a Branch office independently. ♦ Responsible for a growth of almost 75% in one Year. ♦ Increased market share for the company by penetrating into the competitors counters. ♦ Successfully appointed a large number of exclusive and non-exclusive dealers and fleet accounts. (R. PRAMOD). Sales Executive - APOLLO TYRES LTD (July 1995 to Aug 1996)
  • 7. ♦ Introduced a new & highly successful concept of distribution to eliminate wastage of time & resources. A 1,500 crore public limited company. Manufactures and sellers of Automobile Tyres, Tubes and Flaps. Market Leaders in truck as well as Bus segment. Responsibilities & K.R.A: ♦ Handled Large Dealer & Fleets Network. Effectively serviced the Existing Network & identified Potential Markets. ♦ Regular consumer contact at various strategic locations, conversion of competitor customers. Warranty analysis and awarding of claims. ♦ Responsible for market potential analysis, conducting promotional campaigns and assisting technical team in testing of new tyres. Handled Dealer Development in new Markets, OE Accounts & Government Accounts. ♦ Planned & executed effective Market Promotion Strategies (Consumer meets & Campaigns). Provided excellent after sale service. Achievements: ♦ Appointed large network of dealers and fleet customers. Handled and developed the local Bangalore market which was the largest market in terms of volume in the state. ♦ Handled the operations of a Branch office independently. ♦ Responsible for a growth of almost 75% in one Year. ♦ Increased market share for the company by penetrating into the competitors counters. ♦ Successfully appointed a large number of exclusive and non-exclusive dealers and fleet accounts. (R. PRAMOD). Sales Executive - APOLLO TYRES LTD (July 1995 to Aug 1996)