Your body language shapes who you are-Amy Cuddy
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About Amy Cuddy. Non-verbal Expressions. Non-verbals of Power and Dominance. Our minds can change our bodies. Fake it till you become it. Try to power pose before a job interview.
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This document discusses how body language and physical posture can influence a person's mindset, hormones, and performance. It notes that high-power poses where individuals expand their physical size are associated with increased testosterone and decreased cortisol in humans and other primates, influencing feelings of confidence and dominance. The document describes an experiment where participants who adopted high-power poses before a stressful job interview experienced these hormonal effects and were perceived as more competent by independent observers compared to those who used low-power poses. It recommends adopting power poses for 2 minutes daily to benefit from these psychological and physiological impacts.
Your body language shapes whou you are - amy cuddy
This summary outlines key points from a TED talk about how body language affects perceptions of power and stress levels. It discusses how body language in the animal kingdom conveys dominance through expansion and stretching. Similarly in humans, adopting expansive "power poses" can increase feelings of confidence and dominance by impacting stress and dominance hormones like testosterone and cortisol. The summary also mentions an experiment where volunteers took power poses, saw changes in these hormones, and engaged in riskier behavior afterwards, showing how body language can influence our internal states as much as the impressions we convey to others.
Amy cuddy your body language shapes who you-presentation are by shreyans daga
Amy Cuddy, a social psychologist, studies how body language affects our behavior and judgments. Her research shows that small changes in body language can have significant impacts. For example, a physician's body language in just 30 seconds with a patient can determine if they will be sued. Adopting "power poses" for two minutes, where you expand your physical size, can increase risk tolerance by 60% and testosterone and decrease cortisol levels. These brief poses can boost confidence and performance in job interviews and presentations.
Your body language shapes who you are by Amy Cuddy
Amy Cuddy discusses how body language can influence mindset and behavior. She conducted experiments showing that adopting expansive, powerful poses for two minutes increases testosterone and decreases cortisol, influencing people to feel more powerful and confident. When asked to engage in a risky gambling activity after posing, those who adopted high power poses were more likely to do so. She also found that posing high power before a stressful job interview improved performance. Our bodies can influence our minds, so taking on powerful poses in stressful situations can help configure our brain to feel more assertive and comfortable.
Body posture analysis of amy cuddy talk
Our postures communicate information about our internal state. Postures that express pride or power, such as standing tall with open limbs, are associated with higher levels of testosterone and risk-taking behavior. In contrast, closed or slouching postures that indicate feeling powerless are linked to higher amounts of cortisol. Research shows that adopting expansive, high-power poses can influence hormones and make people feel more powerful and confident in situations like job interviews. Gender may also play a role, as observations found that women tend to slouch more than men. Overall, our body language provides cues about our mindset and level of empowerment.
Body language
The document discusses how body language communicates power and influences interactions. It summarizes research showing that people perceive those with expansive, open "power poses" as more powerful and confident. Studies found that briefly adopting high-power poses causes increases in testosterone and risk-taking, while low-power poses raise stress hormones. The body language of students, political candidates, and patients in brief clips can significantly influence judgments of them.
How power-posing can change your life
This document discusses how adopting powerful body language can change your life. It summarizes research showing that brief non-verbal cues strongly influence how people are judged. The document then contrasts the body language of powerful versus powerless people. It describes an experiment where participants adopted either high-power or low-power poses for two minutes, after which samples found those in high-power poses had lower cortisol (stress hormone) and higher testosterone levels. The conclusion is that adopting powerful poses, even briefly, can meaningfully impact people in ways that lead to benefits like increased confidence and risk-taking.
Body Language
This document discusses how body language can shape perceptions of ourselves and others. It notes that taking up more space through expansive, "high power poses" can increase testosterone and reduce stress hormones, making us feel more powerful. In contrast, closed, "low power poses" that make us feel smaller can reduce testosterone and increase stress levels. The document recommends adopting high power poses to physically and psychologically feel more dominant and confident over time.
Recommended
Ted Talk by Amy Cuddy
This document discusses how body language and physical posture can influence a person's mindset, hormones, and performance. It notes that high-power poses where individuals expand their physical size are associated with increased testosterone and decreased cortisol in humans and other primates, influencing feelings of confidence and dominance. The document describes an experiment where participants who adopted high-power poses before a stressful job interview experienced these hormonal effects and were perceived as more competent by independent observers compared to those who used low-power poses. It recommends adopting power poses for 2 minutes daily to benefit from these psychological and physiological impacts.
Your body language shapes whou you are - amy cuddy
This summary outlines key points from a TED talk about how body language affects perceptions of power and stress levels. It discusses how body language in the animal kingdom conveys dominance through expansion and stretching. Similarly in humans, adopting expansive "power poses" can increase feelings of confidence and dominance by impacting stress and dominance hormones like testosterone and cortisol. The summary also mentions an experiment where volunteers took power poses, saw changes in these hormones, and engaged in riskier behavior afterwards, showing how body language can influence our internal states as much as the impressions we convey to others.
Amy cuddy your body language shapes who you-presentation are by shreyans daga
Amy Cuddy, a social psychologist, studies how body language affects our behavior and judgments. Her research shows that small changes in body language can have significant impacts. For example, a physician's body language in just 30 seconds with a patient can determine if they will be sued. Adopting "power poses" for two minutes, where you expand your physical size, can increase risk tolerance by 60% and testosterone and decrease cortisol levels. These brief poses can boost confidence and performance in job interviews and presentations.
Your body language shapes who you are by Amy Cuddy
Amy Cuddy discusses how body language can influence mindset and behavior. She conducted experiments showing that adopting expansive, powerful poses for two minutes increases testosterone and decreases cortisol, influencing people to feel more powerful and confident. When asked to engage in a risky gambling activity after posing, those who adopted high power poses were more likely to do so. She also found that posing high power before a stressful job interview improved performance. Our bodies can influence our minds, so taking on powerful poses in stressful situations can help configure our brain to feel more assertive and comfortable.
Body posture analysis of amy cuddy talk
Our postures communicate information about our internal state. Postures that express pride or power, such as standing tall with open limbs, are associated with higher levels of testosterone and risk-taking behavior. In contrast, closed or slouching postures that indicate feeling powerless are linked to higher amounts of cortisol. Research shows that adopting expansive, high-power poses can influence hormones and make people feel more powerful and confident in situations like job interviews. Gender may also play a role, as observations found that women tend to slouch more than men. Overall, our body language provides cues about our mindset and level of empowerment.
Body language
The document discusses how body language communicates power and influences interactions. It summarizes research showing that people perceive those with expansive, open "power poses" as more powerful and confident. Studies found that briefly adopting high-power poses causes increases in testosterone and risk-taking, while low-power poses raise stress hormones. The body language of students, political candidates, and patients in brief clips can significantly influence judgments of them.
How power-posing can change your life
This document discusses how adopting powerful body language can change your life. It summarizes research showing that brief non-verbal cues strongly influence how people are judged. The document then contrasts the body language of powerful versus powerless people. It describes an experiment where participants adopted either high-power or low-power poses for two minutes, after which samples found those in high-power poses had lower cortisol (stress hormone) and higher testosterone levels. The conclusion is that adopting powerful poses, even briefly, can meaningfully impact people in ways that lead to benefits like increased confidence and risk-taking.
Body Language
This document discusses how body language can shape perceptions of ourselves and others. It notes that taking up more space through expansive, "high power poses" can increase testosterone and reduce stress hormones, making us feel more powerful. In contrast, closed, "low power poses" that make us feel smaller can reduce testosterone and increase stress levels. The document recommends adopting high power poses to physically and psychologically feel more dominant and confident over time.
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The document summarizes a TED talk by Amy Cuddy on the importance of body language and power poses. It discusses research showing that non-verbal cues like posture can influence perceptions and outcomes. An experiment found that adopting high power poses (e.g. standing tall with arms raised) for two minutes caused increases in testosterone and decreases in cortisol, influencing psychological and physiological states. The document recommends finding time before important events to adopt power poses in order to boost confidence through these hormonal effects.
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Amy Cuddy's research found that our body language influences how we think and feel about ourselves. When we expand our bodies into powerful poses, our testosterone increases and cortisol decreases, making us feel more powerful and confident. Conversely, contracting our bodies into low power poses has the opposite physiological effect. Cuddy conducted an experiment where participants adopted either high or low power poses for two minutes before completing a task. Those who took high power poses first performed better and were more willing to take risks. Our bodies have the power to change our minds, and our minds can change our behaviors and outcomes. By adopting high power poses privately before important situations, we can boost our confidence.
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Powerful individuals express dominance through open, expansive body language and posture, while those feeling powerless tend to use closed-off, wrapped body language. Research has shown this is linked to hormone levels, with the powerful having higher testosterone and lower cortisol, acting as effective leaders. Maintaining an open posture can help combat feelings of being overwhelmed by those with high power.
The power of body language
This document summarizes Amy Cuddy's work on the power of body language and non-verbal communication. It discusses how our body language can influence how we think and feel about ourselves and how others perceive us. When we adopt expansive, open body poses we convey power and confidence, increasing testosterone and decreasing cortisol, whereas closed-up poses signal stress and lack of power. Simply changing our posture can boost our own feelings of confidence and influence outcomes, so we should utilize body language to our advantage, such as in job interviews or stressful situations, by "faking it until we become it."
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The document summarizes a TED talk by Amy Cuddy on the importance of body language and power poses. It discusses research showing that non-verbal cues like posture can influence perceptions and outcomes. An experiment found that adopting high power poses (e.g. standing tall with arms raised) for two minutes caused increases in testosterone and decreases in cortisol, influencing psychological and physiological states. The document recommends finding time before important events to adopt power poses in order to boost confidence through these hormonal effects.
Fake it till you make it
Amy Cuddy's research found that our body language influences how we think and feel about ourselves. When we expand our bodies into powerful poses, our testosterone increases and cortisol decreases, making us feel more powerful and confident. Conversely, contracting our bodies into low power poses has the opposite physiological effect. Cuddy conducted an experiment where participants adopted either high or low power poses for two minutes before completing a task. Those who took high power poses first performed better and were more willing to take risks. Our bodies have the power to change our minds, and our minds can change our behaviors and outcomes. By adopting high power poses privately before important situations, we can boost our confidence.
Your Body Language shapes who you are
Based on TED talk of Amy Cuddy in which she shows how “power posing” — standing in a posture of confidence, even when we don’t feel confident — can affect testosterone and cortisol levels in the brain, and might even have an impact on our chances for success
Presentation2
Powerful individuals express dominance through open, expansive body language and posture, while those feeling powerless tend to use closed-off, wrapped body language. Research has shown this is linked to hormone levels, with the powerful having higher testosterone and lower cortisol, acting as effective leaders. Maintaining an open posture can help combat feelings of being overwhelmed by those with high power.
The power of body language
This document summarizes Amy Cuddy's work on the power of body language and non-verbal communication. It discusses how our body language can influence how we think and feel about ourselves and how others perceive us. When we adopt expansive, open body poses we convey power and confidence, increasing testosterone and decreasing cortisol, whereas closed-up poses signal stress and lack of power. Simply changing our posture can boost our own feelings of confidence and influence outcomes, so we should utilize body language to our advantage, such as in job interviews or stressful situations, by "faking it until we become it."
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The document discusses frustration tolerance and low frustration tolerance. It defines frustration tolerance as a person's ability to withstand frustration without developing inadequate responses. Low frustration tolerance is when people believe they cannot handle or endure inconvenient or unpleasant situations. Common beliefs of low frustration tolerance include thinking life should be easy and one cannot stand discomfort. The document recommends disputing irrational beliefs to improve frustration tolerance and provides strategies like realizing issues are mental and exposing oneself to challenging situations to build skills. Research discussed found low frustration tolerance can contribute to reading disabilities in children and frustration tolerance varies in different diagnostic groups and can be increased through therapy.
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This is a program presented to Jefferson Transitional Programs. This program was designed to instill a sense of self-empowerment, motivation, belief in their "inner powers."
Jlk pres divwebsite
This diversity training aims to promote racial harmony, cultural sensitivity, self-awareness, and skills for de-escalating tensions. It is led by Dr. J.L. Kemp, a clinical psychologist and professor, and will use historical context, current issues, and psychology theories. The three-session training will teach self-analysis, cognitive behavioral techniques, and self-regulation strategies to provide a new way of thinking and heighten sensitivity toward others. The goal is for participants to gain a deeper understanding of themselves in order to improve communication and bridge diversity gaps.
Jlk pres divyellowbook
This diversity training presented by Dr. J.L. Kemp has the goals of improving community relationships, decreasing litigations, promoting racial harmony, facilitating cultural competence, enhancing self-awareness, and teaching skills to deescalate negative situations. The training will focus on diversity from historical and psychological perspectives, with the goal of providing a cognitive restructure to heighten sensitivity toward others by helping participants understand themselves. It will teach self-analysis, cognitive behavioral, and self-regulation techniques over the course of three sessions.
Jlk pres divwebsite
This diversity training aims to promote racial harmony, cultural sensitivity, self-awareness, and strategies to combat implicit bias. It will teach skills to deescalate negative situations. The training is designed by a clinical psychologist and professor and will use historical context, current issues, and psychological theories over three sessions. Participants will learn self-analysis, cognitive behavioral, and self-regulation techniques to develop a new way of thinking that heightens sensitivity toward others.
Jlk pres divwebsite
This diversity training workshop aims to: promote racial harmony, facilitate cultural competence, enhance self-awareness, teach de-escalation skills, and combat implicit bias. The training will use historical context, current issues, and psychological theories to teach self-analysis, cognitive behavioral, and self-regulation techniques over three sessions. The goal is to provide a cognitive framework to heighten sensitivity toward others by helping participants better understand themselves.
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This three-session diversity training workshop aims to promote racial harmony and cultural competence. It will teach self-analysis, cognitive behavioral, and de-escalation techniques to participants. The goal is to provide a new way of thinking that heightens sensitivity toward others by helping participants understand themselves. The training is led by a clinical psychologist and professor and will use books, presentations and discussions to facilitate learning.
Sports psychology strategies
This document discusses several mental strategies that can help improve performance for competitions and life challenges. These include mental imagery, where top competitors visualize scenarios and outcomes to prepare; self-talk, using positive self-statements; personal mantras, short phrases that promote positive thinking; and controlling body language. The document encourages reflecting on weaknesses and overcoming barriers, then applying these mental techniques with specifics relevant to the individual's topic.
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Gender and social psychology
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1) A Lesson in Resilience
2) Have and Be a Role Model
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Michael Lee Stallard's slides and audio from a webcast to members of the American Society for Training and Development (ASTD), the world's largest association of training professionals. The webcast looks at findings in the field of neuroscience and their implications for the leadership of teams and organizations.
Motivation
The document discusses various theories of motivation, including drives to satisfy biological needs like hunger and sex, as well as the need to belong. It covers motivations at both the biological and psychological levels, such as instincts, arousal theory, Maslow's hierarchy of needs, and theories of work motivation. Key motivators discussed include basic drives, achievement, and belongingness.
Choice theory presentation
William Glasser developed Choice Theory and Reality Therapy. Choice Theory explains that human behavior is determined by an individual's choice to meet their basic psychological needs for survival, love, power, freedom and fun. According to Glasser, behavior is purposeful and consists of acting, thinking, feeling and physiology. Students will engage more in school if it allows them to meet their basic needs through interesting activities. Choice Theory includes the concepts of an individual's Quality World of wants and needs, their Perceived World of experiences, comparing the two, and engaging in total behavior to reduce any mismatch.
Spirituality for caregivers
This document discusses how to discover your inner power and leadership abilities through spirituality and managing your consciousness. It explains that we lose power through distraction and negative thoughts, and that our existence has three levels - body, mind, and soul. While improving the body is important, corrupted software (mind) cannot be treated that way. A review of research found many health benefits from religious faith and spirituality for things like longevity, reducing risky behaviors, and well-being. True spirituality changes how we perceive, process, and pursue life's challenges for the better. Meditation helps stabilize and elevate our consciousness so we can better access our inner abilities.
Personality10Enduring Issues inPersonalityStudying P.docx
Personality10
Enduring Issues in
Personality
Studying Personality
Psychodynamic Theories
• Sigmund Freud
• Carl Jung
• Alfred Adler
• Karen Horney
• Erik Erikson
• A Psychodynamic View of
Jaylene Smith
• Evaluating Psychodynamic
Theories
Humanistic Personality
Theories
• Carl Rogers
• A Humanistic View of
Jaylene Smith
• Evaluating Humanistic
Theories
Trait Theories
• The Big Five
• A Trait View of Jaylene Smith
• Evaluating Trait Theories
Cognitive–Social Learning
Theories
• Expectancies, Self-Efficacy,
and Locus of Control
• A Cognitive–Social Learning
View of Jaylene Smith
• Evaluating Cognitive–Social
Learning Theories
Personality Assessment
• The Personal Interview
• Direct Observation
• Objective Tests
• Projective Tests
O V E R V I E W
IS
B
N
1-256-37427-X
Understanding Psychology, Ninth Edition, by Charles G. Morris and Albert A. Maisto. Published by Prentice Hall. Copyright © 2010 by Pearson Education, Inc.
Thirty-year-old Jaylene Smith is a talented physician whomeets with a psychologist because she is troubled by cer-tain aspects of her social life. Acquaintances describe Jay
in glowing terms, saying she is highly motivated, intelligent,
attractive, and charming. But Jay feels terribly insecure and
anxious. When the psychologist asked her to pick out some self-
descriptive adjectives, she selected “introverted,” “shy,” “inad-
equate,” and “unhappy.”
Jay was the firstborn in a family of two boys and one girl. Her
father is a quiet, gentle medical researcher. His work often allowed
him to study at home, so he had extensive contact with his children
when they were young. He loved all his children, but clearly
favored Jay. His ambitions and goals for her were extremely high;
and as she matured, he responded to her every need and demand
almost immediately and with full conviction. Their relationship
remains as close today as it was during Jay’s childhood.
Jay’s mother worked long hours away from home as a store
manager and consequently saw her children primarily at night
and on an occasional free weekend. When she came home,
Mrs. Smith was tired and had little energy for “nonessential”
interactions with her children. She had always been career ori-
ented, but she experienced considerable conflict and frustration
trying to reconcile her roles as mother, housekeeper, and finan-
cial provider. Mrs. Smith was usually amiable toward all her
children but tended to argue more with Jay, until the bickering
subsided when Jay was about 6 or 7 years of age. Today, their
relationship is cordial but lacks the closeness apparent
between Jay and Dr. Smith. Interactions between Dr. and Mrs.
Smith were sometimes marred by stormy outbursts over seem-
ingly trivial matters. These episodes were always followed by
periods of mutual silence lasting for days.
Jay was very jealous of her first brother, born when she
was 2 years old. Her parents recall that Jay sometimes staged
335
temper tantrums when the new infant demanded and receiv.
chapter11-socialrelationshipinmiddleandlateadolescence-170307041804.pdf
This document discusses social relationships and influences in middle and late adolescence. It covers several topics:
1. Social relationships tend to be less intimate during this stage, involving less self-disclosure, but still demand loyalty. Peers become especially important.
2. Goleman's social intelligence theory explains how the orbitofrontal cortex immediately calculates feelings and thoughts about others and ourselves.
3. Social influence is defined as behaviors, actions, or ideas that cause changes in others' beliefs or behaviors. Kelman identified three types: compliance, identification, and internalization.
4. Leadership theories discussed include trait, behavioral, situational, and transformational theories. Authentic leaders lead adaptively
Social Relationship in Middle and Late Adolescence
This document discusses social relationships and leadership in middle to late adolescence. It covers several topics:
1. Social relationships during this stage tend to be less intimate but still exclusive, demanding loyalty to groups. Peers become especially important.
2. Goleman's social intelligence theory explains how the brain is wired for social connections and quick social calculations.
3. There are various types of social influence, including compliance, identification, internalization, conformity, and obedience. Conformity is strong during adolescence due to the need for acceptance.
4. Leadership theories include trait, behavioral, situational, and transformational approaches. Authentic leadership entails consistency and adaptability. Heroic leadership integr
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Social Relationship in Middle and Late Adolescence
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More from Sameer Mathur
Making the most of a polarizing brand
This document discusses strategies for capitalizing on and creating brand polarization. It provides examples of brands that have successfully utilized polarization, such as Miracle Whip and Progressive Insurance's Flo character. The document also discusses tactics for companies to amplify polarization such as placating haters, poking haters, driving wedges in the market through differentiated targeting, and launching provocative ads. Overall, the document argues that polarization can increase brand awareness, sales, and fan enthusiasm if properly leveraged.
THE CREATIVE THAT CRACKS THE CODE
This document discusses the evolution of advertising and creativity in marketing. It describes how advertising has shifted from creative art directors to all science and how online ads have become highly targeted. Early forms of outdoor advertising like billboards aimed for brand awareness. Social media advertising took off in the 2000s and platforms like Pinterest drove significant traffic. Successful ad campaigns used viral videos, humor, simplicity and leveraged memes and cultural trends. Native advertising embedded in media content saw greater engagement. Indian ads often use humor, entertainment and socially responsible messaging with creativity tailored for their audience. Crowd-sourcing and game-like ads may be effective future strategies.
Internship under Prof Mathur
Internship Under Dr. Sameer Mathur Professor at IIM Lucknow
What you learnt about creating presentations
The following points
Brief topics from this book
About Needs ,Wants ,Demands , Value & Satisfaction
3 Different cases Were discussed.
Understanding the Situation and problem being faced
Analysis of a HBR article
By: Julia kirby
Learned advertisement and their effect Target advertisement Impact on customers Using memes and other technical advantages Beating compititions
For mobiles, think apps,not ads
This document discusses constraints of convenience mobile apps and provides an example of a successful mobile advertising campaign by Bose. Some key constraints of convenience apps mentioned are that they are not very effective for acquiring new customers, only established brands with large customer bases can leverage them well, and it will get harder to differentiate as more companies adopt them. The case study then describes how Bose partnered with AdNear to target affluent travelers near airports and high-end neighborhoods with mobile ads, which delivered over 5,000 clicks per day.
Brands Versus Private labels : Fighting to win
This presentation is done by Naagarjun K S, SIT Tumkur. During the internship by Prof Sameer Mathur IIM Lucknow.
Case study on Goodyear: The Aquatred launch
Goodyear was considering launching the Aquatred tire. Some key questions around the launch included whether it was the right product, the right timing, and whether distribution channels should be expanded. The Aquatred offered superior wet traction compared to competitors' tires and had a tread life of 60,000 miles, longer than industry average. However, pricing it at a 10% premium may limit some buyer groups. Launching during the winter Olympics could provide an early advantage through promotions tied to the games. Expanding independent dealers and wholesale channels may require additional support and incentives. Careful consideration of competitors' actions and market response would also be important.
Revitalize brands
This document discusses strategies for revitalizing declining or dead brands. It identifies the main causes of brand decline as managerial actions, environmental factors, and competitive actions. Managerial missteps like compromising quality, frequent price increases without added value, price cuts using cheaper materials, neglecting the brand, and failing to stay relevant to the target market can weaken a brand over time. Environmental changes in technology or regulations and aggressive moves by competitors can also cause brands to fade. The document argues that reviving rather than replacing brands can leverage existing brand equity if the brand still commands premium status and has a clear differentiation. Research is key to understanding what made the brand successful originally and how to reposition it. Reviving a brand requires
Gino sa
Burners are electromechanical devices that provide controlled flames for combustion applications such as boilers and furnaces. Between 1990-1995, oil combustion boilers started replacing coal combustion boilers in the domestic Chinese market. Between 1995-1998, the Chinese burner market saw increased diversification and competition as well as 20% annual growth in demand for industrial burners. The document also discusses Gino's in-house production capabilities, established distribution network, and international exposure in burner markets as well as two of its distributors in China.
Case analysis :Gino SA distribution channel management
This document analyzes Gino SA's distribution channel management and options regarding giving OEM status to Feima Boiler Co. Ltd. Key points include:
- Gino sells burners through distributors Jinghua, FUNG's, and Wayip who are demanding better terms
- Feima wants OEM treatment to get a 10% discount and buy 50% of its commercial/industrial burners from Gino
- Jinghua opposes this deal as Feima is its existing customer
- Giving OEM to Feima could gain a new reference account but upset Jinghua, potentially losing 6% of its profits
- Alternatives include not signing
What are brands good for, Niraj dawar
Its an analysis of branding done by Nagarjun K S. During an internship from Prof. Sameer Mathur IIM Lucknow
Brand is forever
A BRAND IS FOREVER! A FRAMEWORK FOR REVITALIZING DECLINING AND DEAD BRANDS
2. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991)
3. REVIVAL OF A DEAD BRAND  neither the lifespan of a brand nor its ultimate destiny is predetermined  But, brand decline is a reversible process  Ex: Harley Davidson and ford after facing great competition lost their hold still regained their status because of their brand value.
4. REVIVAL OF A DEAD BRAND The revitalization of a brand is usually less costly and risky than introducing a new brand, which can cost tens of millions and will more likely fail than succeed -Aaker(1991)
5. DECLINE AND DEATH OF BRANDS Brand equity framework: The differential effect that consumer knowledge about a brand has on the customer’s response to marketing activity, and consumer brand knowledge can be characterized in terms of brand awareness and brand image dimensions A brand with strong equity has high awareness and consumers hold strong, favourable, and unique brand associations
6. DECLINE AND DEATH OF BRANDS Pan am and Oldsmobile (general electrical) examples illustrate that even well-known brands can decline as a result of a wide variety of factors.
7. CAUSES OF BRAND DECLINE Product life cycle (PLC) framework: identifies four stages: introduction, growth, maturity, and decline. It uses sales to define the stages of the life cycle, which in turn are used to predict sales. Different forces leads to brand’s evolution • Managerial actions • Environmental factors • Competitive actions
8. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Brands often decline because of leadership, management, and employees making excuses rather than acting with integrity Managerial actions which can cause this are: product quality, price increases, price cuts, brand neglect, and inability to stay with the target market.
9. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Product quality: When compromises in product quality for cost-cutting reasons • do not impact brand loyalty in the short run, • managers mistakenly conclude that consumers are willing to accept or live with the change. • At some point when customers’ experiences with the brand do not live up to their expectations, • the brand starts to decline.
10. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price increases : If a company continues to raise prices without offering a corresponding increase in benefits, sooner or later consumers will start to abandon the brand. Volkswagen launched golf but was unable to control costs and had to keep raising prices, until it effectively drove itself out of the entry-level segment where it had once been a leader
11. CAUSES OF BRAND DECLINE MANAGERIAL ACTIONS Price cuts: When a company cuts prices in desperation to increase
What Are Brands Good For?
A presentation based on the Howard Case Study on 'What are Brands Good for?'
The role of disaggregated marketing has been highlighted through this presentation
Whatarebrandsgoodfor
Brands traditionally helped companies aggregate consumers and charge price premiums. However, the rise of information allows for more efficient consumer disaggregation through customized communications. To adapt, companies must focus on developing deep consumer relationships through targeted communication and understanding consumer needs at the individual level. Organization structures need to shift from brand-centric to consumer-centric by assigning managers to specific consumer segments and measuring success based on consumer profitability and relationship depth rather than just sales. This allows companies to better develop, test, and market products tailored to segment needs. Ultimately, brands remain important for maximizing profits but the focus should be on disaggregated consumer relationships under the brand umbrella.
Ginosa
This document discusses Gino's burner market and operations in China. It provides background on Gino's founding in 1931 and its product line of over 50 burner models classified by capacity. It then outlines China's burner market development from 1990-1999 and post-1999 expected 20% industrial burner growth. Gino established its China office in 1995 and aims to achieve annual sales targets through optimizing distribution channels, improving service, and building its brand image. Distributors demand better terms, steal sales from each other, and reluctantly stock industrial burners.
How should the company manage and organize its international activities?
The document discusses different organizational structures that a company can use to manage its international activities. It describes four main options: an export department, an international division, a geographical organization, and a global organization. Each structure has different responsibilities and focuses on either product-based or location-based management when expanding business globally. An effective strategy is to take a "glocal" approach that balances national responsiveness with global integration.
How do marketers influence country-of-origin effects?
Country-of-origin perceptions refer to the mental associations and beliefs consumers have about products based on where they were made. Marketers can influence these perceptions to make consumers view products from certain countries more favorably. Countries now market themselves like brands to build a positive image abroad. Marketers must consider how their country is perceived both domestically and internationally when promoting products to tap into global markets.
To what extent must the company adapt its products and marketing program to e...
The document discusses different strategies companies can take when adapting products and marketing for global markets. It outlines approaches like product standardization, adaptation, and invention. It also covers adapting brand elements, communications, pricing, and distribution strategies for different countries and cultures. The key challenge is determining how much to adapt products and marketing for each foreign country versus maintaining global standardization.
What are the differences between marketing in a developing and developed market?
Developing markets have a larger population than developed markets, so products must be marketed differently to serve consumers in developing countries. Marketers should connect with individual consumers in developing countries and understand their needs, as many live in poverty and have different priorities than consumers in developed nations. While a Western image can sometimes help in developing markets, companies should also learn from local developing countries on how to best compete in those regions.
What factors should a company review before deciding to go abroad?
A company considering expanding globally should review factors like higher potential profits from a larger customer base, the need to compete with global competitors, and risks like offering unworthy products, facing confused business cultures, and requiring efficient managers to navigate challenges abroad.
How can companies evaluate and select specific foreign markets to enter?
Companies can carefully select foreign markets to expand into by evaluating countries with high market attractiveness and low market risk. This allows for a carefully planned expansion with less strain on resources. For example, Microsoft sold over 150 million copies of Windows 7 across 100 countries simultaneously by targeting neighboring countries and those with psychological proximity, but avoided overextending into too many new markets at once.
More from Sameer Mathur (20)
Case analysis :Gino SA distribution channel management
Case analysis :Gino SA distribution channel management
How should the company manage and organize its international activities?
How should the company manage and organize its international activities?
How do marketers influence country-of-origin effects?
How do marketers influence country-of-origin effects?
To what extent must the company adapt its products and marketing program to e...
To what extent must the company adapt its products and marketing program to e...
What are the differences between marketing in a developing and developed market?
What are the differences between marketing in a developing and developed market?
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What factors should a company review before deciding to go abroad?
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How can companies evaluate and select specific foreign markets to enter?
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
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1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
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5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
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2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
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Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
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Your body language shapes who you are-Amy Cuddy
- 1. A Presentation on the Talk of AMY CUDDY By Prateek Rout NIT Rourkela
- 2. Amy Joy Casselberry Cuddy American social psychologist AssociateProfessor at Rising Star Award, Association for Psychological Science, 2011 MicheleAlexander Early Career Award, Society for the Psychological Studyof Social Issues
- 4. We are judged by our Nonverbals.
- 8. Used while having an Online Negotiation
- 9. Nonverbals influence the Other Audience i.e. “Us”
- 11. STRETCH OUT
- 13. “POWERFUL
- 15. Now we understand how he always feels.
- 17. In a Classroom
- 19. Like this • Passionate • Confident • Powerful
- 20. OR
- 21. Participation is also Gender biased
- 23. WE KNOW “Our Minds change our bodies.”
- 24. But
- 25. Do our Bodies change our minds?
- 26. Powerful One • Passionate • Confident •Optimistic
- 27. Physiological difference between Powerful and Powerless? Depends on two hormones
- 28. Dominance Stress
- 29. EXPERIMENT The levels of testosterone and cortisol of some people were studied under two poses: High Power poses. (Powerful) Low Power poses. (Less Powerful)
- 35. So either the people become dominant, assertive and confident or they become stress reactive.
- 36. Now is this true for a real life situation ?
- 38. Generally before an interview. You are like
- 40. We called people and some of them went through the high power poses and some through the low power poses.
- 42. Then they went through a very stressful interview
- 44. RESULTS The interviewer wanted to recruit the people who went through high power poses before talking the interview.
- 45. Our bodies change our minds Our minds change our behavior Our behavior change our outcomes.
- 46. If these sentences are true then what should I do if I don’t want to be somewhere or I don’t want to do something? Should I fake it?
- 48. Next time when you are up for a job interview. Try a High Power pose in the
- 50. Or
- 51. And don’t leave the situation like
- 53. Leave like you have showed them who you are
- 54. RECAP About Amy Cuddy. Nonverbal Expressions. Nonverbals of Power and Dominance. Our minds can change our bodies. Fake it till you become it. Try to power pose before a job interview.
- 55. Created by Prateek Rout, NIT Rourkela, during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com