- The document provides a summary of Amrita Prosad Banerjee's professional experience and qualifications. He has over 24 years of experience in channel management for consumer durable industries. - Currently he is the Zonal Manager for Nitco Ltd in Eastern India, overseeing a business of Rs. 250 crores. Previously he has held leadership roles with several major companies like Asian Paints, HSIL, Kansai Nerolac Paints, RAK Ceramics, and Universal Sales Corporation. - He has a strong track record of achieving sales targets and growing business by developing sales strategies, managing teams, and building dealer networks.

1. AMRITA PROSAD BANERJEE.
22/4, Madhusudan Das Lane. P.O: B.Garden. Howrah. West Bengal.Pin:711- 103.
Mobile:+919007062800, Phone Residence: (033) 26683018.
Email:amritaprosad.banerjee@gmail.com
Job Objective:
Result oriented achiever, experienced in handling critical market with ability to develop need based
strategic business plans and exponent in creating synergy among team to deliver high quality of
service to customer, to achieve the organizational goal – Presently working with Nitco Ltd as
ZONAL MANAGER (EAST) and responsible for business operation worth 250 Crs in tiles for West
Bengal, Northeast, Orissa, Bihar and Jharkhand , seeking suitable change to add value to own
carrier as well as committed to add value to the organization to achieve its short term and long term
goals.
Professional Summary :
24 years of work experience in Channel management in consumer durables industries. Groomed and honed
professional skills for 14 years, with working with Asian Paints (10000Crs+)and recognize as
one of the very few fast tracker in Asian paints.
 Presently, responsible for the tiles business for NITCO LTD, for Eastern zone. Independently
provide guidance and formulate the strategy for the zone to achieve the organizational goal.
 Previously, experienced the exposure of pan India sales as NationalSales Manager, with
Universal sales Corporation- one of the biggest distribution house in India, in child care
business, dealing with world no 1 baby feeding brand “Avent” in co ordination with PHILLIPS
INDIA LTD.
 Also worked as Zonal MANAGER (East) in RAK CERAMICS INDIA LTD and
independently responsible for the business worth Rs. 100 Cores and related business activities
(Sales: Retail /Project, Marketing, logistic & administration) for West Bengal, Chattisgarh, Bihar,
Jharkhand, 7 states of Northeast and Orissa.
 Prior to that ,worked as a Zonal Head –East( West Bengal, Orisa & 7states of Northeast) in
HSIL (hindware)– a 1400 Cores sanitary ware brand leader company- was in charge of
business operation of East for Retail and Project business worth Rs 150 cores which include
Sanitaryware division, Faucet division, Allied product division supported by after sales service,
zonal administration and logistic operation.
 Prior to that, worked as a Sr. Branch manager in Kansai Nerolac Paints (1500 cores)
and was independent in charge, as state head of West Bengal. Accountable for entire business
activity through Channel sales and project sales, overall management of big metro branch -supported
by mature sales team and admin set up, inventory management and profitability of the assigned
business centre.
 Earlier, worked as Unit Head of in Asian Paints and was responsible for the entire business
activities in 7 states of Northeast. The only candidate in history of Asian Paints, who was
promoted as Branch head as an in house promoted candidate from Eastern India. Started career
as Sales representative with Asian Paints in 1993 and handled upcountry market, wholesale and
retail market of West Bengal. From August 1998, promoted as a Sales Supervisor and lead a group
of young and fresh team and was instrumental in gaining market leadership in Kolkata retail market,
which was the only LMS market for Asian Paints .As a reward to my contribution to the organization
, in January 2005, I was promoted as Unit Head of North east which has a significant stake in
sales of Eastern India.

2. Strengths:
 Exposed and experienced in handling operation of multiple states, supported by multiple depots and
sub depots and exponent in handling big branches leaded by mature unit heads and supported by
large members of team comprising people from Sales, Service, and Administration and also with
people working under C&F pay roll.
 Vast experience in handling Metro channel sales and related critical market dynamism and expert in
thriving market share by closely working and co sharing shop share with competition.
 Experience and expertise in the market development and gaining market share in 'low market share'
markets by identifying the needs, developing strategies and implementing the same by team
management.
 Exposed and experienced in handling and leading various segment of HMS, MMS and LMS market.
 Managing, developing and training young members to form team and cultivating inter personal
relationship and building synergy among people working in different department (Sales, Marketing,
Admin and Logistic,) - is the major strength area.
 Amongst a select few candidate, selectedand sponsored by Asian Paints to participate in 1 year
long ECA (Essential Competency Acquisition) course to acquire certificate in management from
B.School, Chennai , on sales and Marketing
 Organizational Summary:
 November 2014-June 15: Worked as National sales Managerwith Universal corporation LTD, in
childcare division and handled, World no 1 child feeding brand and other product in child care division.
 Dec 2013- November2014 : Worked with RAK CERAMICS(World no 1 tiles company) in Sanitary
ware division for Eastern zone.
 Since Febuary 2009 – Nov 13: with HSIL LTD as ZONAL MANAGER:
HSIL is the pioneer and the largest sanitary ware Company in India and maintained undisputed
leadership for last 50 years. Consistently awarded 'SUPERBAND' award since 2005 and famous for
its 'HINDWARE' brand image. Joined HSIL Ltd in Feb 2009 as Regional Manager. Promoted as
Zonal manager, with effect from May 2011.
 May 2007-January 2009, with Kansai Nerolac Paints as SR. BRANCH MANAGER:
Kansai Nerolac Paints is India's 2nd largest paint company(1500Crs) in India and rank among the
top 10 paints companies in the universe. Established retail network in Kolkata city to set long term
growth path.
 March 93-April2007, with Asian Paints Limited as UNIT HEAD:
Asian Paints is the largest paint company (4000 Cr.) in India and ranks among the top 5 decorative
coatings companies in the world today. Rated as one of the best admired professional organization in
India. First person, from Eastern region to become unit head as lateral candidate.
 May 92 – Feb 93, with Eureka Forbes as SALES REPRESENTATIVE

3. Growth Path Job-Profile Reporting structure:
Time Period (Since) Time Period (up to) Organization Post Held Reporting to
May 1992 Feb 1993 Eureka Forbes Sales Representative Sales Supervisor
March 1993 Aug 1996 Asian Paints Sales Representative Sales Supervisor
Sep 1996 Aug 1998 Asian Paints Sr. Sales Representative Sales Supervisor
Sep 1998 Aug 2000 Asian Paints Sales Supervisor Branch Manager
Sep 2000 Dec2004 Asian Paints Sr. Sales Officer Branch Manager
Jan 2005 April 2007 Asian Paints Area Executive Regional Manager
May 2007 Jan2009 Kansai Nerolac Sr. Area Manager Divisional Manager
Feb 2009 April 2011 Hindware Regional Manager Sr. General Manager.
May 2011 Sep 2013 Hindware Zonal Manager Vice President sales
Dec 2013 Nov 2014 RAK Ceramics Regional Head President
Nov 2014 June 2014 UCL National Sales Manager MD
July2015 Till Date Nitco Ltd. Zonal Sales Manager AVP Sales
Key Responsibility Areas:-
Sales Management: Planning of sales objectives through reviewing the market potential and identifying the
opportunities. Developing sales strategies and implementing the same through sales administration.
Monitoring and reviewing the sales performance and providing guidance to sales force to achieve the desired
results.
Channel Management: Maintaining trade relationships, the dealer/retail infrastructure and implementing
motivational schemes/discounts for effective market penetration. Tracking the trend of secondary market and
developing cohesiveness between dealer and sub dealer through developing different scheme and activities.
Balancing network through new dealer opening and taking a methodical approach to increase the reach.
Credit Control: Monitoring accounts, reducing cost, tighten credit through systemic credit control system.
Earning better ROI through reduced credit days and keep control over overall cost by continuous effort.
Inventory: Regular administration of inventory and stock levels of 3500+ SKUs ; forecasting of stock
requirements as per changing seasonal demands and ensuring better service with minimum inventory without
any loss of opportunities
Marketing: Formulating & implementing marketing strategies to create and promote product awareness and
gain market share. Expertise in launching new product and marketing initiative in LMS as well as HMS
to gain market share through activities in the market
Administration: Supervising routine administrative tasks and ensuring the adherence to statutory
compliances. Ensuring customer satisfaction at desired level by close monitoring of administrative
infrastructure and seeking out of box solution to overcome day to day hindrances. Increasing customer
delight through new initiative and service.
Team Management:
Experienced in achieving goal by leading big team through proper training and providing right direction.
Expert in creating synergy in the team by developing interpersonal relationship to achieve the desired result.

4. Highlights
 HSIL Ltd : From Feb2009 – Sep2013 :
In charge of West Bengal, 7 States of North East and Orissa as Zonal Manager . Implementation of
scheme management system to reduce scheme cost and systematic approach in inventory management to
reduce block stock is appreciated by the management. Balancing network to reduce dependency of big
dealers , innovative display initiative and increased visibility by choosing right counter through mapping the
secondary sale and through extensive market survey, have yield growth in sales .Creation of data base of
network and identification of untapped town has explored the growth opportunity. Regained the confidence
of medium size dealers by settling 3-4 years pending issue, by introducing dealer friendly reward
management system and taking initiative to increase customer delight through transparent feedback taking
program.
 Kansai Nerolac : From May 2007 – 31st Jan 2009:
In charge of Kolkata branch as Sr. Area Sales Manager and handling a vast network of 327 dealers
across the state through a team of 25 people, who do look after the Decorative sales(Channel sales,
Institutional sales and Assured Painting Service) as well as Automotive sales .
Improved credit management system, reduced scheme cost by implementing innovative scheme, opened
network to increase reach and taken various marketing initiative to create excitement in market.
Overall hygiene of the business was rejuvenated to get long term and sustainable results.
 Asian Paints Limited :From March 1993-April2007:
Jan 2005- April 07: In charge of Northeast market as unit head based at Guwahati and handled a network
of 275 dealers across 7 states of Northeast region through nine sales territories and a team of 13 people.
Installed highest no of DTS in Northeast market in the year 2006-07, which was all time high as per as
historical data is concerned. Instrumental and successful in implementing CSI for customer satisfaction,
network expansion and new product development with proven success. Run Key Small Dealer initiative with
proven success, developed DG culture and overall discipline in the payment. Instrumental in increasing
collection efficiency from 82% to94% in the year 2005-2006.Gauwhati was the Fastest growing depot in the
region and 2nd in division for the year 2005-2006 with 50 installation of DTS ,which was the in roads for
unlimited growths for next five years.
Sep 2000- Dec2004: Considered as main instrumental in team , as APIL gained leadership in Kolkata retail
market in 5 years, from the market share of below 10% and as a reward, promoted to management cadre
after completion of the company sponsored ECA course as topper.
.Enhanced the dealer network by appointing 100 new dealers, to achieve additional sales of more than a
crore in three years.
Suggested and implemented revised dealer credit limits based on payment performance and volume thus
reducing long & high over dues of dealers.
Built a strong motivated network through developing a strong team and taken competition head-on to
rewrite the history of Kolkata Paint market.
March 1993- Aug 2000:Twice promoted to higher cadre for continuous and consistence
performance.Received award for the overall best performance in Eastern region for the year '95-'96
 Eureka Forbes Ltd : From Feb 1992- March 1993:
A TATA group of company, which is a leader in the vacuum cleaner and water purifier industry.
Responsible for the sales of Vacuum Cleaner in Howrah & Hoogly district of West bengal
Professional Courses:
Certificate in Management, B. School, Chennai -2002. (As Sponsored candidate of Asian Paints)
Completed ECA (One year Essential Competency Acquisition), sponsored by Asian Paints, Mumbai-
in 2002 as the topper.
Other details :
Education: Science Graduate (B.sc) from Kolkata university with PGDM in Sales
& Marketing from B.school, Chennai, as a sponsored corporate
candidate from Asian Paints.
Curent fixed Salary: 23.2 lacs
Preferred Location : : Any where in India.