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SOUMITRA CHAKRABORTY
Mobile: 09831098699 E-Mail: soumitra_chakraborty73@yahoo.co.in
soumitrachakraborty88@gmail.com
Seeking senior level assignments in Strategic Planning/ Sales & Marketing/ Business Development/
Brand Management with an organisation of repute.
PROFESSIONAL SNAPSHOT
 A self motivated professional with 14 years of extensive experience in Strategic Planning, Sales &
Marketing, Business Development, Brand Management as well as Team Management.
 An out-of-the-box thinker with a flair for charting out marketing strategies and contributing towards enhancing
business volumes and achieving profitability norms.
 A keen planner with demonstrated abilities in designing tactical sales and marketing activities to accelerate the
business growth.
 Proficient in managing sales operations, handling brand operations and building client relationships.
 Deft in leading dedicated teams for running successful business operations & experience of developing
procedures and service standards for business excellence.
 Excellent communication, relationship management, team building skills with dexterity in mentoring and
managing sales teams.
CORE COMPETENCIES
Strategic Planning
 Establishing corporate strategies for achievement of topline & bottomline targets.
 Business planning and analysis for assessment of revenue potential in business opportunities.
 Analyzing & reviewing the market response / requirements and communicating the same to the teams for
accomplishment of the business goals.
Sales & Marketing
 Managing the sales and marketing operations for promoting programs & achieving business goals.
 Implementing marketing strategies to build consumer preference and drive volumes.
 Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market
share metrics.
Business Development
 Formulating strategies & reaching out to the unexplored market segments for business expansion.
 Exploring new business opportunities in various segments along with concerned branches in states.
Brand Management
 Conceptualising, planning & organising brand promotion activities by developing new communication mix and
new strategies for brand launch.
 Creating & executing various communication tools for Branding & Promotions for various programs.
 Identifying target audiences, planning marketing activities to achieve volume circulations, estimations &
executing promotions to ensure product movements to enhance product visibility & driving volumes.
Key Account Management
 Mapping clients’ requirements & providing them solutions & advisory services accordingly.
 Interacting with customers on a regular basis & providing them resolution of their queries & complaints.
 Meeting objectives for owned customers of sales, direct cost, profits other measures relating to overall worth &
loyalty of the owned customers.
Team Management
 Recruiting & appointing Assistant Managers & Executives for smooth business operations; motivating &
promoting the team to optimize productivity.
 Providing direction, motivation & training to the field sales team for ensuring optimum performance and
achievement of sales targets
 Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth
functioning of sales operations.
ORGANISATIONAL DETAILS
July 2015 till date Branch Manager (ROB)
JAINA INDIA (PANASONIC MOBILE)
Working under National Distributer OF Panasonic India. Look After ROB MKT in West Bengal. Reporting
to me 3 TSM and 4 sales officers and 2 TL. Right now we are sailing Monthly 3 cores. Hopefully we will
reach 5 cores by this year April or May 2016.
Dec’11 to June 2015 Sales Manager (West Bengal and Assam)
MIRC Electronics Ltd., Kolkata
Key Deliverables:
 Functioning as Sales Head for the Mobile Division of Onida across entire West Bengal.
 Steering business development projects, channel management, distribution management, and network
development and trading of secondary sales.
 Training a team of 2 Reporting Sales Officers and 4 T.S.I.
 Developing and promoting the brand in West Bengal.
 Sales in west Bengal is very poor before my arrival in onida mobile, after my join that growth come around
100% with in 3 months. Right now all over India West Bengal is top 5 numbers. Last finance year (2012-2013)
we have get 46,000pcs and Value 6 cores.
Major Attainments:
 Successfully re-launch Brand onida Mobile in West Bengal, when I have join there is only one supper RDs, after
that with in three months they is 5 supper RDS. I am trying to increase that into 07 Supper Rds in coming three
months. Right now we are in 5 supper RDs.
Dec’10 – Nov’11 State Sales Manager (West Bengal)
Dixon Technologies India Pvt ltd., Kolkata
Key Deliverables:
 Functioning as State Sales Head for the Mobile Division of Weston across entire West Bengal region.
 Steering business development projects, channel management, distribution management, and network
development and trading of secondary sales, same as primary Tgt.
 Training a team of 7 Reporting Sales Officers (out source) and 4 T.S.M.
 Developing and promoting the brand in West Bengal Market.
Major Attainments:
Successfully launched 20 RDS(S.D and M.D.) of Weston Mobile Phone in West Bengal & achieved turnover of Rs.8.50
Cr. within 12 months. Achieved 1stt
position across all over India (East and North India). Recently they are coming
with Non warranty brand in India. They are given to look after West Bengal, North East and Behar as Zonal Manager
and Direct reporting to Sales V.P. Of Dixon India.
Nov’09 – Nov’10 State Sales Manager – (West Bengal & Orissa)
Olive Mobile Pvt. Ltd., Kolkata
Key Deliverables:
 Leading a team of 10 members & mentoring them to achieve the targets.
 Preparing sales report on a daily basis.
 Analysing business potential, conceptualising & executing strategies to drive sales, augmenting turnover and
achieving desired targets.
 Formulating and implementing sales promotion plans and new concept to generate increased sales for
achievement of revenue targets.
 Coordinating the company and client for promotional activities of new releases & special products.
Mar’08 – Nov’09 State Sales Manager (West Bengal)
MIRC Electronics Ltd., Kolkata
Key Deliverables:
 Functioning as State Sales Head for the Mobile Division of Onida across entire West Bengal region.
 Steering business development projects, channel management, distribution management, and network
development and trading of secondary sales.
 Training a team of 6 Reporting Sales Officers and 6 T.S.I.
 Developing and promoting the brand in West Bengal Market.
Major Attainments:
 Successfully launched 18 RDS of Onida Mobile Phone in West Bengal & achieved turnover of Rs. 7.50 Cr. within
16 months. Achieved 4tht
position across all over India.
Nov’06 – Mar’08 Area Sales Manager
Ingram Micro India Pvt. Ltd., Kolkata
Key Deliverables:
 Monitoring sales operations of the assigned territory, viz. rest of Bengal.
 Executing Business Development Projects & handling trading of secondary sales.
 Mentoring a team of 3 Reporting Sales Officers on achieving the targets within budget.
 Developing and promoting the brand.
Jul’04 – Oct’06 Sales Officer
Agro Tech Foods Ltd(ITC)., North East
Key Deliverables:
 Steering sales operations and business development projects.
 Ensuring achievement of turnover in the assigned territory.
 Spearheading channel & distribution management as well as trading of secondary sales.
Major Attainments:
 Pivotal in increasing business operations in the territory by 72% growth YTD.
 Initiated and introduced ACTII RTE in North East region.
 Received Regional Sales Award in 2005 and 2006.
 Merit of having launched ACT II RTE.
Sep’00 – Jun’04 Sales Officer
S.M. Dyechem (Britannia), Kolkata, Orissa,
Key Deliverables:
 Monitoring distribution and godown management.
 Managing channel partners & mentoring salesman as well as channel staff members.
Major Attainments:
 Awarded as the Best Achiever in the year 2002 and 2003
 Successfully launched two brands, viz. Peppy Cheese Ball & ChipNiks.
Commenced career with Trishna Minerel Water Co. Pvt. Ltd., s as Sales Representative. (Mar’99 –
Aug’00)
ACADEMIA
B.A. Calcutta University 1996
PROFESSIONAL QUALIFICATION
 Successfully completed I.T.I from I.T.I, Calcutta. Also Electrical Diploma in A.P.C. same year.
PERSONAL DOSSIER
Date of Birth : 30th
October, 1973
Address : 123, Parnasree Pally, Opposite Parnaserr Chata Park, Prathama Apartments, Flat No. A/4,
Kolkata –700060
References : Available on request
Languages Known : Bengali, Hindi & English
Preferred Location : Any place in Eastern India

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Resume Of Soumitra Chakraborty

  • 1. SOUMITRA CHAKRABORTY Mobile: 09831098699 E-Mail: soumitra_chakraborty73@yahoo.co.in soumitrachakraborty88@gmail.com Seeking senior level assignments in Strategic Planning/ Sales & Marketing/ Business Development/ Brand Management with an organisation of repute. PROFESSIONAL SNAPSHOT  A self motivated professional with 14 years of extensive experience in Strategic Planning, Sales & Marketing, Business Development, Brand Management as well as Team Management.  An out-of-the-box thinker with a flair for charting out marketing strategies and contributing towards enhancing business volumes and achieving profitability norms.  A keen planner with demonstrated abilities in designing tactical sales and marketing activities to accelerate the business growth.  Proficient in managing sales operations, handling brand operations and building client relationships.  Deft in leading dedicated teams for running successful business operations & experience of developing procedures and service standards for business excellence.  Excellent communication, relationship management, team building skills with dexterity in mentoring and managing sales teams. CORE COMPETENCIES Strategic Planning  Establishing corporate strategies for achievement of topline & bottomline targets.  Business planning and analysis for assessment of revenue potential in business opportunities.  Analyzing & reviewing the market response / requirements and communicating the same to the teams for accomplishment of the business goals. Sales & Marketing  Managing the sales and marketing operations for promoting programs & achieving business goals.  Implementing marketing strategies to build consumer preference and drive volumes.  Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics. Business Development  Formulating strategies & reaching out to the unexplored market segments for business expansion.  Exploring new business opportunities in various segments along with concerned branches in states. Brand Management  Conceptualising, planning & organising brand promotion activities by developing new communication mix and new strategies for brand launch.  Creating & executing various communication tools for Branding & Promotions for various programs.  Identifying target audiences, planning marketing activities to achieve volume circulations, estimations & executing promotions to ensure product movements to enhance product visibility & driving volumes. Key Account Management  Mapping clients’ requirements & providing them solutions & advisory services accordingly.  Interacting with customers on a regular basis & providing them resolution of their queries & complaints.  Meeting objectives for owned customers of sales, direct cost, profits other measures relating to overall worth & loyalty of the owned customers. Team Management
  • 2.  Recruiting & appointing Assistant Managers & Executives for smooth business operations; motivating & promoting the team to optimize productivity.  Providing direction, motivation & training to the field sales team for ensuring optimum performance and achievement of sales targets  Conducting meetings for setting up sales objectives and designing or streamlining processes to ensure smooth functioning of sales operations. ORGANISATIONAL DETAILS July 2015 till date Branch Manager (ROB) JAINA INDIA (PANASONIC MOBILE) Working under National Distributer OF Panasonic India. Look After ROB MKT in West Bengal. Reporting to me 3 TSM and 4 sales officers and 2 TL. Right now we are sailing Monthly 3 cores. Hopefully we will reach 5 cores by this year April or May 2016. Dec’11 to June 2015 Sales Manager (West Bengal and Assam) MIRC Electronics Ltd., Kolkata Key Deliverables:  Functioning as Sales Head for the Mobile Division of Onida across entire West Bengal.  Steering business development projects, channel management, distribution management, and network development and trading of secondary sales.  Training a team of 2 Reporting Sales Officers and 4 T.S.I.  Developing and promoting the brand in West Bengal.  Sales in west Bengal is very poor before my arrival in onida mobile, after my join that growth come around 100% with in 3 months. Right now all over India West Bengal is top 5 numbers. Last finance year (2012-2013) we have get 46,000pcs and Value 6 cores. Major Attainments:  Successfully re-launch Brand onida Mobile in West Bengal, when I have join there is only one supper RDs, after that with in three months they is 5 supper RDS. I am trying to increase that into 07 Supper Rds in coming three months. Right now we are in 5 supper RDs. Dec’10 – Nov’11 State Sales Manager (West Bengal) Dixon Technologies India Pvt ltd., Kolkata Key Deliverables:  Functioning as State Sales Head for the Mobile Division of Weston across entire West Bengal region.  Steering business development projects, channel management, distribution management, and network development and trading of secondary sales, same as primary Tgt.  Training a team of 7 Reporting Sales Officers (out source) and 4 T.S.M.  Developing and promoting the brand in West Bengal Market. Major Attainments: Successfully launched 20 RDS(S.D and M.D.) of Weston Mobile Phone in West Bengal & achieved turnover of Rs.8.50 Cr. within 12 months. Achieved 1stt position across all over India (East and North India). Recently they are coming with Non warranty brand in India. They are given to look after West Bengal, North East and Behar as Zonal Manager and Direct reporting to Sales V.P. Of Dixon India. Nov’09 – Nov’10 State Sales Manager – (West Bengal & Orissa) Olive Mobile Pvt. Ltd., Kolkata Key Deliverables:  Leading a team of 10 members & mentoring them to achieve the targets.  Preparing sales report on a daily basis.  Analysing business potential, conceptualising & executing strategies to drive sales, augmenting turnover and achieving desired targets.  Formulating and implementing sales promotion plans and new concept to generate increased sales for
  • 3. achievement of revenue targets.  Coordinating the company and client for promotional activities of new releases & special products. Mar’08 – Nov’09 State Sales Manager (West Bengal) MIRC Electronics Ltd., Kolkata Key Deliverables:  Functioning as State Sales Head for the Mobile Division of Onida across entire West Bengal region.  Steering business development projects, channel management, distribution management, and network development and trading of secondary sales.  Training a team of 6 Reporting Sales Officers and 6 T.S.I.  Developing and promoting the brand in West Bengal Market. Major Attainments:  Successfully launched 18 RDS of Onida Mobile Phone in West Bengal & achieved turnover of Rs. 7.50 Cr. within 16 months. Achieved 4tht position across all over India. Nov’06 – Mar’08 Area Sales Manager Ingram Micro India Pvt. Ltd., Kolkata Key Deliverables:  Monitoring sales operations of the assigned territory, viz. rest of Bengal.  Executing Business Development Projects & handling trading of secondary sales.  Mentoring a team of 3 Reporting Sales Officers on achieving the targets within budget.  Developing and promoting the brand. Jul’04 – Oct’06 Sales Officer Agro Tech Foods Ltd(ITC)., North East Key Deliverables:  Steering sales operations and business development projects.  Ensuring achievement of turnover in the assigned territory.  Spearheading channel & distribution management as well as trading of secondary sales. Major Attainments:  Pivotal in increasing business operations in the territory by 72% growth YTD.  Initiated and introduced ACTII RTE in North East region.  Received Regional Sales Award in 2005 and 2006.  Merit of having launched ACT II RTE. Sep’00 – Jun’04 Sales Officer S.M. Dyechem (Britannia), Kolkata, Orissa, Key Deliverables:  Monitoring distribution and godown management.  Managing channel partners & mentoring salesman as well as channel staff members. Major Attainments:  Awarded as the Best Achiever in the year 2002 and 2003  Successfully launched two brands, viz. Peppy Cheese Ball & ChipNiks. Commenced career with Trishna Minerel Water Co. Pvt. Ltd., s as Sales Representative. (Mar’99 – Aug’00) ACADEMIA B.A. Calcutta University 1996
  • 4. PROFESSIONAL QUALIFICATION  Successfully completed I.T.I from I.T.I, Calcutta. Also Electrical Diploma in A.P.C. same year. PERSONAL DOSSIER Date of Birth : 30th October, 1973 Address : 123, Parnasree Pally, Opposite Parnaserr Chata Park, Prathama Apartments, Flat No. A/4, Kolkata –700060 References : Available on request Languages Known : Bengali, Hindi & English Preferred Location : Any place in Eastern India