1. DEEDAR HUSSAIN
Mobile +923345008307
Email: deedar_4@hotmail.com
Postal Address: Gaslette Depo Street, Rehmatpur, Larkana, Sindh
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Objective:
An award winning government and private sector professional with diversifies experience of almost all
segments of organization such as finance, auditing, banking, socio-economic development, HR,
administration, international and local sales and marketing who creates success via hard working,
building top producing teams and transforming obstacles into achievements. Ten years of experience in
government and private sector roles Confident, competitive and passionate about performance targets
without compromising on customers’ service. Build rapport with customers and sales staff in order to
achieve organizational goals in effective and efficient manner. Core competencies include;
Govt policies implementation & regulation
Finance and auditing role
Administrative Skills
Computer Skills
Public Relationship & Customer Services
Business Development and Expansion
Imports & Exports
Client Relationship Management
Negotiations
Multi – Distribution Channel Development and Management
Management Reports
New Product Launches
Analytical skills
Selling products and services
B2B Selling Experience
Key Achievements:
In the year 2007, I have restructured the export business for Central Asia for Berger Paints. I have pulled
in more man power and launch new products according to the need of the market, we have increased
the sales from 40,000 litres to 200,000 litres on Monthly basis so we almost grew four times and became
the top paint exporter with annual sales turnover of 600 Million. I have also received brand of the year
award for export for the year 2007– 08.
In year 2009, when I was ASM, in that year we have increased out dealers’ network. From 93 dealers
base we have reached to 173 dealers by the end of 2010. Due to this vertical retail growth, I over
achieved my sales budget by 13%.
In 2011, when I was looking after the Buxly Business, in six months I have not only achieved the sales
budget but we over achieved the budget by 30% without increasing the inventory.

2. In 2012, when I was looking after the DUPONT Business, in ten months I have not only launched it but
also achieved the sales budget but we over achieved the budget by 25% without increasing the
inventory and I was responsible to work with DuPont international office in Belgium.
Work Experience:
National Savings Officer Ministry of Finance-Govt of Pakistan Jan 2016 – to date
Currently I am working as National Savings Officer- with Government of Pakistan in Ministry of Finance.
Major responsibilities are mentioned below;
• Administrative, financial, Accounts and Audits function & roles within the organizations
• Planning, responsible and ensuring the achievement of monthly, quarterly and annual collection
targets assigned by the ministry of finance
• Regulation and Implementation of Govt: saving schemes and policies
• Delegated Drawing and Disbursing of govt funds
• Public Relation & Focal person appointed by the ministry of finance for respective National
Savings Centers
• Management of different national saving schemes and bonds for generating fund on govt behalf
• Staff & Office Management and Administration
• Responsible for managing customer portfolio
• Encouraging savings among the general public
• Implement the government savings policies for socio-economic well-being for the Public
RSM (Local Sales)/ Export Sales Manager Kansai Paints Pakistan Jan 2013 – December 2015
I was working as RSM (Local Sales) & Export sales Manager for Kansai Paints Pakistan. Major
responsibilities were mentioned below;
• Looking after Center Region, Afghanistan, Srilankan, Tajikistan, Uzbekistan & Maldives Markets
• Planning and ensuring the achievement of monthly, quarterly and annual sales targets
• Responsible for managing dealers and wholesaler network in local as well Export Market
• Ensuring to achieve the expected sales from the existing customers
• Handling Sales of Rs. 500 million & sales volume of 2 million liters within two years of launch
• Responsible for Export Documentation, Customs clearance, Rebate, Transportation, etc.
• Identifying and meeting new and prospective accounts in order to increase the sales of company
• Making the sales & collection strategy in order to get the competitor’s share from the existing
and new customers
• Responsible for collection from distributors and dealers
• Responsible for distributors incentive scheme
• Price and discount negotiation with the existing and new customers in order to achieve a win-
win situation and work on the long term business relationship
• Explaining and practical demonstrating the business proposal to the customers that how it can
be beneficial for them
• Always keep an eye on the competitors activities and promptly acting to counter the new
activities

3. • Effective utilizing my time in order to get the maximum coverage of my area
• Making the legal agreement and terms with the customers
• Making SWOT analysis in the market and exploring opportunities for the sales growth
• Analytical review of sales report of all the accounts on regular basis to see the sales trend
• Resolving problems, if any, of the customers on priority basis
• Doing market survey on regular basis in order to improve our services
• Keeping myself up to date with all the newscoming in the market
• Responsible for the increase of Brand Awareness & Sales through ATL and BTL activities
• New product development and launches
• Responsible for Brand Activation activities & Painters & Distributors Parties
Previous Work Experience
Manager Sales & Marketing Berger Paints Pakistan Limited July 2011 – Dec 2012
Sales Manager Buxly Paints Jan 2011 – June 2011
Area Sales Manager Berger Paints Pakistan Ltd Nov 2009 – Jan 2011
Product Manager- Decorative Berger Paints Pakistan Ltd Sep 2007– Nov 2009
Major Duties and Responsibilities in Berger Paints Pakistan Limited:
I was working on a position of Product Manager heading the team of 43 sales staff which includes Area
Sales Managers / Territory Managers, Senior Sales Officer and Sales Officers. My duties and
responsibilities are as follow;
• Responsibility of setting the Sales Budgets on a territory wise and month wise and make plans
and strategies to achieve them
• Handled Business of over Rs. 1 Billion and Sales volume 6 million Liters
• Designing the discount structure and other policies for the market
• Credit management and to reduce the credit up to maximum extend
• Motivating team to get the desired results in effective and efficient manner
• Identify and analyze the competitors sales and to make strategies to increase our share
• Develop strategies to increase out share in premium segments.
• Conduct research to identify the ground for improvement on national basis
• Research for new products market or demand
• To achieve the profitability targets (minimum AGP as assigned to me from the company)
• To provide forecast to supply chain department
• Sales analysis on territorial basis and product wise on monthly basis
• Create a segment for our NICH and other decorative products
• Achieve efficiency and desired results from my team
• Responsible for Market Penetration and Retail Network Expansion
• To increase the Brand Awareness through architects and end users
• To increase my PR with distributors and big volumes dealers

4. • To look for the complaints (if any) and try to resolve the issue on ASAP basis
• To create promotional scheme to create a push for selected product or products
• Organize training and develop for my sales team as and if required
• Heading export business to Central Asia
• Extensive travelling throughout Pakistan and international destinations for business purpose
• Monitoring & Handling of sales & token department Team & Merchandising and product display
• Responsible for the Brand Activations & increase of Brand Awareness through ATL and BTL
activities
• Provide raw material forecasting to Purchase, Production and Supply Chain departments
quarterly and monthly region wise
• Responsible for media planning and execution and Media agency Liaison
Academic Qualification:
MBA (Marketing) Quaid E Azam University 2004 - 2006
Bachelor in Commerce University of Sindh 2001 -2003
Diploma in Computer Science
International Travelling:
USA, Brazil, Russia, Uzbekistan, Thailand, Srilanka, Afghanistan
References will be furnished as and when required.