1. In quest of challenging assignments in B2B, Institutional Sales (HoReCa) &
Modern Trade with an organization of repute company.
PROFESSIONAL PROFILE
A competent professional experience in Sales &
Marketing (Business Development) in the B2B Sales,
HoReCa/Institutional Sales of Delhi & Rajasthan
territory.
Currently associated with Hindustan Unilever Ltd as Field
Sales Capability Executive(Asst.ASM) Handling Distributor
channel (B2B) Sales (Food & Beverages) & Sales team of
Delhi since May 2011 .
Extensive 8 year rich experience of Delhi & Rajasthan
territory with accelerating growth & achieving desired
sales goals.
Experience in implementation of marketing & sales
promotion plans for business generation.
Proven track record of increasing revenues,
streamlining workflow and creating a team work
environment to increase the market share.
Deft at networking with financially strong and reliable
dealers, resulting in deeper market penetration and
reach.
A skilled communicator with exceptional presentation
skills in leading cross-functional teams and establishing
beneficial relationships.
AREAS OF EXPOSURE
Sales and Marketing
Managing the sales and marketing operations and accountable for increasing sales volume &
driving sales initiatives to achieve business goals.
Implementing sales promotional activities as a part of brand building effort.
Conducting detailed market study to analyze the latest market trends and tracking competitor
activities and providing valuable inputs for fine tuning the marketing strategies.
Institutional Operations
Formulating & implementing sales promotion plans and new store concepts to generate
increased sales for achievement of revenue targets.
Coordinating the promotional activities for new releases & focus/special products.
Conceptualizing visual merchandising displays, windows, & POP of retail outlets for
maintenance of a high-end store Image.
Proficiency
Matrix
Sales & Marketing
Business Development
HORECA (Institutional Sales)
(B2B Sales)
Key Account Management
(QSR,FDR,Hotel)
Product Launches
Promotions
Channel Management
Client Relationship
Management
Good Food & Beverages
SUMIT KUMAR
Mobile: +91-9999336743
Email:-sumitkumar13@gmail.com
2. Coordinating and negotiating with key accounts.
Product Launches / Promotions
Conceptualizing marketing activities for successful launching of new products.
Building brand focus in conjunction with operational requirements.
Ensuring maximum brand visibility and capturing optimum market share.
Channel Management
Identifying/networking with financially strong/ reliable dealers, resulting in deeper market
penetration and reach.
Evaluating performance & monitoring distributor sales and marketing activities.
Monitoring the dealer sales and marketing activities & implementing effective strategies to
maximize sales.
Client Relationship Management
Ensuring customer satisfaction by achieving delivery & service quality norms.
Maintaining cordial relations with customers to sustain the profitability of the business.
TOTALTOTAL WORK EXPERIENCEWORK EXPERIENCE - 8 Years
HINDUSTAN UNILEVER LIMITED. (May 2011 to till date (Field Sales Capability
Executive) (Asst.ASM)
Job Role: (B2B, Institutional Sales (HoReCa), Modern trade & Wholesale) Location-
Delhi.
• Business Development.
• Key Account handling of Delhi & Rajasthan.
• Recruit Distributors and managing Distributors for the company.
• Achieving the Implementing Marketing Activities like Promotions & Visibility
• Depot (CFA) Management.
• Meeting with the clients for generating new business leads (Grip, Grab & Grow) &
Branding.
• Pull through Push strategy.
Key Responsibilities:
• Business development and leadership skills with proven ability to gain leadership.
• Handling Sales team & Key Accounts.
• Achievement of targets of Primary & Secondary Sale through deep-rooted planning (Area-
wise, Beat-wise, & Account wise).
• Ability to work independently, Strong Industry Contacts.
• Excellent presentation, analytical and negotiation skills
• Calculate and Ensure return on investment (ROI) to the distributors by better
management of stock and growth in secondary sales.
• Sales & distribution management & Stockiest inventory management.
DABUR INDIA LTD (Food Service) Jul 2008 to Till April 2011.
Job Role: (B2B, INSTITUTIONAL SALES “HORECA”) Location-Rajasthan.
3. • Recruit Distributors and managing Distributors for the company.
• Depot (CFA) Management.
• Achieving the Implementing Marketing Activities like Promotions & Visibility
• Meeting with the clients for generating new business leads.
Key Responsibilities:
• Business development and leadership skills with proven ability to gain leadership.
• Handling Key Accounts
• Ability to work independently, Strong Industry Contacts.
• Excellent presentation, analytical and negotiation skills
ASHOKA HOTEL, DELHI December 2006 to June 2008
• Food & Beverage Sales.
• Business review and discount rate setup for Corporate and travel agency.
• Food & Beverage festival promotion.
HYATT REGENCY, DELHI September 2005 to November 2006
• Food & Beverage Service.
KNOWLEDGE/SKILLS/EXPERIENCE
• Good knowledge of Food & Beverages.
• Experience in managing sales team & Distributors.
• Strong communication and negotiation skills with ability to influence outcome.
• Strong inter-personal skills and leadership ability which encourages and promotes
enthusiasm and team spirit.
• Good in Branding & Promotion.
ACADEMIC CREDENTIAL
MBA from Vinayka University (Marketing and International Business) with 1st
division
Graduate degree of Hotel Management (Food & Beverages) from IHM, Bhopal .
10+2 in Commerce stream with 1st
division from Bihar.
AWARDS & ACHIEVEMENT
• Score No.1 Position in all sales promotion activity on Pan India basis.
• Since last Six year in Hindustan Unilever Limited continuously Awarded by Best Employee for
given ‘Highest growth in businesses’ for 2011, 2012, 2013, 2014,2015 & 2016 On All India
basis scored 1st
position, given high Growth with highest profitability.
• In Dabur India Ltd Won for Mr. Activ contest and scored the Second rank in All India level with
80% growth in Real Activ juice brand (April-July 2010).
• In Dabur India Limited successfully started the new working model within the given time
period & provided good growth over the year.
• Appoint New stockiest in Major Town of Rajasthan.
• Achieved the expectation of the Organization the assigned Territory.
PERSONAL DOSSIERS
Date of Birth: 18-09-1981
Gender: Male
Present Address: JF-5B, First floor, Gupta colony, Khirki Extention,
Malviya Nagar, New Delhi-110017
Permanent Address: J.K House Kapraul Road, Sitamarhi-843302, Bihar
Hobbies: Cooking & Swimming.
