1. ZEESHAN KHALID SANDHU
Mob: +92 331 2235503, +92 300 2000456; Landline: +92 61 4232900; Email: sandhu.zeeshan@gmail.com
Areas of Expertise
 Sales & Marketing
 Key Accounts Management
 Business Development
 New Product Launch
 Business Process & Operations
 Relationship Management
 Training & Development
 Team Management
 Strategic Business Planning
 New Initiatives
Personality Traits
 Analysis Skills: Thorough and
critical review of all
information.
 Tenacity: Take initiative to get
tasks accomplished. Balance
skepticism with objective
analysis in running down
solutions to risks and problems.
 Collaboration/ Teamwork:
Collegial working relationship
with the company.
 Quality: Consistently adhere to
and applies company’s policies
and procedures. Always
prepared for meetings with
current information.
 Accountability/ Reliability:
React quickly and urgently to
risks, problems and issues.
Work well independently and
takes initiative to find answers
and seek guidance when
appropriate.
Education
 MBA (Marketing), Bahauddin
Zakaryia University Multan
 BSc (Computer Sciences),
Bahauddin Zakaryia University
Multan
 FSc (PAF College Sargodha)
Seeking a position of Sales
Manager in the FMCG/ Consumer
Durables industry
REGIONAL BUSINESS MANAGER WITH A CAREER SPANNING MORE THAN 11 YEARS
Professional Abridgement
∞ Professional with experience in Sales & Marketing, Key Accounts Management,
Business Development, Client Relationship Management and Team
Management.
∞ Building lasting business relationships, designing winning strategies, and
driving teams to reach challenging revenue & project goals.
∞ Focus on results. Effectively identify and resolve problems using creativity and
available resources. Tackle tough problems and follow through to satisfactory
conclusion.
∞ Prioritize workload and multi-task; flexible to changing priorities. Direct in
approach to discovering information.
∞ Strategic planner with experience in implementing strategies towards
realizing corporate goals, enhancing market penetration, business volumes
and growth.
FUNCTIONAL SKILLS
Sales:
 Driving sales efforts involving effective promotional activities, product
awareness with high potential clients for growth and profitability.
 Conducting detailed market study to analyze the latest market trends and
tracking competitor activities and providing valuable inputs for fine tuning the
selling and the marketing strategies.
Key Account Management
 Identifying corporate accounts and strategically secure profitable business.
 Initiating/ developing relations with key decision makers in target organizations
for business development.
 Maintaining effective relations with significant clients to ascertain rendering of
quality service and business retention/ enhancement.
Business Development:
 Refining the marketing strategies to escalate business volume through
reviewing and interpreting the competition after thorough analysis of market
information.
 Market penetration and brand building through conceptualizing and
implementing sales promotional strategies.
 Developing prospective clients across sectors for deeper market penetration.
Relationship Management:
 Understanding customers’ business and identifying requirements and providing
consultancy solutions and gaining customer confidence.
 Developing and maintaining corporate relationships for accomplishment of
group objectives by generation of business.
Team Management & Strategic Planning
 Identifying and implementing strategies for building team effectiveness by
promoting a spirit of cooperation between team members.
 Identifying newer opportunities, formulating business strategies, strategic
utilization and deployment of available resources to achieve organizational
business objectives.
 Establishing corporate goals, short term and long term budgets and developing
business plans for the achievement of these goals.

2. CAREER MILESTONES
United Distributors (Pakistan) Ltd. (IBL Group) (Regional Business Manager)(January 2012 till
Date):
As Regional Business Manager:
 Promoted as Regional Manager from Zonal Manager within 1 Year
 Achieved the growth of 30 % in sales over last year.
 Got higher management appraisal on maintain best spread in the market
 Increased the market share from 30 % to 60 %.
As Zonal Sales Manager:
 Launched Business partner Model in Market.
 Got Achievement for making 8 BPs in one Zone
 Achieved the ever higher sales of the Zone.
 Recognized as the Best Zonal Manager.
Castrol Pakistan (British Petroleum) (June 2010 till December 2011):
Joined Castrol as Territory Manager on June 2010 based at Sargodha territory and then given additional chage of Faisalbad Territory
also. Business of Castrol Pakistan Limited is based on FMCG distribution model and a distributor within geographically defined area
supplies lubricants to retail, wholesale & directly to key accounts. Primarily am responsible for company's business development in
assigned territory and key responsibilities of the job are as under,
• Development of distribution network to ensure maximum retail coverage.
• Ensuring profitable business for distributors by ensuring minimum acceptable ROI.
• Training & Development of Salesmen, warehouse staff, distributors & TSOs.
• Regular tracking of KPIs like scheduled call & productive calls, drop size, and load return.
• Meeting sales volume, proceeds and profitability targets of assigned territory.
• Planning & execution of all sorts of BTL activities to increase brand preference, product information, trial generation and
consumer contacts.
• Plan & arrange Road Safety sessions for Truckers & drivers and all concerned with transport industry in coordination with
local authorities like --- NH&MP in line with Castrol Globe policies of "Safety First" to ensure compliance of safety standards
for safer journey on all roads.
• Ensuring 100% adherence to HSSE policies of territory staff.
• Maintaining manufacturer's recommended retail, trade and wholesale price structure.
• Competition tracking to retain market share and to update brand management team about market dynamics
Total Atlas Lubricants (Zonal Sales Manager) (December 2009 till June 2010):
Joined Total (Total Atlas Lubricants) in December 2009. as Zonal Manager for Multan District
• Coordination with-in the organization to ensure smooth process of Sales.
• Stock issuance and monitoring.
• Special number monitoring.
• Monitor all new sales promotions to ensure their success.
• Counseling sessions to identify individual motivators and keeping up the morale.
• Monitor Distributor operations providing support for their day-to-day activities and target achievement.
• Meet company standards and KPI’s assigned for Dealers.
• inter and intra departmental Coordination to resolve the issues coming from Dealers.
• Opening up of POS within the zone for better penetration
• Established direct sales network
• Establish 8 Franchise and Distribution networks before launch

3. • Hire best professional sales team.
Mobilink (Zonal Sales Officer) (August 2007 till December 2009):
Joined Mobilink (an Orascom Telecom Company). as Zonal Sales Officer for Rahim Yar Khan District (8 Franchises).
• Coordination with-in the organization to ensure smooth process of Sales.
• Maintain cell sites usage patterns and plan accordingly
• Stock issuance and monitoring.
• Special number monitoring.
• Monitor all new sales promotions to ensure their success.
• Counseling sessions to identify individual motivators and keeping up the morale.
• Monitor Franchise operations providing support for their day-to-day activities and target achievement.
• Meet company standards and KPI’s assigned for Franchises.
• inter and intra departmental Coordination to resolve the issues coming from Franchisees.
• Opening up of POS within the zone for better penetration
• Established direct sales network of Mobilink (an Orascom Telecom Company).
• Establish 8 Franchise and Distribution networks before launch
• Hire best professional sales team.
Colgate-Palmolive Pakistan Ltd (Area Sales Manager) (February 2004 till August 2007):
Worked very efficiently in Multan Zone. It was about 3 year that I worked with Colgate-Palmolive I was heading the team of more than
20 personnel and covering the base market of Multan Zone and was responsible for the following:
• While working with Colgate-Palmolive I was responsible for the distribution network and marketing tools implementation.
• Managing the vehicles being use for the transportation of company goods from the Ware House to the distributors, then retail
market in the most effective way.
• Being a team manager of new brands launching in the company I was responsible for the events, merchandizing & sales
promotion activities for the marketing of different brands of the company.
• Focusing and managing brand wise pack wise sale by foregoing my personal short term benefits I worked by giving importance
to the company’s long term objectives.
• For the company’s benefits I give importance to cost effective supply chain management.
• Being the Team Leader I had to plan and execute the placement of T.O.T in the market. Planning for the merchandizing
budgets and installation material was also the part of that job.
• There was a very stiff competition, in between, Colgate-Palmolive and its very close rival Unilever, in Multan Zone. Being
senior Sales Executive this was my responsibility to formulate and work on the best possible strategies to cop with company’s
competitors.
• As Sales Executive it was my responsibility to daily review the sales and marketing activities in the market.
• Daily meetings with the distributors made this possible for me to keep in touch with the problems of the company clients and
that also helped me in maintaining the company’s account.
• Through market analysis I was use to make sure whether or not the company’s product available in the market and if not
available then worked on the best possible ways for its availability.
• It was one of my responsibilities to evaluate the development needs and exploring the business growth opportunities with in the
areas for the company. And the report to the senior management with the proper suggestions and for the implementation.
• I was responsible to monitor the professional staff working under me also worked for their training to polish their professional
skills

4. CAREER ACCOUNTABILITIES
∼ Managing a team of 12 Area Managers, 36 Sales Supervisors at Multan Region.
∼ Responsible for Sales Planning, Budgeting & Forecasting, Reporting & Administration, Trade Offer Formulation,
Merchandising Activities, maintaining the Market Share through Team Delegation, Distribution Management and
Market Analysis.
∼ Planning for the business with Team (Business meetings, conducting various Activities etc.)
∼ Conferring with company officials to plan and develop methods and procedures to increase sales, lower costs, and
obtain greater efficiency.
∼ Providing leadership and bringing company strategic vision to the region; ensuring that the region is running
smoothly and profitably.
∼ Responsible to analyze the market potential as well as the profitability of different products and to develop
strategies for achieving the sales targets.
∼ Responsible for other marketing functions like advertising and sales promotion programs.
∼ Controlled the network of Distributors (Business Partners) in Bahawalpur, Multan & DG Khan Zones
∼ Achieved the monthly targets and maintaining the market share and ensure brands availabilities.
∼ Was responsible for Sales Officer Follow up, managing the Drop Size of Each Sales Vehicle of each Route,
maintaining the Floor Stock on each outlet and reducing the Zero Sales by focusing each outlet.
∼ Countered the competition activities proactively.
∼ Ensured continued business growth, profitability and to increase market penetration through a network of business
partners.
∼ Built close client relationship through timely delivery, proactive measures and taking part in the client business
development process.
∼ Ensuring that the company’s actions are in-line with agreements, procedures and budgets, and reflects a unified and
agreed point-of-view; and ensuring that client accounts are correct and delivered on time, and that payment is
effected timeously.
COMPUTER PROFICIENCY
 Worked on Siebel (Mobilink Software)
 Worked on Sales Reporting Software of “SAP" for online reporting of all sales transactions.
 Proficient in developing presentations in Power Point and presenting it.
 Well Equipped in use of MS Office, specially making Sales Analysis in Excel.
TRAINING
 World Class Sales Call (Internationally Certified)
 Train The Trainer (Mobilink)
 Communication Skill (Castrol)
 Lubricants Basics (Total Atlas Lubricants)
PERSONAL INFORMATION
 Date of birth: 18 Feb 1983
 Languages known: English, Urdu, Punjabi & Saraiki
 Address: House#3, Zaheer Taj Street, New Mumtazabad Colony, Multan, Punjab, Pakistan