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KEYNOTE
HOUSTON, TX ~ MAY 13 - 14, 2024
DIGIMARCONSOUTH.COM | #DigiMarConSouth
Mastering Email Campaign
Automation Strategies and
Best Practices
Michelle Wicmandy
PARTNER
IMAGINA COMMUNICATIONS
Mastering Email Campaign Automation
Strategies and Best Practices
Michelle Wicmandy
Jose Monterrosa
Michelle Wicmandy
Jose Monterrosa, MA
The
Challenges
Craft and send each email
manually is time-consuming
Customization is difficult
Delayed responses
Inability to scale
Poor timing
● Understand the significance of email campaign automation.
● Learn how automation can streamline processes, saving time and
improving efficiency.
● Explore how automation drives better results, ultimately leading to better
results.
Expectations
Email campaign automation refers to the use of technology and
software to automate the process of sending targeted and
personalized emails to a segmented audience based on specific
triggers, actions, or predefined criteria.
E-mail Automation
Time-Saving
Improved Efficiency
Data-Driven Decision Making
Enhanced Customer Experience
Delight Customers!
Why is this Important?
The Ecosystem
E-mail
Website
Social Media
Ads
QR Codes
Online Forms
ChatGPT
Chatbot
Zapier
Drip Email Campaigns
Drip marketing is simply sending a limited number of emails to your audience
automatically, on a set timing, based on actions they take or changes in their
status.
Increases Engagement
& Brand Awareness
User engagement and
brand awareness
significantly impact sales.
Relevant Content
Triggering emails based
on user-initiated events
ensure relevance.
Boosts Brand Loyalty
Customer brand loyalty grows
when they see your support
throughout their entire
journey, not just until the sale.
.
Our Approach
Setup & Planning
Trigger
Segmentation
Personalization
Execution & Engagement
Engagement Series
Call to Action
Monitoring & Optimizing
Testing & Optimization
Conversion
Simple Workflow
Lead Generation
Article
Ebook Podcast
Open
Open Open
End
Schedule
Consult
Video
Demo
Video
Demo
Subscribe to List
Trigger Email Generated
Hi [Name],
Thank you for connecting with
[Company Name] on [Date]. The
Problem Statement Ebook you
requested is attached to this email.
Hi [Name],
Thank you for signing up to receive
our Problem Statement Ebook on
[Date]. We noticed you didn't open
our email, and we understand that
sometimes written instructions can
be overwhelming. To make things
easier for you, we've prepared a
Video Demonstration that will serve
as your personal guide through
writing your problem statement step-
by-step.
Hi [Name],
Thank you for signing up to receive our Problem
Statement Ebook on [Date]. We noticed you didn't
open our email, and we understand that reading
lengthy content can be time consuming. To make
things easier for you, we've created a Podcast
that will guide through writing your problem
statement step-by-step.
Hi [Name] (END)
Thank you for signing up to receive
our Problem Statement Ebook on
[Date]. We've noticed you haven't
opened our recent emails, which
included a podcast episode and
video demonstration. We
understand that sometimes emails
get missed, but we want to ensure
you have the support you need.
Case Study
Full Name*
Email*
Submit
Article
Offer
Personalization
Purpose
Lead Generation
Goal
Increase Leads for
Coaching Services
Date*
Case Study
Hi [Name],
Thank you for signing up to receive
our Problem Statement Ebook on
[Date]. We noticed you didn't open
our email, and we understand that
sometimes written instructions can
be overwhelming.
To make things easier for you, we've
prepared a Video Demonstration that
will serve as your personal guide
through writing your problem
statement step-by-step. This visual
walkthrough of the Problem
Statement Ebook, which is attached
to this email, will ensure you feel
confident and supported throughout
the process.
…
Hi [Name],
Thank you for connecting with
[Company Name] on [Date]. The
Problem Statement Ebook you
requested is attached to this
email.
….
Because this crucial to your
dissertation, we want you to feel
confident as you move forward
with drafting your problem
statement. Please reach out if
you'd like to schedule a free 30-
minute consultation to receive a
free assessment of your problem
statement.
Ebook Video
Hi [Name],
Thank you for signing up to receive
our Problem Statement Ebook on
[Date]. We noticed you didn't open
our email, and we understand that
reading lengthy content can be time
consuming.
To make things easier for you, we've
created a Podcast Episode that will
guide through writing your problem
statement step-by-step. Whether
you're commuting, working out, or
in-between classes, this audio
rendition of the Problem Statement
Ebook, attached to this email, will
ensure you feel confident and
supported throughout the process.
…
Podcast
Hi [Name]
Thank you for signing up to
receive our Problem
Statement Ebook on [Date].
We've noticed you haven't
opened our recent emails,
which included a podcast
episode and video
demonstration. We
understand that sometimes
emails get missed, but we
want to ensure you have the
support you need. If you'd
like further assistance with
developing your problem
statement, please don't
hesitate to reach out. We're
here to help!
End
Results
Campaign open rates reached 38% compared to regular email
newsletters that wavered around 12%.
Average click through rates exceeded 50%.
Increased demand for coaching services prompted the suspension of
PPC ads.
Campaign consisted of 4 email messages spaced 7 days apart.
Metrics allowed for quick decision making and campaign optimization.
Subscribers grew effortlessly.
Thank You
Jose Monterrosa
jose@imaginacommunications.com
Dr. Michelle Wicmandy
michellewicmandy@gmail.com
832-563-8778 713-240-4212
Mastering Email Campaign Automation Strategies and Best Practices  - Michelle Wicmandy

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Mastering Email Campaign Automation Strategies and Best Practices - Michelle Wicmandy

  • 1. KEYNOTE HOUSTON, TX ~ MAY 13 - 14, 2024 DIGIMARCONSOUTH.COM | #DigiMarConSouth Mastering Email Campaign Automation Strategies and Best Practices Michelle Wicmandy PARTNER IMAGINA COMMUNICATIONS
  • 2. Mastering Email Campaign Automation Strategies and Best Practices Michelle Wicmandy Jose Monterrosa
  • 5. The Challenges Craft and send each email manually is time-consuming Customization is difficult Delayed responses Inability to scale Poor timing
  • 6. ● Understand the significance of email campaign automation. ● Learn how automation can streamline processes, saving time and improving efficiency. ● Explore how automation drives better results, ultimately leading to better results. Expectations
  • 7. Email campaign automation refers to the use of technology and software to automate the process of sending targeted and personalized emails to a segmented audience based on specific triggers, actions, or predefined criteria. E-mail Automation
  • 8. Time-Saving Improved Efficiency Data-Driven Decision Making Enhanced Customer Experience Delight Customers! Why is this Important?
  • 9. The Ecosystem E-mail Website Social Media Ads QR Codes Online Forms ChatGPT Chatbot Zapier
  • 10. Drip Email Campaigns Drip marketing is simply sending a limited number of emails to your audience automatically, on a set timing, based on actions they take or changes in their status. Increases Engagement & Brand Awareness User engagement and brand awareness significantly impact sales. Relevant Content Triggering emails based on user-initiated events ensure relevance. Boosts Brand Loyalty Customer brand loyalty grows when they see your support throughout their entire journey, not just until the sale. .
  • 11. Our Approach Setup & Planning Trigger Segmentation Personalization Execution & Engagement Engagement Series Call to Action Monitoring & Optimizing Testing & Optimization Conversion
  • 12. Simple Workflow Lead Generation Article Ebook Podcast Open Open Open End Schedule Consult Video Demo Video Demo Subscribe to List Trigger Email Generated Hi [Name], Thank you for connecting with [Company Name] on [Date]. The Problem Statement Ebook you requested is attached to this email. Hi [Name], Thank you for signing up to receive our Problem Statement Ebook on [Date]. We noticed you didn't open our email, and we understand that sometimes written instructions can be overwhelming. To make things easier for you, we've prepared a Video Demonstration that will serve as your personal guide through writing your problem statement step- by-step. Hi [Name], Thank you for signing up to receive our Problem Statement Ebook on [Date]. We noticed you didn't open our email, and we understand that reading lengthy content can be time consuming. To make things easier for you, we've created a Podcast that will guide through writing your problem statement step-by-step. Hi [Name] (END) Thank you for signing up to receive our Problem Statement Ebook on [Date]. We've noticed you haven't opened our recent emails, which included a podcast episode and video demonstration. We understand that sometimes emails get missed, but we want to ensure you have the support you need.
  • 13. Case Study Full Name* Email* Submit Article Offer Personalization Purpose Lead Generation Goal Increase Leads for Coaching Services Date*
  • 14. Case Study Hi [Name], Thank you for signing up to receive our Problem Statement Ebook on [Date]. We noticed you didn't open our email, and we understand that sometimes written instructions can be overwhelming. To make things easier for you, we've prepared a Video Demonstration that will serve as your personal guide through writing your problem statement step-by-step. This visual walkthrough of the Problem Statement Ebook, which is attached to this email, will ensure you feel confident and supported throughout the process. … Hi [Name], Thank you for connecting with [Company Name] on [Date]. The Problem Statement Ebook you requested is attached to this email. …. Because this crucial to your dissertation, we want you to feel confident as you move forward with drafting your problem statement. Please reach out if you'd like to schedule a free 30- minute consultation to receive a free assessment of your problem statement. Ebook Video Hi [Name], Thank you for signing up to receive our Problem Statement Ebook on [Date]. We noticed you didn't open our email, and we understand that reading lengthy content can be time consuming. To make things easier for you, we've created a Podcast Episode that will guide through writing your problem statement step-by-step. Whether you're commuting, working out, or in-between classes, this audio rendition of the Problem Statement Ebook, attached to this email, will ensure you feel confident and supported throughout the process. … Podcast Hi [Name] Thank you for signing up to receive our Problem Statement Ebook on [Date]. We've noticed you haven't opened our recent emails, which included a podcast episode and video demonstration. We understand that sometimes emails get missed, but we want to ensure you have the support you need. If you'd like further assistance with developing your problem statement, please don't hesitate to reach out. We're here to help! End
  • 15. Results Campaign open rates reached 38% compared to regular email newsletters that wavered around 12%. Average click through rates exceeded 50%. Increased demand for coaching services prompted the suspension of PPC ads. Campaign consisted of 4 email messages spaced 7 days apart. Metrics allowed for quick decision making and campaign optimization. Subscribers grew effortlessly.
  • 16. Thank You Jose Monterrosa jose@imaginacommunications.com Dr. Michelle Wicmandy michellewicmandy@gmail.com 832-563-8778 713-240-4212