1. Dilip Kumar Shukla
9956298975
Email: shukladk1234@rediffmail.com
Summary
 Profile: Male,45, Married
 Nationality: Indian
 CurrentLocation: Lucknow,India
 PermanentAddress: 8/26RajniKhadSharda Nagar,Lucknow-226006
 CurrentPosition: AreaSalesManager
 Company: InbiscoIndiaPvt.Ltd.
 Preferred Locations: Lucknow,Delhi
 CurrentCTC: 10.80 + Incentives.
 SalaryExpectation: Negotiable
Work Experience
July 2013 – Present Inbisco India Pvt. Ltd. Area SalesManager Central and East Up.
 Handling sales operations for Inbisco India Limited with a view to achieve business (sales volume &
market share) objectives for Central UP and to ensure top line and bottom line profitability.
 Reporting to Regional Sales Manager – Inbisco India Pvt. Ltd.
 Preparation, Implementation and review of Sales Plan.
 Continuous monitoring & Assessment the work of DO, ISR & IES.
 Daily Monitoring of Sales and retail productivity & Weekly Sales Review.
 Cross checking the pupation/operation of beats.
 Continuous training at the time of joint field work.
 Building&maintainingrelationswithmajorcorporate clientslike Large FormatStores. Interfacingwith
clientsforsuggesting the most viable product range and cultivating relations with them for securing
business.Maintaining excellent relations with clients to generate revenues for additional business.
 Market Development-Consolidation of existing covered areas and expansion into new areas.
 Generation of Primary Sales in line with Secondary Sales.
 Handling team of 5 Distribution Officer, 10 Interior Sales Rep. & 25 IES.
 Routine Market Visit.
 Activities related to the territory sales in the region.
 Evaluating the performance of the team members as per company norms.
 Taking Care of promotional activities for brand awareness & Visibility.
March 2010 – June,2013 WrigleyIndia Pvt. Ltd. Area Sales Executive Central and East Up.
 Formulate &ImplementTrade Marketing&Distributionplanof the market&channel foreverybrand
and category.
 Responsible for handling respective area in sales performance and activation management.
 Evaluate implementationof the plans,to ensure inputs are provided to the right markets / channels /
outlets.
 Organizing various ATL & BTL activities to enhance brand equity of different brands.
 PreparingandanalyzingBusinessReports, facilitatingConcernPeople tomaximize effectiveness at the
work Place.
 Responsible for implementing system and process related initiatives on ground.
 Implement activations and brand engagement planned for each account with area.
 Monitoringdayto day operationssuchasmanagingreports,forwardingreportsto regional office.
 Responsible forchannel managementanddistributionplanning.
 Manpower Budgeting, Supervise Go down Operations, Managing Team Expenses.

2.  Developing and driving a Team of Area Marketers, Monitoring the Way they work, Keeping close eye
on Brand wise Distribution, Effective Coverage & Productivity.
 Preparing & maintaining MIS such as weekly reports and sales status.
Achievement: All India Ever Highest Sales in 2011 in 165%
Reason for Leaving: Professional Growth
Feb,2005 – March, 2010Wrigley India Pvt. Ltd. Area MerchandiserExecutive ( UP )
Guiding,controllingandmotivatingteammemberstoachieve the maximumproductivity,customer
satisfaction&reductionincostsetc.
 Responsible forMerchandising&DisplaysaspercompanySOPs.Formulatingandimplementing
innovative sales&marketingpoliciestoelicitdesiredmarketresponse.
 Identifyingthe competitorsineachcategory andcomparingvariousaspectswiththem.
 Maintainingoptimumstocksinthe DB inspectingall the necessarydocuments forgoodstransport
inthe DBs & Cfa.
 Identifyingprospectiveclients,generatingbusinessfromthe existingclientele,therebyachieving
businesstargets.
Awards: Best SalesAwardsReceivedbyDeepikaPadukor BrandAmbassador(ORBIT) in2009.
Feb,1999 –Jan, 2008Johnson & Johnson Sales Officer Lucknow, India
 Establishingannual businessPlan.
 Monitoring& Analyzingmarkettrends.
 Managing a teamof 10 Salesmantoachieve regiontarget
 Developing&Managinga networkof 5 local distributor
 Monitoringstockavailability,ordersandarrival.
 Performingmarketsurvey.
My mainachievementsinthisjobinclude.
Education
BA – Economics,LucknowUniversityin1988 with53%
IT Skill
Windows&Office Tools
MS Word, Excel andPowerPoint.
Languages:
 Hindi Native
 English Fluent